from Loom

This email from Loom invites selected customers to join the "Loomineers," a feedback group collaborating directly with product teams. It clearly lays out the eligibility, benefits including compensation and early access, and expected commitment. The tone is friendly and engaging, structured to encourage participation with calls to action and detailed next steps.

Subject:

Invite to join the exclusive ✨Loomineers✨

Date sent:

February 20, 2024

from

The Loom Team

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml" lang="en"><head><link rel="stylesheet" type="text/css" hs-webfonts="true" href="https://fonts.googleapis.com/css?family=Lato|Lato:i,b,bi"> <title>Invite to join the exclusive ✨Loomineers✨ </title> <meta property="og:title" content="Invite to join the exclusive ✨Loomineers✨ "> <meta name="twitter:title" content="Invite to join the exclusive ✨Loomineers✨ "> <meta name="x-apple-disable-message-reformatting"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0">   <meta name="generator" content="HubSpot"><meta property="og:url" content="https://info.loom.com/-temporary-slug-89bf47ce-e82f-4498-9e4a-c8f961d5856a"><meta name="robots" content="noindex,follow"><style type="text/css">.moz-text-html .hse-column-container{max-width:600px !important;width:600px !important} .moz-text-html .hse-column{display:table-cell;vertical-align:top}.moz-text-html .hse-section .hse-size-12{max-width:600px !important;width:600px !important} @media only screen and (min-width:640px){.hse-column-container{max-width:600px !important;width:600px !important} .hse-column{display:table-cell;vertical-align:top}.hse-section .hse-size-12{max-width:600px !important;width:600px !important} }@media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_email_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;width:100% !important} .display_block_on_small_screens{display:block}.hs_padded{padding-left:20px !important;padding-right:20px !important} ul,blockquote{margin:0;padding:1em 40px} }</style><style type="text/css">#hs_body #hs_cos_wrapper_main a[x-apple-data-detectors]{color:inherit !important;text-decoration:none !important;font-size:inherit !important;font-family:inherit !important;font-weight:inherit !important;line-height:inherit !important} a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-smoothing:grayscale}</style></head> <body id="hs_body" bgcolor="#EEEEEE" style="margin:0 !important; padding:0 !important; font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#212121; word-break:break-word"> <div id="preview_text" style="display:none;font-size:1px;color:#EEEEEE;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;" lang="en">Share feedback directly to Loom teams and receive incentives</div>  <div class="hse-body-background" lang="en" style="background-color:#eeeeee" bgcolor="#eeeeee"> <table role="presentation" class="hse-body-wrapper-table" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; margin:0; padding:0; width:100% !important; min-width:320px !important; height:100% !important" width="100%" height="100%"> <tbody><tr> <td class="hse-body-wrapper-td" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Lato, Tahoma,sans-serif; font-size:16px; color:#212121; word-break:break-word; padding-top:20px; padding-bottom:20px"> <div id="hs_cos_wrapper_main" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_dnd_area" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="dnd_area"> <div id="section-1" class="hse-section hse-section-first" style="padding-left:10px; padding-right:10px">  <div class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; border-collapse:collapse; border-spacing:0; background-color:#ffffff; padding-bottom:32px; padding-top:20px" bgcolor="#ffffff">     <div id="column-1-0" class="hse-column hse-size-12"> <div id="hs_cos_wrapper_module-1-0-0" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table class="hse-image-wrapper" role="presentation" width="100%" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"> <tbody> <tr> <td class="hs_padded" align="left" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Lato, Tahoma, sans-serif; color:#212121; word-break:break-word; text-align:left; padding:20px 30px; font-size:0px"> <a href="https://info.loom.com/e3t/Ctc/ZT+113/cNF2r04/VWcGYD6cYdCWVjVvCc6csbFsW1xTZ7Q59LRS5N3Z5r8P3lYMRW5BW0B06lZ3pdW4sw4dx62FPjrN986lMbZqsc7W1vfYc03KlmyGW90gpqY59-pgsVdxqj04cHXp0W7_kPLP82NPN6W4vzJSK1_DrM-W2TpSzT6ddZ7cW2PBsQh1FWhNHW7jRlQm861zDqW4FrYs_8Tk1yVW842mDd6wgkyvW46bnRg4tCKycW4HdvY-3YwwZ1W8xBf9V4sQ-myW2V_lGv3WPGcxW6KXdMW151MgtVb6LyW7wvQplf6Hh1Ng04" target="_blank" style="color:#00a4bd; mso-line-height-rule:exactly" data-hs-link-id="0"> <img alt="Loom" src="https://info.loom.com/hs-fs/hubfs/loom_logo_lockup_color-2.png?width=266&upscale=true&name=loom_logo_lockup_color-2.png" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="133" align="middle" srcset="https://info.loom.com/hs-fs/hubfs/loom_logo_lockup_color-2.png?upscale=true&width=266&upscale=true&name=loom_logo_lockup_color-2.png 133w, https://info.loom.com/hs-fs/hubfs/loom_logo_lockup_color-2.png?upscale=true&width=532&upscale=true&name=loom_logo_lockup_color-2.png 266w" sizes="(max-width: 133px) 100vw, 133px"> </a> </td> </tr> </tbody> </table></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#212121; word-break:break-word; padding:0px 30px"><div id="hs_cos_wrapper_module-1-0-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module-1-0-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" style="mso-line-height-rule:exactly; line-height:150%"> <p style="mso-line-height-rule:exactly; line-height:175%"> </p> <p style="mso-line-height-rule:exactly; line-height:175%">Hi Jonathan,</p> <p style="mso-line-height-rule:exactly; line-height:175%"> </p> <p style="mso-line-height-rule:exactly; line-height:175%">We are launching the Loomineers, a hand-selected group of customers who are recruited to work closely with Loom product teams to <em><strong>provide guidance on Loom strategy and offer input on existing & new features,</strong></em> and we'd love you to be part of it.</p> <p style="mso-line-height-rule:exactly; line-height:175%"><strong><br>👤 Who should join the Loomineers?</strong></p> <p style="mso-line-height-rule:exactly; line-height:175%">As you may have noticed, we’ve recently <a href="https://info.loom.com/e3t/Ctc/ZT+113/cNF2r04/VWcGYD6cYdCWVjVvCc6csbFsW1xTZ7Q59LRS5N3Z5r9n3dh8MW6N1vHY6lZ3mjW6nF83f3L_16DW4DS_xg6dF66yW3pMrtF2VMlywW2SGBsH8F8dzBW7-myts5jLw0WW6cFHnZ1jt_dyW31qWYj10zrJzV939qb34W2g4W3tSXvJ5369JmW5tfT0m89dDrzW3XlhWL2gXqbMW5zKjz269KCR_W6Xz1vs8rZpD9W7ZKdM84zM1d0W7T5bFM4qhY19W84wMsm3v6zx1W3P1Hvs4TkzDhW4zttLT69k8gzW5-4xfJ3PzK1-N2Pp62C6_R24W2Qy9C689DPg2W5Pq4DV4mVLqtf6VB70R04" target="_blank" style="mso-line-height-rule:exactly; color:#615cf5; font-weight:bold" rel="noopener" data-hs-link-id="0">launched new features</a> that help sales teams sell faster and smarter with Loom, as part of Loom for Sales. From prospecting to deal close and onboarding, we believe that Loom video messages help sellers better connect with key stakeholders, generate more pipeline, and close more deals. If you or your team use Loom for any of these use cases, we’d love to hear from you.</p> <p style="mso-line-height-rule:exactly; line-height:175%"><strong><br>🤷‍♀️ Why should I join the Loomineers?</strong></p> <p style="mso-line-height-rule:exactly; line-height:175%">Not only will you play an instrumental role in shaping Loom for Sales, but you’llalso have:</p> <ul style="mso-line-height-rule:exactly; line-height:175%"> <li style="mso-line-height-rule:exactly">opportunities to share feedback directly with our product team</li> <li style="mso-line-height-rule:exactly">early access to new features</li> <li style="mso-line-height-rule:exactly">compensation for participation in these opportunities</li> </ul> <p style="mso-line-height-rule:exactly; line-height:175%"><strong>✨ What can I expect?</strong></p> <p style="mso-line-height-rule:exactly; line-height:175%">We’ll reach out no more than once each month to see if you’re interested in sharing feedback directly with our team, either through, UX Research calls, brainstorming sessions, etc. For participation in some of these events, we’ll also provide compensation (i.e. gift cards) for your time. If, at any point, you no longer want to be part of the Loomineers, simply send us an email and we’ll stop contacting you.</p> <p style="mso-line-height-rule:exactly; line-height:175%"><strong><br>🎉 I’m interested, how do I join?</strong></p> <p style="mso-line-height-rule:exactly; line-height:175%">Please take 5 min to <a href="https://info.loom.com/e3t/Ctc/ZT+113/cNF2r04/VWcGYD6cYdCWVjVvCc6csbFsW1xTZ7Q59LRS5N3Z5r9n3dh8MW6N1vHY6lZ3mMW3s2NYy7y71N9W1Q4y514t6jlRW1fVfY51crMcHW5Gg-ft5MHNG-Vr2xJt57f9d1W8vJD2B2M-c9-W7m7-0k53v8F3VzVfpd67M2YXW2hbXDg6qYCw2W1g4Lkg4VRhcFW21y3P22pVNK8W2KtdLb8srWYxW8wms2D693ZJqW6k_YnV4tFkM7W33tDyJ6rLTgnW4xLDd97R3CRJW2h043g6DgpZNW8QlqM92BbZ9wVTp7nc1khXhWW33qhXS1bS-44W6PsqCc55d0dWN1ls3TN9tK7Pf689vL604" target="_blank" style="mso-line-height-rule:exactly; color:#615cf5; font-weight:bold" rel="noopener" data-hs-link-id="0">fill out this form</a>. Responses will help us learn more about how you use Loom, so we’ll only reach out when there are new features directly relevant to you. Whenever we have something new we’d like to get feedback on, we’ll reach out!<br><br></p> <p style="mso-line-height-rule:exactly; line-height:175%"><strong>🙋 When’s the next opportunity to share feedback?</strong></p> <p style="mso-line-height-rule:exactly; line-height:175%">Starting week of Feb 26th, we’ll reach out! We have a new feature called Variables which allows you to personalize your videos at scale. We’re really curious about the product offering and pricing, and would love to get your reactions to it.</p> </div></div></div></td></tr></tbody></table> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#212121; word-break:break-word; padding:20px"><div id="hs_cos_wrapper_module-1-0-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0pt; border-collapse:separate!important"> <tbody><tr>   <td align="center" valign="middle" bgcolor="#615CF5" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#212121; word-break:break-word; border-radius:6px; cursor:auto; background-color:#615CF5">  <a href="https://info.loom.com/e3t/Ctc/ZT+113/cNF2r04/VWcGYD6cYdCWVjVvCc6csbFsW1xTZ7Q59LRS5N3Z5r9n3lYMRW6N1vHY6lZ3m8W3hCqvp5dNRlxN37hBfzFkv9zW70C0kX5d_R_yN4NtlGJlSvxWW8XszWX1CC-n8W1PTHPB3QBpgWW6zxbpt5jnHDRW4y4w3h3lHH7bN30pqMq-FlxWVCgg4_4CxjdgW6KMv8p10TQn0N1GppW1f9PpBW2pvtL46Fxtl6VGYJDy7SG8-BW5l3tgL74n-s4W4DsynN5m8rG3N5hBp7d68dt6Vfxndg51Bl7_W6zVhzN7PsB9dW19w1hm13J4mMW9b6JZv4wNzVXW806d3c5vHHrjf8rG5hP04" target="_blank" style="color:#00a4bd; mso-line-height-rule:exactly; font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" data-hs-link-id="0"> <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">Join the Loomineers</strong> </a> </td> </tr> </tbody></table> </div></td></tr></tbody></table> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#212121; word-break:break-word; padding:0px 30px"><div id="hs_cos_wrapper_module-1-0-4" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module-1-0-4_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="mso-line-height-rule:exactly; line-height:150%">Thanks for recording with Loom!</p> <p style="mso-line-height-rule:exactly; line-height:150%">The Loom Team</p></div></div></td></tr></tbody></table> </div>    </div> </div> <div id="section-2" class="hse-section hse-section-last" style="padding-left:10px; padding-right:10px">  <div class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; border-collapse:collapse; border-spacing:0; background-color:#EEEEEE" bgcolor="#EEEEEE">     <div id="column-2-0" class="hse-column hse-size-12"> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#212121; word-break:break-word; padding:40px 20px 0px"><div id="hs_cos_wrapper_module-2-0-0" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="presentation" class="hse-footer hse-secondary" width="100%" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; 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font-family:Helvetica,Arial,sans-serif; font-size:12px; color:#615cf5; font-weight:normal; text-decoration:underline; font-style:normal" data-hs-link-id="0" target="_blank">Manage preferences</a> </p> </td> </tr> </tbody> </table></div></td></tr></tbody></table> </div>    </div> </div></div> </td> </tr> </tbody></table> </div> <img src="https://info.loom.com/e3t/Cto/ZT+113/cNF2r04/VWcGYD6cYdCWVjVvCc6csbFsW1xTZ7Q59LRS5W3Z5qYt3CDD6W132" alt="" width="1" height="1" border="0" style="display:none!important;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important"></body></html>