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Subject:
How to harmonize email and digital events
Date sent:
July 9, 2024
from
Cody at Customer.io
Webinar Invitation email example from Customer.io
Subject:
Confirm your Customer.io account
Date sent:
July 9, 2024
from
Customer.io
Email Verification email example from Customer.io
Subject:
Welcome to Customer.io! 👋
Date sent:
July 9, 2024
from
Customer.io
Welcome - Free Users email example from Customer.io
Subject:
Almost done! Confirm your email address
Date sent:
July 10, 2024
from
Customer.io
Email Verification email example from Customer.io
Subject:
Build an audience in Customer.io
Date sent:
July 11, 2024
from
Customer.io
Feature Usage Nudge email example from Customer.io
Subject:
Don't forget to confirm your email address
Date sent:
July 14, 2024
from
Customer.io
Email Verification email example from Customer.io
Subject:
Connect your data to Customer.io
Date sent:
July 15, 2024
from
Customer.io
Integration Prompt email example from Customer.io
Subject:
Access: The State of Lifecycle Marketing 2024
Date sent:
July 16, 2024
from
The Customer.io Team
Report email example from Customer.io
Subject:
Access: Liquid guides
Date sent:
July 16, 2024
from
The Customer.io Team
Guide email example from Customer.io
Subject:
Access: The State of Messaging
Date sent:
July 16, 2024
from
The Customer.io Team
Report email example from Customer.io
Subject:
Access: Lifecycle marketing for product-led growth
Date sent:
July 16, 2024
from
The Customer.io Team
Guide email example from Customer.io
Subject:
Here's your Survival Guide! 🧟
Date sent:
July 16, 2024
from
The Customer.io Team
Report email example from Customer.io
Subject:
Verify your domain to start sending emails
Date sent:
July 17, 2024
from
Customer.io
Setup Prompt email example from Customer.io
Subject:
Your partner referral rewards
Date sent:
July 17, 2024
from
Billy McClennan
Partner Program email example from Customer.io
Subject:
Your July Customer.io Partner Newsletter
Date sent:
July 18, 2024
from
The Customer.io Team
Partner Program email example from Customer.io
Subject:
Want to see your personalized campaign?
Date sent:
July 22, 2024
from
Cody at Customer.io
Guide email example from Customer.io
Subject:
Access: Lifecycle marketing for product-led growth
Date sent:
July 22, 2024
from
The Customer.io Team
Guide email example from Customer.io
Subject:
[Invite Only] Customer.io AMA + Messaging Strategy Tips for SMBs
Date sent:
August 7, 2024
from
Dee Ali
Webinar Invitation email example from Customer.io
Subject:
Earn more for referrals in Q3
Date sent:
August 14, 2024
from
Partnerships Team @ Customer.io
Partner Program email example from Customer.io
Subject:
Make sure you create a trial account before our SMB webinar!
Date sent:
August 15, 2024
from
Dee Ali
Webinar Invitation email example from Customer.io
Subject:
[Reminder] Don't forget to create a trial account!
Date sent:
August 19, 2024
from
Dee Ali
Webinar Invitation email example from Customer.io
Subject:
We missed you at the webinar!
Date sent:
August 23, 2024
from
The Customer.io Team
Webinar Recording email example from Customer.io
Subject:
Creating impact via your data-tracking plan
Date sent:
August 26, 2024
from
The Customer.io Team
Content Engagement email example from Customer.io
Subject:
The Customer.io August partner newsletter
Date sent:
August 28, 2024
from
Partnerships Team @ Customer.io
Partner Program email example from Customer.io
Subject:
London area! You're invited to our mixer!
Date sent:
September 10, 2024
from
Jenna at Customer.io
IRL Event email example from Customer.io
Subject:
You're invited to contribute - 2024 State of Messaging
Date sent:
September 20, 2024
from
The Customer.io Team
Survey email example from Customer.io
Subject:
Access: The State of Lifecycle Marketing 2024
Date sent:
October 3, 2024
from
The Customer.io Team
Report email example from Customer.io
Subject:
Last call — coffee for your thoughts? ☕️
Date sent:
October 4, 2024
from
Cody at Customer.io
Survey email example from Customer.io
Subject:
Partner Newsletter: October updates and news
Date sent:
October 25, 2024
from
Partnerships Team @ Customer.io
Partner Program email example from Customer.io
Subject:
Earn more than ever for referrals this quarter 👀
Date sent:
October 31, 2024
from
Partnerships Team @ Customer.io
Partner Program email example from Customer.io
Subject:
You made our nice list. 🎄
Date sent:
December 13, 2024
from
The Customer.io Team
Special Offer email example from Customer.io
Subject:
December partner program news, delivered
Date sent:
December 20, 2024
from
Partnerships Team @ Customer.io
Partner Program email example from Customer.io
Webinar Invitation email example from Customer.io
Email Verification email example from Customer.io
Welcome - Free Users email example from Customer.io
Email Verification email example from Customer.io
Feature Usage Nudge email example from Customer.io
Email Verification email example from Customer.io
Integration Prompt email example from Customer.io
Report email example from Customer.io
Guide email example from Customer.io
Report email example from Customer.io
Guide email example from Customer.io
Report email example from Customer.io
Setup Prompt email example from Customer.io
Partner Program email example from Customer.io
Partner Program email example from Customer.io
Guide email example from Customer.io
Guide email example from Customer.io
Webinar Invitation email example from Customer.io
Partner Program email example from Customer.io
Webinar Invitation email example from Customer.io
Webinar Invitation email example from Customer.io
Webinar Recording email example from Customer.io
Content Engagement email example from Customer.io
Partner Program email example from Customer.io
IRL Event email example from Customer.io
Survey email example from Customer.io
Report email example from Customer.io
Survey email example from Customer.io
Partner Program email example from Customer.io
Partner Program email example from Customer.io
Special Offer email example from Customer.io
Partner Program email example from Customer.io

Customer.io

Customer.io delivers clean, well-designed onboarding emails that are clear, digestible, and reflective of a company that deeply understands email marketing. Their journey combines action-based triggers—such as reminders to verify a domain—with a strong emphasis on education through guides, reports, and webinars.

Overall, Customer.io prioritizes empowering users with knowledge while keeping communication relevant and behavior-driven.

See the full email journey in chronological orderSee the full email journey in chronological orderShow original layout
Number of emails:
32
Duration
About 5½ months
Date Started:
July 9, 2024
Date Ended:
December 20, 2024
Avg time delay:
~5 days

Onboard Free User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 28, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Onboard Paid User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 30, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Educate & Engage

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 28, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Win Back Churned User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 15, 2025
Date Ended:
Sep 26, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Expand User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 12, 2025
Date Ended:
Sep 2, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Announce New Features

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 15, 2025
Date Ended:
Sep 30, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Celebrate Milestones

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 8, 2025
Date Ended:
Sep 15, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Request Feedback

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 12, 2025
Date Ended:
Sep 2, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Transactional Emails

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
Date Started:
Date Ended:
Avg time delay:
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.