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Subject:
Welcome to Buffer 👋
Date sent:
November 20, 2023
from
Joel from Buffer
Subject:
[Demo + Q&A] Get started with your Buffer trial
Date sent:
November 21, 2023
from
Essence from Buffer
Subject:
Last 3 days of your trial
Date sent:
November 30, 2023
from
Essence from Buffer
Subject:
Quick feedback?
Date sent:
December 4, 2023
from
Joel from Buffer
Subject:
Buffer changed a lot last year...
Date sent:
January 9, 2024
from
Mike from Buffer
Subject:
New! Schedule a first comment with your LinkedIn posts
Date sent:
January 24, 2024
from
Mike from Buffer
Subject:
Awesome! You are in.
Date sent:
January 31, 2024
from
Joel from Buffer
Subject:
Thank you for your payment and support!
Date sent:
January 31, 2024
from
Joel from Buffer
Subject:
How to build long-term traffic through social media
Date sent:
March 5, 2024
from
Mike from Buffer
Subject:
Introducing more publishing options for Instagram
Date sent:
April 3, 2024
from
Mike from Buffer
Subject:
Introducing the new Board view
Date sent:
April 17, 2024
from
Mike from Buffer
Subject:
Facebook Stories scheduling is here
Date sent:
May 21, 2024
from
Mike from Buffer
Subject:
Threads scheduling has arrived 🧵
Date sent:
June 25, 2024
from
Mike from Buffer
Subject:
NEW: Post engagement data for LinkedIn Profiles is here!
Date sent:
July 9, 2024
from
Mike from Buffer
Subject:
Bluesky has landed in Buffer 🦋
Date sent:
July 30, 2024
from
Mike from Buffer
Subject:
From 280 to 25,000: Say hello to long-form X posts
Date sent:
August 21, 2024
from
Mike from Buffer
Subject:
Instagram personal profiles are here ✨
Date sent:
November 21, 2024
from
Mike from Buffer
Subject:
Bluesky is taking off! 🚀
Date sent:
December 4, 2024
from
Mike from Buffer
Subject:
You're in the top 15% of Buffer users!
Date sent:
December 18, 2024
from
Joel from Buffer
Subject:
🚀 3 tips for social media success in 2025
Date sent:
January 2, 2025
from
The Buffer Team
Subject:
You're invited: Grow your brand in 2025 🌱
Date sent:
January 8, 2025
from
The Buffer Team
Subject:
Introducing: Streaks 🌱
Date sent:
January 29, 2025
from
Mike from Buffer
Subject:
New in Buffer: Instagram Grid Preview
Date sent:
March 6, 2025
from
Mike from Buffer
Subject:
✨ New: Feeds are here
Date sent:
March 25, 2025
from
Mike from Buffer
Subject:
Celebrate your 17 week streak on social 🎉
Date sent:
April 30, 2025
from
Mike from Buffer
Subject:
Feeling stuck on what to post? This might help
Date sent:
May 29, 2025
from
Mike from Buffer
Subject:
🎉 LinkedIn mentions are here!
Date sent:
June 10, 2025
from
Mike from Buffer
Subject:
✨ You’re invited to Creator Camp
Date sent:
June 11, 2025
from
Tami from Buffer
Subject:
📊 LinkedIn Analytics just got personal
Date sent:
July 8, 2025
from
Mike from Buffer

Onboard Free User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 28, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Onboard Paid User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 30, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Educate & Engage

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 28, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Win Back Churned User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 15, 2025
Date Ended:
Sep 26, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Expand User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 12, 2025
Date Ended:
Sep 2, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Announce New Features

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 15, 2025
Date Ended:
Sep 30, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Celebrate Milestones

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 8, 2025
Date Ended:
Sep 15, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Request Feedback

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 12, 2025
Date Ended:
Sep 2, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Transactional Emails

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
Date Started:
Date Ended:
Avg time delay:
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.