Notion email 12

This email promotes a video episode featuring Christina Cacioppo, Co-Founder and CEO of Vanta, discussing the importance of customer feedback and user research. It is structured with a personalized greeting, a summary of key episode takeaways, a visual of the guest, and a clear call-to-action link to watch the episode. The tone is conversational, informative, and encouraging, aiming to engage startup founders and professionals interested in learning from a peer's insights and experiences.

Subject:

Three insights from Vanta CEO Christina Cacioppo

Date sent:

November 20, 2023

from

Akshay Kothari

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none} @media (max-width:620px){.image_block img.fullWidth{max-width:100%!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body style="background-color:#fff;margin:0;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Learn why she’s obsessed with customer feedback ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;color:#000;width:600px;margin:0 auto" width="600"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:40px;padding-left:25px;padding-right:25px;padding-top:40px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="html_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:Arial,'Helvetica Neue',Helvetica,sans-serif;text-align:center" align="center"><div style="display:none;"> </div></div></td></tr></tbody></table><table class="html_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:Arial,'Helvetica Neue',Helvetica,sans-serif;text-align:center" align="center"><div> <a href="https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHYyQVVEQU9HMzRDdmd0LUFyQVl2dHlyOGEtYXlSYjlGWDVnVW9XZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3Lm5vdGlvbi5zby8_dXRtX2NhbXBhaWduPUZpcnN0K0Jsb2NrK0VwKzMrLStFTlx1MDAyNnV0bV9jYW1wYWlnbnR5cGU9bmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PUZpcnN0K0Jsb2NrK0VwKzMrLStFTlx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJlZmQ4MDVmMjE3ODA4OTAxZTFiN2UwMmIiLCJsaW5rX2lkIjoyfQ/85be46aa7b0cb408bd338e2871b453247748bf9b66f85fd3de6f1b7b486faff7" target="_blank"> <img align="left" alt="Notion" src="https://www.notion.so/emails/notion-logo-small-supports-dark.png" width="31" style="width:31px;height: auto;padding-bottom:44px;"/> </a> </div></div></td></tr></tbody></table><table class="text_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:21px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21px;color:#555;line-height:1.5"><p style="margin:0;font-size:14px;mso-line-height-alt:21px"> </p><p style="margin:0;font-size:14px;mso-line-height-alt:22.5px"><span style="font-size:15px;color:#000000;">Hi Jonathan,</span></p></div></div></td></tr></tbody></table><table class="text_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:14px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21px;color:#000;line-height:1.5"><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px"> <span style="font-size:15px;">Christina Cacioppo, Co-Founder and CEO of trust management platform Vanta, joins me on this episode of First Block — our video series with startup founders.<br/></span></p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px"><br/><span style="font-size:15px;">In this episode, Christina teaches us: </span></p><ol style="font-size:15px"><li> <span style="font-size:15px;">Why she still does <strong>user research</strong>, and why it’s an important part of her decision-making process. </span></li><li><span style="font-size:15px;">How <strong>building in public</strong> actually led to faster iteration, better feedback, and community-building. </span></li><li> <span style="font-size:15px;">How <strong>confidence helps overcome shortcomings</strong>, even if you’re doing something for the first time or learning something new. </span></li></ol></div></div></td></tr></tbody></table><table class="image_block block-5" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center" style="line-height:10px"><a href="https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHYyQVVEQU9HMzRDdmd0LUFyQVl2dHlyOGEtYXlSYjlGWDVnVW9XZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3Lm5vdGlvbi5zby9ibG9nL2ZpcnN0LWJsb2NrLXdpdGgtY2hyaXN0aW5hLWNhY2lvcHBvP3V0bV9jYW1wYWlnbj1GaXJzdCtCbG9jaytFcCszKy0rRU5cdTAwMjZ1dG1fY2FtcGFpZ250eXBlPW5ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD1GaXJzdCtCbG9jaytFcCszKy0rRU5cdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiZWZkODA1ZjIxNzgwODkwMWUxYjdlMDJiIiwibGlua19pZCI6NTEwOX0/113368c8770b31bf9042e348be9dae5bd043f902c27b64d9f826a63932ce14f0" target="_blank" style="outline:none" tabindex="-1"><img class="fullWidth" src="https://userimg-assets.customeriomail.com/images/client-env-93295/1699901573439_ChristinaCacioppo_Email%20(1)_01HF50F2AW6JRZWDJRR834S589.png" style="display:block;height:auto;border:0;max-width:357.5px;width:100%" width="357.5"/></a></div></td></tr></tbody></table><table class="button_block block-6" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-top:24px;text-align:center"><div class="alignment" align="center">  <a href="https://e.customeriomail.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" target="_blank" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#4898c9;border-radius:4px;width:auto;border-top:0px solid transparent;font-weight:700;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:7px;padding-bottom:9px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;text-align:center;mso-border-alt:none;word-break:keep-all;"><span style="padding-left:13px;padding-right:13px;font-size:15px;display:inline-block;letter-spacing:normal;"><span style="word-break: break-word; line-height: 30px;">Learn more</span></span></a> </div></td></tr></tbody></table><table class="text_block block-7" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:14px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px"><br/><span style="font-size:15px;">Christina’s journey is one of passion, resilience, and adaptability. I hope you find our conversation as enlightening as I did! </span><br/><br/></p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px"><span style="font-size:15px;">Cheers,</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px"><span style="font-size:15px;">Akshay</span></p></div></div></td></tr></tbody></table><p></p><table class="text_block block-8" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:40px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21px;color:#555;line-height:1.5"><p style="margin:0;mso-line-height-alt:19.5px"> <span style="color:#000000;font-size:13px;"> </span></p><div> </div></div></div></td></tr><tr> <td> <a href="https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHYyQVVEQU9HMzRDdmd0LUFyQVl2dHlyOGEtYXlSYjlGWDVnVW9XZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3Lm5vdGlvbi5zby8_dXRtX2NhbXBhaWduPUZpcnN0K0Jsb2NrK0VwKzMrLStFTlx1MDAyNnV0bV9jYW1wYWlnbnR5cGU9bmV3c2xldHRlclx1MDAyNnV0bV9jb250ZW50PUZpcnN0K0Jsb2NrK0VwKzMrLStFTlx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJlZmQ4MDVmMjE3ODA4OTAxZTFiN2UwMmIiLCJsaW5rX2lkIjoyfQ/85be46aa7b0cb408bd338e2871b453247748bf9b66f85fd3de6f1b7b486faff7" target="_blank"> <img align="left" alt="Notion" src="https://www.notion.so/emails/notion-logo-small-supports-dark.png" width="31" style="width:31px;height: auto;padding-bottom:0px;"/> </a> </td> </tr> <tr> <td style="font-family:Helvetica, Arial, sans-serif;font-size:13px;color:#000000;letter-spacing: 0.0239em; line-height: 19px;padding-top:11px;"> Notion – the connected<br/>workspace for your docs,<br/>projects, and knowledge. </td> </tr> <tr> <td style="font-family:Helvetica, Arial, sans-serif;font-size:12px;color:#000000;letter-spacing: 0.0239em; line-height: 19px;padding-top:10px;"> <a href="https://e.customeriomail.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" style="color: #808080; text-decoration: underline;">Unsubscribe</a> </td> </tr> </tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><img src="https://e.customeriomail.com/e/o/eyJlbWFpbF9pZCI6ImRnVHYyQVVEQU9HMzRDdmd0LUFyQVl2dHlyOGEtYXlSYjlGWDVnVW9XZz09In0=" style="height: 1px !important; max-height: 1px !important; max-width: 1px !important; width: 1px !important; display: none !important;" alt=""/></body></html>