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font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif !important;font-size: 12px !important; color: #767676 !important; } .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; } .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; } </style><!--[if mso]><style type="text/css"> sup { font-size: 100% !important;vertical-align: .5em !important;mso-text-raise: -1.5% !important;line-height: 0 !important; } ul { margin-left:0px !important; margin-right:10px !important; margin-top:20px !important; margin-bottom:20px !important; } ul li { margin-left: 0px !important; mso-special-format: decimal; } ol { margin-left:0px !important; margin-right:10px !important; margin-top:20px !important; margin-bottom:20px !important; } ol li { margin-left: 0px !important; mso-special-format: decimal; } li.listItem { margin-left:15px !important; margin-top:0px !important; } .paddingDesktop { padding: 10px 0 !important; } .edm_outlooklist { margin-left: -20px !important; } .embedImage { display:none !important; } </style><![endif]--><style></style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#fcfcfc;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> On AI dubbing and other methods of minimizing the distance between your ideas and a receptive audience  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#fcfcfc;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="Right" valign="top"><p> May 30, 2025 | <a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjNNPYrCch2bsRCiWmavUoaP0cOG4fGz3X6e2R6-aPFGeSAxVmc5dpJS1FhqB1I94KRyAN4y92HpYorZdoWCil3AfqXCMqHpas4v9ikgSajcaUTsTKYiXhVtnkjNRyoer7NS5_LHki-J7yOIP7R4LzDj5zKZOxaDxOid62bgQmF062s4lTyg0eOVg3DMPDDbD__tJmoF_5HZkuHaD2U9eJUqSqa0o9LUjry3w5mtZ5t6N8H31UnWAGApVhQkAL1gK6Z3rdiqAYjIygehXHhWjTvwKiyxTm9iS2QtOc-ULSNd1llQtETMzULWJrZj5vBTVSlg7Z0_Lzu9tnEkJSd2gn0YrICW651nXXuDIX6BsmmG4Ht4v3NNM5Nu_nOnDvm8rPszouIqmuH-SsyzTRIHpvEqtCkGRYjwuJodVOcQFy3xuFKW_Aqj8oY1gjKprIX-DfsYDRgfH-J4eukKK5a24gwgnWNtNNUsVMXYNXU64omgvs8eK6oeNOTiCxD_mnzLJ-e-THAv2CPCDCmHYpmo7mHqWQ2EGnK9okDQ9lw8nfkBJBEsW2ddaxDFdEyLiUQT7ty6zkjD56VTGM6WUfWZQH77jtuHVbJ3mz6z3K9soyqIr_d4gIpK7Q39oy7LHl8t9-XFP5K1ALGh4YeMMHVMnTflLtCw6ibFWfhLAdkTHeQAMOojL6Y5FhdOzq9jUUH879QJIB1YedfpSgZKN7r8C16ePC67KkkVPVKt_YP6p0q_2w/4gx/SYKfEh0cTceGqX7H03atZg/h0/h001.AJezDa8eLZEHyZd9zrTN07SEkmXU_xQr5e3p6cuygfI"><span class="translation_missing" title="translation missing: en.templates.posts.email.v3.header.read_online">Read Online</span></a></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="border-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7EB;padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-top:15px;"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="center" valign="middle"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjOjST_huu1Y8y9IvCeiSGJN4yNl1Le1sjtTsRH0aLEp6NW_D-v21xmhof0Q-xzHgNmOOQM5gM9mMwHepLHTVfAn4xxDAJoG7hlMK9GViMksMhiNWbYPhDYWJq89p4piTi5xXpJteZMqPW2Qhc7tInheixdil40OV5VwR4pPquYXeLdAzEUTrtc8NSr4kfhNvFVUUk0cEr78I3iFv4Izd1YP8HcS_4RPogZaY5jhxuI_vbwfOpqG9X_dA9QYMOqjJJtkCn6MZCiRuXhIVD7T6wY2yQgG6Ner5qSHDikCigLio0_LwbcAgIcSbv97qWLv8bK4RU0hozaByWhLXzaGapRwY-t9cuWq-XtME5Avz2O0QIP_1PLN0X39HG7wVlrcoS1QpIVKuNTJfZ3oaEWUQJT6mdYJW2BU_1C76F17lV0BTp1vQpVS5qHemJ2cSXnFMzUA6BtfiBvCUL8bgi4pxtQdfGqlPMA8KpDoApOfJHret6ErfyaNXHXd3Y-2zGDMbQbnBCotLh960pa-iX2agYjERh7qc7U11zqfkzTsaQj8rM_lkPpwXujJSjpANxyP3AqY1_BfxTWiFoCPteJ1stP30DMLKKBKMQadUgsN9KhTsVOduN1DvpdnMZjTRrfnsfu3rwJGeBqMNIkfuRSb18A3Yk3qdJ6Ghp_FQsJaWywS9iVsFY9s-T7jtASKv-YUXcxL-Vv22pBaVgebHumlUiQVFhDOQGdzZprl0R7HhWuJvw/4gx/SYKfEh0cTceGqX7H03atZg/h1/h001.5HnGGu2zUm5iQSrOt9tDDqA3OURJsjMufiJI0KR6QQQ" style="text-decoration:none; 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" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.Ce3UsIRylStjyj3DQAfk9Hb1CD0sYvfw1d5MP9h6Af2GU6VH3QoAEK_AIC13bEnskOS-BlWtWVQT44_paIf-_rk4R5CqJYvTCo5e9T8DvMjPYJcfbQgEDSNUIsfDOa6CSUxhPbcBSmdNCmT9jlKH5u3O3a_agXQJAxamMOmf1Lpn1Oq0NnCUw1p0CtiprFYo1OMVe2Tb90ruuUACUd8RWjLbTz6oI7da6pdVfm7KECE/4gx/SYKfEh0cTceGqX7H03atZg/h7/h001.KNH4D3nFFb84LgK6tF-uRS9rn8-gRxq6ZBMPg9V-hS8" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1fb00cf4-5d66-4896-83ce-90f035e373aa/CS_Logo_Wide.gif?t=1705502632" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></a></td></tr><tr><td align="center" valign="top" class="t" style="width:630px; padding: 4px 0px 4px 0px;"><p><span style="">Your guide to growing and monetizing creator-first businesses.</span><br><span style="">Brought to you by </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs_rsACpkFdVWhVwJS65bvSUrh5uLBrKQ0CtSSVeJJrrWxuOCVUZYJIayPjsBZlOyXFf6GJAkg9a9yN0tVW9iVDOmttJdG0--XiX4vxovKEMh_L07xn8NwBZC9ZnJW4wt4XXD2yVfzd0-lerB_0U5N4rWZ2gAfy0TX38Xf4aJhUHtTTdziv1xSwH8jbi1zP9vPmRi7ByY3BM-Onnj_59Sino/4gx/SYKfEh0cTceGqX7H03atZg/h8/h001.J9BC1HTYukhCqsXHiJznLgswU2M8f9ATKjUahsAqjOs" target="_blank" rel="noopener noreferrer nofollow"><span>beehiiv</span></a></span><span style="">.</span></p></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">I recently listened to a podcast where MrBeast discussed how switching from voice actors to AI-powered software to translate one of his videos for a non-English-speaking audience created an admittedly </span><span style=""><i>worse</i></span><span style=""> product but </span><span style=""><i>improved</i></span><span style=""> the audience retention rate. Couldn’t stop thinking about it, so I wrote about it.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">In this issue:</span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> 🤖<span style=""> AI dubbing vs. meticulous translation</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> 👀<span style=""> Visual media reaches the largest audience</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> ↔️<span style=""> Minimizing the distance between an idea and its audience</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><i>— Francis Zierer, Editor</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>Quick favor:</b></span><span style=""> I made a stupid bet with our podcast producer that we'd hit 2.5k YouTube subscribers by the end of the month. Which is Sunday. We're 768 short. Help me out and </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.k1gsryMYdo2WgjhkkBssylFV4BCG53watVhyWbqOftfSW-c5_5ev2F6p0jJa9nEUEC-0h5nGvmW30_KklxMlbxjZOUDdAnK8d-TdZ2i9fSAwfUU5KokxoWHUJxuauN0AhGUOp7SUAfFMGydABnq6opNAkY3Y9_moe1I2ooLZ2ULbbgalgxLHT6Ry8iyU8ZR4cKeJiX0DrUWOVV6pdee3S9cFJCNl-6ZVqP-cLSuo6P7i2WvFOoXzasjjPp8PeiN7nz5FrjgPTgimfaEc97FMMg/4gx/SYKfEh0cTceGqX7H03atZg/h9/h001.esb2lohDBA0HnrlAecyQkx64uG2A_PeauYyE8cH50rY" target="_blank" rel="noopener noreferrer nofollow"><span>subscribe</span></a></span><span style="">?</span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e74f0c7c-617a-4259-8876-e8fd9618bc19/ICYMI.png?t=1746020401" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">A five-step YouTube production framework (</span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjNIz8htjcuNoxGJz5Db5EAYL3CPSfHFexpSIV6KwqZDpW021hZNZCQk0yaYZc6wJ4Zsf2S59t-Uk8iUZlzJf5XEFgnwZySWPzX6Xk5gbgbYEIBuFyyS87vYFPqWbob-1vMxAs-mp8_TOShgGjSBAjLBK0EfbFV3lVqyXoGahQKQKbIbeR1lW2M-4iTSkmLtga84ozmilqRPaD9YBCr7QAAkPL_mI0qdurYv7ONBoQ95nJ02T_wyrrgs7yMeelp-HJcNz_n0U0d9tgrzhKHlASkddEY4mcAUNlXCrz3T6xwbpf1SVC6O0JlJK_qgXJPhsW-CM-auKLSTvR40JaDXIOiBJcwMDCQANxo1vldiiZ0vm5FylO4bBdHDcK1jj4Ydq1nWYBAVneif39TM5wh0Y137BJ2sQcgKjySzy5jojhMIZp6YLH_00-lkQUITdJwsFzWQCoz35L4I5FeZcowhhBJIbVH5QFRsmL-ZE4yyKotE2pIyINXHarzU48foNkplHyN_Oyzt-ABhfFJh3LXH6uJNlfCPO5B9aRIf1y19qBjQzy-QpQDarE-Il_Kza37qd4FiApIePK0xb-54xGLCC1BYva5eyO5_lTgAc2S5nEmI3c3z_2OKqbSn3eAsf5F9ooWa73qkR6PCMNIQig_096Hf-L2tgQJFLBstmSHJfkvoCShJnFPtuV2admBCqURxs5U_hSEDYTUdFAUAKSuHFxVjb29HKw-pqPkScfiksd7pzQ/4gx/SYKfEh0cTceGqX7H03atZg/h10/h001.idd9DP8YIZgVBYByEsVZjrBnBmXklOTS1yHkyC-zyXk" target="_blank" rel="noopener noreferrer nofollow"><span><i>Creator Spotlight</i></span></a></span><span style="">)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">How to “get paid to exist” without going viral (</span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPswv4c6Ly0rhatOwzEa9-qFJ9OOGsgNob_gY3pDyPGXqQ5uOXEsYZ5XeQ9owmyX-hpsN29Yj1FAQ9u6BgPbHwG2bEUishZQUzr-VdGKEmG41OcX2wVm6En8XRpSMOKwhmrALJyXjSyPDhDHYUYFlwodBleRFclsVEA0E-jV8rh9TTOBW9eSCJNoHSu6PwC2dFmqXZx56e6JM157m-68V3-7l3QGNZUELiBNRL_jAyp7Qa/4gx/SYKfEh0cTceGqX7H03atZg/h11/h001.qlxjMWmmZfm0abS08RuVviuwejqP7xiMILahEThmxjQ" target="_blank" rel="noopener noreferrer nofollow"><span><i>Instagram</i></span></a></span><span style="">)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Former </span><span style=""><i>Spotlight</i></span><span style=""> guest and expert podcast developer </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsxTIRZsUovPkdufrE0JqGlENdKRkUyIdHB3rNcoRuLlVR5VNkrjvCpbAac_Z1DGUGnchQ9h2y3JOgKtDn_7tScmGW0otHWN9fuzwtW3Vs8_-AblFxWOV8afQ1j5If6oYmEAgdmpl57Q8B6SYWmTXMAESJ50j6nwbg3jnxkaeQi-AKcG786QewDkCPKwxboDS5yidrenn6Gt5MWpRPojiYTg/4gx/SYKfEh0cTceGqX7H03atZg/h12/h001.X1lmlUui5ytiQF-z5T6O32s1S_vumrkn_TGjpcS7ui8" target="_blank" rel="noopener noreferrer nofollow"><span>Eric Silver</span></a></span><span style=""> told us he’s taking on new clients (short and long-term alike). </span></p></li></ul></div></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3bc0367d-ab76-486c-adaa-33c6e9d4e883/IN_THE_SPOTLIGHT__3_.png?t=1705502743" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjNNPYrCch2bsRCiWmavUoaP0cOG4fGz3X6e2R6-aPFGeSAxVmc5dpJS1FhqB1I94KRyAN4y92HpYorZdoWCil3AfqXCMqHpas4v9ikgSajcaUTsTKYiXhVtnkjNRyoer7NS5_LHki-J7yOIP7R4LzDjNq1ndGc6G5YVFC5mZOJWfhZGD6l8qM-duHmHEsrhpUZiowonhu7OkZGO5YOJou_-ysGhPJvH6aX9FG67dfU3LhE6DuZgXXLMoNFlaG38MVv2ZkrlLlrjjjAGp_DTPsMun1hY8L1V19LJe2fgY9by583i-5BelC6z22iqgY-u9bKj9wKaIoM_Id_7HBCmv41Ob0h4KhOKai5kji6SQYv9sfaQZeKsRaVTUnAd3BEWrGLPS54Dpt_IBpMoxW_0wVza1qCWf1uxbEhT1FMADiNehbHfUQmItXE4JJDZWdqEII3jqCbPgB62MbDQe4kdygI_L-ea51_QTdoiSFLTfUrF5j0orvBbELrFu8VUYmizNik-jTGRx_3jiuZpx19RXvNVUE_pSeZKn3b9QsVAIZaw_R0-xRBDKU4co2pVAaDFlh0sc9mCDOk6jur86CztmXpU4QwOmvpK9ATy8HTrhxjoxZ8mcxZJYBvPGgcjo-L7jZDlXR3wMtZRGhoKrsTiHV3a31O_FZqZxcntuXPIjMa4pqLg2sz0qymL1aLZ55CvgUIeXRI0_RJpaYd95itOpd3P6_5eOfYdnH-LPA3YiguZDg/4gx/SYKfEh0cTceGqX7H03atZg/h13/h001.psFSSzx2tJwJtgsv2kRSwSyGOIV9QSseH5V_bk1JaH8" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a15659e0-749d-4f65-b46b-e9b5f0953709/image__87_.png?t=1748556778" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">The shortest distance between idea and audience</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">The most successful creators have a clarity of vision and a talent for </span><span style=""><b>matching the right message to the right medium </b></span><span style="">to solicit a desired response from their audience.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Writing an article or shooting a video is one thing; distributing it is another challenge entirely. Creators always have to focus on both. It’s about understanding your intended audience, what they’re interested in, where they spend their time, and how to bake all of those insights into the creation stage.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">To be a truly great creator is to focus more of your work on the space </span><span style=""><i>between</i></span><span style=""> the ideas you wish to express and the media you’re choosing to deploy those ideas.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>It is also to focus on </b></span><span style=""><i><b>media minimization</b></i></span><span style=""><b>, on removing mediation layers that water down or distort your ideas as they travel to your audience.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">When I say “media,” I don’t just mean formats like TikTok videos, email newsletters, books, or movies. </span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Format mediation:</b></span><span style=""> Converting thoughts into video, text, audio, images</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Cultural mediation:</b></span><span style=""> Adapting for different audiences, languages, contexts</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Technical mediation:</b></span><span style=""> Editing, production, platform optimization, and medium (watching a movie in a theater vs. on your phone)</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">When I say “media minimization,” I’m talking about strategically controlling the media between your ideas and your audience to maximize the chance that your audience receives and acts on your ideas in the way you intend.</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f7fea6f-33f6-4488-be8c-7d0c67b42266/Content_Breaks__2_.png?t=1713883505" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">(Don’t) use your words</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Written or spoken language-based media are effective for communicating detailed and complex ideas — high-fidelity communication that requires the audience to pay close attention and digest the information.</span><span style=""><b>The easiest way to reach a mass, global audience, however, is with visual media that entirely excludes written or spoken language.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Take it from </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMkB0aQ5smBlpQqJvRgGEmM2lEMi8uxs1cgPVxTUcoy1KOyXuU87MAkGrEIQiiyTXhR39ZwI59CbDMaz_h5eOWZ-bM2tXEn5s9YINF0gU1TaNtM8PscXvmpP6KCT85SW4QCygiHBWVOMfwLwnp5uuzBpDRSfP5S06PofEpgrgAa0-mAHTBJjU4gk_ZH4Ylf5WaCHlO2vURtrzKvM4U41lOZwZt_jVb2qRWWQLqclVQSrLyMgHwF_Hna7su6CvXEjrixCanVg5g-t-ftK8ltcEpEFAVHxKXdQhUa8eHa5FTvX0NeVMYy2pMYyM7kG9IBypZMuYacE6tLH_Qqq55NXIFhW6Gk8UC3K3LIBm_QBeF2DmwPXdnRS1toEr2YfGvs1lIGGp04aBwhcxo4LFOEWZNFmBnP897Prw4m0pAHAjdMpzNorujM2jaKRPD0kmCqNiFjGtYk-mDAIVysDEBy83_cXpLEQ4Fi6vlVgTz1rJJ_kYjzg86o-criqdGPhzAgQzyiFM7ZOeOAnm9v4OThnWQaazE4miK4CU_Rou7OszM67nVIVnSCoqugM-76t1QriApyqd_iZzX69hBhYp9PiskTEnaTIueq2oWMsUf3BTxUgPrMm4-7mOvUfg1UsKhfdPIde9UgeyDSgwL-dswKJl_Inn0YrtSAI1eUsxsPTBc3DkOz8QddxuUqFXwnW6EqJx9OHozKPdr4_TLiyb-rZ-O_rv4yn-CtEj2lkn_CgMwSrg/4gx/SYKfEh0cTceGqX7H03atZg/h14/h001.kOE44XE_UJCSomnj47kLKdcVj2CMe71XR64tT0xBFIk" target="_blank" rel="noopener noreferrer nofollow"><span>Alex Emery</span></a></span><span style="">, a YouTube strategist I interviewed last October. John Nellis, the creator Alex works with, is a British football YouTuber. His videos are often 10–20 minutes long, narrative-based, and chatty — language-rich. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">When we spoke, Alex emphasized his confidence in the growth trajectory of John’s channel. This was early October 2024, and they had reached 1.75 million subscribers, having added 1 million subscribers in the previous nine months. Nearly 8 months later, the channel has 7.5 million subscribers; that confidence was earned.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">But Alex explained that John’s videos were still </span><span style=""><b>too complicated (relatively) to reach a </b></span><span style=""><i><b>truly</b></i></span><span style=""><b> </b></span><span style=""><b>mass, global </b></span><span style=""><b>audience</b></span><span style="">. He brought up another creator, </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs6cnlbfjcmdqBsHBtXzXQ7nJB25hjj6iSy8-5m8_ul6dQ7tYfaZAy8lyG9LfdWq6MtjxmLxttixu2Ohu8RIH0OGy6ITWSwV8BCpMySRjCpzER_uaDmPIMLmd5bBOvKe19fqOIVNf8J4ycTtRT_5zvS6SPx1-CzXUC3Kx8z2wbaU_F_FTcyynELZaYA6T4XFKyOw8cNuKGLg40JBAEYGbmhVmJfButilSiWZH4_Ybb0kx/4gx/SYKfEh0cTceGqX7H03atZg/h15/h001.3dpHrcus0LH0Fkfjqd6BeqDXpjQXC2WRdgNrjC6ZaeM" target="_blank" rel="noopener noreferrer nofollow"><span>Celine Dept</span></a></span><span style="">, to underline the point.</span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">“I don't believe John will have more subscribers than [Celine Dept], to be honest, but her content really lends itself to gaining subscribers from all corners of the globe because it's not at all dependent on language. […]</p><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">You basically are watching someone, let's say, kick a ball into a goal or name a player and get pushed into a pool or something like that. Anyone from anywhere around the world can watch that.”</p></td></tr><tr><td height="10" style="line-height:1px;font-size:1px;height:10;"> </td></tr><tr><td align="left" valign="top" class="h2" style="color:#1a1a1a;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-weight:normal;padding-bottom:10px;padding-top:10px;"> Alex Emery on <i>The Creator Spotlight Podcast</i></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Celine Dept’s YouTube channel currently has 48.1 million subscribers. Visual media are more effective in reaching mass audiences than written media. </span><span style=""><b>A picture is worth a thousand words, as the saying goes, and those thousand words are in whatever language the viewer speaks, with no need for translation.</b></span></p></td></tr><tr><td align="center" valign="top" style="padding:15px 0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="dd" style="padding: 0;" bgcolor="transparent"><table width="100%" cellpadding="0" cellspacing="0" role="none" style="max-width:378px;margin:0 auto;" align="center"><tr><td class="q" style="padding: 0 0;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs3VoaEMeKah6omjg3Gb-9sIPm22i-xsRFSmQ14de1DLkOGVQq-gsy4xqW8J1KXOou2bZHMuBhAg6T1dE6HKEPmhErL9j9rqr462-1D0NJvu9j7kHMt3f8VaEQBZLJ6s00j-tKwrkk5I-h1cQ3sZIkyuLIqcOZ0W095qYbyT03m4oJ1vFrBEWWW-pcWfAqMYWVOzBv7qvtOh86wD7pSSWaOn_z9ZeFRZM0SU0TINcAhVukhlHZVdKo5hIWI28017-rw/4gx/SYKfEh0cTceGqX7H03atZg/h16/h001.Y-LwV8XSg9WFdFyHv7g805GtPF14S2BbZs7L2bwhxyM" style="text-decoration:none;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td valign="top" align="right" valign="top" style="width:100%"><div style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div style="display:inline-block;width:100%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/logo.png", width="75" height="auto" loading="lazy" alt="" style:="border:0;width:75px;"/></div><div class="tok-heart" style="display:inline-block;width:100%;padding-top:90%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/heart.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div><div style="display:inline-block;width:100%"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/comment.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div><div style="display:inline-block;width:100%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/share.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div></div><div align="center" style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div class="tok-play" style="display:inline-block;width:100%;padding-top:300px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/play.png", width="75" height="auto" loading="lazy" alt="" style:="border:0;width:75px;"/></div></div><img width="378" height="" height="672" style="border:0;border-radius:5px 5px 0px 0px;width:100%;height:auto;max-width:378px;max-height:672px;display:block" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/65c45b1e-2832-4598-bc5f-34755f3d1d4b/o0RCKFFqAJqfA2NkqoA2AGk09AEEIAYQDIgeEg.jpeg?t=1748609344"></td></tr><tr><td width="100%" align="center" style="width:100%;" bgcolor="#ff0050"><p style="color:white;"><strong>Watch now on TikTok</strong></p></td></tr><tr><td style="padding: 18px 20px 0;color:#161823;" valign="top" class="txt_social"><p><strong>@celinedept</strong></p></td></tr><tr><td style="padding: 10px 20px 15px; color: #000000;" valign="top" class="txt_social"><p>Try to do the same move.. 😅 (vs Echeverri)</p></td></tr></table></a></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This is </span><span style=""><b>extreme</b></span><span style=""> </span><span style=""><b>media minimization</b></span><span style="">. Take the above video — it transcends language in a way even a toddler can comprehend.</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/febce6e3-a188-4d9a-9b24-8af21c486ca8/Content_Breaks__1_.png?t=1723054756" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Translation is an art</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Earlier this year, we had </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPp6yd_XklxDEQ_ljeAV72GkBhuJROyS-wZNmcg2GwL3ScU_LmauO9Luw_gGELWLFkekkvxN44F0WkiWhCKkDxfLZJG4VeUXQZOgWGtRS9lm5FssDsS_aVzpS3qVKW7u7RHmbPmzZS2AS8ePahxBnZwhLoANOKDyz1YFcdz-F01KLh-FyjJF30c_xN4Z7CZAGaOViGKMvpmaPXIA93hngKZS-6HOLOGiGFFn5OHFrtvKF44oRcodLPNSKiyvBzacMCgBLTman2GAAEYPNThMYNkXqdxwJb_Pp5h3adxw8OsNfvvepVclXpgxBGijbHJXWI_nR-fJ5ZdAAVMNHFIQ8bWkUG8d40ujpPYG-iflkTk7-mvgzIPbr6QN7tfGOF2RQmW3nUL-vXR5FCqA4dx4NsWVXuaFSN1P7OJ5oI6vFwigLx9PG-IeF1mMKK6lr5OstGs2zpxFTIMJiF9Nr5jd-oSKV5-ILisLEynIqzyDBlIaDdUWWAk6zZbRnfpnI6pH7B2W3C6gtmi_lGMt2q9Sf8w-5qTK-C_dTHG6scieA-g2hz5T84n9ARbiISJvOZnZeD_DjsD_Hx1n5b1frsz5I3KxPqTA8V5MFE1JyHWA-ev81iUY0pMe_4InsKGXyegKyzdpzoSCYsEMTbumg3rcNLVnbJzQwZPDsrhx0e1lC26Zn_fQnZtf-bMD5GKt_ZOMcGFg0-Mk_4pwRHkqSYG3rjE7BGUOW5MYk5rFQhKvN4Wog/4gx/SYKfEh0cTceGqX7H03atZg/h17/h001.2ksJoE_v-lpFpYZyCY0dn1YumLybFH3ZZ1GE9TF_Krw" target="_blank" rel="noopener noreferrer nofollow"><span>Chico Felitti</span></a></span><span style=""> on our podcast. Chico is Brazil’s most-listened-to podcaster. We spoke on the occasion of his first English-language release, a meticulous re-telling of his hit 10-episode narrative podcast about a Brazilian influencer turned human trafficker.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Chico’s adaptation of the original podcast </span><span style=""><i>A Coach</i></span><span style=""> into the American-market </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.5FeXINTBs34c59rHdS-HVM06wFRpYMa46XHCzNDnEuiZCwDtVMvQsrYmll--SVLs87k-lOur0-B-66h94tpHWPUhSuzaULetS1ENAmHsdwCFp6osf7PGzedb0eT989ww2GRR9XVSM6-LnYdCByQ0oq6fEzjTz5Q0Aylyw5jqj8ivIjCYZUebwyOs7uRmA01FVtrteOYTtv3gfBNS1ksQ6rzjheOJtdgIejuGEwEHXSsE1UQMA6zRWJta4JA8ItGbusha6wKrrrgDCAca331Tew/4gx/SYKfEh0cTceGqX7H03atZg/h18/h001.fZ4zyBllP8wpouS7P_VLnyW1h4cfIwhkFzxz__velCI" target="_blank" rel="noopener noreferrer nofollow"><span><i>Don’t Cross Kat</i></span></a></span><span style=""> is more focused, surgical media minimization. The original podcast, if you were an American listener who does not speak Portuguese or know anything about Brazil, </span><span style="">is heavily mediated.</span><span style=""> It’s in the language, yes, but also in the structure of the story and the locations and characters referenced, as well as how they’re referenced.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>True translation is an art.</b></span><span style=""> In both the Brazilian and American versions of the podcast, the core story remains the same — exploring how a person gained fame on the internet and abused that fame to harm others. A simple AI dub from the original Portuguese to the English language would have flopped in the American market; </span><span style=""><i>Don’t Cross Kat</i></span><span style=""> hit the top 10 on Apple Podcasts.</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/febce6e3-a188-4d9a-9b24-8af21c486ca8/Content_Breaks__1_.png?t=1723054756" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Marginally worse quality but better retention</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">In an </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsyOCXQLUu5DkZLsTfZcYznJSnGYfqSup2DxV11QRMZkJtGzRtbGn32woQmHz_1l1zWQ6TKRwL7JGPbQMiK9tFqWCev3HDjB_MPn9SrXLYLFuxin_6IY92D7Z150a1TeYiu3IA0CECtPmOZjB7e2KktOLuOuUjByrdrViIk3VFeMjhR1VmnrfkFq7_yGWI2a8Z4gZown-Hrd6b-gKVS1j-GHUM4qK8NjxfOBRRPKUsBoGtuMGDuLjRJYPxHbRP7ywQw/4gx/SYKfEh0cTceGqX7H03atZg/h19/h001.9_Iav180Pf-96YKgoTp_iQTAcrzRClmAUFOb6C4yA0s" target="_blank" rel="noopener noreferrer nofollow"><span>episode</span></a></span><span style=""> of </span><span style=""><i>The Colin & Samir Show </i></span><span style="">this March</span><span style=""><i>, </i></span><span style="">MrBeast discussed how YouTube allows creators to attach multiple audio tracks to their videos and that his team works with voice actors to do so in </span><span style=""><i>16 different languages.</i></span><span style=""> This is an expensive and time-consuming process — one that he has begun to replace with AI.</span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">“In one of our 16 languages, we swapped out the voice actors and started doing AI dubbing, and <b>retention’s actually 1% higher in that language</b>. Because when you do AI dubs, you can use my voice; instead of sounding like a voice actor, it’s me speaking. So, <b>even though it’s marginally worse, because it sounds like me, people are watching a little longer</b>, and it’s getting so much better every month.”</p></td></tr><tr><td height="10" style="line-height:1px;font-size:1px;height:10;"> </td></tr><tr><td align="left" valign="top" class="h2" style="color:#1a1a1a;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-weight:normal;padding-bottom:10px;padding-top:10px;"> MrBeast </td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">As he says in that same interview, </span><span style=""><b>“If you’re not dubbing, you can’t reach the majority of the world.”</b></span><span style=""> He’s the most-subscribed YouTuber, period; he’s trying to reach as many people as possible. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><i>You</i></span><span style=""> are not trying to reach every single person in the world. However, no audience is a monolith, and the same principles of simplification and media minimization apply to any creator seeking to better connect with their audience.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">The challenge is not necessarily “How do I write this article to best reach my audience” or “How do I script this video to best reach my audience,” but “How do I best reach my audience.”</span><span style=""> </span><span style=""><b>Generally, you want to mediate your ideas as </b></span><span style=""><i><b>little</b></i></span><span style=""><b> and as </b></span><span style=""><i><b>precisely</b></i></span><span style=""><b> as possible.</b></span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">“My most viewed short-form on [Meta platforms] are ones where I don’t speak.”</p></td></tr><tr><td height="10" style="line-height:1px;font-size:1px;height:10;"> </td></tr><tr><td align="left" valign="top" class="h2" style="color:#1a1a1a;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-weight:normal;padding-bottom:10px;padding-top:10px;"> MrBeast </td></tr></table></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding:15px 0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="dd" style="padding: 0;" bgcolor="transparent"><table width="100%" cellpadding="0" cellspacing="0" role="none" style="max-width:378px;margin:0 auto;" align="center"><tr><td class="q" style="padding: 0 0;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsybUkKc2_cIgktINo1K4CBhvuSOADRizouvV4y48qSCNBhFE-KPm_s5DMpRHxAiau8uHayKG_rX_46IzGNJcoeJsDEDd2zCHmRnsea8QVq9U-9snRyGStJYNh_FrnNSHkVTFBrt2BNNL7aXnnzgBv9Tj7Rua78E8gBw7W3GWVT5HGRv6AsWn_zS5_P0U709P9GUJTCxxu6XixCxdlP57qxfh7MnNkzvR_Z5PM2Gjhd_DGFCI_7ktx4WJtokorrTx1TMrWvNJUbBcQ2jwgw5daPk/4gx/SYKfEh0cTceGqX7H03atZg/h20/h001.0K-p5B2OMgjUPgykBsvqgr4JfMkVoPRE8EQKQuUAcCU" style="text-decoration:none;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td valign="top" align="right" valign="top" style="width:100%"><div style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div style="display:inline-block;width:100%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/logo.png", width="75" height="auto" loading="lazy" alt="" style:="border:0;width:75px;"/></div><div class="tok-heart" style="display:inline-block;width:100%;padding-top:90%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/heart.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div><div style="display:inline-block;width:100%"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/comment.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div><div style="display:inline-block;width:100%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/share.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div></div><div align="center" style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div class="tok-play" style="display:inline-block;width:100%;padding-top:300px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/play.png", width="75" height="auto" loading="lazy" alt="" style:="border:0;width:75px;"/></div></div><img width="378" height="" height="672" style="border:0;border-radius:5px 5px 0px 0px;width:100%;height:auto;max-width:378px;max-height:672px;display:block" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/dffd0802-4687-47c1-8661-f8dd7af265ff/c1113fab0eea4ea1a5d5aa9d91d7073c_1717085794.jpeg?t=1748615053"></td></tr><tr><td width="100%" align="center" style="width:100%;" bgcolor="#ff0050"><p style="color:white;"><strong>Watch now on TikTok</strong></p></td></tr><tr><td style="padding: 18px 20px 0;color:#161823;" valign="top" class="txt_social"><p><strong>@mrbeast</strong></p></td></tr><tr><td style="padding: 10px 20px 15px; color: #000000;" valign="top" class="txt_social"><p>This was a struggle lol 😅 sprinting with more and more money </p></td></tr></table></a></td></tr></table></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/febce6e3-a188-4d9a-9b24-8af21c486ca8/Content_Breaks__1_.png?t=1723054756" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">The difference between great creators and the best creators</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>Creators and media professionals who can strategize </b></span><span style=""><i><b>between the idea and any media</b></i></span><span style=""> are best-situated to succeed as creators and in marketing or media jobs generally.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Most of us are not that skilled in all the available media. This is where other people (expensive) or software (relatively cheap) come in. MrBeast saved money when he switched from other people to software to dub his videos in different languages, without affecting his core metric (viewer retention), but, by his own admission, while shipping a lower-quality product.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Does that matter to his bottom line? Not this time. </span><span style=""><b>What mattered to him was minimizing the media layers between his content and new audiences. </b></span><span style="">One thing that clearly mattered to his audience was hearing his voice instead of a voice actor's.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">There are always more layers of mediation between your ideas and your audience than are visible at first glance. Focus on understanding all the layers of media between the two and </span><span style=""><b>removing or modifying those that serve neither purpose.</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Audit every layer between your idea and your audience</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Ask — does this format/language/platform/etc. best serve my goal?</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Remove or swap any that don’t</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Great creators focus on the craft of at least one medium. They study the art of writing, videography, or editing. The best creators do that, too, but aren’t precious about specific media; they’re </span><span style=""><b>focused purely on connecting their ideas with receptive audiences. </b></span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " 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