Buffer email 21

This email from Buffer promotes a 30-day Creator Camp designed to help users build a consistent social media posting habit and increase engagement. It uses a friendly, encouraging tone with structured sections highlighting the program's benefits, participant success stories with metrics, and multiple calls to action linking to the camp and support resources. Visual elements include logos and testimonial images, enhancing credibility and engagement.

Subject:

You're invited: Grow your brand in 2025 🌱

Date sent:

January 8, 2025

from

The Buffer Team

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0} @media (max-width:570px){.social_block.desktop_hide .social-table{display:inline-block!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="margin:0;background-color:#fff;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">A 30-day plan to increase engagement. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:25px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:25px;width:100%;padding-right:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:110px"> <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpSSHhVV2dqUWdoT3U2SVRFUVo5QT09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tLz91dG1fY2FtcGFpZ249SmFuMjVfQ3JlYXRvcl9DYW1wX0ludml0ZVx1MDAyNnV0bV9jb250ZW50PUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjo0NzV9/aac925136698797892afeef331710fb5908409d712fa29691e8bc671dde0eb67" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-bee.customeriomail.com/images/client-env-87208/buffer-logo@2x.png" style="display:block;height:auto;border:0;width:100%" width="110" alt="" title="" height="auto"/></a></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px;padding-left:30px;padding-right:30px;padding-top:5px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:12px;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;">Hi there,</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:27px">Building a habit takes time, but when you show up consistently (even in small ways!) big things happen.</p></div></div></td></tr></tbody></table><table class="text_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:5px;padding-left:30px;padding-right:30px;padding-top:15px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> That’s why we made <strong>Creator Camp</strong>: a <strong>30-day social media “habit forming plan”</strong> designed to help you <strong>establish a consistent posting habit</strong>, <strong>build your brand</strong>, and <strong>connect with a supportive community</strong> of like-minded creators.</p></div></div></td></tr></tbody></table><table class="button_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr> <td class="pad" style="padding-bottom:30px;padding-left:20px;padding-right:20px;padding-top:20px;text-align:center"><div class="alignment" align="center"> <a class="button" href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpSSHhVV2dqUWdoT3U2SVRFUVo5QT09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyc3VydmV5LnR5cGVmb3JtLmNvbS90by9iMkJPZ1ZwND91dG1fY2FtcGFpZ249SmFuMjVfQ3JlYXRvcl9DYW1wX0ludml0ZVx1MDAyNnV0bV9jb250ZW50PUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNDM1OX0/32f1a93efda9e8c7b18cb6a84f9f233a13dc83b3ad0f928cfff678ce3ff07c83" target="_blank" style="background-color:#2c4bff;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:4px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:inline-block;font-family:Roboto, Tahoma, Verdana, Segoe, sans-serif;font-size:15px;font-weight:400;mso-border-alt:none;padding-bottom:5px;padding-top:5px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 20px; padding-right: 20px; font-size: 15px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 30px;">Join Creator Camp →</span></span></a> </div></td></tr></tbody></table><table class="text_block block-5" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:30px;padding-right:30px;padding-top:15px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;mso-line-height-alt:27px"><span style="word-break: break-word; background-color: transparent; font-size: 15px;">By joining Creator Camp, you'll have access to:</span></p><ul style="line-height:1.8;mso-line-height-alt:27px;font-size:15px"><li><strong style="background-color:transparent"> Bite-sized prompts</strong><span style="word-break: break-word; background-color: transparent;"> that are easy to turn into full posts</span></li><li><span style="word-break: break-word; font-size: 15px;"><strong>Tools and resources</strong> to help you brainstorm, batch, and schedule content like a pro.</span></li><li><span style="word-break: break-word; font-size: 15px;"><strong>A community</strong> to celebrate your wins and keep you motivated</span>.</li></ul></div></div></td></tr> </tbody></table><table class="text_block block-6" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:30px;padding-right:30px;padding-top:15px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;mso-line-height-alt:27px">Participants of our last Creator Camp credited the challenge with providing inspiration, growing their accounts, and overcoming creative blocks:</p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack"align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:15px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:10px;width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:127.5px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1735852807534_Jan25_CC_Laura-1K-h_01JGME7NFW92WSNDBFXB1AMD61.png" style="display:block;height:auto;border:0;width:100%" width="127.5" alt="" title="" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:10px;padding-top:10px"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8"><p style="margin:0;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpSSHhVV2dqUWdoT3U2SVRFUVo5QT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9sb3Rod2VfdGhpcy1tb250aC1pdmUtYmVlbi1kb2luZy1hLXBlcnNvbmFsLWJyYW5kLWJ1aWxkaW5nLWFjdGl2aXR5LTcyNTc0NDEzOTQ5Njc4NzU1ODQtaGQxMj91dG1fc291cmNlPXNoYXJlXHUwMDI2dXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcFx1MDAyNnV0bV9jYW1wYWlnbj1KYW4yNV9DcmVhdG9yX0NhbXBfSW52aXRlXHUwMDI2dXRtX2NvbnRlbnQ9SmFuMjVfTmV3X1llYXJfVGlwc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjI0MzYwfQ/57d26c800b2c552f584836fc9cae3c7c389913a2155bc24cb4f6df5ff5c92bdd" style="text-decoration: underline; color: #0000FF;">Laura</a> saw a 47.8% increase in impressions and a 20% increase in members reached.</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:10px;width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:127.5px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1735852905204_Jan25_CC_Louise_1k-h_01JGMEAMW1QZPTH0X8QANX38NA.png" style="display:block;height:auto;border:0;width:100%" width="127.5" alt="" title="" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"> <table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:10px;padding-top:10px"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8"><p style="margin:0;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;"><a href="https://email-links.buffermail.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" target="_self" style="text-decoration: underline; color: #0000FF;">Louise</a> saw an 891% increase in impressions and a 346% increase in engagement.</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:10px;width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:127.5px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1735853039377_Jan25_CC_Sabreen-1k-h_01JGMEEQV4M3W0QDKP5RGG4CF7.png" style="display:block;height:auto;border:0;width:100%" width="127.5" alt="" title="" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"> <table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:10px;padding-top:10px"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8"><p style="margin:0;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpSSHhVV2dqUWdoT3U2SVRFUVo5QT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9zYWJyZWVuaGF6aXFfaWYtaS1jb3VsZC1nby1iYWNrLWluLXRpbWUtaGVyZXMtdGhlLW9uZS1hY3Rpdml0eS03MjU2OTkyMTY3MTAzOTc1NDI1LTlmWmo_dXRtX3NvdXJjZT1zaGFyZVx1MDAyNnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3BcdTAwMjZ1dG1fY2FtcGFpZ249SmFuMjVfQ3JlYXRvcl9DYW1wX0ludml0ZVx1MDAyNnV0bV9jb250ZW50PUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNDM2Mn0/375487691e6b4bb3047e6a16ffddc0e61437f4f8b966bb46d37d9efcd674a76e" style="text-decoration: underline; color: #0000FF;">Sabreen</a> saw a 216% increase in impressions and a 215% increase in engagement.</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#000;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;background-color:#fff;padding-bottom:15px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="button_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" 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