Semrush email 21

This email promotes Semrush's Ads Launch Assistant tool designed to help small business owners optimize their Google Ads campaigns through strategic keyword research. It systematically explains common mistakes in keyword selection and underscores the benefits of using their AI-powered keyword suggestion tool. The structure is clear with visual icons and calls to action linking to further resources and social media, employing a helpful and encouraging tone to engage users.

Subject:

Are you making this Google Ads mistake?

Date sent:

June 10, 2024

from

Semrush Team

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} .number-icon-mobile { width: 36px !important; height: auto !important; } } /* ANDROID CENTER FIX */ div[style*="margin: 16px 0;"] { margin: 0 !important; } /* Outlook 2007-2019 и Outlook для Office 365 на Windows */ @supports (-ms-ime-align:auto) { .o_outlook-bg { background-image: url('https://lp.semrush.com/rs/519-IIY-869/images/mi-bg-image.png'); background-repeat: repeat; background-position: center center; } } </style> <style>.button-imagebg-bg {background-image: url("https://lp.semrush.com/rs/519-IIY-869/images/video-bg-image.png");}</style> <style>.mi-w-bg {background-image: url("https://lp.semrush.com/rs/519-IIY-869/images/mi-bg-image.png");}</style>    </head> <body style="margin: 0 !important; padding: 24px 0 !important; background-color: #F6F7F8;" bgcolor="#F6F7F8"><style type="text/css">div#emailPreHeader{ display: none !important; }</style><div id="emailPreHeader" style="mso-hide:all; visibility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !important;">Hint: It’s all in the keywords</div>  <div style="font-size: 0px; line-height: 0px; color: transparent;"> </div> <div style="font-size: 0px; line-height: 0px; color: transparent;">  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div> <table id="bodyTable" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td align="center" style="background-color: #F6F7F8;" bgcolor="#F6F7F8">  <table id="container" class="mktoContainer" align="center" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width:680px;"> <tr class="mktoModule" id="container-start-end"> <td bgcolor="#FFFFFF" class="start-border-radius"> <table cellpadding="0" cellspacing="0" width="100%" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;max-width:680px;"> <tbody> <tr> <td height="40" class="mob-spacer-20" style="line-height: 40px"> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="image5c353195-7521-47dd-89d1-e4b0c65fd830"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;"> <table width="100%" cellpadding="0" cellspacing="0" style="padding:0;Margin:0;background:#FFFFFF;" class="False no-rounded"> <tbody> <tr> <td class="mob-spacer-0" style="line-height:0px;" height="0"> </td> </tr> <tr> <td align="center" style="padding:0;Margin:0;font-size:0px"> <div class="mktoImg False" id="image-image95db3729-a98e-48e8-89ff-526d16a55bd3" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSADWJRQ0KDsgXnZpRoGyZqI9UhyZ3FtyslA9TjUFy4wPVR2nFyE76XcWuSoqTJHShkaDrbsO4mGO6LtODajGltX9cDdKnC04Zyekll5hfUCyAai337DmrZUx5jGGRrX9P_r5U6YXSrZ5sCqEHkN5gnICouR5WPvqu7gWOIvKKwL6HeKmAnStSH8o57L36BLu-TB3jlOUVXUutLSe8N0dm8JxzjDy3oDtsCunat-DBwCRx0lnThE4HlEoEfMTb49Kn-MXlInjZsc1JB9nzje7vS94=/NTE5LUlJWS04NjkAAAGToN_SEqJCDls-zeU4reuW-mpcalAv93Gdseqdz1m4mPbOMwt95-L-JME1LH0z8v2xuF82ZS0=" target="_blank" ><img class="mob-wrapper all-rounded mob-wrapper all-rounded" src="https://lp.semrush.com/rs/519-IIY-869/images/Assistant Trilogy 2Hero Banner.png" width="600" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic;max-width:600px;" fixed-width="100" /></a> </div> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="textd29ce4f3-aeb5-4770-8a9c-c12930ef121f"> <td class="mob-paddings" style="background-color:#FFFFFF;padding:0 40px;Margin:0;"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background:#FFFFFF;" bgcolor="#FFFFFF"> <tbody> <tr> <td class="mob-spacer-36" style="line-height:40px;" height="40"> </td> </tr> <tr> <td align="left" class="False" style="Margin:0"> <div class="body-text mktoText" id="text-textbedd9b77-9249-4c99-9d74-63b0572b8f48" style="color:#171A22;font-family:Helvetica,Arial,sans-serif;text-align:left;"> Ever feel like you’re screaming into the void with your Google Ads campaigns? </div> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="text3d9437c1-bd14-4e0d-ac94-0ce56c9b7a1d"> <td class="mob-paddings" style="background-color:#FFFFFF;padding:0 40px;Margin:0;"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background:#FFFFFF;" bgcolor="#FFFFFF"> <tbody> <tr> <td class="mob-spacer-12" style="line-height:12px;" height="12"> </td> </tr> <tr> <td align="left" class="False" style="Margin:0"> <div class="body-text mktoText" id="text-text8ce53a59-311b-4a5f-af7a-fb0fdcce0a7d" style="color:#171A22;font-family:Helvetica,Arial,sans-serif;text-align:left;"> You set up your campaign, choose your keywords, write your ad copy, and then... crickets. </div> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="text245bc5c1-00aa-4a4c-a918-d5964089aa7b"> <td class="mob-paddings" style="background-color:#FFFFFF;padding:0 40px;Margin:0;"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background:#FFFFFF;" bgcolor="#FFFFFF"> <tbody> <tr> <td class="mob-spacer-12" style="line-height:12px;" height="12"> </td> </tr> <tr> <td align="left" class="False" style="Margin:0"> <div class="body-text mktoText" id="text-textdd334d3b-4824-43f0-9ad2-d48e903d30be" style="color:#171A22;font-family:Helvetica,Arial,sans-serif;text-align:left;"> You're not alone. We’ve found out that many small businesses struggle to get their Google Ads off the ground. </div> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="text57cb8c6b-6fff-4a5d-a2f3-a0505487cc52"> <td class="mob-paddings" style="background-color:#FFFFFF;padding:0 40px;Margin:0;"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background:#FFFFFF;" bgcolor="#FFFFFF"> <tbody> <tr> <td class="mob-spacer-12" style="line-height:12px;" height="12"> </td> </tr> <tr> <td align="left" class="False" style="Margin:0"> <div class="body-text mktoText" id="text-texta5ec0d3c-e73d-4d38-ad0e-68d527a4978d" style="color:#171A22;font-family:Helvetica,Arial,sans-serif;text-align:left;"> And you know what most of them have in common? <strong>Improper keyword research</strong>. </div> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="icon-textde54c620-eeba-4205-bdd5-778ca7fbde99"> <td class="mob-paddings" style="background-color:#FFFFFF;padding:0 40px;Margin:0;"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background:#FFFFFF;" bgcolor="#FFFFFF"> <tbody> <tr> <td class="False" style="padding:0;Margin:0"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"> <tbody> <tr> <td class="mob-spacer-24" style="line-height:32px;" height="32"> </td> </tr> <tr> <td style="padding:0;Margin:0;font-size:0px;width:32px" class="arrow" width="32" valign="top"> <div class="mktoImg" id="icon-text-icon2eff96bf-9ac9-4e21-aa93-ee0dd01757b2" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSADWJRQ0KDsgXnZpRoGyZqI9UhyZ3FtyslA9TjUFy4wPVR2nFyE76XcWuSoqTJHShkaDrbsO4mGO6LtODajGltX9cDdKnC04Zyekll5hfUCyAai337DmrZUx5jGGRrX9P_r5U6YXSrZ5sCqEHkN5gnICouR5WPvqu7gWOIvKKwL6HeKmAnStSH8o57L36BLu-TB3jlOUVXUutLSe8N0dm8JxzjDy3oDtsCunat-DBwCRx0lnThE4HlEoEfMTb49Kn-MXlInjZsc1JB9nzje7vS94=/NTE5LUlJWS04NjkAAAGToN_SEqJCDls-zeU4reuW-mpcalAv93Gdseqdz1m4mPbOMwt95-L-JME1LH0z8v2xuF82ZS0=" target="_blank" ><img class="arrow" src="https://lp.semrush.com/rs/519-IIY-869/images/Assistant Trilogy 2Icon.png" width="32" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" /></a> </div> </td> <td valign="center" class="mob-padding-left-12" style="padding:0;Margin:0;padding-left:16px;text-align:left;"> <div class="body-text mktoText" id="icon-text-text0b8bf1ff-4bc7-44da-ac66-3ab26e8c2b95" style="text-align:left; color:#171A22;font-family:Helvetica,Arial,sans-serif;"> If you use <strong>incorrect keywords</strong>, your ads might not show up for the right audience. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="icon-textadbd1528-1198-4048-80aa-aba00eccb39e"> <td class="mob-paddings" style="background-color:#FFFFFF;padding:0 40px;Margin:0;"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background:#FFFFFF;" bgcolor="#FFFFFF"> <tbody> <tr> <td class="False" style="padding:0;Margin:0"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"> <tbody> <tr> <td class="mob-spacer-12" style="line-height:12px;" height="12"> </td> </tr> <tr> <td style="padding:0;Margin:0;font-size:0px;width:32px" class="arrow" width="32" valign="top"> <div class="mktoImg" id="icon-text-icon86957d95-c7c0-45e3-82e1-8527d2acf218" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSADWJRQ0KDsgXnZpRoGyZqI9UhyZ3FtyslA9TjUFy4wPVR2nFyE76XcWuSoqTJHShkaDrbsO4mGO6LtODajGltX9cDdKnC04Zyekll5hfUCyAai337DmrZUx5jGGRrX9P_r5U6YXSrZ5sCqEHkN5gnICouR5WPvqu7gWOIvKKwL6HeKmAnStSH8o57L36BLu-TB3jlOUVXUutLSe8N0dm8JxzjDy3oDtsCunat-DBwCRx0lnThE4HlEoEfMTb49Kn-MXlInjZsc1JB9nzje7vS94=/NTE5LUlJWS04NjkAAAGToN_SEqJCDls-zeU4reuW-mpcalAv93Gdseqdz1m4mPbOMwt95-L-JME1LH0z8v2xuF82ZS0=" target="_blank" ><img class="arrow" src="https://lp.semrush.com/rs/519-IIY-869/images/Assistant Trilogy 2Icon.png" width="32" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" /></a> </div> </td> <td valign="center" class="mob-padding-left-12" style="padding:0;Margin:0;padding-left:16px;text-align:left;"> <div class="body-text mktoText" id="icon-text-textc8d737ba-d242-4b16-adbf-27fe8fab5f0a" style="text-align:left; color:#171A22;font-family:Helvetica,Arial,sans-serif;"> If you don't <strong>strategically choose your keywords</strong>, you might waste a lot of money competing on popular words that don't help you make more sales. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="icon-textaa3fb66a-6cb6-4bdc-bda2-184bf9e41fd9"> <td class="mob-paddings" style="background-color:#FFFFFF;padding:0 40px;Margin:0;"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background:#FFFFFF;" bgcolor="#FFFFFF"> <tbody> <tr> <td class="False" style="padding:0;Margin:0"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"> <tbody> <tr> <td class="mob-spacer-12" style="line-height:12px;" height="12"> </td> </tr> <tr> <td style="padding:0;Margin:0;font-size:0px;width:32px" class="arrow" width="32" valign="top"> <div class="mktoImg" id="icon-text-icon282af11a-5e80-428d-addf-a6e0b86a2359" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSADWJRQ0KDsgXnZpRoGyZqI9UhyZ3FtyslA9TjUFy4wPVR2nFyE76XcWuSoqTJHShkaDrbsO4mGO6LtODajGltX9cDdKnC04Zyekll5hfUCyAai337DmrZUx5jGGRrX9P_r5U6YXSrZ5sCqEHkN5gnICouR5WPvqu7gWOIvKKwL6HeKmAnStSH8o57L36BLu-TB3jlOUVXUutLSe8N0dm8JxzjDy3oDtsCunat-DBwCRx0lnThE4HlEoEfMTb49Kn-MXlInjZsc1JB9nzje7vS94=/NTE5LUlJWS04NjkAAAGToN_SEqJCDls-zeU4reuW-mpcalAv93Gdseqdz1m4mPbOMwt95-L-JME1LH0z8v2xuF82ZS0=" target="_blank" ><img class="arrow" src="https://lp.semrush.com/rs/519-IIY-869/images/Assistant Trilogy 2Icon.png" width="32" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" /></a> </div> </td> <td valign="center" class="mob-padding-left-12" style="padding:0;Margin:0;padding-left:16px;text-align:left;"> <div class="body-text mktoText" id="icon-text-text3389274d-aee0-4819-8ba0-9f2ea318f8d1" style="text-align:left; color:#171A22;font-family:Helvetica,Arial,sans-serif;"> If you use <strong>general or vague keywords</strong>, you might get a lot of people to see your ads, but still not get conversions. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="textb7be28fb-ad08-4924-b7e5-afbb0a9619a9"> <td class="mob-paddings" style="background-color:#FFFFFF;padding:0 40px;Margin:0;"> <table width="100%" cellpadding="0" cellspacing="0" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background:#FFFFFF;" bgcolor="#FFFFFF"> <tbody> <tr> <td class="mob-spacer-20" style="line-height:24px;" height="24"> </td> </tr> <tr> <td align="left" class="False" style="Margin:0"> <div class="body-text mktoText" id="text-textdd6aad6c-d78f-4013-ba37-2a6cac4f26ac" style="color:#171A22;font-family:Helvetica,Arial,sans-serif;text-align:left;"> We’ve created <span style="color: #0082e5;"><a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSADWJRQ0KDsgXnZpRoGyZqI9UhyZ3FtyslA9TjUFy4wPVR2nFyE76XcWuSoqTJHShkaDrbsO4mGO6LtODajGltX9cDdKnC04Zyekll5hfUCyAai337DmrZUx5jGGRrX9P_r5U6YXSrZ5sCqEHkN5gnICouR5WPvqu7gWOIvKKwL6HeKmAnStSH8o57L36BLu-TB3jlOUVXUutLSe8N0dm8JxzjDy3oDtsCunat-DBwCRx0lnThE4HlEoEfMTb49Kn-MXlInjZsc1JB9nzje7vS94=/NTE5LUlJWS04NjkAAAGToN_SEqJCDls-zeU4reuW-mpcalAv93Gdseqdz1m4mPbOMwt95-L-JME1LH0z8v2xuF82ZS0=" target="_blank" style="color: #0082e5;" >Ads Launch Assistant</a></span> to help small business owners easily avoid these common mistakes when running their first ads. This tool helps you launch Google Ads from scratch, with instant keyword suggestions tailored for your business. With its combination of the largest keyword database in the world and cutting-edge AI, Ads Launch Assistant will give you strategic keyword suggestions that work. </div> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="button12cbc4e3-4734-4b0a-98c9-db8d1642ceb3"> <td class="mob-paddings" style="background-color:#FFFFFF; padding:0 40px;"> <table width="100%" cellpadding="0" cellspacing="0" bgcolor="#FFFFFF" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:separate;border-spacing:0px;background:#FFFFFF;"> <tbody style="background: #FFFFFF;"> <tr> <td class="mob-spacer-24" style="line-height:32px;" height="32"> </td> </tr> <tr> <td align="center" class="False" style="-webkit-border-radius:6px;-moz-border-radius:6px;border-radius:6px;Margin:0;padding:0;"> <div class="mob-wrapper" style="margin: 0; text-align: center;">  <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSADWJRQ0KDsgXnZpRoGyZqI9UhyZ3FtyslA9TjUFy4wPVR2nFyE76XcWuSoqTJHShkaDrbsO4mGO6LtODajGltX9cDdKnC04Zyekll5hfUCyAai337DmrZUx5jGGRrX9P_r5U6YXSrZ5sCqEHkN5gnICouR5WPvqu7gWOIvKKwL6HeKmAnStSH8o57L36BLu-TB3jlOUVXUutLSe8N0dm8JxzjDy3oDtsCunat-DBwCRx0lnThE4HlEoEfMTb49Kn-MXlInjZsc1JB9nzje7vS94=/NTE5LUlJWS04NjkAAAGToN_SEqJCDls-zeU4reuW-mpcalAv93Gdseqdz1m4mPbOMwt95-L-JME1LH0z8v2xuF82ZS0=" background="https://lp.semrush.com/rs/519-IIY-869/images/filler-orange.png" class="mob-wrapper" target="_blank" style="background-color:#FF642D;border-radius:6px;color:#ffffff;display:inline-block;font-family:helvetica,arial,sans-serif;font-size:16px;font-weight:normal;line-height:50px;text-align:center;text-decoration:none;width:278px;-webkit-text-size-adjust:none;mso-hide:all;" >Master Your Keywords </a> </div> </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="divider4a5d29d4-9c12-4a5f-ab97-1f97f50565c4"> <td bgcolor="#FFFFFF" class="mob-paddings" style="padding:0 40px;Margin:0"> <table bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" width="100%" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;max-width:600px;background-color:#FFFFFF;"> <tbody> <tr> <td class="mob-spacer-36" style="line-height:48px;" height="48"> </td> </tr> <tr> <td height="1" style="font-size:0px; 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