Buffer email 20

This email aims to help users grow their brand and engagement on social media through practical content creation tips. It is structured with clear sections offering actionable advice—capturing ideas promptly, setting up automation, and allocating dedicated time for content planning—each supported by links to resources and tools. The tone is encouraging and supportive, fostering a sense of motivation and community with an invitation to join a social media challenge for added support.

Subject:

🚀 3 tips for social media success in 2025

Date sent:

January 2, 2025

from

The Buffer Team

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0} @media (max-width:570px){.social_block.desktop_hide .social-table{display:inline-block!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="margin:0;background-color:#fff;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Simple ways to grow your brand (and your engagement). ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:25px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:25px;width:100%;padding-right:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:110px"> <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tLz91dG1fY2FtcGFpZ249SmFuMjVfTmV3X1llYXJfVGlwc1x1MDAyNnV0bV9jb250ZW50PUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjo0NzV9/dd6c59cf2d088251794251dc4069170019b2c2aac8cfc76224ed5dac9d288001" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-bee.customeriomail.com/images/client-env-87208/buffer-logo@2x.png" style="display:block;height:auto;border:0;width:100%" width="110" alt="" title="" height="auto"/></a></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px;padding-left:30px;padding-right:30px;padding-top:5px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:12px;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;">Hi there,</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:27px">The secret sauce for social media success is showing up consistently. Make 2025 the year you grow your brand through consistent content creation with these tips:</p></div></div></td></tr></tbody></table><table class="divider_block block-3" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table><table class="text_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:5px;padding-left:30px;padding-right:30px;padding-top:15px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> <strong>💡 Capture ideas as they spark </strong></p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> Save every idea you have right away to your <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NyZWF0ZT92aWV3PWJvYXJkXHUwMDI2dXRtX2NhbXBhaWduPUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fY29udGVudD1KYW4yNV9OZXdfWWVhcl9UaXBzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6MjEyNjB9/95e4864730a4f7f76968aacd90796cdc16dc7b8afc8048c5018eafdf280d8c8a" rel="noopener noreferrer" style="text-decoration: underline; color: #2C4BFF;" tabindex="0">Create space</a>, and use <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NvbnRlbnQvbmV3P3V0bV9jYW1wYWlnbj1KYW4yNV9OZXdfWWVhcl9UaXBzXHUwMDI2dXRtX2NvbnRlbnQ9SmFuMjVfTmV3X1llYXJfVGlwc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjExMTI0fQ/5bef7b21e7efe0614d7e19283ebc89e158c067f28ab2a21705fedce31c07dc2e" rel="noopener noreferrer" style="text-decoration: underline; color: #2C4BFF;" tabindex="0">AI Assistant</a> to help brainstorm even more. This helps create a backlog of post ideas to choose from when you’re feeling uninspired. </p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NyZWF0ZT92aWV3PWJvYXJkXHUwMDI2dXRtX2NhbXBhaWduPUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fY29udGVudD1KYW4yNV9OZXdfWWVhcl9UaXBzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6MjEyNjB9/95e4864730a4f7f76968aacd90796cdc16dc7b8afc8048c5018eafdf280d8c8a" target="_blank" class="" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">Save an idea →</a></p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"><span style="word-break: break-word; font-size: 15px;"> </span></p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"><strong>🤖 Set up automations </strong></p><p style="margin:0;font-size:15px;mso-line-height-alt:27px">With Buffer, our <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vemFwaWVyLmNvbS9hcHBzL2J1ZmZlci9pbnRlZ3JhdGlvbnM_dXRtX2NhbXBhaWduPUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fY29udGVudD1KYW4yNV9OZXdfWWVhcl9UaXBzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6MjQzNTJ9/c38ec94aadeb0c8dd6eb73bae6d7ccd7f5ebd0983a4ce74dd51757fad528424b" rel="noopener noreferrer" style="text-decoration: underline; color: #2C4BFF;" tabindex="0">Zapier integration</a>, and even AI writing tools, you can set up systems that make your time spent with social media more efficient.</p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyLmNvbS9yZXNvdXJjZXMvc29jaWFsLW1lZGlhLWF1dG9tYXRpb24tZ3VpZGUvP3V0bV9jYW1wYWlnbj1KYW4yNV9OZXdfWWVhcl9UaXBzXHUwMDI2dXRtX2NvbnRlbnQ9SmFuMjVfTmV3X1llYXJfVGlwc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjIyNjY2fQ/ffb4444f08b0c49483c0c7829d6d98f81da69ebd854da69beb2b46adc70532e5" target="_blank" class="" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">See our guide to automation →</a><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyLmNvbS9yZXNvdXJjZXMvZmVkaXZlcnNlLWJlZ2lubmVycy1ndWlkZS8_dXRtX2NhbXBhaWduPUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fY29udGVudD1KYW4yNV9OZXdfWWVhcl9UaXBzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6MjE4MjB9/924e44f6bdd376653f6a2e7304768f71b30a59194161fad22ba4da0c0b6becfa" rel="noopener noreferrer" style="text-decoration: underline; color: #2C4BFF;" tabindex="0"></a></p><p style="margin:0;font-size:15px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;"><strong>🗓️ Set aside intentional time</strong></span></p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"><span style="word-break: break-word; font-size: 15px;">Incorporate content creation into your routine, like your morning coffee, to help build a habit. </span></p></div></div></td></tr></tbody></table><table class="button_block block-5" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:30px;padding-left:20px;padding-right:20px;padding-top:30px;text-align:center"><div class="alignment" align="center"> <a class="button" href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2FsbC1jaGFubmVscy9jYWxlbmRhci93ZWVrP3V0bV9jYW1wYWlnbj1KYW4yNV9OZXdfWWVhcl9UaXBzXHUwMDI2dXRtX2NvbnRlbnQ9SmFuMjVfTmV3X1llYXJfVGlwc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjI0MTM4fQ/7a28d58043edb39d9a440154e1f5497c3cc63bab3d7f8b085eb47291e396e1f1" target="_blank" style="background-color:#2c4bff;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:4px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:inline-block;font-family:Roboto, Tahoma, Verdana, Segoe, sans-serif;font-size:15px;font-weight:400;mso-border-alt:none;padding-bottom:5px;padding-top:5px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 20px; padding-right: 20px; font-size: 15px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 30px;">Start planning content →</span></span></a> </div></td></tr></tbody></table><table class="text_block block-6" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:40px;padding-left:30px;padding-right:30px;padding-top:15px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;mso-line-height-alt:27px"><strong>🚀 Bonus tip for an extra boost</strong></p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;">For more help posting consistently, join Creator Camp: a social media challenge designed to help you establish a posting habit, build your brand, and connect with a community of creators.</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpRbmRvbnpSV2t0emRmZlMzWW1LZz09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyc3VydmV5LnR5cGVmb3JtLmNvbS90by9SVnFZWTZjTT91dG1fY2FtcGFpZ249SmFuMjVfTmV3X1llYXJfVGlwc1x1MDAyNnV0bV9jb250ZW50PUphbjI1X05ld19ZZWFyX1RpcHNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNDM1M30/ef7d386a36189384c831ba93e1cb68cfd5a84a4df4136e99c8148bcc2a41c06e" target="_blank" class="" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">Join Creator Camp →</a></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#000;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;background-color:#fff;padding-bottom:15px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="divider_block block-1" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr> </tbody></table></div></td></tr></tbody></table><table class="text_block block-2" 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