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This email serves as a monthly newsletter from Pipedrive, providing subscribers with key updates, insights, and resources related to sales and marketing trends. It is structured with a personal greeting, featured reports and case studies, product update highlights, and expert advice, all linked to detailed resources on the company website. The tone is professional yet approachable, designed to engage business professionals by sharing valuable industry knowledge while promoting Pipedrive's tools and trustworthiness.

Subject:

The latest sales and marketing trends 📈

Date sent:

July 5, 2024

from

Pipedrive

<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office"><head><title>The latest sales and marketing trends 📈</title><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style type="text/css">#outlook a { padding: 0; } body { margin: 0; padding: 0; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; } table, td { border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; } p { display: block; margin: 13px 0; }</style><style type="text/css">@media only screen and (min-width:480px) { .mj-column-per-100 { width: 100% !important; max-width: 100%; } .mj-column-per-50 { width: 50% !important; max-width: 50%; } }</style><style type="text/css">@media only screen and (max-width:480px) { table.mj-full-width-mobile { width: 100% !important; } td.mj-full-width-mobile { width: auto !important; } }</style><style type="text/css">.vdt_styles {} a.vdt_link { color: rgb(49, 122, 226); }</style></head><body style="word-spacing:normal;background-color:#f7f7fe;"><span class="vero-preheader" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">The Bottom Line | July 2024 </span><div class="vero-zwnj-nbsp-padding" style="display:none;max-height:0px;overflow:hidden;">‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><div style="background-color:#f7f7fe;"><div 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style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:650px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/resources/state-of-sales-and-marketing-2024?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" class="vdt_link"><img alt="The Bottom Line header with young man fist bumping a coworker" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/3a604ab1-40a2-4a9b-bbfb-eb627fd79740-bottom-line-866x300-2.png" style="border:0;border-radius:10px 10px 0px 0px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="650"></a></td></tr></tbody></table></td></tr><tr><td align="right" style="font-size:0px;padding:10px;padding-top:10px;padding-right:20px;padding-bottom:0px;padding-left:20px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:10px;line-height:1.3;text-align:right;color:#656E7A;">Issue #51 • July 2024</div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div class="__snippet_unlocked_mjml_4665_26cab570af0d81235cf6f608fa46bed659a41bda" style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:0px 0px 12px 12px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:0px 0px 12px 12px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:0px;padding-right:10px;padding-bottom:0px;padding-left:10px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.35;text-align:left;color:#2a3647;"><p><span style="color: #2a3647;">Hi Jonathan,</span></p><p><span style="word-spacing: normal;">In this edition of The Bottom Line, we bring you the latest insights and updates to help you stay one step ahead in the dynamic world of sales and marketing.<br><br>Discover how successful companies leverage AI and remote working in our comprehensive report, <strong><span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://www.pipedrive.com/en/resources/state-of-sales-and-marketing-2024?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" rel="noopener">“The State of Sales and Marketing 2023/24”</a></span></strong><span style="color: #0d68c5;"><span style="color: #192435;">.</span></span><br></span></p><p><span style="word-spacing: normal;">Learn how Pipedrive helped mergers and acquisitions advisor <strong><span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://www.pipedrive.com/en/case-studies/raincatcher-case-study?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" rel="noopener">Raincatcher</a></span></strong> double its deal values in our case study.<br><br>Read up on our latest <strong><span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://www.pipedrive.com/en/blog/automation-updates-june-2024?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" rel="noopener">Automations enhancements</a></span></strong>.</span></p><p><span style="word-spacing: normal;">Visit our <strong><span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://www.pipedrive.com/en/trust-center?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" rel="noopener">trust center</a></span></strong> to find out how Pipedrive prioritizes your data privacy and ensures it maintains the highest security standards.</span></p><p><span style="word-spacing: normal;">And, last but not least, <span style="color: #0d68c5;"><strong><a class="vdt_link" style="color: #0d68c5;" href="https://www.forbes.com/sites/forbestechcouncil/2024/06/17/the-three-top-aspects-of-ai-success/?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" rel="noopener">read</a></strong></span> our chief technology officer Agur Jõgi’s three top tips for AI success.</span><span style="word-spacing: normal;"> <br><br></span>Happy July!</p></div></td></tr><tr><td align="left" style="font-size:0px;padding:20px;padding-top:0px;padding-right:10px;padding-bottom:0px;padding-left:10px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tbody><tr><td style="width:80px;"><a href="https://app.pipedrive.com/marketing/campaigns?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" class="vdt_link"><img alt="James Campbell" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/926565ed-1bab-4f4d-b6ea-af556103789a-James_pro_icon-1587133942-modified.png" style="border:0;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="80"></a></td></tr></tbody></table></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:0px;padding-right:10px;padding-bottom:0px;padding-left:10px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:0.9;text-align:left;color:#2a3647;"><p><strong>James Campbell</strong></p><p>Brand Marketing Production Lead</p></div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/resources/state-of-sales-and-marketing-2024?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" class="vdt_link"><img alt="The State of Sales and Marketing 2023/24" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/f471e93c-a0f7-458d-a977-ba0b676a31f9-Email_500x500_EN.png" style="border:0;border-radius:10px 0px 0px 10px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><strong>Spotlight</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>The State of Sales and Marketing 2023/24</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:15px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">AI, remote working and more: Our free report reveals how successful companies and employees react to the most significant business trends.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:35px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.pipedrive.com/en/resources/state-of-sales-and-marketing-2024?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Download here</strong></a></td></tr></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><strong>Your stories</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>How Pipedrive helped M&A firm Raincatcher double the value of deals in its pipeline</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:15px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">Award-winning business broker and mergers and acquisitions advisory firm Raincatcher facilitates transactions for private companies valued between $1 million and $100 million.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:35px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.pipedrive.com/en/case-studies/raincatcher-case-study?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Read story</strong></a></td></tr></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/case-studies/raincatcher-case-study?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" class="vdt_link"><img alt="Raincatcher's story " height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/27b659fd-f725-46bc-9212-0a236644009e-Raincatcher-Case-study-template-email.png" style="border:0;border-radius:0px 10px 10px 0px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/blog/automation-updates-june-2024?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" class="vdt_link"><img alt="Automations updates June 2024" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/c150be8b-ad83-4705-b7f2-c6cdc7203da1-Screenshot-2024-07-03-at-15.30.11.png" style="border:0;border-radius:10px 0px 0px 10px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:35px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><strong>Pipedrive updates</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>Automations updates June 2024</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:25px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">Set up date triggers and add webhook requests to your automations as actions. Date triggers let you specify when an action will occur, while webhook actions allow you to choose which events get sent to your external apps and tools.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:35px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.pipedrive.com/en/blog/automation-updates-june-2024?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Discover more</strong></a></td></tr></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:35px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:27px;line-height:1;text-align:left;color:#017737;"><strong>Pipedrive Insights</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>Trust center</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:25px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">At Pipedrive, privacy and security are essential, as is giving you transparency and reassurance on how we protect your data. Our CRM security policies comply with local and global security standards, ensuring our customer data remains safe.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:15px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.pipedrive.com/en/trust-center?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Read more</strong></a></td></tr></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/trust-center?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" class="vdt_link"><img alt="Trust center" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/937eb60d-e63c-4076-8441-98995b841403-Screenshot-2024-07-03-at-15.24.24.png" style="border:0;border-radius:0px 10px 10px 0px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.forbes.com/sites/forbestechcouncil/2024/06/17/the-three-top-aspects-of-ai-success/?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" target="_blank" class="vdt_link"><img alt="CTO, Agur Jõgi" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/18fb95d3-a5bc-4840-bde5-e247f3adc6eb-Agur_Jogi_CTO_Pipedrive._Photo_by_Helis_Hamarsalu_2_31.jpg" style="border:0;border-radius:10px 0px 0px 10px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:35px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><strong>Pipedrive in media</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>Three business secrets for AI success</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:25px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">Our CTO, Agur Jõgi, discusses measuring and building on early success from AI adoption.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:35px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.forbes.com/sites/forbestechcouncil/2024/06/17/the-three-top-aspects-of-ai-success/?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_July%202024_EN%20-%20Correct&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkh-7W8Vys%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Take a look </strong></a></td></tr></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" 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