Notion email 24

This email is a monthly newsletter from Pipedrive, aimed at engaging users with updates and insights related to their sales CRM platform. It highlights the launch of Pipedrive AI, shares a customer success story with Bikeep, offers leadership advice from the CEO, provides technical documentation tips, and features a team leader's personal journey. The structure uses clear sections with images, headlines, call-to-actions, and links to additional resources, styled in an upbeat and professional tone to foster community and product enthusiasm.

Subject:

🪄 Pipedrive AI is here!

Date sent:

May 3, 2024

from

James from Pipedrive

<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office"><head><title>🪄 Pipedrive AI is here! </title><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style type="text/css">#outlook a { padding: 0; } body { margin: 0; padding: 0; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; } table, td { border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; } p { display: block; margin: 13px 0; }</style><style type="text/css">@media only screen and (min-width:480px) { .mj-column-per-50 { width: 50% !important; max-width: 50%; } .mj-column-per-100 { width: 100% !important; max-width: 100%; } }</style><style type="text/css">@media only screen and (max-width:480px) { table.mj-full-width-mobile { width: 100% !important; } td.mj-full-width-mobile { width: auto !important; } }</style><style type="text/css">.vdt_styles {} a.vdt_link { color: rgb(49, 122, 226); }</style></head><body style="word-spacing:normal;background-color:#f7f7fe;"><span class="vero-preheader" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">The Bottom Line | May 2024 </span><div class="vero-zwnj-nbsp-padding" style="display:none;max-height:0px;overflow:hidden;">‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><div style="background-color:#f7f7fe;"><div style="background:#f7f7fe;background-color:#f7f7fe;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#f7f7fe;background-color:#f7f7fe;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:8px;padding-left:8px;padding-right:8px;padding-top:8px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;"><tbody><tr><td style="width:120px;"><img height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/4f7cb0a7-d242-4a16-99b8-9974c55997eb-Logo.png" style="border:0;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="120"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="right" style="font-size:0px;padding:5px;padding-top:16px;padding-right:5px;padding-bottom:16px;padding-left:5px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1;text-align:right;color:#2a3647;">Issue #49 • May 2024</div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:12px 12px 0px 0px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:12px 12px 0px 0px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:0px;padding-left:0px;padding-right:0px;padding-top:0px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:650px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/products/ai-crm?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" class="vdt_link"><img alt="The Bottom Line header with young man fist bumping a coworker" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/d56d471e-68dc-464b-8018-0e3424f3f49d-bottom-line-866x300-1.png" style="border:0;border-radius:12px 12px 0px 0px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="650"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div class="__snippet_unlocked_mjml_4665_26cab570af0d81235cf6f608fa46bed659a41bda" style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:0px 0px 12px 12px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:0px 0px 12px 12px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:0px;padding-right:10px;padding-bottom:0px;padding-left:10px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.35;text-align:left;color:#2a3647;"><p><span style="color: #2a3647;">Hi Jonathan,</span></p><p><span style="word-spacing: normal;">In this edition of our newsletter, we have a very exciting update:🪄 <strong><span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://www.pipedrive.com/en/products/ai-crm?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" rel="noopener">Pipedrive AI</a></span></strong> 🪄 is here! This is a huge step forward in our aim to help you save time, improve performance and make smarter decisions for your sales workflow.<br><br></span><span style="word-spacing: normal;">In need of inspiration? Read<span style="color: #0d68c5;"><strong> <span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://www.pipedrive.com/en/case-studies/bikeep-case-study?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" rel="noopener">the story of Bikeep</a></span></strong></span> and how they’re helping cities around the world improve their smart bicycle and electric scooter infrastructure.<br><br>We’ve also got some great insights from our CEO, Dominic Allon, on <strong><span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://www.businessage.com/post/the-unicorn-formula-how-to-keep-the-startup-culture-alive?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D">how to keep a startup culture alive</a></span></strong> and in this month’s <strong><span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://www.pipedrive.com/en/driving-business-success?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D#sean" target="_blank" rel="noopener">The Pipedrive</a></span></strong> episode, we’re riding with our sales VP Sean Evers, who shares his journey from a sports pro to an ambitious team builder.<br><br>Lastly, we know how much technical documentation can help ease the development process, so you can check out <strong><span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://medium.com/pipedrive-engineering/7-essential-tips-for-writing-technical-documentation-666e4cd7b657?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" rel="noopener">7 essential tips</a></span></strong> on keeping everything organized. </span></p><p>Happy May!</p></div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/products/ai-crm?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" class="vdt_link"><img alt="Pipedrive AI" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/fa12e5c9-33f1-4f8d-8993-ce201d09fbb4-Pipedrive-AI.png" style="border:0;border-radius:10px 0px 0px 10px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><strong>Pipedrive AI</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>The AI CRM for smarter, faster sales</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:15px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">We’ve just launched our suite of AI features, powered by OpenAI and with predictive capabilities that can make every step of your sales journey more efficient. From the AI-powered Sales Assistant to email creation and summarization (in beta), you can save time and improve your sales performance.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:35px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.pipedrive.com/en/products/ai-crm?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Discover PipedriveAI</strong></a></td></tr></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><strong>Your stories</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>How Bikeep boosts environmental and financial sustainability with Pipedrive</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:15px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">Estonian company <span style="color: #0d68c5;"><a class="vdt_link" style="color: #0d68c5;" href="https://bikeep.com/?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" rel="noopener">Bikeep</a> </span>has helped cities in over 30 countries build smart bicycle and electric scooter infrastructure, improving sustainability and security for thousands of cyclists and commuters.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:35px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.pipedrive.com/en/case-studies/bikeep-case-study?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Read their story</strong></a></td></tr></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/case-studies/bikeep-case-study?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" class="vdt_link"><img alt="Robotic hand 'writing' a document" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/27fe972f-9264-438f-94d8-1d690f725056-email.png" style="border:0;border-radius:0px 10px 10px 0px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.businessage.com/post/the-unicorn-formula-how-to-keep-the-startup-culture-alive?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" class="vdt_link"><img alt="Culture diaries" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/d8a33e49-4403-4da1-9601-f8e3b1ff60b3-661959e85acda9133efb13fb_Dominic-Allon--photo-by-Helis-Ha-marsalu-_1-2-.jpg" style="border:0;border-radius:10px 0px 0px 10px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:35px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><strong>Culture diaries</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>The unicorn formula: How to keep the startup culture alive</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:25px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">Our CEO, Dominic Allon, reveals how to keep a workplace crackling with energy. As a startup scales, everything stretches, particularly the time it takes to reach an understanding with everyone.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:35px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.businessage.com/post/the-unicorn-formula-how-to-keep-the-startup-culture-alive?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Read further</strong></a></td></tr></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:35px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><span style="font-size: 24px;"><strong>Tips and tricks</strong></span></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>7 tips for writing technical documentation</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:25px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">Working in a company where over 300 developers are always adding new features, it’s hard to stay organized. That’s why we can’t imagine smooth development processes without effective technical documentation here at Pipedrive.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:15px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://medium.com/pipedrive-engineering/7-essential-tips-for-writing-technical-documentation-666e4cd7b657?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Discover more</strong></a></td></tr></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://medium.com/pipedrive-engineering/7-essential-tips-for-writing-technical-documentation-666e4cd7b657?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D" target="_blank" class="vdt_link"><img alt="Nordic Sales Force team photo" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/f37476ab-48e1-46d1-9b3e-7440e272dbf9-Productivity-500x500--1-.png" style="border:0;border-radius:0px 10px 10px 0px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#F7F7FE;background-color:#F7F7FE;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#F7F7FE;background-color:#F7F7FE;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="vertical-align:top;padding:0;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%"><tbody><tr><td style="font-size:0px;word-break:break-word;"><div style="height:10px;line-height:10px;"> </div></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div style="background:#ffffff;background-color:#ffffff;margin:0px auto;border-radius:10px 10px 10px 10px;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#ffffff;background-color:#ffffff;width:100%;border-radius:10px 10px 10px 10px;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:0px;text-align:center;"><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="center" style="font-size:0px;padding:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse;border-spacing:0px;" class="mj-full-width-mobile"><tbody><tr><td style="width:325px;" class="mj-full-width-mobile"><a href="https://www.pipedrive.com/en/driving-business-success?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D#sean" target="_blank" class="vdt_link"><img alt="The Pipedrive" height="auto" src="https://message-cdn.getvero.com/uploads/fb4ab556bc42d6f0ee0f9e24ec4d1af0/fullsize/e8910324-eb2e-47fe-a160-b17111899b9a-Email_TBL_Sean.jpg" style="border:0;border-radius:10px 0px 0px 10px;display:block;outline:none;text-decoration:none;height:auto;width:100%;font-size:13px;" width="325"></a></td></tr></tbody></table></td></tr></tbody></table></div><div class="mj-column-per-50 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="vertical-align:top;" width="100%"><tbody><tr><td align="left" style="font-size:0px;padding:10px;padding-top:25px;padding-right:35px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:28px;line-height:1;text-align:left;color:#017737;"><strong>The Pipedrive</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px;padding-top:8px;padding-right:25px;padding-bottom:5px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;line-height:1.25;text-align:left;color:#2a3647;"><strong>One team leader’s journey from pro football to sales success</strong></div></td></tr><tr><td align="left" style="font-size:0px;padding:10px 25px;padding-top:16px;padding-right:25px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><div style="font-family:'Helvetica', 'Arial', sans-serif;font-size:14px;line-height:1.4;text-align:left;color:#2a3647;">Our sales VP Sean Evers shares his journey from sports pro to ambitious team builder. Learn how a passion for growing small businesses led him to Pipedrive and how he elevates his sales game.</div></td></tr><tr><td align="left" vertical-align="middle" style="font-size:0px;padding:0px;padding-top:10px;padding-right:35px;padding-bottom:10px;padding-left:25px;word-break:break-word;"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;line-height:100%;"><tr><td align="center" bgcolor="#6861F2" role="presentation" style="border:0px solid #6861F2;border-radius:3px;cursor:auto;mso-padding-alt:10px 25px;background:#6861F2;" valign="middle"><a href="https://www.pipedrive.com/en/driving-business-success?utm_source=vero&utm_medium=email&utm_content=control&utm_campaign=The%20Bottom%20Line_May%202024_EN&utm_term=Newsletter&vero_id=10141094%3A13167136&vero_conv=OZ4fkS-iRA7tjkH3DQnypiTZegHRVhkBoEIKQOhmL2wqctWXrb91Jy1W2gSOQh9DZkcNCMkc6l2eSkQUvklQFzgoCSkj_ba4VCs%3D#sean" style="display:inline-block;background:#6861F2;color:#ffffff;font-family:'Helvetica', 'Arial', sans-serif;font-size:16px;font-weight:normal;line-height:1.5;margin:0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-alt:0px;border-radius:3px;" target="_blank" class="vdt_link"><strong>Watch episode five</strong></a></td></tr></table></td></tr></tbody></table></div></td></tr></tbody></table></div><div class="__snippet_locked_mjml_6963_b4f0c2ae675b403e4089ebeeb5081e973030780d" style="background:#f7f7fe;background-color:#f7f7fe;margin:0px auto;max-width:650px;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background:#f7f7fe;background-color:#f7f7fe;width:100%;"><tbody><tr><td style="direction:ltr;font-size:0px;padding:20px;text-align:center;"><div class="mj-column-per-100 mj-outlook-group-fix" style="font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;"><table border="0" 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