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Beehiiv email 52
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font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif !important;font-size: 12px !important; color: #767676 !important; } .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; } .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; } </style><!--[if mso]><style type="text/css"> h1, h2, h3, h4, h5, h6 {font-family: Arial, sans-serif !important;} body, table, td, p, a, span {font-family: Arial, sans-serif !important;} sup { font-size: 100% !important;vertical-align: .5em !important;mso-text-raise: -1.5% !important;line-height: 0 !important; } ul { margin-left:0px !important; margin-right:10px !important; margin-top:20px !important; margin-bottom:20px !important; } ul li { margin-left: 0px !important; mso-special-format: decimal; } ol { margin-left:0px !important; margin-right:10px !important; margin-top:20px !important; margin-bottom:20px !important; } ol li { margin-left: 0px !important; mso-special-format: decimal; } li.listItem { margin-left:15px !important; margin-top:0px !important; } .paddingDesktop { padding: 10px 0 !important; } .edm_outlooklist { margin-left: -20px !important; } .embedImage { display:none !important; } </style><![endif]--><style></style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#fcfcfc;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> The best patterns, lessons, and analysis from our work in April, May, and June 2025  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#fcfcfc;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="Right" valign="top"><p> June 27, 2025 | <a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPcJR0EUJ7t629awXU0isFaM55Epx5RIli0dPAnioRRQF0KeDcJK0nq3akxbf22c248QVDYyWb6YtpQ5kzZpYe_4llcKUIvFkzZzCb2sTO-lv3yJJMnEJCeMXpCFpbYqLtYBETXqrflA7r0mV6my_tgURzQhCK6iPjqEXqPPRdTOk-e_ymHGS7wk6TGj3ceHZ74kuF0b_Vvn2ZTRVUmnJyYQr4fuG_LVfEDxk5JG92leFhDgx4eGPql2YVo2j2gHCGAsZU9qV29swzlmQRloXGChlbcIsfOqnUV4wsDw228uiGVJxVewdJ4mAhWMJEvK7CqIG7lr_jzx74SLnf9m0u_9RVr4Vi8DnQegpoQ-PhD41w5LIoYf2QkTNFi3CTXwrOZSfohzqjJJRi4jmPSguj5vXqoiYTp-8l-JN7osYF6F5m0SxEWmuD04uflC9hpz3t8sMNJp3XrLzqmP4NPLFiaWD7fOnSUL5-H6ySOLZ6LTJK4xfdnFwNCPF2ZjdCbSIxFMklubp-i9pns6H2fZKVb9dyrWMPDqMUT-34KtJx7Q7auGPJvZRVwpDs0PQBGF4jaLj1ovXNuXydJKRzAnj2hiaoI95Kjj2_ELxNVsmvgAp0jBJWy0lemRFCLH80MzGMLhPDrG---FM2ScZhd8jOd0PLEgfe5d1ZJCiPi7_iTs0IvebcmdLPzbI939IQAMSYbRYSUs3VydZS8a4iEClxF8iDA3lHSQPsaMRL2DOrqnz8s9oPyQBRypA-_cCvtIt4/4hp/AE36iXl4SoiI6I0NvJztOA/h0/h001.e95xVpBqw9Lsa1D0UWYbsTL5MPPOBZ7MxAJe5uYRr7U">Read Online</a></p></td></tr><tr><td style="height:0px;width:0px;"><div style="height:1px;" data-open-tracking="true"> <img src="https://link.mail.beehiiv.com/ss/o/u001.hcFQN1JDwFAA4vK-z-7B3A/4hp/AE36iXl4SoiI6I0NvJztOA/ho.gif" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr><tr id="content-blocks"><td class="email-card-body" align="center" valign="top" style="padding-bottom:15px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.Ce3UsIRylStjyj3DQAfk9Hb1CD0sYvfw1d5MP9h6Af2GU6VH3QoAEK_AIC13bEnskOS-BlWtWVQT44_paIf-_rk4R5CqJYvTCo5e9T8DvMjPYJcfbQgEDSNUIsfDOa6CWZ9sGcx1RfaOCMpkDOnPajFQQuMpI97US80Zz8l_bKV7B4etCHzrU86-tgl-fkpnEqyuDnjzqZhfwHTjAuL9tUU90eyJ3pmn4YZiWgSCN9Jg6mADTglKhhBHCRNamtjAfvp1TjZ8QMA_uSH_1XpCLA/4hp/AE36iXl4SoiI6I0NvJztOA/h1/h001.tB9tO6essJTZJ8O4ZANBSkDTtznNBh9aOAsg4m1XmPg" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1fb00cf4-5d66-4896-83ce-90f035e373aa/CS_Logo_Wide.gif?t=1705502632" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></a></td></tr><tr><td align="center" valign="top" class="t" style="width:600px; padding: 4px 0px 4px 0px;"><p><span style="">Your guide to growing and monetizing creator-first businesses.</span><br><span style="">Brought to you by beehiiv.</span></p></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">It’s been a jam-packed quarter for this publication. Natalia Pérez-González joined the team as Assistant Editor, and we doubled our output — </span><span style=""><b>this is the 24th issue we’ve sent in Q2!</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">For this issue, we pored over everything we’ve done since the start of April and curated the best, most useful bits. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">In this issue:</span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> 🧠<span style=""> Five lessons from our Q2 interviews (by Francis)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> 💡<span style=""> Five observations on how the creator economy works today (by Natalia)</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(14, 16, 26);"><i>— Francis Zierer, Editor</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><i><b>We’re at 2,198 YouTube subscribers as I write this. Our goal for this quarter was to hit 2,500. Five days left. Help us out? </b></i></span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs6cnlbfjcmdqBsHBtXzXQ7lxdmCyoMnn9ghoq1OUEJQxnAEtIGiVjRp5wk1jHy9TJypUkszNHHYlvApcSSpCBQK3Qe7LUuWe90CBs7lRaxVxA7UWlJFKpzijMAEDCNxO0NoUAS6_yZkuwISHHIhgdQin0nF9SOfWhkbkKnlYgw0YmPIKt0q3d4BJ-5Pc87JpVhqye43zIOLgsZdvWyaq5SpznDhGAHARCgbNuIcFWmZYVYOSanDg49e861ssrlSj9aoqLsJBKeoYYUt1RbdUGnXyA7uIMtMjXNQVHXNcrysr/4hp/AE36iXl4SoiI6I0NvJztOA/h2/h001.9FAYpemvF5DYf8JN6ZwXJZpjI22bT0LhbcDHuOcmsBQ" target="_blank" rel="noopener noreferrer nofollow"><span><i><b>Subscribe</b></i></span></a></span><span style=""><i><b> to our channel! </b></i></span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e74f0c7c-617a-4259-8876-e8fd9618bc19/ICYMI.png?t=1746020401" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">How disability pride built a profitable 80K community </span><span style=""><i>(</i></span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjOoxEnfsNkVBU1NYh7hJpgJhge7GcsnvjI1Tzzeucvj1-qY91JKLGYVcgExrO2YtwwgopaLXb_MQRWlNkozjL-Ihx0hrVkurCIfnrGI3uIgkjqe2IY0Gl09QRARQdQcv02GbxMYYblHN24FWvxYF93VMoMsPoVVGOjd9X-qRRVneTsF4k9g3KQeDC2UpJBUB-vu_lFR3_Ut3-hYprVwmGjC4U881U0NKdVJF6HhLDXbefRkqyaaoSAlZAmGNyUHy_dg8dDF7TIDoL01_D-4uWotL_wSBPzBPni1SDzugF5oW9nHD7wfEbfHVkj8x6oQghzlSU8QUmCypwcRO2moBPpTqrKcrB25m8SPTk0cnEHUojEQwpXLn4ElzITLxsOkziy5Tm8o32BxvPt_5Vwizq6tQ87prrNecREJ0a7aKixWBYOxM3Hd5e-t4hu24hr10GPQaYoLqT7X9dTyz-2-txLCoO6AhhMegwVE76r13LSbt4PwlH7vxaKZZ9zVGNfyLzUEnWfVqpV8tHiZL_E-8y9mzS1ploYRR66vzMhGJr43hevU-16InXjGSOzMmRWOGT3JxHTcRgleCF4LLS4z7h-VIiQuK3D1HsVAKIAn8fNl5sVAVAr1OfhaurwWQR3lGu0unTp2MlffyxAn4txCnyiJQq3WHXxqO-hWEPyrDFea80bCdLA4wkJY79QvSrm3RmxQDvcPWqXIaT8UTLhe9JxernELvTCuVWODxxvdQM_ZQ_YPCTQOXM0J7ra-V6WBa1U/4hp/AE36iXl4SoiI6I0NvJztOA/h3/h001.rmOQtSaJlvzmpSWjaHIGYjG7eyUS-_kPu9xF8lTntjE" target="_blank" rel="noopener noreferrer nofollow"><span><i>Creator Spotlight</i></span></a></span><span style=""><i>)</i></span><span style=""> </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Transform your video content with these six effects (</span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPswv4c6Ly0rhatOwzEa9-qFLiGn48I-8zIzA16ijex06gNXKXqDW-Pah35P5SE4ReeiMRjASaKV1cSbNSUPW4eSxg2Qu7eWTglin5RscTeb4KD7LeJiUFtvKjpNStmRAYvtcQuRb42s-x9a_1UhQpnM--d3Vhg9l8BMG39fpGvrcb0sLjQWK6gXeAJPWlGU7RCP5vJIjA6gNjDQSAbfR_AAv7WPlO-OhmNKEHvSGj0aPry2pI_zmxBN_AX1Gc2_JwkexMhkO9D0uYmN91Xitnk4A/4hp/AE36iXl4SoiI6I0NvJztOA/h4/h001.shR4s62g7irhc7F9NWPvEpiGscehXc-FSFkzLfL2qSU" target="_blank" rel="noopener noreferrer nofollow"><span>Instagram Reel</span></a></span><span style="">)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">How super-fans became creators (</span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs5KrFG7MyHQ03DXsIsGlb6L3O_Wksi66u0zZ_H3ZHwf_H7C4rux3ZwNqKuMPrcj0Z2Am0pDiB-ipoO7FQtj25hDlgBAZjUmj9EtMu-TFO35ZJFB-_tVX3NAvBBG6lXDl1VQLlk3EGSJof0Rb2P__2qkVaH91WFhu4NXiAJk3xdSc1ZNfe4iJTpB86CO5WxbYyVTWC75V10Dq10kiwKOHre9rwhJy9TxaPZKcc5PZHgFIkg4e0TIt9a53ks3rIbX93vO8Uq4Ki-6mPDhpCngXA-ypVzgHc4xc63FRVygTeONQ/4hp/AE36iXl4SoiI6I0NvJztOA/h5/h001.vKjqA1XYQliOKTf2Q4gw1KWWpU9d_x8Kr3poQMYE_2o" target="_blank" rel="noopener noreferrer nofollow"><span>YouTube Culture and Trends Report</span></a></span><span style="">)</span></p></li></ul></div></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPcJR0EUJ7t629awXU0isFaM55Epx5RIli0dPAnioRRQF0KeDcJK0nq3akxbf22c248QVDYyWb6YtpQ5kzZpYe_4llcKUIvFkzZzCb2sTO-lv3yJJMnEJCeMXpCFpbYqLtYBETXqrflA7r0mV6my_tgURzQhCK6iPjqEXqPPRdTOhXKeAXRhcrGu_UjK5WzUHFetqLbXhDKNFF36ALsvvVMd4k9IyhoiWVOAVxa6edQnbJVLh-nqAeOVzp7vTKY69trLw1JB-Od6zA0MLqsgbAOdq2PIiVBXXlsuYpphOqQWbvP8Jqs0fCUkfPpO3cdWrXUKfs3ILGVKoTATegESU-Oe0gWI76BtzdMafAloaTFxqRz8P7Wq__kCt7ZnVmdtR51mMd2mwm_L--5tCrXbAxx_YDCCiquq8sPhkdQZ8AU9N2pvmWyb9WTMc0raTv-7eA1ChINpAAJP3R3Uy2kkWfyoibsW_9NvGN4h6VAL3fR--X2iOhS-OYr6Zc8NMSlTudVDnNTIdJdQ6b0PTHel6a6KJKzE1LL6ijqAAsjGHEWme9IuSpWDn8FNNgqB1Iia7ye8ONYqKdkJndZ5C7VTWt4SazmWFikBFREcUIADpc_Udy7es9ZCvvLSboz0uMK5G5SchwSadSTxeNpj6MEpR7Dci_vnsZ_WSqnacr7X2mKhBjRMKhz1I78Yz4YZuaKJZAc0EP-n79ROy-WhsksC493wbwgVVpZZ5B8MlKvE9ERg6A5wQwzkereNDfJDdHZY40/4hp/AE36iXl4SoiI6I0NvJztOA/h6/h001.Pq6lf1cMHU35N52i-yjGK35-B5jPpma861Apd4aiD68" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b55c64ba-5e17-4553-a191-73e79e73ad38/image__65_.png?t=1750978428" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><i>By Francis Zierer, Lead Editor</i></span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">1. Set stakes in public to drive growth (audience and revenue)</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>What:</b></span><span style=""><b> Designing time-limited, challenge-based content series to drive follower or revenue growth.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>In practice:</b></span><span style=""><b> </b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This was the core insight from our interview with </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMXUSV9FF1OgjU-KiMLSngnwxuDzCZV9zGISBXMRSW_61N0GTcbc7dtzMfC2kdVpSuVFyqulrgxUutlhun0mco8ZJsfJ5ynPDIVJ_Th-t-4trQYLxcc1CBziIh9A5SVRfZeBW25C_Uxqz5nZbuWMihBaV_ZbFn1N3NU6bBCzHipr6f4BIj_1dlH4DVrxUiC_H6AyBbfbT7Dnhj5uxZowpLBEJHB8SR4_K555GMcyQnPYlCaQKwVcU3-M0e94Wmj1cVvGQE2X6KHwJDWy7kAH_Nm4z5n6RxdLgMw4PxoMxNaiCotSJyuYE8CvYc9hDcFB1ifdceh62pgYup7xUvXynMzx4illLWN2HAD2GhBpR5AU0WI_48dg6yZDDyuWdC8M8OdxUrILEWpUUeBkQwbhxlo4LTrz1VIhSnMZlSCGZp151THSa5uZphXlkgOK2jeu-rh3uUOS-sp2cLKvsidhptwkTRQm2-QuGZRtOTKSOzD7AZw7H0zPm8d42O-KqOlyR6XdjNJ9vCCXbnYBduUvlZiA7g9r0PsDwSSYcxLpcBNfym9REURnIlLA1cHJEPjhJDueBO8Q5IaMjVT1DDpiwn3d3JrrMjB4xQM6uhG1IqheLGTftEM4V1JN5UjFnoh4PosvScwvOA9kwN_NLaKZ_7txNJdoZiCkExXhWhEYpUSI0MnABsK5cyaNmx3F1QhoQa2SZoNO-9-1zhO0-kd4IUOtQzvv0RSomkRsY23ZlJyEM29eanQ3nJY4riP01jR3iQcvOy_FCecJKpktnnGNdtj/4hp/AE36iXl4SoiI6I0NvJztOA/h7/h001.tZZA5hpJYE4tXGHmsBap6EYmu31-xBE-3oGX0fX78wo" target="_blank" rel="noopener noreferrer nofollow"><span>Thomas Yeum</span></a></span><span style=""> in April, who set a challenge for himself at the start of 2024: over the following 125 days, he would build a $10k/month income “from content alone.” At the time, he was making “about $52 a month from old YouTube videos.”</span><br><br><span style="">Thomas succeeded! In his final month, he made $11,453. He also grew his Instagram following from around 2.5k to around 20k. He failed to sustain that income on a monthly basis, but his audience continued to grow.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>Takeaways:</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ol start="1" style="list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Well-defined, time-limited stakes give audiences a reason to care.</b></span><span style=""> </span><span style="">Thomas’ 125-day limit</span><span style=""> gave him a deadline to work against. It also makes it easier to care. I don’t want to watch a 1,395-minute movie! Give me 90 minutes. </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Ask your audience for specific outcomes at specific times, not all at once.</b></span><span style=""> </span><span style="color:rgb(14, 16, 26);">Ask me to sign up for your newsletter every single day, and the ask will quickly turn invisible. Ask me in an especially heartfelt manner four times a year, and I’m much more likely to sign up. Over-frequent calls to action create deaf ears.</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>There are many ways to run a pledge drive.</b></span><span style=""> If you’ve ever tuned in to public radio, you’ve listened to a pledge drive. Newsletterist Simon Owens wrote a great piece </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.WYHqiU42bEBRTUrT4dKp07r6eo3x3RXRqSM1i7FlGNIVKQasLfKxOkn8pvgbf8dQTP-Z_3SzB1IoGVvL-wdp8Pjpu7FMIuLMMlD16DNNL2c5EoKmmihqn46aI9zxlGZJ88KFXZ9AhJle_CBrjgZ7UG7oDhlh7cMxkPd5km7pFTy_OksJ3ztnLnxLnWWsSK6SjzbCAg6wsrskuGjdw8FouOH7HrA78oCJ7r0kiv8gjKWF_wlS1GwgssiyQYSvQ6y91gpsGZItdLaMog27l6jKnKoc-huyp5uVuBbJ6AcBW53loUvCYmmqh8vNkplBpgNG/4hp/AE36iXl4SoiI6I0NvJztOA/h8/h001.5Nj7psCFEmhy1E1h42VxsYwSnJZrA54w2UR0PhBfmAY" target="_blank" rel="noopener noreferrer nofollow"><span>on his paid subscriber pledge</span></a></span><span style=""> drive a few years ago.</span></p></li></ol></div></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">2. Improve by remixing (the 3% rule)</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>What:</b></span><span style=""><b> When stuck, copy </b></span><span style=""><i><b>parts</b></i></span><span style=""><b> of the media you most admire.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>In practice:</b></span><span style="color:#e73d00;"> </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This is another insight from our interview with Thomas Yeum in April. Fittingly, it’s not his idea; he credits it to Virgil Abloh.</span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">“You take three of your favorite creators, the people who inspire you, create an amalgamation of their styles, and you change it by 3%. […]</p><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">Then, you iterate and see what you like and don't like. That's essentially how the learning process went for me.”</p></td></tr><tr><td height="10" style="line-height:1px;font-size:1px;height:10;"> </td></tr><tr><td align="left" valign="top" class="h2" style="color:#1a1a1a;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-weight:normal;padding-bottom:10px;padding-top:10px;"> Thomas Yeum in <i>Creator Spotlight</i></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>Takeaways:</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ol start="1" style="list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Copy </b></span><span style=""><i><b>formats</b></i></span><span style=""><b> … don’t copy </b></span><span style=""><i><b>content</b></i></span><span style=""><b>. </b></span><span style="">The last thing audiences need is a chain of creators imitating each other. Focus on your unique perspective and niche, but look for engaging formats and production techniques in other niches and adapt them to your own style.</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Don’t try to reinvent the wheel.</b></span><span style=""> You’re never going to be able to copy another person’s format exactly; the ways in which you inevitably mess it up become your own style.</span></p></li></ol></div></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">3. Use partnerships to scale</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>What:</b></span><span style=""> </span><span style=""><b>You have a ceiling defined </b></span><span style=""><b>by your skillset,</b></span><span style=""><b> reach, and time. Formal and informal partnerships alike smash it.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>In practice:</b></span><span style="color:#e73d00;"> </span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjO9vhtk8z-MLm3vhpDt7CcgN17vFSfEpk64JnfLH7CQ4HmxHevrHjN9xHBMgEUPSfGnrNDJtVR9oE0gp6gBbipsk4ZRtaHZEuDXQFHv3yXuCzLW7KXcAbhEMA7jrMzGuxJU5MOyXtuV3O6V0lzHaEdDWRkmkf_MlnjZ5R3D64EPuBqaOR56DxgAAhslnDl6MbFKZN538Zlkwyq4mHGupizwTu_LV5tdMdtjCKtkqN8pyTx8vgMpkwHocEq5n7RU3X1bZkQP3_pp2zOUj8Lt38jj_kGPkcRaFm5fTU7bmLLq0TAKLdSUlM31IP5dOdT2XV15HZPaQgpkDvoKHl5WTjc6PDNokbVgSzkPPhVW5L1nv8mm1Za_AMUx-BzX1YuooV48ku89sTx_OR7xqA3HxPJnObcxEwiZ4AhNRW-O0i_Vb7U1qmlCjm7YHhR5WiEQCAjwYHFYK0C9UD7AyScGzXcztqrAuCMQfilOWDJiY_Qvz65I0f1OwWo5c45MJFk-Er2KCOEz1BT5Qh8nkLzif6vbsH3pyvbA6gIXOl3wQdAbFkpdfywJ98uaeMRDIdSy_yAwSujuW9f7nVhP0PBQZaWQwWOtSeqpay6VnY9_r_FWfZ_B6vBbwdABsigQkcmG-HRdshbSuuERfpsrMrhnfe92KoWKpV3ElSminT_qYXmOPOY3GI6nrT9nSan027pvC346z-dTdlgY4PNmUCIdDN_iAQn1f0gVPDGu_uHZtNxSU87gN1tEtnNkugd0AfNNU646c8R0Xo-AizLiEMwAF37b/4hp/AE36iXl4SoiI6I0NvJztOA/h9/h001.LohqSN3wcBCsvixr7eaxh1J6UkCUEQ5rO9aBVCzVqYM" target="_blank" rel="noopener noreferrer nofollow"><span>Amanda McLoughlin</span></a></span><span style=""> </span><span style="">runs Multitude, a podcast collective and production studio, and is a podcaster herself. Everything she does is rooted in partnerships, but I’ll point to the network’s ability to quickly scale audiences for new shows. This is achieved through cross-promotion; there’s no better way to grow a podcast.</span></p><ul style="list-style-type:square;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Former </span><span style=""><i>Spotlight</i></span><span style=""> guest Lex Roman recently wrote an excellent piece describing how </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.Te37oWcBVUVCvG6L_MWJ1xJr2olIE6I2RIDPsmHEeagLU-o6CmMbbTQdfrNU8hCFLaj7UaYDblDpdZFJGKmL5Wo7EesvC03LqtuWq2PZaYApCdqEktE8R76b_4SCT3ma1bM3Dd2if_TzuDuqwA7Avox7mFCb5TbCPsNA1EzQYKEMLarOGtDFwtXXQUXvMT1kJM0-Z9kq8xKZaLftOnmGb8FfdeB4AMfDHG6Y_MOduT0GoET--rjxB4DJbRlk1v2fo7bQ0LX7p1gHurNpGGzXTFw_nrsmHA_torzmxgCJB8xOk4fn6szVW9gnYeJ5wtZt7WA90835aa3X5bqyvwc-QdegRvex_h7hiLlnb1E44RU/4hp/AE36iXl4SoiI6I0NvJztOA/h10/h001.pQlA9Cb_sPGPpCmCWbj1EObzKYDaFf4akhh6-j3m_9U" target="_blank" rel="noopener noreferrer nofollow"><span>newsletterists should cross-promote</span></a></span><span style="">.</span></p></li></ul></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMkrtNt5hyyKTPt2u-6nhAoQmBCv_0pqohTu35556nHtTgGPLz6EovuKQYceux3uebpRO2iAXULuUP7UGiQbMswO_Sxuuoh3tBBnw3luln9pU-I2w3yfdiaeDLOqvAJ_6TmzPq7Yy_QA8vgw8pgTV4Rp12nCNYrvSnHrSYEOYMy1Kf9s8lkEdwX76iZnqKckQ0mFWO5WuM9QridRdUpZwHLsU4jB7K_SKJyjkbs6thzFf5TD9lpV0aMUY93hrgvshEnUpU5rtqguRSRiLzI9UADl1V7FeJcnXlcayCuKNFL4pmi9KtfqBm3z-iejQEv8BxjRYRJTEfqCOCjjrJZ-yGZPn10ERdMpRrwEUq6IX-efVocwZXOqxgnf32OU4Oqa8ODAivvhm0wBMY5-ZZYqtvdahwPoV0OC5BfcMJjYD3IUm22IVxNdoOheduzw6iHIyp5rM_objChaZFBEE6moc9Gmp9m0TJGqcEIexnxqjJP4LWOjnFW8TPe95ulnaOT8XXbNvvIzt7-f2_CpP5lnlAs2DfmhSM0otwMd14CFhGtHV7dquOLpOmDXt0gJ74wbKBRTNZrcEF8NF8xlEg-RCL2T7kfhFS9zMpQxrZdRIPo6RasEu6XcK5YiFUFj4PH1ueaHesVtlfnITt-Pe-Nmlt-AM62s8t2HnoSiMu0DnOh6Lf577sIj9Vi23a3sDtgLkxE4rCJENSWKJ_SFvWKd8K9TXlomDezCYK6156IGgjl9AARXYxNkSuhfAHxGqfhSOJ50mlOPRpMXTlfpbCDzZV7/4hp/AE36iXl4SoiI6I0NvJztOA/h11/h001.1m0D1vJTgIWzMhztLDkQuShrbFrUjKuZtkRpvxmYCk4" target="_blank" rel="noopener noreferrer nofollow"><span>Adam Biddlecombe</span></a></span><span style=""> partnered with his friend Matt Village to launch a newsletter focused on AI. They split responsibilities: growth/strategy and editorial, respectively. In growing on LinkedIn, Adam built alliances with other creators who were also trying to expand their own audiences, cross-promoting each other’s content until they reached a self-sustaining growth velocity.</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>Takeaways:</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ol start="1" style="list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>The </b></span><span style=""><i><b>truly</b></i></span><span style=""><b> solo creator is a myth.</b></span><span style=""> Whatever you’re currently challenged by — growth, production, monetization — there’s a collaborator for that. You have more to gain in collaboration than you have to lose by sharing in revenue or ownership.</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Informal partnerships are incredibly powerful.</b></span><span style=""> I’ve read at least half a dozen articles about group chats that “run America” or similar in the last year. Scroll Twitter long enough, and you’ll see pods of people replying to each other’s posts to boost reach. I know newsletter writers who frequently edit each other’s work. Networks based on trade and mutual interest are </span><span style=""><i>always</i></span><span style=""> effective. Form one! </span></p></li></ol></div></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">4. Quality beats quantity</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>What:</b></span><span style=""><b> The more saturated the creator economy becomes, the greater the value of quality over quantity becomes.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>In practice:</b></span><span style=""> </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMkrtNt5hyyKTPt2u-6nhAoQmBCv_0pqohTu35556nHtTgGPLz6EovuKQYceux3uebpRO2iAXULuUP7UGiQbMswO_Sxuuoh3tBBnw3luln9pU-I2w3yfdiaeDLOqvAJ_6TmzPq7Yy_QA8vgw8pgTV4Rp12nCNYrvSnHrSYEOYMy1Kf9s8lkEdwX76iZnqKckQ3v_W4GQSDJEyJMTeCS1XNfASb6_rIKEfItdliVEZ8wOX3J64dknTeM2F0P8FriG-djVbW1Kysy_I6b41Xw9g3o6o4g_DpEqW4EW6atPjPjFnP3Fwj10LRuapaAjPpJ37VR4aLxhDz66NaYD3g9-al3-KhKPlCevqhjyOu9VzGQO5jXSzSeyU9E8bRccuqbFo_j8kMcvlql1mo2GLdPEj999A9DimNukv-YeuDzPfzp0xfR2WDPVykZBKKk6g3BqL4_R9u-2QPqI0kwd14WMScJPnEtrFvIWoJzMQ__6-t2Gke8Nk9VUDiSWk59Xv-yaZvp6MxE-wC8socwOFMXwlosmlEi8M08b9-x3xM-vbd4ylgfHBjzenCxu9jCpnWgvlL2BFE-oHPcYhkX-7Mo3Bx6RcnN10r-18r8DWs23nUoiuVV3T6MufX_WZqkLVhYXQDxzlv9ysqFUyQLohk2bqBzR8ck7Vw-D0u_L5sQ7Nl63zWw2OGbRTVN_cmt1nR6jIOamMc41bzax057buYQmgD4WPqXf6T-zLZa0lC-GleErFd43OK3whr9AVotOerP7uTmN5esvvxnrmKDVzQE5MUe/4hp/AE36iXl4SoiI6I0NvJztOA/h12/h001.MWBzG0DsZp4uZ9NXPFKYDyxTmHIz6alqsriDB3zH2H4" target="_blank" rel="noopener noreferrer nofollow"><span>Adam Biddlecombe</span></a></span><span style=""> of the </span><span style=""><i>Mindstream</i></span><span style=""> newsletter (acquired by HubSpot 17 months after launch for an undisclosed sum) launched into a crowded niche: AI news and actionable insights. Especially once they began the conversations that ended in acquisition, Adam told me:</span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">“The focus was always on editorial, but we knew we had to keep the quality of the product at the highest order.”</p></td></tr><tr><td height="10" style="line-height:1px;font-size:1px;height:10;"> </td></tr><tr><td align="left" valign="top" class="h2" style="color:#1a1a1a;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-weight:normal;padding-bottom:10px;padding-top:10px;"> Adam Biddlecombe in <i>Creator Spotlight</i></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>Takeaways:</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ol start="1" style="list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>“Quality” has a different definition depending on the audience and niche.</b></span><span style=""> Generally, for any creator, “quality” is about attention to detail in production, information sourcing, and presentation. The bar is usually lower the less saturated the niche. And the bar for different aspects of the content is different depending on the niche — a journalism audience might place more priority on quality of information sourcing, whereas an entertainment audience might seek production quality.</span></p></li></ol></div></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">5. Diversification defines long-term success</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>What:</b></span><span style=""><b> There is no success in the creator economy without platform and revenue diversification.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>In practice:</b></span><span style="color:#e73d00;"> </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Every single creator we interviewed this quarter described having multiple revenue sources and distributing content across multiple platforms. It’s one of the defining aspects of being a creator, though it’s really downstream from </span><span style=""><i>the</i></span><span style=""> defining challenge of being a creator: a lack of protections and assurances afforded to traditionally employed workers.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Those creators who can earn a living off of subscriptions or any other form of revenue </span><span style=""><i>alone</i></span><span style=""> (consulting, brand deals, platform revenue share programs) are the absolute exception.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This pattern has held true as long as I’ve been interviewing people for this publication — our piece on </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMthWOKx0knIymjbQ-snPdcQvMfC0l1x4BLY2MTjXgf4XAXHhNBBT1QmquT-73SxoVphO488VxVM2Nzuttg9QNdPYi20dv6h0hvIZmqhpT1IltYwUS4RKHTlflL5fpHr41QCiPUUg7LQB50XqSD333XIVOnrvUdAvGjqrBoKOi3rgfho1KcgGNonxOhSFy9nWVPMBFqEPdtouA4qzkFSyWbSqam0tD4R1MdWuAn0ie_rD4N80Q5wgxf0myrzoCUcTij_IijehDc_9CjJzNeBpNdkup44HE8aSXKffjSgIdyDke3Jyd5eo-lHDx911S_Cx0ISfzMeZrzUoSe8oDXCM9665HH9zXCii3AaUAVG5BeNOQltTQrubA0gyLIHyugkOPicAxVpCvYxQNcbqjaOY73DwJDG60mROwLDwemXB176DHc-itatW_MY2rxR4XH3TWiQevrOH3e_laTK-5c6zLOgGgGgsW-wBjw0Qc2TckeIOdPymY17J60z8SP0DKrW-ZW8wgHli8mdTvB18bQTDUaQqfsmGBmOmg-gmVPoFGntaVYKWjNIqCEejtfmyuYlgKHCTLn4_sFG2yyf4Co-JhAA7xiR6AoaNAJ3kFW1iTStUgSY1Mzr8pwx7VBDSniNH5T6AQ4uAbY5zLsKTbL4TdKPxma6JftocLQhh-51WEzYHLrCtXxhcUfoSyQ68qAEj7i5xdMPa5qwVIVcjrt-jD40ZuTQkNahNykaMUWZNAsjdp0iMctMhBGWxf7UJjDL27IVjY_4C8spR1HNntpzUdY/4hp/AE36iXl4SoiI6I0NvJztOA/h13/h001.19p1cc5zBIGOl7_X286Yy0C5FNS1-LRFFvIGYP40tc4" target="_blank" rel="noopener noreferrer nofollow"><span>Andrew Huang</span></a></span><span style=""> from last year is a great example:</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMthWOKx0knIymjbQ-snPdcQvMfC0l1x4BLY2MTjXgf4XAXHhNBBT1QmquT-73SxoVphO488VxVM2Nzuttg9QNdPYi20dv6h0hvIZmqhpT1IltYwUS4RKHTlflL5fpHr41QCiPUUg7LQB50XqSD333XIVOnrvUdAvGjqrBoKOi3rgfho1KcgGNonxOhSFy9nWWBLR5pFRFx63qiEF8_9r6_rf-d6fojuX4baDisOiN78Quq__An4NiwrI6UyHn4ZvZoS_knBVfD4ByABQLLMXWW09hXwpBj_778TFHyEKvjwaYlnMP7YIva-_BH4LzGT-FZH6gUMEBOoLNBZ6KNO7czWpQNBuO9zffz5Ig1H9VY7BzlLGNpWDbCwNT0J25QyLvZJu-LrKLD2hSliatxHM0Ti6WWqNUEPPFDGPPaUhr1_wGx0mogDrH0wJm4oLbh8H55-rzbl05UiWebd-sUHLzKrJEdG6VqOi6ajbTNZspnxikW1-nNAtbYPdzowTSEntoflHxH0S3Rf0Xoc1xWeENy5JcSgpjkdq-xHolblbG3TMQkP3_fOyr-ehkBsxUdaqV3LYW-1IYs6tjqTbp7QC-y2NzHkPAo4H19GCvQuRrwBDXWwQx3mrmRR17-UASpoFT9huO7gXj0q2YlvXXCs0zW-L3FQO1adzeEg8OkVVZmMj-nGxrj0HqJ36HPH2-AmiRbaQTveHw4JvflnZDPCNjoP8WzwUEHld7gDvS5mvSUitmWyNTlpKVX7bG4bWEAjQTmpR3BDNrvcn_Y6ce9si5k/4hp/AE36iXl4SoiI6I0NvJztOA/h14/h001.2vDVFojStuOWrc1TwC7CvCuDR6p-MWvqcBJGMBmqiFs" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/22282ac0-4123-4b94-9ea6-d67e75fe2125/image.png?t=1750971448" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><b>Takeaways:</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ol start="1" style="list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Always be experimenting with multiple revenue streams.</b></span><span style=""> Maybe you make 99% of your revenue from paid subscriptions and 1% from ads. Maybe you lose half your paid subscribers the next day — you’ve already built relationships with advertisers that help you make up the gap. It’s all about risk mitigation.</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Publish content to multiple platforms and consolidate your most-engaged audience members to an email list.</b></span><span style=""> I’ll say it once again: a .CSV file full of email addresses is the only truly liquid form of content capital. Any platform that does not allow you to export your audience’s email addresses is a shaky investment. </span></p></li></ol></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f7fea6f-33f6-4488-be8c-7d0c67b42266/Content_Breaks__2_.png?t=1713883505" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPcJR0EUJ7t629awXU0isFaM55Epx5RIli0dPAnioRRQF0KeDcJK0nq3akxbf22c248QVDYyWb6YtpQ5kzZpYe_4llcKUIvFkzZzCb2sTO-lv3yJJMnEJCeMXpCFpbYqLtYBETXqrflA7r0mV6my_tgURzQhCK6iPjqEXqPPRdTOubYMWkV2DgKNE4I3Gv9uTSk6_QtuBYYILIo4ClxwSBaOz_ZMINf00QdiCZryl1uXbzDZQmLkZLWxhAOGOvQaJpYtIO_8JEbmr4No49yh6DPT4mgFy85FR_EPjc1Z2avK73NHZ1DpuNRCXKcbtUFshBzRFWDUsin8VlfiOEyewRlQ-oTPgWPOsbnk7zVL9ulENbyg-dCo3mR_tXJ74nCyWP0vmgKq7d31WqA3LCL1r40c5k5WmCFKrkjq7tCEr2W9ctRSSXWnJHIE_bPxQVMDNG_Z2CKkZUhyYCMFzlz6ZsOOK_K49Cv1wKOfZM1pbStyjdqtgQYYxZX015NoF9jHEG6D68Oy4ImGNge3HoH63L2pLuPbdFJgNkFS2bf6Xo15b54X24nbLu0QbBPWdqUDuv4K__Z87mPsT6T4RRv_A86uwb-mah9azsWRaQq4FIgJmqtaNH3t7iHyr8anOXmnCxcXlSNbz4bh66fCQ5mfnLjHQW21sV4jPJszAsHpOCpZ1lgB1G2a0P8J0UjLxiTbGQ8825PmWdgLOf_w8mWO-puVWZTF_9fspiLn3rjYdeE3iG9M0XWCBrHwgz0gA0CQTo/4hp/AE36iXl4SoiI6I0NvJztOA/h15/h001.SHL5vYAerQJyeIggXQWno2G3WETOpF4TBXhVXDPaN2w" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bc45178c-b950-48e5-89ee-f4743bb295d5/image__66_.png?t=1751023459" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><i>By Natalia Pérez-González, Assistant Editor</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This past quarter, I’ve written nearly a dozen creator profiles on newsletterists, strategic community builders, agency founders, and LinkedIn strategists </span><span style="">who’ve built six-figure businesses</span><span style="">. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Through these conversations, I’ve gained five key insights into how the landscape is shifting — and what it actually takes to thrive.</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">1. The definition of a </span><span style=""><i>Creator </i></span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">When I first started writing for </span><span style=""><i>Creator Spotlight, </i></span><span style="">my </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPsuM0igwbTbMrZJCFdtYp3q19vU2r9efa1lQdHypzidUrM85OdxVjAa1PkzMrJY4YTwePHvSGis1c7gCmysXZDSodcMcOYxL_-QBYa7IX9yyip-dHysLZZti4LA72vwaoOzGiWQn1bTfTga24Ba_wH7rbt4-wg14gYLXR3Tl-_6ip3OTM5QpbcH20PG21ihNPbrBX03xs6rO_MRJnn_A_5S_-hsxixtS0GhZGJvQ80sMgCMlxpYW8i0gCc4v0M9rN8ZCs8yFDJ5MQTUX1un1P4st8T_ltMmJBH-lc6M2eCwP9nHboehs1unE3p3ziAk690lxLvOdzG9VYBQjEhzakyTzui87V3m-erLhRwAmBp_3YAC_eaPjHfgcUDaNGQIwDmKdAKnw3MiE0gO_TJfndWFmXXTskk-c2c1fm34CGAwdOrWLK3EAhy0yyJ9kOzNwSoaH90r9OsOJina44C9oy6HnI5-hsAIY_GjFnWMjBlkUFX5Ubr-fMh-pcTjIYHtKfUDhHEC6LtjdXsx6soXLoRjfUU-oWFRWIuv3QBsMNLRO6HMZqH7HrG_YTdmC8hAMAraAyuaaofICWXIbU6_qtO9b6xo7J8lBZ7Fh50Zn7PEg7KlSm_JhkYahJuN2LkwQ0rcJlal3jrKkXB_yC3Ekqw3FboCIzVlJgc0yzgbiFJtpNaizrV70eJz458nUjGolJyAxsKLf793fzlXgSN6JwMOWYIrX3FFA4BNUKx_ZQpRCjfG5UiHyfYLOYgDeIB5E2gAZysQtydMhS73KC7Wfpm/4hp/AE36iXl4SoiI6I0NvJztOA/h16/h001.nMIQnSX7wZiKJMLIJ1jL1ExoiulhHsPjEwPPzVhpmzg" target="_blank" rel="noopener noreferrer nofollow"><span>definition of a creator</span></a></span><span style=""> was simple: someone who’s inherently creative and consistently uses those talents to produce for a sizable audience. I thought of creators as people who primarily made content — YouTubers, TikTokers, Instagrammers sharing their artistic vision with the world.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">But in the context of the </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMDK13ydqF-200luWpxqlZzZRXZAbvUifhx8PMAdgX5Bd7wxYnGweXzyMkdxoWeNeoL0mMZp3fth6-yUkcwiaoQFcs9ybDoqcNbJQJY2RLDyqvA3Cqyq0Z2PvssQ84_TjXXTpQ3_omCbkvDNi4kSisWGXJX81XplVBzJ_Ap5wStkSPGN-65hhAUKjcf1fMTCaXFHWQfx2jT2sXYVP8GKBhcsFwm6XQEdb-xBvZOfccQfBTvEha9EUP7YR8gWch0gaWlaqTXaGBJ6wPvo-Fpr51_NaNvmXHqSQb7hxrrdRn1kw5FbcGNOt7sY-LJCRpKzaz1-uNkBW4EMeW6B7ysTM2zEAwyNDMpOCoPTbe4HRs-otM3kIPta_BcRMS58qY4mBObLTIz3CwrCw2BY-SsZEZwsmn_z7cBzQIXnzHHOUjrqcvOkqc2sdq2-56l2fRgzi8Js-6NqnnWM8J47T9ACTSieDgG7_U-OSUS9Ke4cULIAYLh1lrjcyFomIqRMgP6XdXqiT16f5jKMfZ1nDZ6V6fVQJ4Tv-5u087Jq4Lnc4kHH2Phehzp0Jw3bxXM8SYnYVqsUZWjjuNP2zwL_q8S95cW-RQm-uBZ5yph05t-Ff4d4j9tWSqSKlMVfJ8K4o6csu33HF73wXu6TsqYcbwilHEGqDpYAukNuPI467VNcru_WDprBCStWvbpcPgnVXka6VxOcUrR5WW0GkEXXQQhy2VmIJyDw9XBDeabUblZ4RsGt_r6dMHS4U6RUtrBLl3lwLKQ7Di2wqvLpib2n8DtKqqjCPCT40-MZpeZxdxOkxNATw/4hp/AE36iXl4SoiI6I0NvJztOA/h17/h001.NgXqsLTxwIu5tqg79_98gtvM_VPwR6BSwPohFZejnVM" target="_blank" rel="noopener noreferrer nofollow"><span>creator economy</span></a></span><span style="">, this definition falls short; creation is just one-third of the equation. </span><span style=""><b>The most successful creators we’ve profiled excel across three distinct functions: </b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Creating compelling content</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Strategically growing engaged audiences </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Building sustainable business models around their work</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This expanded definition has implications for anyone considering a creator career — technical skills matter</span><span style=""><b>, but business acumen is what separates creatives from professional, </b></span><span style=""><i><b>capital C</b></i></span><span style=""><b> Creators.</b></span></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">2. Authenticity is your most valuable currency </span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">In my first original essay as Assistant Editor, I wrote about the emotional labor of building sustainable communities online and the </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjONutxuFdVxksLpe51i4iKuUsjcDwC3QWJHGZmwV00fPLYtY8UD4FvAwSpv2DTVmP1Z64lHAFqxiQmmLi9CUR0NXMyv5zyBLD8yRbdeQJ-MniNfWSvy89XSmlDoJcrSm4DtVe7m59OxpRyD_DibM8Q02wCXcE5Km9tP5mnqKQXIWi85eMj85qQRyU5qtaWL89j_Dkbd0ejg8YoOTNIAyYZYA8HerYOQwpJ_Ub27Z-nUEPM8H00Wg7hteJSlPK1qo2scD1IBaUKPkHQHu7tlU8UsoC-B_djaC6rnSLByyhbBGzGRycrhZV3TI8VGmYnP6UcHM8M8HfLkhN-ge2AvzXe40aw6AyJ7ZOWgmymatqxISRF9usho4nRAo65VYFgeuGHQx4V3z8AJRsyF2MfEiQo4sdiyuE6dvbWH7ILtq_lme_6HVFgk3Maq8aqorinpQnj5J3izH6qFB_g_OheqcubKn4Snqrv4mctk3fhOq7XuNbnFmVWfuOAHOxT8em46XzBj6qvSoX2BW9BYCxEGrz6deJoQnnkxrbpSCXeHsWbbm-mLfFs4DLzCCjQQPZ_bym2hhcmFJgMCLwbdzGQm1ThfBCz94ucOo_HFB6f97gcMs731t_-jar1yl1E0L9P7nQGEPox6uFOv-REEKk1kZw-f3j2LSEtjxhZ29gTEcRQV-26Ym0Tf5JCOiU4dSaTLILbwnU8-MRsFaELgCY-tgE2V0elHIbuWVIELQ75RwXxRjnY7c8bCMII04COnWb_Ju4Dzx7EwyzWVLiwq3U66e1GA-tucysqTnkjgTu_tGesSlw/4hp/AE36iXl4SoiI6I0NvJztOA/h18/h001.4_EAYpnBAiDYoNqj8AkUsDB_l0H_iuOz7bdrOmvX1yY" target="_blank" rel="noopener noreferrer nofollow"><span>performance of authenticity</span></a></span><span style="">. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>Half of all </b></span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.jMfuOTAIPpudLXGNqk8hcK-j62VzaaacP5XdoAWWSZcX4O7YuhJOaWPvlrxeQZpQDzmVlcExo_msM1FG1omdv7WDibQ1EGsHao7UP060TWGdtVJ8wMYhvuOhtnVh-ZmDdrdoJn_KCxcuLM8yMkStm3E8jXBb3mV5BVrV_gWzDFaGQStrtq-XXPgGLWBgLWVXEZM06OyqbQQ196cPU96G7tyDkzFTtRXEW04T5BrHUc-eBc7zJd9R3lOCQZud-8C3Pl3HBXhWfT9B2Ail32XLF3YRxe0nNKqgx4HaT4knbNXYJw6kvfSftghAMSO_MX21ffjTPFzwVx_kGxE-uSxa7_KLZrL9c9IyJcjM-jrfcAETD2d0TjpVdXu4eIHjKLblltOy4dvGJce6RJ-8Ikau4_EhsRdZqeAjbwu9dqKv7k7aazRfz6FDOY50QW5tdBmOeqqFej2e69QPUSnPcsPZ0hFohd_-0Py4R6UPISn84A1FE9Fb7uaIFhCduTaZTwgN/4hp/AE36iXl4SoiI6I0NvJztOA/h19/h001.EOEMdYFanwDxgn4EG9rzwFDdY-mo9ohrJnvVyJlRGwY" target="_blank" rel="noopener noreferrer nofollow"><span><b>consumers prioritize authenticity</b></span></a></span><span style=""> as a top quality in the creators they engage with. But given </span><span style="">the word’s </span><span style="">overuse in creator spaces, few of us </span><span style=""><i>truly</i></span><span style=""> know what authenticity means. Gigi Robinson, creator economy expert and founder of Hosts of Influence, aptly captured the sentiment during our conversation for this piece:</span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">“I think we're misconstruing the word a lot. I think people say ‘authentic’ and they mean they want a creator that can tell a story, but when you say you just want an ‘authentic’ creator, a lot of the time, nobody really knows what ‘authentic’ is, because it also changes based on a [creative] brief."</p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">The more creators we’ve profiled since then, the more I've realized that </span><span style=""><b>authenticity, in this context, is a level of vulnerability that serves both the creator and the audience</b></span><span style="">. It's the difference between performative vulnerability designed to maximize engagement and genuine connection that respects your boundaries.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>But it’s also your competitive edge — the one thing others can’t replicate</b></span><span style=""> because it’s based on your unique combination of experience, knowledge, and worldview. </span></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">3. As the creator economy matures, a new paradigm for career planning emerges</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Traditionally, career planning has assumed a linear progression within established institutions — climbing the ladder, accumulating pension credits, and retiring with company benefits. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">As the creator economy professionalizes, more creators are adopting strategic approaches to building wealth and planning their retirements, and climbing up the value chain from content production to strategic consulting. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Creators like </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjOJD3fO0r5sFXTRA-40kajhwcld_5NGUy-l54jQbT1WKsuw5TDAkVmVZSng7lXLZPMwsUivyMlGlWsEiTUMDYPDA2LNOsi3q5E-89Q0GY5xIj8S_oTYIffmsm7wOBTmis4qg9OWf640iiH2E-UFbxE2zx3YWYwk28wqrbJc-5wE-c6amwTlkUFfVM4O6jKmmNx-oOhHcUCqE92S5o6f_8QlbfSZgyGReSOHl2BG9YKbqjHZltcLRviTiP2NxmxN2GRLqUOr_JPnbkKf3gmwI4jFZhGZxCw_4sqP8j1AbafRgVgOnofe3a1UfF1jjzc2_nRdDsj7pJ4sVTsmJMP95VmRn-of63zxr4AW5q8ib8rPTwbceIDJMHTkBbjITcyaBW0nR9Nb1EwqYogRT-y9KWQJVqu2goZGzLmU1bOW8oCCQq0pmQLVb69ZnO5B1sb7449fcdaCnqzd6HjPeZb1Ka1Xts_aj2EO11nPufcEzEIC2gl9sp4pC7vWGgsC0lDY88bDqNKl7qxQRwonHO94lNYY01wVwrIJgiIN6pFN0EMuikiuRNLBv4Oqs9uxaPhU4Y1VYYiDCbDP85hSrqEOHMdcZv9yLdGUeA9zUtX1KghCQ9NJuaAEqbQs4VT3iyeTkEW7pxePQwxDb6eWnG2rXePbV7RN68LIFgDaGNA-Emx3X3ARBqe5QkjCiGHAaNLsF6axWGdHiH7gTeSrmPFnasZ-r3NTlAinyUYuFKxWGtqLjIILvL5BXc9hrYqsCpddE7oPB2UMSKl4ws-pVdYRXq1s/4hp/AE36iXl4SoiI6I0NvJztOA/h20/h001.aPTEsPwBmQRrZGIyKQPoddjMSdaHuDrzvRyJXKJyggc" target="_blank" rel="noopener noreferrer nofollow"><span>Jayde Powell</span></a></span><span style="">, for example, who’s on track to earn $250K from LinkedIn this year, are pioneering sustainable exit strategies. Instead of weathering the scrappy, entrepreneurial ecosystem that often lacks a safety net, she’s shifting to fractional work at premium rates and fewer hours — a path to financial independence without burning out.</span></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">4. Creating is emotional work; plan accordingly</span></h2></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjNIz8htjcuNoxGJz5Db5EAYL3CPSfHFexpSIV6KwqZDpW021hZNZCQk0yaYZc6wJ4Zsf2S59t-Uk8iUZlzJf5XEFgnwZySWPzX6Xk5gbgbYEG5p-yYkAv-hbuuXq0Sf23A8fthOuGP0DU_nPYImocxrG9lB668gg5Bj-Q4B6GsezRf9MajMOGYndF-0hC8EK9p5D1FdGYdRjpBeVW4Xu_emX3OpNsttFV_oqAz9y-MFnk46RjJvvb2DBriJz2JWjqNowGJWh1a7rKc745uQmJwY3XDR3qn2ObFjq9Zca56L2ptY7KQ88CeNTfBlODvYIOlhHjWBWKKBCGhgNsooJhuMm9odkS732V1rFW8wHnvzHwyXMssb7NsZJ5MjVW9tkWcJu8vtP36CGU9sLYrz_4Na2l9coZGowSiASv0EBd2tCd_Z_iutJyi5QrlU513tKI7WGD_a1K2Qvp4HoVQjk99Wtv4_ubAAx1L3ftBG2riDVV3v-rqEdC008_xCGBaLqY87oD3aDkoHx7Lx1EscqQDjf9KVdA5neXrepepBmioJsTYqRPIbA8LcwlUpbGZhbv9cnv9yfm0xMFcEDBk2__JVChnS9BvDhlfymN57I1Hue_IwmR_3POEhQuXAcMcptxBWL-8doUJ8dmcqwDM8l3OE08pDSKJ3TceWJEUqsOVdTgtoT8CaMuL7W9ASkblFdymKNKSrZRX1yqbXgo-v_qMJ6w9P60hVp3GJ3dlbhNtE3iJl9qf9o0GNxJH7TX4hElpKyJS8Rd2LykAAUGBhK7b4/4hp/AE36iXl4SoiI6I0NvJztOA/h21/h001.ymtMdQKXBUlKOpl0HT89xwb4Xxao7UtdumOGvJ2atWU" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d63240eb-a288-4dff-9522-9b83e53a2d56/image__33_.png?t=1748297556" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">There’s an insight that stuck with me from YouTube strategist </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjNIz8htjcuNoxGJz5Db5EAYL3CPSfHFexpSIV6KwqZDpW021hZNZCQk0yaYZc6wJ4Zsf2S59t-Uk8iUZlzJf5XEFgnwZySWPzX6Xk5gbgbYEG5p-yYkAv-hbuuXq0Sf23A8fthOuGP0DU_nPYImocxrG9lB668gg5Bj-Q4B6GsezRDEfaVl1IdlLMG2q349i7xVaKodwSJnKqQICn3UhxIFq0zn4Pl9YfJUiNcPz0W0_ppvn7G0B4_o8MUwAaXYalTofcZrDI6YS8dbK4z1CXQbaqBRjZ_77vZCrL1ZcBaZYrYI-ivZ5nHG3D5cEu5YJcSIWYJCldzbRXxrTMNN6d-Pne1wU548J1HTTh8qwAKOLY-mryM2YHP2yOyIC5IVSdGmjmq3-O0OibyEiiHMzZI0jPhVDm80mhuVGNCFFCgPvS6tBd9H3_MmoojO48GoO3-lRqbCWX5xOxNCGOfejLNc_JAOiBzRVSnCHjvjnmiQRdFgVaPgU5p2VtbTHGiGV0yKXBwV5jsZcCxWPW2ugYQ27weGNgfKRXiP2zKpzSbVCeawCDtJjwwWvACAwPWH4mxmASw7Zxln4IwvXfS77Es0wzYAauDAzVgwQekChzLIowlSA7JWx9sH7-MUcbUo_bcFpfra3Mp-D44yOck0F6aOFWFk_IMREkDaP0uqYYQ8rOSgS5KrUVLHqWkq3z8Kg1rDLXFO--Wvhq4PQOkuSOVR_NOUkL3Ofh8l2eFy3WcDoG1F5yHxKBTGzihQ77PmFP9GQxUSVkmnhrA-t_7NSnxK/4hp/AE36iXl4SoiI6I0NvJztOA/h22/h001.VZSXmah4ARBv-u8eVHp9U89oty6nONm_DHgXGsOV49A" target="_blank" rel="noopener noreferrer nofollow"><span>Hayley Rose</span></a></span><span style="">’s interview: </span><span style=""><b>uploading is emotional work, and building systems to make space for and sustain that work is vital. </b></span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">“I saw so many talented creators struggle to structure themselves,” Hayley shared with us in the days leading up to her podcast interview. “<b>Without systems in place, they’d lose consistency, burn out, and eventually lose trust in the people around them, </b>leading to a total collapse of momentum<b>.</b>”</p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Creating content is fundamentally about human connection, which requires emotional intelligence and resilience. </span><span style=""><b>Creators who sustain long-term success should treat the emotional aspects of their work as seriously as they treat content strategy or audience growth. </b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Building support systems, whether through creator communities, co-founders, or taking regular breaks from the pressure to constantly produce, is </span><span style=""><b>a practical business strategy for anyone building a career that depends on their personal brand</b></span><span style=""> and creative output. </span></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">5. Community depth > reach</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">The most effective creator communities we’ve studied aren’t just Facebook groups or Discord servers where fans hang out — they’re intentional, value-driven, problem-solving spaces built for specific people. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">More than two-thirds of internet users already participate in online communities, and one report found that </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.Hk5LdZHrTOy-qRZYcXP3OzfwaZ55IbUavWQPj2teAulq6hyhqQpKSSj32bgdR3keOV4q9UVDkYKlZF0tlmHb_-1mkapnG-L2iqY2NbtRmtaJCGKb-Xu_CndGbZMLhlNxwuILqhI0tOKr5j7GWlRO-hTEcnJT1aC3f1hfGLCbTIiqR1PEWREWKxvNdHmgivDXWgP4uiG3sjckTp1Le4z4KK2OauABUKfyqBOO_3RdVU2XJA9d0BMPuFV7JjQjdBFSHg8z41aOMsbbY4eme2LX1vXnkYt9ucm1tKSPpbD8rMTx-ajjwSEbFhHOkJ2oUoQU0N1c1k_j_QSVtv2FZ1Q7_Q/4hp/AE36iXl4SoiI6I0NvJztOA/h23/h001.6JWtISTcH86nof-I4igNWH-Vfd_d1J1BKTp-RK718I4" target="_blank" rel="noopener noreferrer nofollow"><span><b>60% are more likely to stay loyal</b></span></a></span><span style=""><b> to a business</b></span><span style=""> that offers some form of community access. It’s why hyper-niche communities are so beloved — people are yearning for connection with others who share their specific obsessions and interests.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Ally Dye, a Creative Lead at Vidsy, shared an insight about community vs. audience that really resonated with me (and I’ll likely be repeating it continually when referencing thriving communities): “</span><span style=""><b>A community is when you can leave, and the party goes on without you.”</b></span><span style=""> </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">In every community we’ve featured this quarter — Grace Ling’s Design Buddies, Colin Rocker’s For the Firsts, and Tiffany Yu’s Diversability — this statement holds true. </span><span style=""><b>A community must be structured to outlast its facilitator. </b></span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td 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