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Beehiiv email 26
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font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif !important;font-size: 12px !important; color: #767676 !important; } .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; } .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; } </style><!--[if mso]><style type="text/css"> sup { font-size: 100% !important;vertical-align: .5em !important;mso-text-raise: -1.5% !important;line-height: 0 !important; } ul { margin-left:0px !important; margin-right:10px !important; margin-top:20px !important; margin-bottom:20px !important; } ul li { margin-left: 0px !important; mso-special-format: decimal; } ol { margin-left:0px !important; margin-right:10px !important; margin-top:20px !important; margin-bottom:20px !important; } ol li { margin-left: 0px !important; mso-special-format: decimal; } li.listItem { margin-left:15px !important; margin-top:0px !important; } .paddingDesktop { padding: 10px 0 !important; } .edm_outlooklist { margin-left: -20px !important; } .embedImage { display:none !important; } </style><![endif]--><style></style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> How Kevin Jon identifies, scales, and monetizes niche YouTube channels  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFf;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="Right" valign="top"><p> June 10, 2025 | <a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMueDLALpMer1BEA4PMALccH5ZLDiA42XKktoUlnI26vR1wOe5XxQIwxwYLcHigoE09F_-ioqFTdUlEY7StN0PDVRdDmma5qwX-opAPJx7b4xQJ4m8EQeneNTw1yQ7qj9oy8glZI628ouJP1kx4TtOyeVsh9R1GVC8-8W5dHo-DNyrS52xOu40dmwnKYk2jFUd3Plf5hTsRNzRDi4mOjqWSGP_t1ImaJuCO4pVDN0rAsY6EX_dePLisTWQfDUZyAvIN9dx5llfsgbVTtGjf6u9mGsDcneYnpE2uRsR_GPsL8Z4oCrmnFYKiiREeuCRJTYfVIMY9lVzHZSgSGQQYW4gL3xMdxi43CbogNffstuYbdxKG9VnYrnkS3LMm9fQ_gcbBrV26_-L1Z0Wk_0jo5xjITvGPrwtFr55KpBUSM2eHkzkyqEWFgguqNwfz2KCPplfrKN0bSj93SG8toNO4kyTY4y3vPnKWecqbo8Edc2rVNcXPbGzo4eGf7JW37sz5Rhgb8jrRWOcJleR3mQZwVHJlWp4rjGtBvhjbeVppiB-OMDnV5ZYlLwJMEr3cauVHmrYhE1sxrgmgwIVw73UDYS548UMcbZ5c_Mp1p0fd27iA61tnkNOq3QpFQB4XiTXhLaQXcZ5IZLrMP3HhgX9_0ucmaCgAqF3gPT5CE-SA8EYgz6X177M5LnMg6nhf4gKqvV16510MPsrBhIVanKDpmOHVJ27UOryN5rUVV-q6TrWjeAFj0VFEHSsDJJY61xr3yIU/4h8/DB35eW1AQd2dRixYrJAhuA/h0/h001.PRcXp0RvzoCswUDL1OWP2QWgSWgzVDjoGEk6u7GQUPs">Read Online</a></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="border-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7EB;padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-top:15px;"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="center" valign="middle"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMIKrJ4V7yZ4KOZSXO5a9JcDOdBjwKX4lcvy3q2VcANHCTuQwCHCf4BqwYXPC7gbFManQ2EYXhlAsZPb8X4Gx1Nfn_DzwosRDrT16gi0_maIuV_5fxRxShll17LI9m51Ubec88BW0V3kYkLPmR_a6aQHKtxuikOqXsgtKQNKeJjqJgUzQEHhThIeLQ7609xD1NoXYfHhYg7hh-Pagai-g-zi2e4ktzPLuMczB4SuvrH-MFzQmTfghAWvG_8C1SFyYt9l6SRQM7Mr8ePTyXIFlMXhnTlnxLKxtYV_On-lX2JCeEazz1c9CIC-IhVrQ2TkUFGjBFJL_VFDKJvPMKCh8UBwM61rzeKhg2M5yQtzZQITrew1sAn3pOGu1X2doDhE2wVqM5fTGGR7ZgeiWFnP0Ro8E6acV-ZzVcZZqzmq1PjmwBkhs7Yfm_r6wvI6cnFEojqIr0ACh2g6PjXMx8YfZ1K3D--6pPVWadj_gWZL0hsvoAmZ2WWwVIMX07h_a-aao1s9uT_u_RmIQJzPwvfGj4vWOjd5iwzNEjuRGDWJMADjzSKoKYhDU0_Eg1NecHV3SvwrcO381J38xIOajZku0a3TS0ZQMKbu4QUR_gm-b1B2c-SCkCFH29UmUMBvkF8G0gU3rxA9SvLocBiwLSm6E8y8iSU2nKcMv1EwOyewJwkZynHxuhXTQyjzJKG7EHuJyLeGunzovChUt72AUKa5KJK/4h8/DB35eW1AQd2dRixYrJAhuA/h1/h001.APbrk69IJvBhDbXCb1XqRhVnkoFjxxDkKt--hj2Rr6Y" style="text-decoration:none; 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" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.Ce3UsIRylStjyj3DQAfk9Hb1CD0sYvfw1d5MP9h6Af2GU6VH3QoAEK_AIC13bEnskOS-BlWtWVQT44_paIf-_rk4R5CqJYvTCo5e9T8DvMjPYJcfbQgEDSNUIsfDOa6CstuD6VDRvTEozDpHwz7WqWu5soxmfAdw8Q3eJwiYR2Fq2Gibhk75LitB5E81bIRJJvV3ZVFE9HUL82f2o6iF9moJGeUPqRHPrBmOXOcf_24AEVt2iS_sQeM6d8ea34zyEszy3ctlN3401EyphCmDKQ/4h8/DB35eW1AQd2dRixYrJAhuA/h7/h001.fJVXN7NCDDj-WmPL6JraLdArNlmNpkjgNFtYUdxri9I" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3d56938f-f7ce-4784-919e-dab3c8df5287/image__39_.png?t=1748354774" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="center" style="padding:0px 15px;text-align:center;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>In partnership with:</b></span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:190px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdI7t5zi_BwKivQkcme34yBWCm-UiXEhbkWB3HA_n7BvgmY__S2e1bVjCwtMh8704kp/4h8/DB35eW1AQd2dRixYrJAhuA/h8/h001.ZVFCrp0MfI76625_k6r1DY6e4Z8hpuRIHP0LL9tilQs" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdp1-rw23L8zSBRYWR2t6fB9ChjRONzG8U94xBowuLl_6pYQy30Fw1cR23v3m4XNlHplMh-YnFVNpgwrVqZjbQGVJsSQ8RSNcwbQReR1_-1rXP9-EFTex6tHCsGZ2KDk0xufJ9j7Q?key=lBFO1U2KPzUTKram5rtxoQ" alt="" height="auto" width="190" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">You only need to understand two things to identify a high-potential YouTube niche. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Our guest this week is Kevin Jon, a veteran YouTuber growing channels within his holding company, Deus Media Group, and for a wide range of clients — including German national television — through his agency, Channel Craft.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>In this episode:</b></span><span style=""> </span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> 🎯<span style=""> How to identify untapped YouTube niches</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> 📈<span style=""> The economics of scaling a YouTube channel portfolio</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> 📊<span style=""> </span><span style="">What creators should learn from traditional media companies</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><i><b>— Natalia Pérez-González, Assistant Editor</b></i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">P.S. Though we lost our bet with our producer on hitting 2.5K YouTube subscribers before June, we’re so much closer to reaching that goal, thanks to you! We’re 624 subscribers short now and aiming to close the gap before July — help us out and </span><span style=""><span style="text-decoration:underline;"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.k1gsryMYdo2WgjhkkBssylFV4BCG53watVhyWbqOftfSW-c5_5ev2F6p0jJa9nEUEC-0h5nGvmW30_KklxMlbxjZOUDdAnK8d-TdZ2i9fSAwfUU5KokxoWHUJxuauN0AhGUOp7SUAfFMGydABnq6opxIoVd0b2h0oOB5b-tHbk8EP-dy-AziZhkax83KRTJPGCEsBAu5S4teSs-azV6KMWc50Ybe5rXVZzFWfsqLs0_s5zCqwpW6sX5aJf-zjzeTs5vxKYy3Qzw1QvjJiwcI4Q/4h8/DB35eW1AQd2dRixYrJAhuA/h9/h001.LaXkzU9FQ-NGLlsewEShHhbxTHcqliG66xrUo_1TPEs" target="_blank" rel="noopener noreferrer nofollow"><span style="color: rgb(0, 0, 0)">subscribe</span></a></span></span><span style="">? </span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/289d7beb-44df-4493-bd6a-7ea4b3c9d013/INTERVIEW.png?t=1744661158" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="center" valign="top" style="padding:20px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsyOCXQLUu5DkZLsTfZcYznJfMn26c80DATvEW7I_mQMQ7aCP3V0_KHifIHHGFEaBSRqBpHazQwOaXv8gFZsg28UU5zP0qa6xZD2SrX09Cy3Y6BJ6x7lQNoAlysS1Q8xTHMz53nHKm9zLj9HBuSfuGx9k67vR7qQGtHYSqsmDgGZ9ouDGHpmepe3SorbtVFdI8wYxN3uNKwfXk_Q4cckkNenvMVNRHpKunDGkX8AGd3cxqAyjay2-HBiqVzxQ1_oPH_pNIEP3bOR1qwwy-jVULBk/4h8/DB35eW1AQd2dRixYrJAhuA/h10/h001.FHI4uBAEe82zsteeOKYbfJ8NL-pqkmr9dFPXkgR0tZI" style="text-decoration:none;"><table align="center" width="100%" cellpadding="0" cellspacing="0" border="0" role="none" style="max-width:520px;margin:0 auto;"><tr><td class="p" width="100%" style="padding:2px;border:none;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td align="center" valign="top" style="width:100%;"><div style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div style="display:inline-block;width:100%;padding-top:25%;"><img width="20%" height="auto" loading="lazy" alt="" style="border:0;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/youtube_play_icon.png"/></div></div><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsyOCXQLUu5DkZLsTfZcYznJfMn26c80DATvEW7I_mQMQ7aCP3V0_KHifIHHGFEaBSRqBpHazQwOaXv8gFZsg28UU5zP0qa6xZD2SrX09Cy3Y6BJ6x7lQNoAlysS1Q8xTHMz53nHKm9zLj9HBuSfuGx9k67vR7qQGtHYSqsmDgGZ9ouDGHpmepe3SorbtVFdI88zk5etjtoMNxudtjMzy31zLeY0r7TQwZ0BJNHyrC-WNePVLLIwK1fqOCxuv54yE4EsUVra3p4Xkm5fhlhjuH4M/4h8/DB35eW1AQd2dRixYrJAhuA/h11/h001.q70KpB9A7addvU4onpsd0AHXnJOu3O7vTtFIYiHLbxI" style="text-decoration:none;"><img src="https://i.ytimg.com/vi/WixKU7Ugll0/maxresdefault.jpg" width="480" height="auto" loading="lazy" alt="YouTube video by Creator Spotlight" style="display:block;height:auto;border:0;outline:none;text-decoration:none;background-color:#000000;width:100%;"/></a></td></tr><tr><td><p style="font-size:12px;font-weight:500;font-style:italic;font-family:Helvetica, Calibri, sans-serif;color: #686a6d; padding-top:0 !important;padding-bottom:6px !important; padding-left:4px !important;"> How to 10x Views in Any YouTube Niche — Steal His Strategy </p></td></tr></table></td></tr></table></a></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">00:00 Who is Kevin Jon? </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">00:58 Grow your channel with The YouTube Masterplan</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">07:07 How to identify opportunities on YouTube</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnMSPvZpqAfskNnM-L5oEy1E7zmV-oUOQG8zQ6KqN3OcqAInvtx2jNeVd84ms3TAl4vRNfbKwbFRuLwb3f09cevzMJvOrm9Ez59B0JTeuuTUjDnCqjJdMo7DbPgCpHUxXc0RY4uIbd4S2fn3f5l4DeE4UtPabssQjzdu_aWb5mZe1cX3Jv6p8QvL6pH_fboZ6zT88A4HdayhBsLEVB00XoTEaQ96nrJMCZm7pxmraZq_X5hai96UmnKWg-yIMAEDJZw/4h8/DB35eW1AQd2dRixYrJAhuA/h12/h001.TrzjT-qTfLacC4kSj4fESQw6hhhQcpiGwIDhGu7k2c8" target="_blank" rel="noopener noreferrer nofollow"><span><b>09:13</b></span></a></span><span style=""><b> What it takes to get 1M views on YouTube </b></span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">19:34 The difficulties of building a media empire </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">25:15 What creators can learn from traditional media</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnMSPvZpqAfskNnM-L5oEy1FHQI5D5-7sN2WtxPMPHzTlOIy7gW2f0xW1BmvV9DXjrej3p4QVbuICdcvCi9NEabeJqKkdS02WBOYuejvsR-6I0WtYSgOe0cjV-XqPoO1oKyIMvlPQrzbxe0gti8-D4QxItsMqZKVPdtgGibwT84vBJvIVcUef9w71vI39ONicoz_SIcktCM1P1T04Y_oVtBV0_e4pfgnIn17WvUUeaPNOa34S2NQdyfg5ugHzdBBWDw/4h8/DB35eW1AQd2dRixYrJAhuA/h13/h001._i2z0BjqBWUrL4Op6F-rtdfHp4JSUvPaBrYqXvJnUzQ" target="_blank" rel="noopener noreferrer nofollow"><span><b>30:01</b></span></a></span><span style=""><b> The most important metrics to track on YouTube </b></span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">32:29 Building to biggest YouTube agency in the world </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnMSPvZpqAfskNnM-L5oEy1G4WdXdGp1Qbdklo2Aex1a30XstqE7mVnn9_QfkqD2T3dD7gzY6-jySrc0dxqBTEZUug3UbWgnR-plcgkbny037WNcUbiWXOYMNqBHz28YLUyIbHuOdEHNaik9PPGl_sZYnO4Sm3IKestfC_n_hyKliuCKqeX0q8Thf_T35kq-iLftF_RIjxwumHvlOo7B-27L-xf5vjrTinK1qCQRYhsKTVMD56RtNUBGIEBKSOOV71w/4h8/DB35eW1AQd2dRixYrJAhuA/h14/h001.8xlC_d3praYKyZyE1XSK_VkZA2QflxMl7XanE5hZioE" target="_blank" rel="noopener noreferrer nofollow"><span><b>36:40</b></span></a></span><span style=""><b> Selling a YouTube channel for $100K</b></span><span style=""> </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">39:20 The value of pre-production </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">41:45 Translating traditional media content to YouTube </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">44:45 From teenage YouTuber to media entrepreneur </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">50:08 Lessons from working in China: Be scrappier</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">56:43 Bullish and bearish YouTube predictions</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(231, 61, 0);">🎧 If you prefer a podcast platform other than YouTube, you can find us </span><span style="color:rgb(231, 61, 0);"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.c-o7UyRj-_WYXstUUZKbL9Kq4FWsKHCuLsBt_bLF55BwAYSnknRdWBOuoFrfM4L67q7qf1Z57hyt7MOlanjIsOeWV99KM5XqgeD5etob1IcCnMMIKoQXC5W4EZAXWdYwFA2sE1_DnQlh2JlsTOMi2ZoEJihn4hyhOPGY-3U2HucSUjPy0VtpiRPcuucrW4_oZ-jzHEboYadDNIlFTPfwpYBl1_X3wyS6dDpgJ7cQHZXt3EL5mja1558YOEU5c5my4kXz31pSX9WdNdLci04VUg/4h8/DB35eW1AQd2dRixYrJAhuA/h15/h001.CleaAhN16OBI8-nRAegK_FIeEqKVPpbIq9Cy1XtWL3U" target="_blank" rel="noopener noreferrer nofollow"><span>wherever you tune in to your podcasts</span></a></span><span style="color:rgb(231, 61, 0);">.</span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0677a201-37bf-49a7-b7f9-e85899588fb3/Sponsored_byCS.png?t=1748959570" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="font-weight:700;">Build what AI can’t replace.</span></h2></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdIhL-rjDFVqn-PgiitE1WjTHMIRqzPhXxQBzaHlgP-zMXKR5J-ut6Nn_x24RvjHt3E/4h8/DB35eW1AQd2dRixYrJAhuA/h16/h001.Us9Bd3oWRMsj15w201oNEgydROSel7Da5yLO-rWdDgg" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeKJiNtU880t04QMO5rWWUiIepUCXmssxgrOQnDuYkIKu4Juw_GnQJ6f0lIer59PG-IijdXgzIA0QvMlxXn9bLNMqcrCP8TT1EVAuKd0bOZSy1ZeXnhc6acQ6C5XATGqjL8oZ1ENw?key=lBFO1U2KPzUTKram5rtxoQ" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">AI makes it easier than ever to churn out content—so easy, in fact, that most of it gets ignored.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE0r0uQ5MpzeoSsIRCAUANHEF4j_6Ovn4T8sgVOAS4c8J2tBfesatAi2b9bWrJeEcMHZCqvnmyuJNrN-f3MHFCeCwlL0qqhdYLO0h3Fj28yzFsO1ldzr5Thw1ijeHMD-Lo56oEOVC-6v4QrzQCZUSWzp/4h8/DB35eW1AQd2dRixYrJAhuA/h17/h001.8D7NBCzjSzLPJRV26hJUDjRnHBfMHScbZbh1HU9fz_k" target="_blank" rel="noopener noreferrer nofollow"><span>The Creator Summit</span></a></span><span style=""> (June 24–26) is a free, 3-day virtual event about building something AI can’t replace—a business rooted in community, connection, and recurring revenue.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">You’ll hear from top creators and operators who are scaling newsletters, communities, and media brands in a world reshaped by AI.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This isn’t about hacking growth. It’s about creating something real.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">If you’re ready to stop chasing algorithms and start building a brand that can thrive long-term, this is the event for you.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE0r0uQ5MpzeoSsIRCAUANHEF4j_6Ovn4T8sgVOAS4c8J2tBfesatAi2b9bWrJeEcMHZCqvnmyuJNrN-f3MHFCeChnhlnA-N9m_IxPK1aT4PpMI7pIvQ8Sz7GAhukj_eVhyd7xgWxFu_JZJXHHGdsiRC/4h8/DB35eW1AQd2dRixYrJAhuA/h18/h001.ZMYD2-CjaUWPoINOaPrzpbdGCQPlmKD655FtWZeY-kA" target="_blank" rel="noopener noreferrer nofollow"><span>Snag your free spot</span></a></span><span style="font-weight:700;"><b>.</b></span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/eb47a50c-ecc6-4903-9943-1c384b903960/IN_THE_SPOTLIGHT.png?t=1744661614" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMueDLALpMer1BEA4PMALccH5ZLDiA42XKktoUlnI26vR1wOe5XxQIwxwYLcHigoE09F_-ioqFTdUlEY7StN0PDVRdDmma5qwX-opAPJx7b4xQJ4m8EQeneNTw1yQ7qj9oy8glZI628ouJP1kx4TtOyeVsh9R1GVC8-8W5dHo-DN1pQXthfZRr8Ui4Udgc69TE8xs1wN1Nu_ES4ASGv3jDo_F0CI_OSu_7B2a2WRyZaQkZq-rsey3Exne-zhiM0jn1hltlBA7tE9OwdBsOIzpa69r_1cw4ce6NC0Ardjuk-rbpqBF6bRC_CgiSvbEjT_734jRGOImRCUL1WLWTWJNttGihZDKqug8gSkouJHJl-sHfzO0dWsF7THLVkshynZZs7bSxtnoQypcfkBi0Txk6p7g8rTXUT8M3VMSpIHuQpxrjAzkUjJSXD2trPLHIQpCeJzrhze5sEzk5U22vMV9AzAA5BZHdlqRWvIUywpNnxVra0TsmuMqJv7zSy0TMtG42BTwgQ9kN2Ffo8rCEuGS4uLa0Enb_D-1ZrcXeYSjxhH-mxkWR79V48bT4pEPqKUoTHT3lyBZpCHoEDlnfob3TzyZj10nynlVuPv-f4XjjvPIOS6eNncNcxwVUyNm76h_YQxRFrnEYazsz1RUMgB3r5Rpj3q75Xg6abuZBSsNZVHei3sKp-1rHk6N5gdfXarOdoEMguVF0Ur6SdiE-iMEbXxrevgHidoeUVPUf3r3kkNFTYjL0rjbd3Nt-rvvTqbkI/4h8/DB35eW1AQd2dRixYrJAhuA/h19/h001.lGuAhEnM6OZv_68dyTzTl1PfNS4aApP7m51383xBTxM" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7ef4ba4a-dc85-4846-a6b8-5da22e8750c8/image__49_.png?t=1749490915" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Building a profitable YouTube empire</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Kevin Jon spotted a textbook supply-demand imbalance: biker gang content had a high Google search volume, but there were barely any videos covering the topic on YouTube. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">So, despite never having ridden a motorcycle in his life, he spent $1,500 producing four YouTube videos on the topic. </span><span style=""><b>The first video hit 500,000 views; the third reached one million; he broke even within months.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This </span><span style=""><b>analytical approach to the YouTube market</b></span><span style=""> has driven Kevin's entire business. As founder of Channel Craft, he now builds YouTube channels for clients ranging from boutique consultancies to national media outlets, using the same methodology that made his motorcycle gang channel profitable.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Kevin’s been developing this approach for years, starting as a teenage </span><span style="">Beautuber</span><span style=""> (beauty YouTuber) who earned a YouTube Partnership back when it required manual approval — a much more exclusive process than today's automatic system, which grants partnership once creators hit 1K subscribers and 4K watch hours within 12 months. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">After gaining business experience through a decade in finance and consulting — including years in Shanghai helping startups crack the Chinese market — </span><span style=""><b>he went all-in on YouTube with </b></span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs6cnlbfjcmdqBsHBtXzXQ7keTnRVVLP6Uh6nTJEztaU5Or3gAAGvvUmmNnO7l_QXaW1Fosv0rdoq0FPqwTHiBIxjfX2dd6w4ZWIYNNQW0Z7XfHPoxBqFBYrOjJxrzT2Gl5-Srl-ihEUzSxf8kcWNTk6XC4Lmam_3HLuTTllkkFHngc8GtA_tIVTmBB-AIYE0AQTesmDJSfALym8f7zMaVwDXUtFFRsAwhhYehaFAF6ZEqG8yMN24gHzaX67B-aKOsQ/4h8/DB35eW1AQd2dRixYrJAhuA/h20/h001.6nHFTPr-jQXgol47J80KJNPK66dWWFZM8AJdS8ZZBi0" target="_blank" rel="noopener noreferrer nofollow"><span><b>MegaloMedia</b></span></a></span><span style=""><b>, </b></span><span style="">initially creating videos about his career as a consultant before pivoting to finance documentaries.</span></p></td></tr><tr><td class="dd" style="padding: 20px;"><table width="100%" cellpadding="0" cellspacing="0" role="none" style="max-width:520px;margin:0 auto;"><tr><td class="q" style="padding:16px 16px 6px 16px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.NgPAn2DAGv3NuJuihremPLLv6CRLo_yQMCuVTOAHroC5Zwpkt_cjmNwjLxNGPU7ZSh7O_zSOuBKGIZPZFeVsCeZSId6JWSGOtQIwSE6NQl5j0ilO7v1ldfVsftmFFf4nu98vM6ff-i1K61PBnzS0wALVu_67plF-En1Go6HtxCHWqzKfW5ExKokg4l87ar7KSUdIgNAQrc_wErJ7Ij6jsNyCmq2d6UaMJOAauOzpOiCUNG4UVRRx81Pm86b9hHQ53ZW_8Yzjrz7liD2VrZV28pdtavvd5i44FaHofwl-JDc/4h8/DB35eW1AQd2dRixYrJAhuA/h21/h001.KWTB1340tj_mzFRQsb77AM7pGmqxBqhQsidYrc6SdhU" style="text-decoration:none !important;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="100%" style="padding: 0 0 14px 0;text-decoration:none;width:100%;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="36" style="width:36px;"><img src="https://pbs.twimg.com/profile_images/1799493394676191232/lhe5EgtQ_normal.jpg" alt="tw profile: Kevin Jon" style="display:block;width:36px;height:36px;border-radius:50%;border:0;"/></td><td width="400" style="padding:0 0 0 8px;text-decoration:none;"><span style="display:block;font-size:14px;color:#1c2022;font-weight:700;"> Kevin Jon </span><span style="display:block;color:#697882;font-size:14px;"> @thekevinjon </span></td><td width="24" align="right" style="vertical-align:text-top;"><img width="24" height="24" loading="lazy" alt="tw" style="border:0;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/x_logo.png"/></td></tr></table></td></tr><tr></tr><tr><td style="word-break:break-word;"><p>Right now we are generating millions of dollars with these YouTube titles:</p><p>1. Give me [short amount of time] and I'll [improve you somehow] <br>2. Everything I learned at [institution, job, experience] in [duration of video] <br>3. How to [do something desirable] like the 1%</p><p>We have</p></td></tr><tr><td style="padding:12px 0 0 0;"></td></tr><tr><td align="center" style="padding:8px 0 0 0;width:480px;"><img src="https://pbs.twimg.com/media/GlcJAEwakAA3Dl4.jpg" width="480" height="auto" style="display:block;border:1px solid #E1E8ED;border-radius:5px;width:100%;max-width:480px;height:auto;"/></td></tr><tr><td height="8" style="line-height:1px;font-size:1px;height:8px;"> </td></tr><tr><td align="left" valign="top" class="s"><p>1:00 PM • Mar 7, 2025</p></td></tr><tr><td height="10" style="line-height: 1px; font-size: 1px; height: 10px;"> </td></tr><tr><td height="1" bgcolor="#e1e8ed" style="line-height:0px;font-size:0px;height:1px;"></td></tr><tr><td height="10" style="line-height:1px;font-size:1px;height:10px;"> </td></tr><tr><td align="left" valign="top" class="s"><p><b style="color:#1C2022">331</b> Likes <b style="color:#1C2022">21</b> Retweets </p></td></tr><tr><td align="left" valign="top" class="s"><div align="center" style="text-align:center;margin-top:4px;margin-bottom:4px;padding:8px;border:1px solid #ccd6dd;border-radius:9999px;color:#1B95E0"><b>271 Replies</b></div></td></tr></table></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Kevin sought to build an empire. After learning he could outsource scriptwriting and editing without losing quality, he thought, "If I can build one channel, maybe I can build 100." </span><span style=""><b>So he scaled to 14 channels, working with </b></span><span style=""><b>40–50 freelancers</b></span><span style=""><b> at any given time </b></span><span style="">— scriptwriters, video editors, thumbnail designers, and channel managers — applying his systematic plan for finding profitable, underserved niches (see more under </span><span style=""><i>Steal this Tactic).</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">To keep scaling sustainably, however, Kevin needed strategists; the best charged $5,000 to $10,000 monthly, which made individual channels unprofitable. So he pivoted, founding Channel Craft to </span><span style=""><b>build channels for companies willing to pay those monthly rates upfront</b></span><span style="">, rather than waiting months or years for AdSense revenue to reach profitability.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Meanwhile, he streamlined his channel portfolio: from his original 14 channels, six remain. Some died as niches got saturated, and </span><span style=""><b>t</b></span><span style=""><b>wo sold, including one for €93,700. </b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">For</span><span style=""> Kevin, this is a long-term game: He’ll use Channel Craft's profits to fund new niche media companies, each combining YouTube channels with newsletters, communities, and backend monetization. The same supply-demand analysis he learned as a consultant — which helped him spot motorcycle gangs as an untapped opportunity — guides every new venture. </span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">"I don't want to be a service provider my whole life. I am really passionate about building my own media assets."</p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.c-o7UyRj-_WYXstUUZKbL9Kq4FWsKHCuLsBt_bLF55BwAYSnknRdWBOuoFrfM4L67q7qf1Z57hyt7MOlanjIsOeWV99KM5XqgeD5etob1IcCnMMIKoQXC5W4EZAXWdYwFA2sE1_DnQlh2JlsTOMi2ZoEJihn4hyhOPGY-3U2HucSUjPy0VtpiRPcuucrW4_oxMTSg5S9hsWLBMiv965QM04GGAp96OFtxbwMddjbpq-5-9Vm0phI_g9SF_TS6GkQGm_mj9LAnumEW6YSPAD0LQ/4h8/DB35eW1AQd2dRixYrJAhuA/h22/h001.XTBHlxPucOj4e868j8xmVaCjQee1pbHzNkl1Ksbf-Eo" target="_blank" rel="noopener noreferrer nofollow"><span><i>Listen to our podcast</i></span></a></span><span style="color:#e73d00;"><i> for more from Kevin.</i></span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9fb93899-568a-4e9c-9fce-36e276cd65a4/Content_Breaks__2_.png?t=1724435922" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Nat’s notes ✍️</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><i>A few things that stuck with me as I listened through this week’s conversation:</i></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Kevin's</span><span style=""> evolution from portfolio builder to agency founder</span><span style=""><b> </b></span><span style="">reveals a crucial lesson about creator businesses</span><span style=""><b>.</b></span><span style=""> </span><span style="">Many creators</span><span style=""> get stuck trying to scale their personal output; however, </span><span style=""><b>thinking like an entrepreneur often requires a pivot </b></span><span style="">(or a blend) from solely scaling and monetizing your content to serving clients who will pay premium rates upfront, rather than just playing the long game of audience building and platform monetization.</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">I found myself nodding along when Kevin shared his belief that being honest about challenges will always outperform aspirational content. </span><span style=""><i>“People are so tired of seeing private jets, Rolexes, and this whole ‘I have the perfect life, I have it all figured out’ narrative. We all know it’s not true — everyone has problems.”</i></span></p><ul style="list-style-type:square;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>It mirrors the broader shift we’re seeing toward </b></span><span style=""><b><i>deinfluencing</i></b></span><span style="">, toward smaller, more authentic communities, and toward the everyday creator over the curated celebrity persona.</span></p></li></ul></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/febce6e3-a188-4d9a-9b24-8af21c486ca8/Content_Breaks__1_.png?t=1723054756" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(231, 61, 0);"><i>Connect with Kevin on </i></span><span style="color:rgb(231, 61, 0);"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs-q7MOR5MLyBfTNIMAqZs742qbsO-t2QZepk8V6HWCwUqjILCFBWSVL9yIYGarF5vslP1yzmnGwVyKAPDAuRwsQosAzupbONKa9KDQEXx1-JKv-hl2orCjWDKTYlYqusXbsQhCiouijHzyUiH8H1ttytnVqDrdmoJVfWYrdn7ryF_tW4DZGRdT4mTMyhc7-abvw536gv-_oq5nYX_JYYrcb5fpgBGGeHRYKWVyDE-BmhFEkSUGUH1nkHiLOR6zn3Xw/4h8/DB35eW1AQd2dRixYrJAhuA/h23/h001.WjwZ6kJvYaSG7ZdTJv4Me5cl13a0QbrARZ21phpzv4c" target="_blank" rel="noopener noreferrer nofollow"><span><i>LinkedIn</i></span></a></span><span style="color:rgb(231, 61, 0);"><i> and </i></span><span style="color:rgb(231, 61, 0);"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.MsEfH1Ba94pAmck0lmD4Y5azp363wVVE8R-qEVG8tUdgJJ42I2fSt1WcYEQHp6Q6utCpS9IKAOSlHwJNopJLKK4cd3YAtkGOQRcjDuHq4wZYvcVNUkhTbimDbisnHDbc6GP7fzbASNDvJbYOKsdrpY_qSr3lftSu-WS2YCbc20Muud36UG_-LhskEk6RCawlrnjEd4BAcn1Varf7EXN7liW41UdNPhWl6sLpiI0Um_etGrecijSDDEVvE2pjhRyK/4h8/DB35eW1AQd2dRixYrJAhuA/h24/h001.81Eo-Ec_bZreQor1pRD21ehHg6XH1jyPML9ccg_Vaz0" target="_blank" rel="noopener noreferrer nofollow"><span><i>X</i></span></a></span><span style=""><i>. </i></span><br><span style="color:rgb(231, 61, 0);"><i>Learn more about </i></span><span style="color:rgb(231, 61, 0);"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPswnqVIbKUwwlUGMA8X1SMV8_Zo0EabAJ6YRmqNcVLTRLYxVvqTfMZa4F1amF9lh6G2GToXdJ4sU5H8nFg40Cmo9TbES5ubhD7CaorMNKBVU_Q5Gnn5WfGrZqGTPqfUoeUkcoKMnwEei0yMUrN5HqP9Wx9MA3b0lHIH-xPH0Q-d3gvVEbifz1m5gE4Fzf_ssR8tUbFoUMy7x0rmRYVE1-9GnKiq-4lahrQm-UfvBGqJ9lkhvYx63k08ui9ok2rY-92yrSR6YiwRCoVfi9hQQlMrLBnpUo9xygNxfx0DWYfyUktqgprjhTUFFta9LSRalFxLe4G5EZ9_Bq9YE_KFBW7hH1pTWWwhwwD8HOucnl0RroP081RQbsbhT26-eJY-4GVCEOrLYzxZyXW2eXjhHrIpY/4h8/DB35eW1AQd2dRixYrJAhuA/h25/h001.dXentJui3-uOnDKWQHLDgV_u_2FXvLS0v7lPu0HxiBM" target="_blank" rel="noopener noreferrer nofollow"><span><i>Deus Media Group </i></span></a></span><span style="color:rgb(231, 61, 0);"><i>and </i></span><span style="color:rgb(231, 61, 0);"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsxDrQUKvnU7eC8-wPC84k2DieyHQOCLH2lUGhCQPHqzCdDmibvvhJzQb39wwMGc0cYCgg7RSxtqkfe4by17z6H2yHca6UysF7HtM8ih4Xar2qmekyO1TCjBrHuUcpIFTortBJB4Gp2P32cp_20_7HXhx_K_ncL8svtKOLNc7_ZfHRLApixDGIokn9Cu1Yhw6shV6runqXmHPiJHDP0-LxR7Q9Ls2ay6IzVvnffl_ngADxtsEvA9sut48gpjg7epe6w/4h8/DB35eW1AQd2dRixYrJAhuA/h26/h001.akAoQMt115pC0oDjQSVoFnGta8-rvA6QwwgXx5q8lL0" target="_blank" rel="noopener noreferrer nofollow"><span><i>Channel Craft</i></span></a></span><span style="color:rgb(231, 61, 0);"><i>.</i></span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/50dcb72a-04dc-4d07-89e5-5d37a6ad34d2/STEAL_THIS_TACTIC.png?t=1744661337" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Kevin's master plan for finding and scaling niche channels</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Kevin's systematic approach extends beyond just spotting opportunities — it's about building scalable systems that work repeatedly across different niches.</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:125.0%;"><span style=""><b>Step 1: Map the two-axis opportunity grid</b></span></h3></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Every YouTube niche can be analyzed across two dimensions: </span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Format axis</b></span><span style="">: Documentaries, video essays, interviews, talk shows, street interviews</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>Topic axis</b></span><span style="">: How narrow you go within a broader category</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Kevin uses the </span><span style="">sauna</span><span style=""> industry as a teaching example of how this works in practice. For a business that builds and sells saunas online, </span><span style="">the</span><span style=""> broader YouTube wellness space is oversaturated. So, they’d need to get specific with their content strategy: infrared saunas versus outdoor saunas, saunas for longevity enthusiasts versus general health content, interview formats with sauna experts versus documentary-style content about sauna culture.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">The goal is to find the intersection where you can dominate — specific enough to own, yet broad enough to scale, with a clear connection to your business goals.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">For a sauna company, this might mean owning "infrared sauna installation walkthroughs" or "sauna health benefits for biohackers" — niches that directly connect YouTube viewers to potential customers.</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:125.0%;"><span style=""><b>Step 2: Analyze supply-demand imbalances</b></span></h3></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Kevin analyzes patterns to identify three simple things: </span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">High search volume on Google</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Existing content in other media (books, movies, articles)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Minimal presence on YouTube</span></p></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d00c5ba4-172f-40f0-90c9-1521ab4e4361/image__51_.png?t=1749491321" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">These indicate proven interest without platform-specific competition. He knows he's found an opportunity worth investing in when the minimal channels publishing content on the topic are around </span><span style=""><b>three months old, with around 500 subscribers, but averaging 100,000 views per video.</b></span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">"That tells us this channel is probably doing something extremely right and this niche is probably massively undersaturated."</p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Tools like NextLev can automate this analysis by scanning YouTube for these supply-demand imbalances. </span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:125.0%;"><span style=""><b>Step 3: Design efficient production systems</b></span></h3></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Former </span><span style=""><i>Spotlight </i></span><span style="">guest Hayley Rose emphasized this in her YouTube upload </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjNIz8htjcuNoxGJz5Db5EAYL3CPSfHFexpSIV6KwqZDpW021hZNZCQk0yaYZc6wJ4Zsf2S59t-Uk8iUZlzJf5XEFgnwZySWPzX6Xk5gbgbYENjteUIT_r6UiW_eDX0yUfBkjaKgrDWR3YqIKvjMRvLskTNdYIWYRjgMU1CB3f0-q6EPxrJ6voRknyz8oB56CldTXpzABvsKKezVSE3eGZMWw2VDs3IZ6Kr4x9GZaaYl6JmjIaIPEAnoNG-AZmyF-8emexYQOrIPXLyn99fyhHVmsxM-5RLJ9EiXJmC6_k9J2d3i4sxPMahABRHOtb-1Y6C3zGI6WUEdFm906xlMrP0tDghFVNUzgabDBx4K6e0V_pURiYh6QYlVFWEuEPlqSCCaAUTo3hLAzZ-NZ2YZj_QF5ifUeU-oGsC8KvrIxDYbBtF5wkdvaO3leO91Lai0hcw0v1JigPyKPFl4uSRHaBXredhzt8_-HQmN-7xOFf28IO2iwHKMhEgivTF7MJrIPIY_Jb6_FnXgxspN1zCB7OUPTdbQfQom5jayzfzFBuHM1b1S0cnyZkcCRrcp73FINM0WtGn3VGF-fOPp7Foly4-KqXWKIkddsChL4KDvszMPl59qkYg70QlUQb6LSAlLUVAOj-9rUT2UIK-EmUmQiJNgjgleMy6h6I4E8sh8rLrDW6eVKpD8-KS9hFXS1fvb1vpqVS1IoXLtunrKAGFgPhG9Z2DFUSC-Mv7CvaeKTy2ea0Hsq2WASEvXskfqOZeTu_I/4h8/DB35eW1AQd2dRixYrJAhuA/h27/h001.RMYy3iMTvryzymbnYm4XzXjrgu62qSDNIfs7DPJH4G8" target="_blank" rel="noopener noreferrer nofollow"><span>success formula</span></a></span><span style="">, citing it as a step most creators overlook. Kevin learned this lesson the hard way while managing his 14-channel portfolio. </span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">"How can we find a content format that doesn't require us to go out and have film days? How can we build formats that are as simple as possible with the most effect as possible?"</p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Unlike creators who optimize for individual video performance, </span><span style=""><b>Kevin optimizes for production sustainability</b></span><span style="">. This means:</span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Choosing formats that can be batched efficiently</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Building content around existing assets (research, interviews, stock footage)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Creating systems that reduce decision fatigue for creators and editors</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>The goal isn't </b></span><span style=""><i><b>viral</b></i></span><span style=""><b> content — it's consistent, profitable content</b></span><span style=""> that doesn't burn out your team.</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:125.0%;"><span style=""><b>Step 4: Plan for backend monetization from day one</b></span></h3></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Every channel should have a </span><span style=""><b>clear path to converting views into email subscribers</b></span><span style="">, then email subscribers into customers for backend products or services. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This approach makes channels easier to finance and more valuable to sell. </span><span style=""><b>Kevin</b></span><span style=""> </span><span style=""><b>sold one channel for €93,700 </b></span><span style="">and another for a similar price, based on their potential to grow beyond YouTube into full media businesses with newsletters, communities, and premium products.</span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">"I don't want to build YouTube channels just with the goal to monetize through ads and sponsorships," Kevin says. "I want to look at how this converts to whatever offer we're selling in the backend."</p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>You can implement this by:</b></span><span style=""> </span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Offering lead magnets </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Tracking conversion rates as a key metric: </span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Using email capture to validate product-market fit</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>The master plan isn't just about finding opportunities </b></span><span style="">— it's about identifying the ones that can be systematically executed through repeatable processes that scale beyond an individual creator’s output.</span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" 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