Beehiiv email 42

This email is a comprehensive newsletter focusing on the transition from passive social media followers to active, engaged community members. It is structured with editorial insights, expert commentary, practical stages for community building, case studies, and event promotion. The tone is professional, informative, and encouraging, aiming to educate creators about deeper audience engagement and long-term sustainable community strategies over superficial follower metrics.

Subject:

🔴 Death of the follower → thriving community

Date sent:

June 20, 2025

from

Creator Spotlight

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font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif !important;font-size: 12px !important; color: #767676 !important; } .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; } .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; } </style><style></style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#fcfcfc;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> It's the end of the follower era. Here's how to convert an audience into active, engaged community members.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#fcfcfc;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="Right" valign="top"><p> June 20, 2025   |   <a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPmou2vZHrvA310RgjfEHKl2rquYrhNAtNslF3NxW8jUtOzEZ0p-LNzW1nib23h3FT_qSAcab1ftdEJF4ZJC-PL3SB4xbAmr0Fa8DM_WctDWlDUaevYug5p00r5T275qu09gzKJ-ma5gKrZo8vacBrhE0pCU1zLu98E9JCqSJPkTDnDWaI7SkPUqvyj7c65vhYk09ZRtuDbrDMMdt6RR-dRcIUbVTOVVVwhjNb6pCgGIPiGUgAZ-GZ0EFRSQSJ_yXf7j2WG3K5HcPj_5DcrR1p0zcEfZ4pVf1KCoT8H7vOpvHecZ2tsrdJg50JJLUZ19Em0dpLh8RxT7lbuTPQRMbzpNkqd5Fuxcvj3tlAUe1sV9IVFaQzeAfrulVcqsbSGwXS51NE29lD-ZkDGh4EjVeO87P9vYezwmL4fdpX2hzXZaNBeUvhTBP4RNQ1RvLgXqRZqlsSpmaM0pUqBmi_-Y0hLHJ_dnEQqwv_OFg9gnRCQC56UAhntXx6mssoSG4mNYxFfp4nl67lei06-calnFOrXYrYQuVDPaq0tgLzj-H2WT29MOC-eDzW2alh11aJj88WwSd9zyNU-2d7R1gpSDhmP1MsYFLQIQSL84yEIIOu_QW7r737uxyJt9zRjQ7mvpe8CRVe-RegD-YIDNC4b8sYM86teJru1P-j6eJocVz16Vr26H5xFGfVgWDnEVuf8j6SiD-KBAUn_eGjvrxKOGbPGQjQhKEVi7xGJ2F9Xo1dwtuF_ACotvSmx7v7oKIcPW5o/4hi/_1W7HfzST1ScKIb4WOS_Xw/h0/h001._uc2c51YAYcFsIe7KSWnl4tWRya-fvK6mNWuxWpUrAA">Read Online</a></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="border-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7EB;padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-top:15px;"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="center" valign="middle"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPtgjbi-AgtEpGM_YPBvXRKVSpTBCY5Mrbg_ACqnfdRrNrvpu-bwiUX_RvwcsZAMiJhfeyI43MXTpY1tUAs5x1w4MYCHUOVzrRql7WD92uWATTNPYOX3yj-hsrrYYJLrYXRbTNO58Al3KoRNoiAvDVwpoe_z1hpS0eZMlCkMMF79027bIRRHvfJ3C-tzu5BEFUYB2I1xPBIE_At3xMGG2BPcqF_biXI5KAVzxpxBqb3EyuvX3OQ_oJT-JOT6ilixKc6g_ybahqAGfCnUMlliYGHafTpjoA2UI8AbRupLyK7zNmuMAmhQw-Gyfldy8vVaGyfIcn8NT7AxLH9OO60H6fp_YFRybM-VJYuBkiBRXURddaDY10VqFDVSPpCxU5os5qNEVOWq92BdMelOMStHZiv3I0RxdP2oqR8skg6Pj7KLFSCPidMWF64_EnVzCH3vF4gsAJoK_b10QrG7oIwsWsVA0ypCSESf6xHooUG1n8tD1qu3JAF5_qFxV77fsF_wKFc0H_ZtTW96dw8L1UPs6aE25ECQLg2r9ENRI7oHK-qJFR87_FiAeYXZssUiUbqa_V-Ejc3350zWCriRPyNdhFIeK3fBUhbgDQXlzPi48M-Xh_KAugW6z0n0DHT92r8yovIEFlyQu-60eftBAQc8wRpsFSEeyry8fCTNT7W-KfOC5ogZlB71iTbUXNseoSr4xKSHnGdkdkmKLcQcmoqKz8xcSxOyhNzHcBdYmwWAcYGtw/4hi/_1W7HfzST1ScKIb4WOS_Xw/h1/h001.TCAqQ7jUmDzEihDvnnArGo-ri4FXiIJZstPkXmNu2M0" style="text-decoration:none; 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" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.Ce3UsIRylStjyj3DQAfk9Hb1CD0sYvfw1d5MP9h6Af2GU6VH3QoAEK_AIC13bEnskOS-BlWtWVQT44_paIf-_rk4R5CqJYvTCo5e9T8DvMjPYJcfbQgEDSNUIsfDOa6CBDTRJoxfU_GPJ_0H0zrbkhYXn1Iukh9_prP8z8Ypws2aDd3C79UoJrv3IbWAf98SZwKangcmYz9BnJY02IF7inbWOUnkB0YNN-GPb_M9LpvLU55svfWxbXBmjzIimXeN/4hi/_1W7HfzST1ScKIb4WOS_Xw/h7/h001.em0RjH7-KtvAWUxXEk0idQnH8F_pCjzCJriFrcCWxVA" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1fb00cf4-5d66-4896-83ce-90f035e373aa/CS_Logo_Wide.gif?t=1705502632" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="center" style="padding:0px 15px;text-align:center;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>In partnership with:</b></span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:190px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdI7t5zi_BwKivQkcme34yBWCm-UiXEhbkWB3HA_n7BvgmY__S2e1bVjCwtMh8704kp/4hi/_1W7HfzST1ScKIb4WOS_Xw/h8/h001.y6g3fTy4J3njloApaUFj9eoq2QTGEbFJJB-DQMgb-QM" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdp1-rw23L8zSBRYWR2t6fB9ChjRONzG8U94xBowuLl_6pYQy30Fw1cR23v3m4XNlHplMh-YnFVNpgwrVqZjbQGVJsSQ8RSNcwbQReR1_-1rXP9-EFTex6tHCsGZ2KDk0xufJ9j7Q?key=lBFO1U2KPzUTKram5rtxoQ" alt="" height="auto" width="190" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Let’s say you have 90K followers across platforms. How many are actually engaged? Who’s opening and reading your newsletter, watching your videos, and replying to your posts? </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">The gap between follower count and genuine connection has never been wider, and </span><span style=""><b>more creators are prioritizing community depth over reach.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Last year, our editor, Francis, wrote about liquefying your content capital — turning platform reach into owned assets, like email lists and direct relationships. It’s still one of my favorites to revisit. Today’s piece picks up some of those threads, exploring how creators can transform passive followers into engaged, self-sustaining communities.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">— </span><span style=""><i>Natalia Pérez-González, Assistant Editor</i></span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdIhL-rjDFVqn-PgiitE1WjTHMIRqzPhXxQBzaHlgP-zMXKR5J-ut6Nn_x24RvjHt3E/4hi/_1W7HfzST1ScKIb4WOS_Xw/h9/h001.N_4LCOd8nWcfwhO-1T5VIFaTV6vdLpefEhKhx8paZ4o" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0677a201-37bf-49a7-b7f9-e85899588fb3/Sponsored_byCS.png?t=1748959570" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="font-weight:700;">Final call to future-proof your brand</span></h2></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHWK7NmeaCJ0ExGzpy6j8d8KgB99GEL4OHzQVQqboixk8Nmy7OJTaJfP0dfCOmpTVMdlmHErhTBHDQ9d7zeeBYHAwcSbbZmZyNQ82uHeRyNycA/4hi/_1W7HfzST1ScKIb4WOS_Xw/h10/h001.kwpnIrHecD-b1O_2mfJDqDBlStDZBHg9-wR8jkifuU0" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXctNW_V4c_ByHFyghk4EEOWKGZ1xKsh5iTvQSCWv_rgjpWpQ7eMa7fWIYD_WoVGOhgMTy2juDP-GDRsRE7NBHjcb-NMqa8dNB0d0CL-3ZvYayXQR_A1Zg6Tu1Xu4Sdo4OH0QSsQkw?key=lBFO1U2KPzUTKram5rtxoQ" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"> ⏰<span style="">The clock’s ticking.</span>⏰ </p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE0r0uQ5MpzeoSsIRCAUANHEF4j_6Ovn4T8sgVOAS4c8J2tBfesatAi2b9bWrJeEcMHZCqvnmyuJNrN-f3MHFCeCwlL0qqhdYLO0h3Fj28yzFsO1ldzr5Thw1ijeHMD-Lo56oEOVC-6v4QrzQCZUSWzp/4hi/_1W7HfzST1ScKIb4WOS_Xw/h11/h001.kxmKbvIRI7SYBwH91fxKipUXrpqbUvscQvYRdRojSXM" target="_blank" rel="noopener noreferrer nofollow"><span>The Creator Summit</span></a></span><span style=""> kicks off virtually on June 24. And if you want to future-proof your business in the age of AI, </span><span style=""><i>this is where you need to be.</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">For 3 days, we’re going deep with the creators and operators who are building brands that last. No chasing algorithms. No riding trends. Just real frameworks that, you know, work. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">You’ll learn how to grow a community, generate recurring revenue, and stand out in a world drowning in content.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Do yourself and your brand a favor and </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE0r0uQ5MpzeoSsIRCAUANHEF4j_6Ovn4T8sgVOAS4c8J2tBfesatAi2b9bWrJeEcMHZCqvnmyuJNrN-f3MHFCeChnhlnA-N9m_IxPK1aT4PpMI7pIvQ8Sz7GAhukj_eVhyd7xgWxFu_JZJXHHGdsiRC/4hi/_1W7HfzST1ScKIb4WOS_Xw/h12/h001.Pr4pmf7l4fOcnsBDj5RCCpLrl-AP0NMVpSsWIf3DtDs" target="_blank" rel="noopener noreferrer nofollow"><span>register now</span></a></span><span style=""> before it’s too late.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE0r0uQ5MpzeoSsIRCAUANHEF4j_6Ovn4T8sgVOAS4c8J2tBfesatAi2b9bWrJeEcMHZCqvnmyuJNrN-f3MHFCeCAQyDANwj7aztcg0P1N89kWDnAP-gEMhyu8bXywNiHTypO0Xs_pGT02yRESgSKes4/4hi/_1W7HfzST1ScKIb4WOS_Xw/h13/h001.zcEQ2bmnZGRbgjaLaiXo9zMy9JaO7IJn8o2RN9id-kk" target="_blank" rel="noopener noreferrer nofollow"><span>Sign up for free today</span></a></span><span style="">. </span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e74f0c7c-617a-4259-8876-e8fd9618bc19/ICYMI.png?t=1746020401" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><b>This creator’s on track to make $250K from LinkedIn this year</b></span><span style=""> (</span><span style=""><i><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjOJD3fO0r5sFXTRA-40kajhwcld_5NGUy-l54jQbT1WKsuw5TDAkVmVZSng7lXLZPMwsUivyMlGlWsEiTUMDYPDA2LNOsi3q5E-89Q0GY5xIsVB4ZrHNaGIBNI9WJy8Nxh8YYsrYjQywScIm1ZN3eFrOi5w1JYT1XKz4fh0HmjzYMHnfM-an5LhHiMNQtGYF6JLlkaYmqyrBus4N4XY6bMbyX4AcJN0whQw97RXaw2zI95vrFngmkh35E21ept9xlsHzYSg2wq7wMGpBhe1nO6VoRn1YvoiVGDdAf4GWssccuUE85SACZxyS5H5w6fvErB2oiQ5RNb5f99U83ZY3CneiDw-5IFxgjmH9dUIp2GEczrAPgt7F0BBalCh3KSTswn_ZeaTov8UJ4kLmwpy2MXtmz9db7ja32R9AlTeY3mkCP69w7xfO4FO_gFXu-IVUTypQSAwYz1upEsRO1CdHRaOq9HB05KVVkBguWhunemUPorWyi5qxvCQ9j6dceS49k_kr2PhlAK3Gv_wR4zV7FCuJGWJjSIx3__VWitsWjDio13xxcge3Ufjc1GchDdiDCFZo55zAVOz95Q3TB0Pa_CA05_qXAYJtaa-BTtMQ_FrEFXgi_UFtqPF8rxKqhf3KYsX33x2gPZuOXNiTUSIuRsGIUrxqG5Am3YwAl0FqvccVl5FIfYsc8fL-Imt0cOSVz6MOPLZdB8Zg8ZCj_JGh6hj_zCccvAUcrkuZU7W-FsMyY444Phq-Y3ptL49pWA1atE/4hi/_1W7HfzST1ScKIb4WOS_Xw/h14/h001.t5HTphfWqCcctyO64gs-BH9NEDfHvJ0Aul901X7U80Q" target="_blank" rel="noopener noreferrer nofollow"><span>Creator Spotlight</span></a></i></span><span style="">)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">On finding your creator voice (</span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPswv4c6Ly0rhatOwzEa9-qFJty4YGqEshlr6lpbKnlZnvYV4g1heUhy0_I1uxDLCNELGTjR_wEI5lEmv939g0BszuyFV1nPv7wHjuN6fKcJ58A_oSByJT9yNlpH0n751vvtC9K_8kpIMwwaVcfpaW-vt988xNmTu0mvVG_mO1FmcnEbmCBELC2w8pZtFeAeJ40-IkPXDOauezfpoc5CXBEuMnqDT6RRoHA7cC94ikcXHS8pAYupjcFYTozyYFJv_97g/4hi/_1W7HfzST1ScKIb4WOS_Xw/h15/h001.UB7hqh70u-uuTHHWIU6EywhXPXk2ZmYarT5Ddy8Ty8U" target="_blank" rel="noopener noreferrer nofollow"><span><i>Instagram Reel</i></span></a></span><span style="">)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Forbes just named its top creators of the year (</span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs5EOxkZvJmBkaPjpz3kHjrnhI91CwJWzYDhMgvYGgYTXzmDYev2oNkthaVz4TbVpfp3TBn3qku5FT2e6dEMwOJVhgaxiEF54mbheEAs6_cMiBLSzDDewVuM-rcWgs2jDrqGI2dO9ydnChbxFMyF2s8vwK389djevbRlhZ1WPNDkvnHhHdDHbKztqCgyaB9nSRt105LiU_0EgtgSxAc9A9HH8UOghc4Jv-CyQu42aQzIU1WZVP7XObQqVWirigXa5-2uZOF_rbQJZie_GIekfNp9NYqOVtC-9PJV-YgPX8GD2CFSPXnEwps5AmpLDYUz7dw/4hi/_1W7HfzST1ScKIb4WOS_Xw/h16/h001.qfH4xVDNCJ_ik1u-oN_hi4tHCLLFOaYxcBvV2rMRLck" target="_blank" rel="noopener noreferrer nofollow"><span><i>Forbes</i></span></a></span><span style=""><i>)</i></span></p></li></ul></div></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3bc0367d-ab76-486c-adaa-33c6e9d4e883/IN_THE_SPOTLIGHT__3_.png?t=1705502743" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPmou2vZHrvA310RgjfEHKl2rquYrhNAtNslF3NxW8jUtOzEZ0p-LNzW1nib23h3FT_qSAcab1ftdEJF4ZJC-PL3SB4xbAmr0Fa8DM_WctDWlDUaevYug5p00r5T275qu09gzKJ-ma5gKrZo8vacBrhE0pCU1zLu98E9JCqSJPkTCRpKjctBMSs4xL8uSKyC177KAReD959Opq4ugsK6EvGITZ-mIDn1ZQugCcYtu2FYp4qU_AVX5U0p6-DoU96TVG1jIUlZ-0rI2aupEmrc3TFJYzOIPM89ZW8ioijsYkutRWqns9R-KQ2idH8JLYtg3RU-Gs8CS1lsi3ShwRlAF-D9yl26Rlli3wy7tbfF-7_CY4DiUUd5DcQRJvt38cf8bh8CxlRkH86ZTh73sy6BEJItZEExxYqQ59Rrz9lnmbpNFnD04hK1P_NxOFUeVrMEOcb2IFtXdY5H1ioK9Om2QjiKoTTePtIvrlsIM5dCG0ZcXCmyUPqtirpqjSzM5yO1m2BLKFxmu6AjodpqsN94V6U8PMcOlDR_yXrnvStrwiGKNCtAVyCfn41CY-wxXeU2PtBGknDOKsUpnKQEMZcxXULfD323VPTFQ8-Q84TQLeqU9lls-G2gY-GUCRs_pQ2y_Fe8nNacdxVPmf6b7BwYfW0tlQvgST1a9cqzr7RtJxHzkFzAXgfAIrrYWg9RZb6JjvJtZjoGgmW11s6iqLVKNrlTa9QHlCov3KAQWz7Xcw41kdPWQFJXqis9jrZPdVPULg/4hi/_1W7HfzST1ScKIb4WOS_Xw/h17/h001.o1uVVq0Jp96t2P9atz6rCbEMeWP9-TkRrlKg85tsA9Q" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/25608013-b84b-4f08-b0d5-32e1a7d3e8f7/image__60_.png?t=1750283444" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">The death of the follower</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;">"I built this </span><span style="color:#e73d00;"><i>FYP</i></span><span style="color:#e73d00;"> brick by brick," I’ll often quote to myself, scrolling through my TikTok at ungodly hours.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;">Monet McMichael’s latest GRWM vlog pops up — </span><span style="color:#e73d00;"><i>watch twice, scroll</i></span><span style="color:#e73d00;">. A think piece on why the Biebers should finally divorce — </span><span style="color:#e73d00;"><i>scroll</i></span><span style="color:#e73d00;">. Hype clips from the Kendrick concert — </span><span style="color:#e73d00;"><i>love, scroll</i></span><span style="color:#e73d00;">. Another concert clip with Blue Ivy — </span><span style="color:#e73d00;"><i>love her, scroll. </i></span><span style="color:#e73d00;">And then, like clockwork, the platform’s same (slightly condescending) “maybe you should take a break” video pops up, asking if I’m staying up scrolling instead of going to sleep — </span><span style="color:#e73d00;"><i>scroll.</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;">I don’t follow any of these people. </span><span style="color:#e73d00;"><b>I don’t remember the last time I even checked my follower tab</b></span><span style="color:#e73d00;">, because </span><span style="color:#e73d00;">TikTok’s curated servings, as always, are perfect. I’m a passive scroller, uninvested. There’s no need to be otherwise. The algorithm anticipates my needs before I do</span><span style="color:#e73d00;">. </span></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">In a </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsyOCXQLUu5DkZLsTfZcYznLyj7YHNv6Fvi3MxgnHcf8B1oHeTuI0eTJ-zXZQAvPSe7RhF02fFILU1YJnM8Q1lmY1fgdLdgxYtyZzrr8p4CpvIvXe5ZMlAeBJFkFpEBstSsjUZ45uuRe9epeCf2mPerwD1ivxDo1M5Bw1i-yLsqKxMOnxo6kQXJxtg1a2cgHraddfGh7CUQjqRG77wDPvUL7qpoa6czsaa1gX12kz8qGoS5pGCYGEFfS1S2kHFzGLmA/4hi/_1W7HfzST1ScKIb4WOS_Xw/h18/h001.TF5Q86QWnhzLAKJ0yCQ_AQejhzRq_ApF88cAST8hYX4" target="_blank" rel="noopener noreferrer nofollow"><span>recent episode</span></a></span><span style=""> of </span><span style=""><i>The Colin and Samir Show</i></span><span style="">, the hosts sat down with Patreon CEO Jack Conte to talk about a growing, platform-wide shift that’s reshaping how creators think about their audiences: follower counts no longer guarantee access. </span><span style=""><b>The use of a follower, as we know it, is dead. </b></span></p></td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2"><p style="color:#1a1a1a;font-weight:normal;margin:0px;text-align:left;">“You almost can’t reach your followers anymore. <b>You make a post, and one to five percent of your audience sees it</b>. I think that’s bad for creative people. I think it’s bad for creators. You can’t build a community or a business if you can’t reach the people who chose to follow you in the first place.”</p></td></tr><tr><td height="10" style="line-height:1px;font-size:1px;height:10;"> </td></tr><tr><td align="left" valign="top" class="h2" style="color:#1a1a1a;font-family:'Helvetica',Arial,sans-serif;font-size:12px;font-weight:normal;padding-bottom:10px;padding-top:10px;"> Jack Conte </td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">It’s what many are calling </span><span style=""><b>a reach crisis </b></span><span style="">— a moment when creators have more followers than ever, but also less access to them than ever.</span></p></td></tr><tr><td align="center" valign="top" style="padding:15px 0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="dd" style="padding: 0;" bgcolor="transparent"><table width="100%" cellpadding="0" cellspacing="0" role="none" style="max-width:378px;margin:0 auto;" align="center"><tr><td class="q" style="padding: 0 0;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs3VoaEMeKah6omjg3Gb-9sKvNLfFL8J9U3t5z3OYh5KjCNoF_-c4N3X-qnvhxGasBeIfZNgrk1IeIfTAimqm27k0n0xyg-hPw_DbjkGJ7LtGh4DCUyngqrwh2nwGsweTXW8WBK2F-X_poNIN1IFbMrUQERaP1uJgMN19kDVECyhSQEld2VHKvEy56CGCNLUMFYv3rl72fENH2XJ-ol14rDn9VnUIX0Zy5Elp__4tqpCN3ZSLc94gzVGJcKw4FNlbo8_KA-Aotld84ZOrv16J-SodKlGtvpF575bZj7anq969/4hi/_1W7HfzST1ScKIb4WOS_Xw/h19/h001.iL30iIM7zIlFhAc60-mfnGi0JLM9ZnCCJ6q9Amy3pck" style="text-decoration:none;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td valign="top" align="right" valign="top" style="width:100%"><div style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div style="display:inline-block;width:100%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/logo.png", width="75" height="auto" loading="lazy" alt="" style:="border:0;width:75px;"/></div><div class="tok-heart" style="display:inline-block;width:100%;padding-top:90%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/heart.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div><div style="display:inline-block;width:100%"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/comment.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div><div style="display:inline-block;width:100%;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/share.png", width="68" height="auto" loading="lazy" alt="" style:="border:0;width:68px;"/></div></div><div align="center" style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div class="tok-play" style="display:inline-block;width:100%;padding-top:300px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/tiktok_embed/play.png", width="75" height="auto" loading="lazy" alt="" style:="border:0;width:75px;"/></div></div><img width="378" height="" height="672" style="border:0;border-radius:5px 5px 0px 0px;width:100%;height:auto;max-width:378px;max-height:672px;display:block" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/14475931-7dd7-4744-a389-a02130fdb8de/o49vQFwszKHhHAtMecUAJHeIxeiAAf43KheYgg_tplv-tiktokx-origin.image?t=1750374221"></td></tr><tr><td width="100%" align="center" style="width:100%;" bgcolor="#ff0050"><p style="color:white;"><strong>Watch now on TikTok</strong></p></td></tr><tr><td style="padding: 18px 20px 0;color:#161823;" valign="top" class="txt_social"><p><strong>@colinandsamir</strong></p></td></tr><tr><td style="padding: 10px 20px 15px; color: #000000;" valign="top" class="txt_social"><p>Does the follow matter anymore? @@jackconte1, CEO of Patreon, on the show today talking about the Death of the Follower. Episode live on YouTube</p></td></tr></table></a></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Even when your content is performing, it often feels like it's disappearing into the void. It looks great on the surface — views, likes, impressions — but engagement feels increasingly hollow. The numbers confirm what creators are feeling:</span><span style=""> Instagram reach </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs5wYTA7pGAokr4QlDzjXyrxekDFRdqA-lwOMhO9nr-r6EmhNJE580eiPfbwKYL_93IdbcuTnjFR2P6KtujybrAiwunoTvbV28_ates4FAY4EJW5yb_FmC48LCLlhiJMaUDknZzel_JtT60iB8dbGGDJiY0v0CIHdvumNbuslogbrqcnUsoNL_rRg4FRRFahmd-t-Rl6vehoBFvZDU5q4TL4Qr8hZ4lCZ3cZAyU5N21iClpTRVmjuLbPvzH0TpZgvT7gtENWwT8TOpjh38x02g3M/4hi/_1W7HfzST1ScKIb4WOS_Xw/h20/h001.qRYzrYEzBwf0ihbk6SizfX7UHNBX2aijLNXYzQQjJlo" target="_blank" rel="noopener noreferrer nofollow"><span>dropped by 12%</span></a></span><span style=""> this year alone,</span><span style=""> for example, and many platforms continue rewarding virality over connection, and visibility over value.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">The creators thriving in this environment aren't necessarily the ones chasing bigger reach numbers. They're the ones </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPR-ci8MBm8TNEOixVLXfkp2XMRmYMqA_F9gZAtoP-fLcUprvwS4Ixv6y4V6s1kExgG8nVIneD-qR2WBXxdHr_NQ1073sWU4362WMd5Q4zPQFTL1srx7aEgvW4BOVJjafWCsnhukL6BjXV3Dbbe84tQOnRqSS84qygFZMUSG-GzVNNjmJ5-wjucdH0udeOa1cdmJjVQNXEZdBZJpheVI0zLXeLdJPIKmv_dmTk6qj7GZvZHgpxPNahBg06_QpWUulZVnR4dzsYClzFF-iPQGXXgmNYZk094RCC-_V4JLhsdzclu_UkXJSxM2Z0M7pQTarR1IigLCtXiUjnUSpdLXASVPcsSK2LMqyHZeYHkVnB4sDhtpU6k8409L-o52i1p6iUtwnMUoJYQXoMJRBQnkREueCfF2CC_N16Hl6xhRZBEq9J8PWvlsY4G77x2_L9Rcprj6mKpx-49tB85CdU0Zv2LA6hEm8lvZNUiBc_2qZ7AqIFoSvrWM-AhcFZoXOTXty0r6g5Z-e8NWjiX1W18Si73wWz4sJUGpTBmNn7LclxpH8fGO272-kWRXX--Eevr2yivxVR96aBWL1mrHAP6BYnwzVtSrmDU0HS2WMLCArp0yEfqaQSVDVbsSm4K_ynOMWR4dphmj-gHL8BVvyhjhO7gHwaan7rIchxGNr4mmEljc331334MIPGW9dfredUImZ7LUY8ngFuLDYwTi-gDFGghle9n3hYDW5QVdhOgAj7_0hcBwTRS7ZlRZtrKi0-UXJg/4hi/_1W7HfzST1ScKIb4WOS_Xw/h21/h001.hGbD-S2vhjKUeugYzf9n-CZPVU5w5Ra5KRwJWalovFI" target="_blank" rel="noopener noreferrer nofollow"><span><b>liquifying their content capital</b></span></a></span><span style="">, and converting passive followers into active, engaged community members. </span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/febce6e3-a188-4d9a-9b24-8af21c486ca8/Content_Breaks__1_.png?t=1723054756" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Hyperniche communities are in the lead</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">If there’s anyone who understands community building, it’s the people in hyperniche, micro-communities.</span><span style=""> When someone actively seeks out a community around vintage synthesizers or urban foraging, for example, they're not just looking for content — they're looking for connection with people who share their specific obsessions and interests.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">According to Discord's Vice President of Sales, Adam Bauer, </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPszvvGFSX4OgwVST0CQU4SXn6qTqJ_5kJUzyjEulu7Kh-6DyhwuoVE6nO4WIWCQWkYlmrnw9nYn5_CW_dOdcLyFR2_yTXXFWy-oddadjHO7Z3yzaAdivBeAv02Ba49ZYq6iOZbV2bjF1AzlPrUIP36VTX49mYURZC5EwdXMMvKOlJSGyQiE3rHbfmysYZNAxQzPcgM9_6BSydKbvvPK9T__FohsREC3UNgkmEFg9U9GN0rbSX2uCK_HRtGzdDiLOG9jxQlD18ZOEXmqzvPHPgxDiywHczQfq6HhuCzHT2WyW3Yepu_hu5PmIHW6NLtQCYGg/4hi/_1W7HfzST1ScKIb4WOS_Xw/h22/h001.BV4nc7Vd5jleQh6kYJPRbjvLxXlMPR3XVuqCQmLEps8" target="_blank" rel="noopener noreferrer nofollow"><span><b>90% of Discord servers</b></span></a></span><span style=""><b> are micro-groups comprising just five to 20 people</b></span><span style="">. Despite Discord's 200 million monthly active users, "the core experience remains geared toward intimacy" — what Bauer describes as "basically a virtual living room where friends hang out."</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This shift represents a significant change in how platforms approach engagement and, in turn, how creators approach their platforms. "The biggest change we're seeing is that community is the product," Bauer explained at Adweek’s Social Media Week panel. </span><span style=""><b>"It's not about follower counts anymore."</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Take the quilting corner of TikTok, or BookTok's romance novel subsections, or the growing community of people teaching themselves permaculture. These aren't massive audiences, but they're deeply invested ones. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">A quilting creator with 10K followers who genuinely engage will </span><span style=""><b>outperform</b></span><span style=""> a lifestyle creator with 100K passive scrollers </span><span style=""><b>every single time</b></span><span style="">, in terms of </span><span style=""><b>community health and business sustainability. </b></span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/febce6e3-a188-4d9a-9b24-8af21c486ca8/Content_Breaks__1_.png?t=1723054756" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">The community conversion funnel </span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Social media still excels</span><span style=""> at discovery, but building a genuine community requires intention: earning enough trust that people will follow you across platforms, subscribe to your newsletter, or show up to your events. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>Converting followers into community members requires moving people through three distinct stages. </b></span><span style="">Each stage has its own psychology and tactics, and each can take months to years to navigate. The payoff, however, is depth over reach — an enduring community.</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#1a1a1a;font-weight:Normal;padding:0px 15px;text-align:left;"><h4 style="color:#1a1a1a;font-weight:Normal;mso-line-height-alt:112.5%;"><span style=""><b>Stage 1: Passive follower → occasional participant</b></span></h4></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Someone finds you through the algorithm — maybe even hits follow — but you’re still just another post in the scroll. To change that, make every interaction feel personal, not performative. Your content shouldn’t aim for maximum reach, but maximum depth. </span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPrTrfZ75onrbCWD2ZVHbRy7JYywzVsm0N3C5F4EZTL9ZEdiuGfw3dvzPCRokpFxhC2MCiwzKu0aQVbM12ctIhn_YPEDKFgiwLX903hvby_UeMKhFD7KK7u9DgHkjebHyIxo5o0MMYoyXlzZuT8Nd4y3RcMFBm3cj3lAOFEbjvkzpICU4Gq24vxqVgQ34vUJ_G1q8l1_iWh14CiOg6f54lbsHh9NgaYpdy2ESx7O8kPAzci9mzD0Gv5l0yvyn5wDwKTqnNj7887UPTYbQs3CyTOH5WfPCMt5-QZ7mmdKPAXVP50L1SYIweg1aSBuh8syud0E38jLPeWszOSmyuPt_QF3GVCxGhjKchV8AkqUXLFJq3K6a4M-C8o32U8dVEmpffILq45eJS34pJU3ZxGCvs4KZiIK5llqUIB-BKMM19GKHYhn-Iig9V-BoRgem0n6LHCs8e52VurKE1yxVknGwCZuMwBtxf8jr96ke9YU4pHWiQc-ZijNFgUqQ6MxGLnlUKfOrJ1WY5-JKqGX_frRqE7mhSbBP8qfmx5zccwTAqyQXRyZnAc-zhgb0s28E0MouJQwsJdTfCIFAQ1H4pnXgAXp9xIRen-ENHwT7aZP9-VGzJGqTamU5CC1scsU-Zc3x_TVUzMD2_AnecZ36RJJ4o5qCutXlP7nsT5i-CzkqxPj6NZYeu2wmJRe9ISxWsLCOr70q9VUBlP4BHbryKAK6FbrSWcXGH9HX8H9ZukTiZ9t_--teywEl7_WJKCMggMDZdsqi-t3rjCV6XQFkHSMV_3/4hi/_1W7HfzST1ScKIb4WOS_Xw/h23/h001.IPZIRZWA9DCTjaDFqWw6PNMluNxWbWByWxoKwDhVL2A" target="_blank" rel="noopener noreferrer nofollow"><span>Sophie Miller</span></a></span><span style=""> of </span><span style=""><i>Pretty Little Marketer</i></span><span style=""> treats every comment on her posts like a warm lead. She personally replies, tracks tags as conversion signals, and registers a “you need to see this” comment as an endorsement of trust.</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">When </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPXr0Ce4XaJuuSRFO1sX2EyJv5RA0rjwhyMy5gBRLmvCcZd0mqPsVdj2-CTHCJ3tdG1qvCO_KZzMu_I_jw8owF27P79f6jlmIjI9wsI78dQvb7JIcbpT67Q_gzY9MRCMoe0I7OC4F4o8omQMCDI00rk3lKJLZLJuQmtEYsAqbqOmSfXoR9Pn0QyewHriP85Z8btK1AK73zd3mQLkvgxMXSrhjD5cSIdFfvAAa7KwjFMrx3ud_Vt_AnLnUMItgVequj7jolbnGxOdGg5_ZslUaLDhP946xQXifL_x3cn5cwM3961D2VmDRKkq3FDKB_ADx7lJIaBN2xzvialQo1oFV2slJJRypMXdhecfC9ALKJC9Znws_O19Ej0UFMRneULzE77AwpUcYzhyDezN-MKfGPY1LqPYo19b4sxEigZy9xDvMDBUidcsv00BPJivRfK2AvQfBn8ln7G0w3k7mQYTP0L2NZuIKfloJ2oqcLQxE1IkyeHqn4JOG4LaTdejmhb-FhkqBG2yZLMfoQ52-uGO1galspFdcOwYa1Q2LqnxR-j2GsEOUeQsqN9fDdWhA1a3FmoUvcKAqZEi3OCEQpCiFFuSr3LgQaWgTS0_13dBIgRrBw-xBNricWfM1Oe98BpDg10LEmpMpWxIRqHgOWDpR_U_SAZLIaklDsAzKAduD24sUKYRPza2SQFawa2_mMwAO7zx5m5CXVwL00B0Ghc3XsPIeiC60lX6breKoFt0187mqs9IkFXGuHnZe8cWXft7G0/4hi/_1W7HfzST1ScKIb4WOS_Xw/h24/h001.Z0GIbxjKczz3jFvYXywzc_rkiQSK2GGroT57WA1BIIk" target="_blank" rel="noopener noreferrer nofollow"><span>Colin Rocker</span></a></span><span style=""> announced his layoff, newborn in his arms, it wasn’t meant for virality. Just an honest post that resonated with his broader audience — leading to several employers, recruiters, and tech leaders reaching out and offering support. Even now, Colin’s most vulnerable posts, where he mixes his expert advice with a personal story, still perform best across his platforms. </span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>Tactics that work:</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Share messy decision points, not just polished wins</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Track beyond vanity metrics, especially shares, saves, and tags</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Solve the silent problems your audience faces</span></p></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding:15px 10px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="dd" style="padding: 0;" bgcolor="transparent"><table width="100%" cellpadding="0" cellspacing="0" role="none" style="max-width:420px;margin:0 auto;" align="center"><tr><td class="q" style="padding:20px 0 0;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPswv4c6Ly0rhatOwzEa9-qFKrc5VmdXx6zixuFHw_lS8Mfscnmo6pzArbNAqOMFkJ1epjRPivUOovAOBfHJEdwKcHW8pF8j3BykW3fMq50jarA88oxkV9TVOxEPPS1iawqEefO6dAz_WwOkyyK7QIMe0NHJXsBs_FmotEXSumnvAHajDZgHiyvKdQQtbfVaIviJEmdCt9HSedxNtOdeKIUFwYPFGAQUK-TZgj1Gr3U-AvqlmsGwScYhzDQ08BDSNubF-bHlGYUCNGnzjSA8gg4DQ/4hi/_1W7HfzST1ScKIb4WOS_Xw/h25/h001.4zXMvyOa8KpEw8qmYTD0a9Xz8vIJcXQVEnySEDKOxSU" style="text-decoration:none;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="100%" style="padding: 0 20px 20px;text-decoration:none;width:100%;"><tablewidth="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="36" style="width:36px;"><img width="36" src="https://scontent.cdninstagram.com/v/t51.2885-19/306167162_823001155359765_1141297175355319343_n.jpg?stp=dst-jpg_s100x100_tt6&_nc_cat=101&ccb=1-7&_nc_sid=bf7eb4&_nc_ohc=OiV502ULEOgQ7kNvwEuILPC&_nc_oc=Adn4m970B1X2pGJxD4qiO3v8EVWf2Vk_C3RigD_LA1yAsJYSE9PxUHnPZqjVQsa-Vh8&_nc_zt=24&_nc_ht=scontent.cdninstagram.com&oh=00_AfOmBGx3EhV3zwpWXk_3YjeFX0XOnSqWlKqgs8YsvKbldA&oe=685AA7CD" alt="" style="display:block;width:36px;height:36px;border-radius:50%;border:0;"/></td><td width="150" align="left" style="padding:0 0 0 8px;text-decoration:none;"><span style="display:block;font-size:14px;font-weight:700;line-height:16px;color:#1c2022;padding:0;">prettylittlemarketer</span><span style="display:block;font-size:14px;line-height:16px;color:#697882;padding:0;">9,942 followers</span></td><td width="100"> </td></tr></table></td></tr><tr><td valign="top" align="center" style="border-top:1px solid #e1e8ed;border-bottom:1px solid #e1e8ed;"><img width="480" height="auto" style="border:0;width:100%;display:block;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/677dc12b-8b85-4a4e-94ea-2978543dee44/489807738_18055390172261537_3016030583471117934_n.jpg?t=1750389830"></td></tr><tr><td width="100%" style="padding:10px 14px;width:100%;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="25" style="width:25px;padding:0px 6px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/instagram_embed/heart.png" alt="" style="display:block;width:25px;height:25px;border:0;"/></td><td width="25" style="width:25px;padding:0px 6px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/instagram_embed/comments.png" alt="" style="display:block;width:25px;height:25px;border:0;"/></td><td width="25" style="width:25px;padding:0px 6px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/instagram_embed/share.png" alt="" style="display:block;width:25px;height:25px;border:0;"/></td><td width="100%" align="right" style="width:100%;padding:0px 6px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/instagram_embed/bookmark.png" alt="" style="display:block;width:25px;height:25px;border:0;"/></td></tr></table></td></tr><tr><td style="padding: 4px 20px 0;padding-bottom: 8px" valign="top" class="txt_social"><p><strong>prettylittlemarketer</strong></p></td></tr><tr><td align="center" valign="top" style="padding: 0;line-height:0px;font-size:0px"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="border-top:1px solid #e1e8ed;"><tr><td>   </td></tr></table></td></tr><tr><td width="100%" valign="middle" style="padding: 12px 20px;width:100%;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td width="100%" valign="middle" class="txt_social" style="width:100%;"><p style="color: #767676;">Add a comment...</p></td><td width="24" align="right" style="width:24px;padding:0px;"><img width="24" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/instagram_embed/logo.png" alt="" style="display:block;width:24px;height:24px;border:0;"/></td></tr></table></td></tr></table></a></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#1a1a1a;font-weight:Normal;padding:0px 15px;text-align:left;"><h4 style="color:#1a1a1a;font-weight:Normal;mso-line-height-alt:112.5%;"><span style=""><b>Stage 2: Occasional participant → regular community member</b></span></h4></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">They pop in sometimes, but you're not yet a regular part of their routine. To change that, build rituals and create reasons to return. </span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPHeaYurk8SF977vdgMegyhdia8TAU4Z2AsnHsjGzEnZZtIAET6LuUMmy2JWraTuVKxSG1Y59-bzwg5LBZm3ip5k5_vd3IFV1VDnvxxUrW2SAxefEHK0hFB5uNIl2GWhaDa9TTfhAVYmYS-piKXg0E1ph9AA7xyZE7TUSKsISgWTNb30c79wewF1ozAc430si8V_HmwqccdTtQeMUrp6H6vIj66Wo_HZ5KIxUD9J3a-ONfBJomHaTpnuBnNqNfMrW6aRWwnWh6ZEV9ExBw1Fbv7fRVZyL1nG44kGn64EzLTbMGZlqvRCfMXRj3AxsZo38fQgoxSKow2eivaTTtGQxnYNavbLzxVs2UhdI-TVaOqGnwCGXjQSyE7b982-cG9oU1cajjVNT7FVb0I92NsaY7j-u0ntmiOfFkIeMCY-Ctm44hPNm7OD2YQDv-PvGff4vuS1IMPzJUqMYqrmbH_CjbYDIINFbuu0LJ3d9qFa2FhCP62KzPZ3IKDJK-rFfvnNaW1Xb0sS9luNB1WVAZytpCyOFEP7fFaoHBNNBtAhOyEmGu5OQmpETqAsL6hH9lem01k6LgF4TxkzXpRMLSzoyfscFyzlQnCt2g7WLZ9yWCSNNf0EyjkvRCAoT1KAQwKOqqTpnkfUx6yqsmCn55TEITDxZ59q7E7zLUWQABe0Dw1UauYIILADeYIslz0m8YUGUBUbgsNcMiSeS8cqlupi5oWUYDbMnKwFLnjcqeHeRr498Huw90yNBjmLbbweJZLDBpy_uovA_eLIwzWBsyV58JA/4hi/_1W7HfzST1ScKIb4WOS_Xw/h26/h001.9tOsTb8cGn2ftMLNlQ4WoDD_Qfyh_stGCNZrdakvGNQ" target="_blank" rel="noopener noreferrer nofollow"><span>Jade Walters</span></a></span><span style=""> posts weekly job roundups across platforms, often tied to recruiting cycles. Her round-ups on TikTok are each saved more than 10K times — proving it’s useful content people plan to come back to. </span><span style=""><b>Beyond being consistent, she's become a value-add to her audience's weekly media diet.</b></span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>Tactics that work:</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Create recurring formats or rituals (weekly posts, seasonal guides)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Align content with your audience's life cycles</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Measure saves and bookmarks — they signal long-term value</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Prioritize usefulness over virality</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" valign="top" style="color:#1a1a1a;font-weight:Normal;padding:0px 15px;text-align:left;"><h4 style="color:#1a1a1a;font-weight:Normal;mso-line-height-alt:112.5%;"><span style=""><b>Stage 3: Regular member → community advocate/contributor</b></span></h4></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">They show up for you consistently, but not for each other. To turn them into true advocates, you need to share ownership and create spaces for them to interact, network, and segment independently.</span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Colin Rocker's </span><span style=""><i>For the Firsts</i></span><span style=""> meetups are full of people who don't know him — and that's his goal. His community self-organizes and gathers around other shared interests, a hallmark of a thriving ecosystem.</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>Tactics that work:</b></span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Give members roles and responsibilities</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Measure how well the community runs without you</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Create spaces for member-to-member support</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Step back so others can step up</span></p></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f7fea6f-33f6-4488-be8c-7d0c67b42266/Content_Breaks__2_.png?t=1713883505" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Build communal systems that multiply value</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>The most successful creator communities run on reciprocity, not extraction</b></span><span style=""><b>. </b></span><span style="">Take </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPxvGkj70MiiXXRPgwZHLHJQqIjt8kefniGdiu99KEbLzYBe0aSYlPZwYhYtftJsDuRllGwWsx8ItsTGkjzVTwzdWIv-r4DQDbW8sKu31llSNoHKx9O_d0t0UkDZPiifMZDGWRRFaHirEgqLOfpQ-AJ2YyozFLgFqy1_Z8u5Fezt5EVnJeiFpCEknsZ1e8vfWyDOqYvX9lbMGJuJH6TDUfhn27KIjerTQyXFcgv9nYc_SJh9nGHZ9rzb8QQ6pfAashOt60Z3YsnfseW_CWhXn5fko07sc2Y4lmasXRISJAtykrtV38sutf5YoG0A9quHQn_qGhXtAvm-Qz-RI3kRLAxUAXZOW4G4l5N6p_H1GojVbDyNGk0Nwlaew_ZZJJAyl_6Slo9VOspnhPZIIECi1Als6FAiFFON6ZkTcg4TY7kyEvtbDcAZdh60o4Xg2snnvsEM8uG0ueSawGwCtEDRtYuFCYbyor-llRUO0r_nI1XuUWUY4MXS1CFVWzMdLDOv61k7k7u7rngpoHbXeGs_ydMssuupxIeNtOZmypOmHFB6cZOfuO_ttS-vEFNelo1WDwCCko3WhoqD5UI4D7BqwlqL6yNZ1Z3ftHDSeo-JzT2wzxGyd9TSafWVgyClnd-e-zjTc3qACpeJUZAf4-W3LshPQ3N3-2LTbcgb8fC-vpla40F_D7I9Ly3rTHoVuzG6xgG280O_ZzCdSOD54_t_Kb9juhVkGuVNCVIxfBXFZCVIXz_KBO34l4scdMd8JQa1BE/4hi/_1W7HfzST1ScKIb4WOS_Xw/h27/h001.1NnYxF7PNS5kd_pR1bcVKJBPx9FlbCdE7Nov4Z2lpaU" target="_blank" rel="noopener noreferrer nofollow"><span>Melanie Ehrenkranz</span></a></span><span style=""> (</span><span style=""><i>Laid Off</i></span><span style=""> newsletter) and </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMLTfP5LwbPKjQvTGtwf5TXfOAj3X7wEEs-RadF2ed7LHnnOkG_JcWlqjVwzQivHRuX-QHvRSaUZbcNWzASwqPRWqhq2ehXkSvCY91nKOqTpSerM661e2LytNTqVT6NFqBw5RJNSM17OM1GSyBs0AeWrq98oKom4P6ox_7L6ST0mk5QVBxDydmHsx49UWfPfgSm7EEXMpovCtamOGnQtIz3Mmt2yX-V2UdHJL58CkVBQM7SzV2af3CAkorZZY4SmU_wKgNxRvt4TgpNpIPFxoZIcrHYIEn1FVZ9iiz_nhaVwSnslzCMZ9ApQkqFlMWnWFA93E3etDjReAl3Ifa0MG7WzGrVBYmEpipkvar-9Zo6QdCucbW0EgYrwIp2HnUpBQSNS6b9Pm3i76R4dZDxDHm5SU1b2O6cvYlOxPa3BLghtWTT232_a7DCfLZUOtSMl292wFE1KnE-0z_O9wtrj7BkFA9V09vdGE2GEo6YEAaX1V52pyQgKItIplN4Rhaw61Z4_plwE8RfiOKiTAE-3BREoJ2YEAuhWfnVth8iRKP-B-ILobnBoL2o7BmTZZVc3rkH9beBhRJgHtrKbyBdIKFsmEP-NeCrwCQVJFBBkJZP4hvOGhVLrf6U-ea14edd6Ia6OgqWJZMm88TO5yWnMuwAaeHgHPiApJyaFn_jVccoJvNgAUM6Y20jUDTD0KIYpJykuRMLoj65TzmRX8KzJYLs_EhFweHM22StHuMO0eAQnOi3jQL3VnV5HKby-dXxRb0/4hi/_1W7HfzST1ScKIb4WOS_Xw/h28/h001.gHD8QTUdt0dUQyYPyIFjyWVTZr8PTsp99UvSoGjlpjs" target="_blank" rel="noopener noreferrer nofollow"><span>Grace Ling</span></a></span><span style=""> (Design Buddies) — both have created community systems that sustain themselves financially while genuinely serving their members.</span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Melanie </span><span style=""><b>built her newsletter around mutual aid rather than traditional monetization</b></span><span style="">. Through her thoughtful "Coffee on Me” sponsorships:</span></p><ul style="list-style-type:square;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Sponsors </span><span style=""><i>give</i></span><span style=""> readers money instead of asking for it, transforming brand partnerships from extraction to community support</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">She builds community loyalty through genuine care</span></p><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"></p></li></ul></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:537px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0d429ff6-2e47-43ad-af59-ac64e3d44ddc/image__44_.png?t=1748902891" alt="" height="auto" width="537" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></td></tr><tr><td align="center" valign="top" class="t" style="width:537px; padding: 4px 0px 4px 0px;"><p><span style="">Designed by Laura Calle Puerta; printed initially in our June 3, 2025 issue.</span></p></td></tr></table></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Grace's </span><span style=""><b>Design Buddies operates on a different but equally powerful principle — reciprocal expertise</b></span><span style="">. In their Discord community: </span></p><ul style="list-style-type:square;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Members are encouraged to provide feedback on others' work before seeking feedback for themselves</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Junior members become senior mentors over time, creating a continuous knowledge loop</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Each member’s growth strengthens the entire network</span></p></li></ul></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>Ultimately, building audience loyalty means becoming less central to the value exchange, not more. </b></span><span style="">When your community creates value for itself, you've built something that scales beyond your personal capacity — and survives algorithm changes, platform shifts, and market disruption. </span></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td>   </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;">I’m passively scrolling again. A Taryn and Tiffani video pops up on my FYP — an iconic comedic duo. I hadn’t seen them on my feed in a while. I click on Taryn’s page, watch a handful of her latest videos — </span><span style="color:#e73d00;"><i>follow. </i></span><span style="color:#e73d00;">Didn’t realize she and Tiffani had a podcast! </span><span style="color:#e73d00;"><i>Subscribed immediately.</i></span><span style="color:#e73d00;"> I need some humor in my podcast rotation.</span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr></table></td></tr></table></td></tr><tr><td align="center" valign="top"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><tr><td class="b" align="center" valign="top" bgcolor="#FCF9F4" style="padding:0px 0px 0px 0px;border-style:solid;border-width: 0px 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