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Beehiiv email 34
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font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif !important;font-size: 12px !important; color: #767676 !important; } .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; } .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; } </style><!--[if mso]><style type="text/css"> h1, h2, h3, h4, h5, h6 {font-family: Arial, sans-serif !important;} body, table, td, p, a, span {font-family: Arial, sans-serif !important;} sup { font-size: 100% !important;vertical-align: .5em !important;mso-text-raise: -1.5% !important;line-height: 0 !important; } ul { margin-left:0px !important; margin-right:10px !important; margin-top:20px !important; margin-bottom:20px !important; } ul li { margin-left: 0px !important; mso-special-format: decimal; } ol { margin-left:0px !important; margin-right:10px !important; margin-top:20px !important; margin-bottom:20px !important; } ol li { margin-left: 0px !important; mso-special-format: decimal; } li.listItem { margin-left:15px !important; margin-top:0px !important; } .paddingDesktop { padding: 10px 0 !important; } .edm_outlooklist { margin-left: -20px !important; } .embedImage { display:none !important; } </style><![endif]--><style></style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#fcfcfc;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Why running a sushi restaurant is the perfect metaphor for being a creator  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#fcfcfc;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="Right" valign="top"><p> June 13, 2025 | <a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPR-ci8MBm8TNEOixVLXfkpRmjPIm36wFeh0N56McNfWbi6pfgoUSzo8Dn0E9lDXaCzUZne-139pBzF_dXIkq2zHHAgonnI4yFvuJ03iIhM7ezU5tacR6v80c_us6EwUo3f3-fExhrMV-6FNB2lphDZAkhZTS03FOr6zObhSX3ybNe052RFisdZ1xTV3ON5ykwQP1nelDeGbuDyYsRk6eDIpWqo806FpvbIdptobw4dQlS98tOAd5fSyGlLjfzuDVZFUrDr85WB1Wo9Na07wMQlGgXOwHEXe6pvqHgcvasbR7NJjdjPGLrRspvf_lhkf-J9DFQ42k0xJroZCjnFgnZ7ADpLJb-luJ_wamSepnz6WJ3sRT9F1BwsriKpZ4Rcy5fNGwlh2uCR3oESPKjQdrnYH-6m8s9q6g0PqQl50vhbB9kdE1d2cIiBVrpmZNL-Q97BD43n62A0IH8DiupWFKMgmoTwqjhWSVvs7oBiFrsMr_wJKe7XlqBNEEvb7wj3bUuUR0u1fdrJAxeAa01Vg8USPrRGpTt9m7AiPrSZD_KQ9uaVH1UB4UAp3dd4izOZ2kBbylujrceoY7qAYwJu0uMd3SwUQbUgn0mhmEFvrvd8KKwD2l2GTxGS4kTtf62lhdYAhYoO2vojDceLSgEt_2UEn1CmZbYheJ5OeGsIkTdA7DWGL11PuGPujW0HVo7mFmWNEkEQXj7IWpZVpTzAahQtcIPZKZrgo4shU7xRCmcZPg/4hb/2gWe8JIsR5CqmESAQFHbrw/h0/h001.gNmdF8hGOA0Hwl_Isp0hJ2Y2Sg6kLdl1AcQwOn4f3Zc">Read Online</a></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="border-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7EB;padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-top:15px;"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="center" valign="middle"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjOFKRb3_vNXClRrSIsRWAzIH_gy5buwaf7WjfJ5N3UKuWXPObvzAi1-i4iFe5URXANX9x2dLqpnTYBProqCbNiui6UL4LV3R8gvOgUsAzH0UpoZRqU4F1xljLe0B8WVe6jkwbdGLFmQ8xsDG17E6Z1zrZFaQWV208dPhByuvfz2asnvGtJAQG9Es2G2leEQdiVYwcvHc6L0hU7iW-otUYZXo1Oot7WsOGHmt_aNDVe-WQICA1uJz0kgywx536xPxhQuzkfMqwnJTxzHgFa1gDebBlQW3Yz3LUaE-yK7gsXCr3gBTn4N_nGwcXoo2uUu67a9n7qdONvZEIvtY9-guwLP-5D3jXDD8G6xgaW-3-ee2uritT_iJr92IPxmWMTX_O-j6BGqR8fBeGNGOknqfeclNs8UXYXKiCy5TvfVzvZcWkL10j7ekdpJFRQT_0bzuZPt_0QU7H9BcQr__4r4_yS4x1A4CxlETa6hOhVcCO8x0OXa9S0MgWo4Q_GNLdO6xI5AUCs_awb2rt-f9uFpyIJojVtkeLuR1YJXcPwVnyzc63eIHuSWWrlC9JMjrScwqwLhkVP099OTH9vqiX5Vp4ZljGxKyQnzOZppPQKSb6npq8bwVjxCl8hulcuAUD_AL5X9dWF9dfTeh_8sCOey6xssirVlW1ueubFrilnPaXdyw3fd65b_Aq9zBa0nP_hj9LJzAdlJcx9NxpvHGCLyh-Y9TJLxqgCCbO0fKAHytMWn0g/4hb/2gWe8JIsR5CqmESAQFHbrw/h1/h001._4nY76Hyy8tCicitQO09byF-nF8kaa4CxC6KX2l3bzI" style="text-decoration:none; 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" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.Ce3UsIRylStjyj3DQAfk9Hb1CD0sYvfw1d5MP9h6Af2GU6VH3QoAEK_AIC13bEnskOS-BlWtWVQT44_paIf-_rk4R5CqJYvTCo5e9T8DvMjPYJcfbQgEDSNUIsfDOa6COcTSMX6kLyIe6GbZxr3R0V9oQMNa43DRVts-2aGVwotzhBK2lqG5Y4fLoxSZQ0Pi9OQpzNj6sioLMffKfkqYfA5hKHpkJflpSnwHKPowA08/4hb/2gWe8JIsR5CqmESAQFHbrw/h7/h001.9_MYbD5ua7YLG2YXRtoCuZ7CyVvnvMYkJuA8uysRVWE" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1fb00cf4-5d66-4896-83ce-90f035e373aa/CS_Logo_Wide.gif?t=1705502632" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="center" style="padding:0px 15px;text-align:center;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>In partnership with:</b></span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:190px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdI7t5zi_BwKivQkcme34yBWCm-UiXEhbkWB3HA_n7BvgmY__S2e1bVjCwtMh8704kp/4hb/2gWe8JIsR5CqmESAQFHbrw/h8/h001.Y75W7YbY0bqvae5nhMtLE7dwkiWKzR3eYJ5_skEhIAE" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdp1-rw23L8zSBRYWR2t6fB9ChjRONzG8U94xBowuLl_6pYQy30Fw1cR23v3m4XNlHplMh-YnFVNpgwrVqZjbQGVJsSQ8RSNcwbQReR1_-1rXP9-EFTex6tHCsGZ2KDk0xufJ9j7Q?key=lBFO1U2KPzUTKram5rtxoQ" alt="" height="auto" width="190" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Three years ago, I went out for sushi. We ordered the omakase, or the tasting menu. I was struck by the number of different fish, the knowledge needed to source and slice them, the thoughtfulness in their sequencing, and especially the fact that I had </span><span style=""><i>no work to do</i></span><span style=""> as a diner.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Because I’m a workaholic, I kept thinking that this is exactly how I aspire to produce content of any kind. I finally wrote about it for today’s issue.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(14, 16, 26);"><i>— Francis Zierer, Editor</i></span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdIhL-rjDFVqn-PgiitE1WjTHMIRqzPhXxQBzaHlgP-zMXKR5J-ut6Nn_x24RvjHt3E/4hb/2gWe8JIsR5CqmESAQFHbrw/h9/h001.OiKgjE0WBJMg9OVoP4KiDflzj1_saHnbEtpLMvx8lLs" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0677a201-37bf-49a7-b7f9-e85899588fb3/Sponsored_byCS.png?t=1748959570" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="font-weight:700;">Doing everything right but not seeing results?</span></h2></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdIuc5Iy-2liTzv3k2Wh2qT3pf_mhSkynCh8DKQBrky64PFj_ZM2b1cnBZRkwPVuBBn/4hb/2gWe8JIsR5CqmESAQFHbrw/h10/h001.C77KmUiOm07hBo34bx5e84-yYBn-6pFaWbREUyV8CoI" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeadL_V07OtAnsXJvht5c6K3nMyYWQnbGDK-KlLw1mjT1hx-oSMqvMBbuLRw0gPHuzhF47TEueB7sEI1QeFD3cCfOo-DNoILR33zB_cCEggDTuTvrl-WiCENrqQ7X75-U1XWIbdvA?key=lBFO1U2KPzUTKram5rtxoQ" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">You’re posting, publishing, optimizing. And still, growth feels slow. In a world where AI is flooding the internet with content, standing out has never been harder.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">That’s where </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE0r0uQ5MpzeoSsIRCAUANHEF4j_6Ovn4T8sgVOAS4c8J2tBfesatAi2b9bWrJeEcMHZCqvnmyuJNrN-f3MHFCeCwlL0qqhdYLO0h3Fj28yzFsO1ldzr5Thw1ijeHMD-Lo56oEOVC-6v4QrzQCZUSWzp/4hb/2gWe8JIsR5CqmESAQFHbrw/h11/h001.qjdiAroEQLd8wQHsTfSaeygCosyugnCfYlD3XV-zq5I" target="_blank" rel="noopener noreferrer nofollow"><span>The Creator Summit</span></a></span><span style=""> comes in.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">From June 24–26, this free, 3-day virtual event is all about building something AI </span><span style=""><i>can’t</i></span><span style=""> replace: a business rooted in real people, real community, and real recurring revenue.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">You’ll hear from top creators and operators who are scaling newsletters, communities, and media brands that don’t rely on algorithms or hacks to survive.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Ready to build a brand that lasts? There’s only one place to be.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE0r0uQ5MpzeoSsIRCAUANHEF4j_6Ovn4T8sgVOAS4c8J2tBfesatAi2b9bWrJeEcMHZCqvnmyuJNrN-f3MHFCeChnhlnA-N9m_IxPK1aT4PpMI7pIvQ8Sz7GAhukj_eVhyd7xgWxFu_JZJXHHGdsiRC/4hb/2gWe8JIsR5CqmESAQFHbrw/h12/h001.-aYuN73-wavyQfIrozFrjoj8I3BrAy_eIKltmvShzJA" target="_blank" rel="noopener noreferrer nofollow"><span>Grab your free ticket today</span></a></span><span style="">.</span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e74f0c7c-617a-4259-8876-e8fd9618bc19/ICYMI.png?t=1746020401" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">How to identify high-potential content niches on YouTube (</span><span style=""><i><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMueDLALpMer1BEA4PMALccH5ZLDiA42XKktoUlnI26vR1wOe5XxQIwxwYLcHigoE09F_-ioqFTdUlEY7StN0PDVRdDmma5qwX-opAPJx7b4zHO6hae6uBIbYluuMJA4qAdZwCC5hx3Z4k-2NX7LiBgqI5tLP5RENS-z-Y7sgutVsN1HE8RBNOwOTJ0RgoiXhoa3Niki6x0w8ab-Kj_U3xiH5iAoqCUjtfU9Dlk8PVq0sWg_egQlRR6vwtVH2uP17gCgOAyffVQFkCliZgLjCvrtV3-v0_0RYVdJtOIeNRs3vwP_jiInRR7Z0v8dhwAI7zp75tTIK856Xo0f-1evjp_IgB0PF_nKaNCg_Q4yXMlI0a26EombauI0rI2ls20QF-0nK2DxcZ2qCbuiifBeMV7EZb003qOrkIy257n8_HX0ASD6njPCdVBTzmRG01Z7CN2bOqLcp87DhxsounD-oe1aq_WECINb4I0bWrV_9LN9aNQ3hKiAQmBctDi_IAYuuZPU6CkSmITMIg8i6VCAVwGqWmDMD9mAvoXW7LPpKCZ7B6udPNveoDYlwPgiG5PQ-HUFtIrBclA_1cqh3KxMzxXif12YpNsbkrBDyVzz11t48yMC_7yPBZr_Vlkc-_hF-HaIb6ThCJ5CaQ0OSIxc_RjrLYACmKoOZT04c6BAtweQO98iRk0WD5kgKWQhmnircyZk1twftrhr-aChKkvqMZXgdWagVlYhe4OjBS66MJIjw/4hb/2gWe8JIsR5CqmESAQFHbrw/h13/h001.mHP6nX_31uZ16NCKQkgcWnDyjmbl3p57GbX6PYXpdnY" target="_blank" rel="noopener noreferrer nofollow"><span>Creator Spotlight</span></a></i></span><span style="">)</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">How to grab attention in three seconds (</span><span style=""><i><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPswv4c6Ly0rhatOwzEa9-qFLz5guIxOOl-xFjsJN7eJg4pJsSrm0hdMsPx8n_tQj2e610vk837TUXCjeope5YxZ_lJKUxSR0tpdeNPm2xvpYPYnm5R3Ull7-iVPSP2IioTRmo2kKnJnWjdzzZWx2JrPvrCKkfJuyYxVcnyul5WaVVMliTRRiLVJ0_LJmufcEMRb1rNjGgKx39lyQsftl7aKoMR61A_trhzl7cswI5Y3qbTP7lAsUSrVv5--gtAK4uyA/4hb/2gWe8JIsR5CqmESAQFHbrw/h14/h001.r71KFTWT0Afn2k7clcNy9ZgCaZ_9l3ybn2LAeDiIYE4" target="_blank" rel="noopener noreferrer nofollow"><span>Instagram Reel</span></a></i></span><span style="">)</span></p></li></ul></div></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3bc0367d-ab76-486c-adaa-33c6e9d4e883/IN_THE_SPOTLIGHT__3_.png?t=1705502743" alt="" height="auto" width="600" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPR-ci8MBm8TNEOixVLXfkpRmjPIm36wFeh0N56McNfWbi6pfgoUSzo8Dn0E9lDXaCzUZne-139pBzF_dXIkq2zHHAgonnI4yFvuJ03iIhM7ezU5tacR6v80c_us6EwUo3f3-fExhrMV-6FNB2lphDZIKQcCCYNLJZvI9dSlIHvP37ptIZT5IiQuNuozdw_ZvfVXKp7F5r0Acr3A9X-rwDTYIxvzxeVsmHX11hWXROKTlxkSISTP-I9jr3gNXng6jako7Ouh4BkpCiGKht__Ujm6u_Jmq8GMFNYzj3ms9zlPM-CJgPJ8OuKNp_lTm-9So6Lbfc0HGEz6k5_-VIEGZUOuJc6deH3pM3t9X_ScbAEhWG-BUPQSG4Ufczh_OjBg-5P3R4L0FR-0yFIVACmLZmC2f-TsrVM2O5_hp0Nrd3Y8PFNy5j4zQz0as1GjVfJ6YgUFvbEZtZ884T9xtCYSvaqZdjJFyU2Met0us2hkivJ0xvv1QygeRPbZNR2Phq0fG4rpSYnFxYXhIRfU3DY0gBhXg595zy08XjHWkMyrJUKMCSXpmxQhJbhpCD6E3y0YJGF9rt8RiwzPRYDTWXLng6gBB6Kbsk59J_0d1OqjaviFoq5hy_crr99oF-gM8I9oWQssyQFZ5qVeDsaRLiVAgIjS5iUC7Flj9utX-TTS_zXFj3mnSWPTQdhufSGwkPON0wyVJIRSSsNjtuaNHaIwS4Mwck227LKziNEntPwjnsbcA/4hb/2gWe8JIsR5CqmESAQFHbrw/h15/h001.ZNt3uFQmYgYdEJA98oBHS9i3Coha1hvqMb1dxtFIJUI" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7853cc27-a88d-4ce5-828f-1fad5dd9926e/image__92_.png?t=1749767707" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Being a creator is like running a sushi restaurant</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><i>Imagine you are in a restaurant.</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:#e73d00;"><i>The waiter places a steak in front of you. It has not been sliced. You have a fork and a butter knife. You try to slice it, but the blade is not sharp enough. You don’t know how to carve a steak anyway, and you end up with a mangled and messy pile of dry steak on your plate. </i></span><span style="color:#e73d00;"><b><i>You will never return to this restaurant.</i></b></span></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">As a creator, your publication, your YouTube channel, your newsletter — </span><span style=""><b>your entire media business — is run a lot like a vertically integrated sushi restaurant</b></span><span style="">.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Consider an omakase meal: there will be at least a dozen different pieces of sushi, almost all featuring different fish. You need to source these fish responsibly and present them expertly. The consumer does not need the entirety of each fish; they need only one perfect piece from each, sliced and treated to perfection.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">It’s our job as creators (writers, videographers, producers, etc.) to serve our audience the best experience possible. </span><span style=""><b>Media is a hospitality industry!</b></span><span style=""> Consumers have a heaving surplus of media providers to turn to besides you; how do you make them stay?</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">There were </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.cHl5Nokmkz3CmOvNZDgj89qeNunuzG945rEHCvo7t7x4KfPAnqraYrK6Hkq-4pPUpBBjtYahFMSbumvFiTGJCgMfN4YGiX1s9Z6oeqwtfZRG1Mu0axbBCHfhuE-uAdysI1KudsHaK9RX4AQaeJ2Vlzda_R4IUES6_kPMeuvlOGlijxqiOPOJ1I8FpaAlAVzpKyB23nTZkTvSXqXPoHC38e8RcVXmB1y-EmvVkTgLnfumozxjAqfO71H4TaQXBLedTaX1o7_MEK1zW_szrLRBzMkNOGURODkpmYT7oTGVnXU/4hb/2gWe8JIsR5CqmESAQFHbrw/h16/h001.TmxUSn6i-_MXbt7wircxgxEgpW22srI70xrPsJ3KF8I" target="_blank" rel="noopener noreferrer nofollow"><span>15.6 billion</span></a></span><span style=""> emails sent through beehiiv alone last year. There are </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.NgPAn2DAGv3NuJuihremPCaxla6oUnbONaGXOa4UoiVLx-sh59xboMK371b89BKJoY-mn6a-8pZcUNEAbTwQqtkPnAIVR1m7X4-cCy7m37BE4t7nz5jf3SIL6F4D-BcYe7qUguMFRi0kDPmwmXzSM5wbZM9WuKWDaN3OvgHNWt-Tq1-RFqGgN82hhllJtoHTDkulaU2KoCEdQTcrd0kUHUHUVbNzZvLvWfa2uLf4Lcq9vzpWecuTBNACkVF3nNATYXLfvkqcnFVxkjZPFkJkvA/4hb/2gWe8JIsR5CqmESAQFHbrw/h17/h001.J8IUDZCdBCImp4SYXx8gixQY6CitmM7rHmGNzHQqfWo" target="_blank" rel="noopener noreferrer nofollow"><span>34 million</span></a></span><span style=""> TikToks posted every day. </span><span style=""><b>We only have a brief window to capture a consumer’s attention; we’re only ever one boring sentence or moment of friction away from losing it.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">As creators, our job is to:</span></p></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Take high-quality information from various sources</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Refine that information to maximize the use value for your audience</span></p></li><li class="listItem ultext"><p style="mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><span style="">Sequence that information in a thoughtful, engaging manner</span></p></li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Great creators aren’t usually the </span><span style=""><i>source</i></span><span style=""> of the information they distribute; they’re master curators and information processors. They know where to find it, how much to share with their audience, and when.</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/febce6e3-a188-4d9a-9b24-8af21c486ca8/Content_Breaks__1_.png?t=1723054756" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">Content is sushi; retention is a result of good service</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>“Omakase” is a Japanese word that translates to “I’ll leave it up to you.” </b></span><span style="">These meals are expensive; diners place a great deal of trust in these chefs to deliver quality. It’s a good analogy for how creators should approach media production. How do you deliver an engaging, high-quality, well-sequenced piece of content to your audience?</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:125.0%;"><span style="">Sourcing informa</span><span style="">tion</span><span style=""> is</span><span style=""> </span><span style="">sourcing fish</span></h3></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Original information is always an edge. Sushi restaurants need to source high-quality fish; </span><span style=""><b>creators need to source high-quality, </b></span><span style=""><b><i>original</i></b></span><span style=""><b> information.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">The best tuna come from </span><span style="">Japan’s Tsugaru Strait; the best salmon come from The Faroe Islands</span><span style="">. It’s the same with information — the best information about how workers are affected by layoffs, for example, comes from recently-laid-off workers.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Consider Melanie Ehrenkranz, </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPxvGkj70MiiXXRPgwZHLHJQqIjt8kefniGdiu99KEbLzYBe0aSYlPZwYhYtftJsDuRllGwWsx8ItsTGkjzVTwzdWIv-r4DQDbW8sKu31llSNoHKx9O_d0t0UkDZPiifMbTYal0E07JQMbUcwRJ7KjOEoG7bwBMpSqLQwkL51rjz49XjtWay8A4h2635Efc5nQ1MN8fqfoJEt7Lk5fZ0o-u9Yypa7uF-LonXpZ8d2f25vcqZD7kEnsbY7yne3PtA1rl4J3cQxUa4ORhECXm6qi4Gx0vl-JoXx0rKKbob-7t-fPmTiDfK0iQ-5k4kMLnhlfckZLlsLM-C4PM8mIJFyRTkj5_KfYSnhl7fUWKd1H0zjTlWwyd0qiCJLh9PIUIOyOQ0uL4PBzQ6HFGlDfQ0vXTTST4k8IBk8uz_wGsI4ZfAakscGeUaylv-Sn8H4NzpnKNL7PwQRUe6AXbcNbxfJby4plnDUCbtu4cZrrNJ2OIgpSxAbZQDvP50X6WZu00hTjLxwF3WEaMZQL6Nvo7epak9F_KoVIqfuE8gu4JDhdsxMi2lHmq-aID6QsQXY5Ry139S3lU7QMV4MTMJ3XGIfQNQrbmrqZ8GTlAwPTn5d7BQtNbz_7q0JM94MeSuo3LqNqexSlmBUFuGrcSIHJOKUwHBZ8043SwFovZvdjqjMHxAldatYME6XFILKskX3B46ffb5u8_jwBvnm8VZpOKP3rP6MBfjxpkxdYpynHNBQlAdw/4hb/2gWe8JIsR5CqmESAQFHbrw/h18/h001.G3vtJlSB8XtMzqYwNwD24o6WGi-2qfxUpoKKyb20mms" target="_blank" rel="noopener noreferrer nofollow"><span>recent </span></a></span><span style=""><i><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPxvGkj70MiiXXRPgwZHLHJQqIjt8kefniGdiu99KEbLzYBe0aSYlPZwYhYtftJsDuRllGwWsx8ItsTGkjzVTwzdWIv-r4DQDbW8sKu31llSNoHKx9O_d0t0UkDZPiifMbTYal0E07JQMbUcwRJ7KjOA3g3sW5iHLT4jC4d4qffQzZ2rEnz03YA4ArUpvHei8BE4SEZBQi-oBwyx8K5fkflO2MT5n4ALqCH9PeP1F6O8DNNk4v619DsvWBZn3lCm3mFwlGB5HTSh9d9Il0zUbaiUmSB3br0U67CAI7TIFt2IWz3mee_oFQze383f6QaqsNLLjj_4kEwy_hB3oL5wZo7aZxQBZ5DFNocLLPuouFRSo7vtzbIDlRL_Rptip4_PRS_FFt6vyaJTsc9qGQjMiAeUNz5XfjcWgzEU5TmetdvO0Xk4F6i7jnQC7cvTeY78owKgkJq8gNPF1FQdUn7VVbnwYkGGFj-RaSWxR7ajZUKUe_uQpZL13lxSFd5pwFh7xW1AyxkqbyC9icKoELuT4dex3d8sMOkieq_GY5J3cbp671YPrHsB60SSi-PqRox8SBDGvvMPLxjjhWiGTj5mhUsZbz44ehls1MhzRp9LMYpy9DvvJ8x8mnBsRjFETiR9rHIUyKc3e0zfmGJTTnR4ptIMZNN_e_0Dtmc0JYillBbmtfZz9EHxrasLRUnsD3NCBAScL8Gci09VACDPAaIT8E02akotSkdZBY_OhYx7nUCJA/4hb/2gWe8JIsR5CqmESAQFHbrw/h19/h001.MevGEfBwwnkEXqiJIJ9r5sPq58cbEOelp0Wdzt3Tbxs" target="_blank" rel="noopener noreferrer nofollow"><span>Spotlight</span></a></i></span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPxvGkj70MiiXXRPgwZHLHJQqIjt8kefniGdiu99KEbLzYBe0aSYlPZwYhYtftJsDuRllGwWsx8ItsTGkjzVTwzdWIv-r4DQDbW8sKu31llSNoHKx9O_d0t0UkDZPiifMbTYal0E07JQMbUcwRJ7KjOGS-3MQg0d84C6NRV1CCDSgbwgyb0lHgwOIphcdaS8SJ_7EVKBt49fcDDfzMhSm5MPJlBoVPb88haNPZpri500JN4XS_V62QEzgUJRPXCGgodPN_H925w221oRWlTg97PpjT2mLVSNUoWoPMctJ3Yb0f1WTD4b5CQKzinjP7vzxz5-BSypLiv1KBRPHa8-s6s98JAtspTX68xew9tZPWim3J-nDAXOSH6S0JVCI9thHFuI__c6gJRVMKwzIgNX8YguEz2taOG08QwwaaAIazDrfJhmOjXYWTm3stGMQMeDD95xISs5fS31dkKt7t5Lz1qYTqFW-f8YRuNh84a7BTjuGnxcM3aqYz70ImQG8Tg8GRfckq5kc1q0SnFtvkmJSElNgU_WJt6my7kNDGOvMw6nwA9PRHx3SnSn3yy9ecKJUf-iNAl432ec078fqjVLebR9Y2eAa7PxbbmXxYdQ2o9wEc9n_0bAm6vvsEfNhmgSVsvVKVrzW67Lrt2zCBEYnRSxXr3Z5-U3kt4169SEqKtN31GsERHQtNE7zAii9OiX6yo-EWUjYP16gVr6gd1z9aTYTF1STh372p37v_fBGL36A/4hb/2gWe8JIsR5CqmESAQFHbrw/h20/h001.LOQfNY197HjfAbRJ3dm4uepOnXb2gaNfioaUYfwCbnU" target="_blank" rel="noopener noreferrer nofollow"><span> guest</span></a></span><span style=""> and creator of the newsletter </span><span style=""><i>Laid Off</i></span><span style="">. She started with a simple </span><span style="">Typeform </span><span style="">survey about layoffs, expecting a few dozen responses. She got 500.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">She discovered a thriving fishery! A niche with abundant stories that weren’t being told and an audience hungry for those stories.</span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:125.0%;"><span style="">Preparing information is slicing and cooking</span></h3></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">If I gave you an entire tuna, what would you do with it? Would you know how to break it down? What cuts to perform to create a perfect slice of fish for a piece of sushi? I sure wouldn’t.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Raw information is the same. An earnings report, a research study, a long-form investigative story — these are your whole fish. </span><span style=""><b>Your job is to break them down into perfect, digestible pieces.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Casey Lewis</span><span style="">, who we </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjNlmkb1ciKojTJuR-gugHOgyzYkFLaYEFniwofyiASzXrClyN_Wc2-G1Jn37b_b3480jXwvqewus47vsYSSUWqH4hORHQpE22T0pb0tv-Mk-plgNopo41mGY9ORbccc6L0V7LKQKYWFLVUzAyxrjD_Hf9diYS1ZitB6aUcz3grjHXsunrarfSBw4bFbkqeeDhm2uKr0P4Zf-MvUjW4l84QQ0_6Lt0QXafq7mlDmFKVmNrZhUT6R4CxNvhLTonDQWkWQ6US0SH28PbLK_INjMK43FuWD8V_bOXPhR1VGopagN08tLy8YgkJQd-dCQnLb2iCpnc3A5y6Ita91XLNaj5K3YwBRVYCxrbVjEMnrZQn5KuYVZDBotXRIeEhHp7cCte9wjljSVuR3HFfV8LPhtbjYXQU4OyKgk7tDU9qsB7gIvYWfgrjon3YbhPR2KGs1WWy4leV78HRTA-HSleXellhpyqvAaCd0uSMCSnaoWSeAktqn-KsJHNRAMZ6pgYsla-cpJ-7u29eSXhS1cSuT48HfHnrpAcKZhwtfd1ZlJnz-NOqEW80BRhXlgIIHZ04VqIo4WaEfRiSzPSctH1psQ8p3T5WVJi0ORk5nj-4jmLqC0O_FcFGyU-0-EKfFybi-9PrL-ZXno9NWISl7gAC030Oysm369B8Ak5dSB9mGnHHO3rmt_347BttmmWL_MEZIOVa5V27OdKqSPZojLbjooIhuNIl3Y-QTJwG7MyLlomiX37JcSWKMrb-dPMksrlosLQA/4hb/2gWe8JIsR5CqmESAQFHbrw/h21/h001.P8Cd59lKtrosMlzMrFjNI62kp9lxYQYZfaSqRxLvJ3o" target="_blank" rel="noopener noreferrer nofollow"><span>featured</span></a></span><span style=""> in this newsletter last year, is an excellent example of this. Her near-daily newsletter typically features four or five headlines from recent news in her niche (Gen Z culture and trends), accompanied by a brief paragraph that contextualizes each.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This is the mark of a skilled chef; you can go to the market, select the finest ingredients, and break them down into perfect, bite-sized pieces a less knowledgeable person would never be able to process.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>This is what creators do — curate the most relevant information and teach audiences why it matters.</b></span></p></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:125.0%;"><span style="">Presenting information is hospitality and interior design</span></h3></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">At a great sushi restaurant, you're not just paying for fish. You're paying for the room, the lighting, the service, the sequence, the timing. The chef's knife skills matter, but so do the temperature of the rice, the quality of the soy sauce, and the warmth of the towel you may’ve been handed to clean your hands with on walking in.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style=""><b>It's about how you say it as much as what you say.</b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">In the creator economy, presentation isn't about copying traditional media's aesthetic choices. It's about understanding what your specific audience perceives as quality and care.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Quality and thoughtfulness of presentation are of the utmost importance as the creator economy grows more crowded and sophisticated. I don’t mean that creators need to use the signifiers of quality from traditional media — </span><span style=""><b>it’s about attentiveness to the details </b></span><span style=""><b><i>your</i></b></span><span style=""><b> specific audience sees as quality signifiers. </b></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Consider recent </span><span style=""><i>Spotlight</i></span><span style=""> guest </span><span style=""><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjMkrtNt5hyyKTPt2u-6nhAoQmBCv_0pqohTu35556nHtTgGPLz6EovuKQYceux3uebpRO2iAXULuUP7UGiQbMswO_Sxuuoh3tBBnw3luln9pU-I2w3yfdiaeDLOqvAJ_6SBuERP57cOyFTG3m2slK1_aZUcAMSC1fHotBPBGwQ3bH0EfO0mTeaZ1P-UC9-0nZ_5-pTuFungy6lbk7T6wVNqVPjH8lJ531iVCCPPWBMVtzrSXMAP-s-iDvjJUH_QFQgKuAEtdI9737DhbKqT22IfsJ9DmnStEpX3zufi3uhMss5BAhmqgDvK72K-aRJ1r0As6k3LEe57mwsBnRk6sCZLHxEXtoIHhGIoyE1SVbCQJGTCLw58v_2CI-P3ihRviYnPc8A_W3UaP7vCsUyEh8EkQLP9bTDrPE9_m3tyNVZB71KLFvSYT9xLUg8WmFhCPxF_6coDA4SlW0nLl-n1YA-fGDQK-AgI3gk0hjUVT0fDVJrqtRCUwwNOUULGsiE3uo8TAdUAGhQjdcGIWPRoYDUmJGDQIz3N8h-bexWlWf1BGah7qktKiBFaiVqVnQpHp5jrg3whuQk-FPPIskAVsEcrhHHzjjn3YxiyjOx4-BA8c3jquBC-ygOdoKCW7EB6hijxfvw-4qq8BmDwg5erYOrxpa-nSn6tOIM50_HxSGoDgpKgrVPcE6Y7et0MfKalIyLadwhmYot7oapCc4I-ENKOUQEyu6uWcd13hH4pXD6DIg/4hb/2gWe8JIsR5CqmESAQFHbrw/h22/h001.r-XLspUMavrBM53wEm_zjTomyuV8hQ17zQk5Xd4MMlE" target="_blank" rel="noopener noreferrer nofollow"><span>Adam Biddlecombe</span></a></span><span style="">. When he and his business partner entered the market with their newsletter covering AI news and advice, it was already crowded. How did they differentiate? </span><span style="">Quality. Attention to detail. Thoughtful editorial.</span><span style=""> A human touch, a low word count. Beautiful graphics. </span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">This approach to quality kept their audience coming back, </span><span style=""><i>grew</i></span><span style=""> that audience, and helped them sell to a major tech company only 17 months in.</span></p></td></tr><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9f7fea6f-33f6-4488-be8c-7d0c67b42266/Content_Breaks__2_.png?t=1713883505" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;"><span style="">We owe it to </span><span style="">consumers (and ourselves) to produce quality content</span></h2></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(231, 61, 0);"><i>It’s another day, and you are sitting at the chef’s counter in a small Japanese restaurant. You’re celebrating.</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(231, 61, 0);"><i>The chef places a single piece of sushi on the plate in front of you. </i></span><span style="color:rgb(231, 61, 0);"><b><i>You have no utensils at your setting, no chopsticks, but you do not need them. Everything has been done for you, your ever need predicted. </i></b></span><span style="color:rgb(231, 61, 0);"><i>You lift the morsel — perfectly sliced tuna, brushed with soy sauce, draped over pearlescent rice lightly seasoned with vinegar — between your index finger and your thumb. You eat.</i></span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="color:rgb(231, 61, 0);"><i>The chef wipes your plate clean with a small cloth and prepares another piece.</i></span></p></td></tr><tr><td align="center" valign="top" style="font-size:0px;line-height:0px;padding:30px 0px 30px;" class="dd"><table class="j" role="none" width="30%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td> </td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">I live in New York City, where restaurants are required to display letter grades based on the results of food safety inspections by a municipal organization. A, B, or C. </span><span style=""><b>Do you want to eat at a C-grade sushi restaurant?</b></span><span style=""> How many hands do you think the fish has passed through? How many times has it been thawed and re-frozen?</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">We don’t have a grading system like this in the creator economy. </span><span style=""><b>But we do rely on what trust we can build with our audience. </b></span><span style="">Tell them where your information comes from. Show the effort you’ve put into it. Find a way to prove the A grade.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">In media, the analog is to have good, ethical practices. Disclose your biases. Vet your sources. Check your facts.</span></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"><span style="">Are you fishing in the right waters? Are those waters overfished? </span><span style=""><b>Are you skilled enough at identifying the choicest, most compelling pieces of the information you’re surfacing?</b></span><span style=""> Are you presenting it in a way your audience can understand? Are you structuring it such that they’ll </span><span style=""><i>learn</i></span><span style=""> to understand it as they consume it?</span></p></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td class="dd" align="left" style="padding:0px 15px;text-align:left;word-break:break-word;"><p style="mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:15.0px 15.0px 15.0px 15.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:0px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" 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