Beehiiv email 10

This email from Creator Spotlight profiles Melanie Ehrenkranz and her newsletter community, Laid Off, which supports people facing job loss. It features a detailed narrative about how Melanie transformed personal layoff experiences into a community-driven platform combining journalism and mutual aid, alongside strategic monetization that respects her vulnerable audience. The email is structured with multimedia elements including episode highlights, a podcast link, sponsorship insights, and social sharing options, delivering an analytical and empathetic tone designed to engage, inform, and inspire creators and their communities.

Subject:

🔴 500 laid-off workers → a profitable community

Date sent:

June 3, 2025

from

Creator Spotlight

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font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif !important;font-size: 12px !important; color: #767676 !important; } .u a { text-decoration: none; display: block !important; color: #767676 !important; margin: 0px !important; } .u span, .u img { color: #767676 !important;margin:0px !important; max-height:32px !important;background-color:#ffffff !important; } </style><style></style></head><body class="a" style="margin:0px auto;padding:0px;word-wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role="article" aria-roledescription="email" aria-label="email_name" lang="en" style="font-size:1rem"><div style="display:none;max-height:0px;overflow:hidden;"> Melanie Ehrenkranz turned job loss into a storytelling platform that’s part media, part mutual aid. Now, she’s redefining what a community-first creator business can look like  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div><table role="none" width="100%" border="0" cellspacing="0" align="center" cellpadding="0" class="gg"><tr><td align="center" valign="top"><table role="none" width="670" border="0" cellspacing="0" cellpadding="0" class="aa" style="width:670px;table-layout:fixed;"><tr><td class="bodyWrapper" align="center" valign="top" style="padding:10px 5px 10px 5px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="center" valign="top" style="border-width:0px 0px 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;background-color:#FFFFFf;" class="c"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr id="header"><td style="padding:15px 15px 0px 15px;"><div style="padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td class="f" align="Right" valign="top"> June 03, 2025   |   <a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPxvGkj70MiiXXRPgwZHLHJQqIjt8kefniGdiu99KEbLzYBe0aSYlPZwYhYtftJsDuRllGwWsx8ItsTGkjzVTwzdWIv-r4DQDbW8sKu31llSNoHKx9O_d0t0UkDZPiifMZrVDAmcCS6FE3e3zmPmmehkOdXo7voAk60pjL4KNOoeVwTKxaTnYvTc3pWuRHOcXyygAbfeKK9NDp-ulq5WEwC3VBocqoUoP3w_0NR2N9V_RUkhxQAUd8-_dkiuUeXCTNVbRmUwV00s4QjM9cevOsdJOKadQbEjDQTZkDl_hOcPDHE6HReBcDgLnTR9UG4ggCdUmioBqknDOmEZJ_4lSjXJ43MPWTX94O7Qk3rJ1U7nv0w14mJveTbZuHLAR3bAW-acxYGX80UC5LaUOY8O_HHUEPGDMSx3hPQ91Yv8j5mbOoCH_OWk3rcwDnuEuL4McvOJw2wTr93IGZax7hECD120VzxtpPseCgykzW8TD7sChjwSIlM6mQTPLReF21RXM8dB-XcwaEpLsaJi6PqszwOmkbRSFd6D5ybH1rTc6x8Q4K4zsyJScfux7XoKzYA_qROMuWgEB_PkWGRRoB3NO12LC8XmOqWKXSr89xXuDx3_NnIUtxfUHT_wE6wi-Hi8b2HDzOJw6TZg3MXVBTmTKtkUllBf0vZU8F0l9pp9ipuNYwZqbsAhnmWkEpAjFX_ZRgZE9154rqDnhvbaspLy9SpJdjZ8CNWec19Jl_IBn3D6bpcFy2eGp6evtskxJVyonk/4h1/ytTaRukIQmKpxzrJON8Q9g/h0/h001.NCVkkdnRVrdLJFgJ4MRVHEakomvE-H4dX53-tTpa7JA">Read Online</a></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="border-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7EB;padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-top:15px;"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="left" valign="middle"><table role="none" border="0" cellspacing="0" cellpadding="0" align="left"><tr><td align="center" valign="middle"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjP5zxU8vEYgCYk1MldBAlI-MiN6fAYkKvscQ12psL3BR3gLDapXaKsg0W25h7iw2VIQJ0d0iDHml05OSyIOpSmHEvVOTTYa2c5L5eOwOaRkKtp4iqVSwFUoofHlyUJNgpLW02M0N09tvFDLanUuIrORz2Xtx6mOaGErrsxBuOLsjqTRkaVHwhkUwIKjfU2GMWPUEFxGKNtmlYAknE1744i5OQgn2bgPc1kqMU821DCEc6EFm3XDH_r8btE7GD1gcKwX_W_Lqm314BTDFScCK-pYwr5IK6j2TvS2eIO_lSccr4yzGTp_MMP-UxaUAtElvR0qM8MKc8Psd6IqhiKTN9ctevWCFTC1rJmbfsdklg--JZX1fHznlF00ZmK8Z-cRp26VKRDO-FoLQHM-op-wNRJn4QTH4r53CiSJ4OjWpXBkb09ADUtkF5v0Nc97Oa6-Mu3Mo_LXvMbApNSiVkvDdaO8wpv3qj4SiIqJT25Vlncn9YlbmBhLlDb-wqhVqPu33Tdm8HisYUudtkK0oZicOFdoCkbwcGia0AhepoepedTRiSzlIvVVshBl60C4jN03E8t4lCYVIXLfecAGnqD3I6U7au1G2P9y3kuooc6Hl-AgIHOgqTC8MBl7yPwpQCGQGdzHpf6pn5bQmnzHk82a0vooqvyYzc_qeHJddVZhosHBYH6pkVxbzDNdocTh4lrcUlrJRL0_DUAo6a-DB7tFImozbFA487W8jNFjN5uh4CIlMw/4h1/ytTaRukIQmKpxzrJON8Q9g/h1/h001.WD2aqwivpqXJ1PgHRwnAQ8E00Q29jbIifldRVTLMg9Y" style="text-decoration:none; 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" class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:600px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.Ce3UsIRylStjyj3DQAfk9Hb1CD0sYvfw1d5MP9h6Af2GU6VH3QoAEK_AIC13bEnskOS-BlWtWVQT44_paIf-_rk4R5CqJYvTCo5e9T8DvMjPYJcfbQgEDSNUIsfDOa6CBDTRJoxfU_GPJ_0H0zrbklDzFG5go-A_ztABD0GDjOdbmtZDqsI6VT0nH0Mam3zyDVKwJk8JWpHJ-RfoIoqZ62dbw2lS0sU_UF8BYwYGEmG6GPw96v_ULv3I8wwyLfGL/4h1/ytTaRukIQmKpxzrJON8Q9g/h7/h001.-SHuvQ6bYjSAenHmdghxTO7bcBLlapMHfUUmGbrcGKs" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3d56938f-f7ce-4784-919e-dab3c8df5287/image__39_.png?t=1748354774" alt="" height="auto" width="600" style="display:block;width:100%;border-radius:9px;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="center" style="padding:0px px 0px px;text-align:center;word-break:break-word;">In partnership with:</td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:190px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdI7t5zi_BwKivQkcme34yBWCm-UiXEhbkWB3HA_n7BvgmY__S2e1bVjCwtMh8704kp/4h1/ytTaRukIQmKpxzrJON8Q9g/h8/h001.5ZwFe3oOhP7hTuYCgPfI08DKxGU3vJJDcb87bG9p6wA" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdFRf633A6pfdSJnJFScTmuSCt830Ix5qdZ5hVc-o8YXipMcyC3o7Fuv8hfYAlK0NENNlWDc8aP2aRtBa-uyTwMswEb5v3Zs6193ZW1fp1QIevBrOsgdvBpJW1uTqv9s1jN9qH-cQ?key=lBFO1U2KPzUTKram5rtxoQ" alt="" height="auto" width="190" style="display:block;width:100%;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">How do you monetize a newsletter when your primary audience just lost their jobs?</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">Our guest this week is Melanie Ehrenkranz, a writer, strategist, and creator of Laid Off, a newsletter and Discord community with over 10,000 subscribers and 850+ active members, respectively.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">She launched the project a year after getting laid off herself, creating a blend of journalism and mutual aid that turns job loss into collective power. Through her editorial lens, the platform quickly became an empathetic, cathartic support system that's both financially sustainable and genuinely helpful to its community.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">In this episode: </td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"> 📧 How a viral survey launched a 10K+ subscriber newsletter</li><li class="listItem ultext"> 👥 Building revenue without exploiting a financially vulnerable audience</li><li class="listItem ultext">☕ Choosing brand partnerships that meet your audience’s needs </li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">— Natalia Pérez-González, Assistant Editor</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">P.S. We’re curious, which creator-led communities are you a part of? How’ve they been most impactful to you? Leave us your thoughts in the <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPxvGkj70MiiXXRPgwZHLHJQqIjt8kefniGdiu99KEbLzYBe0aSYlPZwYhYtftJsDuRllGwWsx8ItsTGkjzVTwzdWIv-r4DQDbW8sKu31llSNoHKx9O_d0t0UkDZPiifMZrVDAmcCS6FE3e3zmPmmehkOdXo7voAk60pjL4KNOoeUWAGOan7AFIQtkrRnS6-OVsZwGQ5pvyhdqVvChLuxyG8OqJ1fwa8C5dv-JFhwSTzWkNaS30PXWa7arHYzM-rCsIQ0vONAe-zoEcWjrDMrHe-sCbqegwjQ3UFR0VAtLWX361Bi5rjqayjg9J8JBr2p_bkUD7OUKalObfOUlzn7KtSija5pO9lZhrWt87gN-IiJx2mTjqJ1IKLK795Ao5a7jZC5uFX7F_urCXPAOH3MNkbfp1nqk7iQvWsxa1xj8CGm0nMPRWtjV9PRpc4Wd-PyOxBN3fG27Newo5b8_oAXoMkSt8ur3y7DH3bCZLulenL3jgwE3HnS3ZPIkauyZ7TD4ietOjG_wuELuoSjX1Hxa620Pr-5SIDyVmK59gk95o3VMZ2Nxfj3aG--FMGgTzygc9oMYvHUljko-hji15UTBi7H63PgD0nd_y3C6WuGXJZ4OJNda5NEQjkwxyaUIOyy96cH1UmZGo4PjNJ2n-FiawMkRXSq7uXVH1rJg7GhMqozYRdp9j7MiWcwP4Eh0uUkp8L3vmoBqI6QXfaZ7j_18wTRiTjK2YGptDnsQnoKtKtVvEd_LJ6kbaHkthSojATVw/4h1/ytTaRukIQmKpxzrJON8Q9g/h9/h001.ELezMrqUcd-7hyaEBAeN_Ro89hp6cLHlGGmqo96Yoe0" target="_blank" rel="noopener noreferrer nofollow">comments</a>. We’ll respond to each one!</td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0677a201-37bf-49a7-b7f9-e85899588fb3/Sponsored_byCS.png?t=1748959570" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;">Burnout isn’t a badge of honor</h2></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdIUITSIw66ZgPxzGiXfVcj2MHZjF5SPVRKgideErbFbQaJ4QibPA7tvaJ-4U4CTYBK/4h1/ytTaRukIQmKpxzrJON8Q9g/h10/h001.rr3QPo26dk8W-T7sh_yZewIC6FYKnb4I6Qgq_D8SguA" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd4shHBNFR7Ievg7-QEWoKcvFb-oNWPB_oZd5aDiI44Dm70ym2dyu6TxbJ-b3yHWXwLDwieVxlV8FhZE1ZVEy1nJtDoihikNedmuRvq5_dhN8vTSumJ3u9NkHp_sros9X_0RX12?key=lBFO1U2KPzUTKram5rtxoQ" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">You didn’t start your creator business to be exhausted all the time.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">But somewhere between the algorithm changes, content treadmill, and trying to monetize your passion — you burned out. And no one told you this:</td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext">Hustle is not a business model.</li><li class="listItem ultext">Burnout isn’t proof you’re doing it right.</li><li class="listItem ultext">And building something big shouldn’t break you.</li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">That’s where <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdI7X3htVd7zP7pnIJB1TMlF-NN9C6Our9BjVY5DuZXIhiqr1Iqstt8J5cWQbPwTzmf/4h1/ytTaRukIQmKpxzrJON8Q9g/h11/h001.-DOqwSIzcYQnTASzKOFqXgIgbyh2Hpau_9kKDwP8xyQ" target="_blank" rel="noopener noreferrer nofollow">The Creator Summit</a> comes in.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">It’s a free, 3-day virtual event (June 24–26) packed with honest conversations and actionable strategies from creators who’ve stopped chasing trends and started building on their own terms.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">You’ll walk away with a clear plan to build something that actually works for you.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q-D1znrbIq0qHmZEty99OHUuKGGrJp5z7YL6J9FSfJ5jV68T39VQDCKQYgJhnB56lKQBy92_0jCFMXpcr2izJE1A9ztF65qburxTtl1zTunYHBQlWxq_heq0T4wnmwNZnjUX_7N1S0wWO4eemJG2Xx_7ZwytDcHI4YEeGxy5bIdIIlt7YWZupQiEiwPXSUPyCk5pBEbZUx9PZ1yeHcmx3oPpazfNPStUSPl6hfUlo74W/4h1/ytTaRukIQmKpxzrJON8Q9g/h12/h001.4r2y_EKxnp3cszkgRqXqErV6H9UnrCax0NsQgXaLAOk" target="_blank" rel="noopener noreferrer nofollow">Register for free</a>.</td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/289d7beb-44df-4493-bd6a-7ea4b3c9d013/INTERVIEW.png?t=1744661158" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:9px;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="center" valign="top" style="padding:20px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsyOCXQLUu5DkZLsTfZcYznLdwVwCV9ASNBX8XNH5yhFRDBZNGoCxjfjVO4waGk2JVGBv4DYC4cu9D3W0PI1IgwOqSY2fon5X6nLOSnNTbCaCilVKOpuF-9mpck4dDOFSG1UF2Tyq_DHLhw-3bkAkb2bAPtqGrQDqRuIDJL2Du6ILkDPrkki2jl9TYEUwQvPkS8A9i-f9iy61KVeqmaHLXmFCLPQ8DLWu_x4ZI6H1iDdS-KHvoQciUO6jD9mmeJK78Q/4h1/ytTaRukIQmKpxzrJON8Q9g/h13/h001.Us1JLjYgdjBXg-88lIcogx9cEUpUlW5I2U990c6MH7E" style="text-decoration:none;"><table align="center" width="100%" cellpadding="0" cellspacing="0" border="0" role="none" style="max-width:520px;margin:0 auto;"><tr><td class="p" width="100%" style="padding:2px;border:none;"><table width="100%" cellpadding="0" cellspacing="0" border="0" role="none"><tr><td align="center" valign="top" style="width:100%;"><div style="max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;"><div style="display:inline-block;width:100%;padding-top:25%;"><img width="20%" height="auto" loading="lazy" alt="" style="border:0;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/static_assets/youtube_play_icon.png"/></div></div><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsyOCXQLUu5DkZLsTfZcYznLdwVwCV9ASNBX8XNH5yhFRDBZNGoCxjfjVO4waGk2JVGBv4DYC4cu9D3W0PI1IgwOqSY2fon5X6nLOSnNTbCaCilVKOpuF-9mpck4dDOFSG1UF2Tyq_DHLhw-3bkAkb2bAPtqGrQDqRuIDJL2Du6ILkDPrkki2jl9TYEUwQvPkS0wulYFoWYtAy0oddp8QkeiP97Y0M2LuZ-_6Nx_95z7uV337dflTWor0LAuEZQw1mg/4h1/ytTaRukIQmKpxzrJON8Q9g/h14/h001.StAipmLpuI2LS5O2fmni3_2tJRsYnkI05ofr-4gwodc" style="text-decoration:none;"><img src="https://i.ytimg.com/vi/tf-QQpXouUw/maxresdefault.jpg" width="480" height="auto" loading="lazy" alt="YouTube video by Creator Spotlight" style="display:block;height:auto;border:0;outline:none;text-decoration:none;background-color:#000000;width:100%;"/></a></td></tr><tr><td> The Creator Who Turned Layoffs Into a 10,000+ Person Community </td></tr></table></td></tr></table></a></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgIOKyv3Hc6fxuyofdwabxKYjoQZPSjqijdU0f1jiYpsvBEgq2xayQmgaOZ74HSn7kNd2GjHTZQrxfGOFxnKYLyd09JC5yDTLlWnYluXgRSAQuO2DxYlnvBYFm3CgpPRG6L-XmM_5e3O3k81bQySB43uChczKqXMjdEP6C35ITNozerW21G9hmzYzRgP_V5VvEJNWd4t75IKj6NvHBEb8msH/4h1/ytTaRukIQmKpxzrJON8Q9g/h15/h001.-sIHQy20JVeYY_VJ2JuNhSL45dQDhHp-zyXVr8cA3OI" target="_blank" rel="noopener noreferrer nofollow">00:00</a> Introducing Melanie </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgKOpYT5CXB7MqNjGAg1JDkHsNkXbv2YV-KyuxdcDZ2OtJHu6WQpwGFJoRzziupYn9tvh-_PljVppy2NZO79LmiPU_0Znhu7XvwvF-5D-FmAcvQ56yyu5oQA0yhOdMDjWsyUCR4F4W3mUuSL-Cw4K501otr04Iwizofwkw5zPK6_Fzeig_1knS1x3NGAtl3EbxIBqW8N9HaG78undMSGaJ8yieAuWVykPC0I9tSEshNVmg/4h1/ytTaRukIQmKpxzrJON8Q9g/h16/h001.yR4iku5WpN1XEp8dTJZ5uw6o6P5Yjjzm5GIQv9oZ6RI" target="_blank" rel="noopener noreferrer nofollow">01:44</a> How Laid Off began </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgKOE9SFwG-zHslWIVv-16LKlXEN6sri5LcNg7_-AhhE--yb8PdTIrd2UkW8cw8G4IQBLguQGdontydUf2ZccIRd5m1Iut3gWKjSJJtUqz__8-70ijp4ISQe-WRZZCtVR-fby46dl2cZKZxybEWyk1gAJGiAAbTbXOTEAhKdxEf8wAonRQhX0z6KLwIiTLkm8FWwP3SdgAVaqMUyN8hh6CMhltkjdMJ4n_1CoUw_Kdeipw/4h1/ytTaRukIQmKpxzrJON8Q9g/h17/h001.ttLq3CJwuQ9rwuj4ROSEglt9MXyf9FYuESDg4d_UUZk" target="_blank" rel="noopener noreferrer nofollow">06:32</a> Building an engaged, valuable community </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgKWMSuI_b_upw8EH2gD4Vb4XoxmOi6ht1ozjpJqZzypYUtfhZLiG-enUnugFrwMXNVkX3rHr9gNdSRnRXTBtbLo0dHYJq4BTFfugvqp4WsUrmMkBSu_dXp1ctyGgcotw3wdc2c8nHPJmDwuWIyHESPtKit5cmR8crFJ9EQWgvEzEmgvYrXYAe9ipTetyY4iAhC28rFqgnctlVPq7GPQqft6UaYNpXk7PGynVeLJR9ldJw/4h1/ytTaRukIQmKpxzrJON8Q9g/h18/h001.4ewbkFhoR4fYmx-pW5NwdnMtw2goRNNwgOO8jjz0NNA" target="_blank" rel="noopener noreferrer nofollow">10:12</a> Trend reports and insights from the laid-off experience</li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgINNHU0oFS_5MdPqmJ8TM0vTG9uuduWKTx1VVvBbmHHf4Y1Ly2A6f3W9p_mLynA8RWpp99dDtFMshq4DGbwRKYq4-DqKy5SAkjz5QltGJFvzKuVGtGNKvWNEHiv9caie2Jqd7aNHzgcCmV7LSmhLLx9cUiEvWfPLBWSqt6O6pH4u6HogBbiqwrhQslniFfPCAng8tIWHhR542u59K_FFIfiWhcLBw9Op1-O6zh_d5fDBg/4h1/ytTaRukIQmKpxzrJON8Q9g/h19/h001.tUgkY0nRBr6ps5FAsfPzV-iN6wuiWN9YfrEouJ5-ljo" target="_blank" rel="noopener noreferrer nofollow">13:20</a> Monetization that gives back to the community</li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgLQXJkbbFi46i1EOf59sS4y6ElsPZWrCB5c3-9QyDHPPVP3Zil3cezc4mJo8l2kmaINRCbU6fnjibF3ddQRmAh1btqAcpivwovQJgt3y_bXQF8rx9uiuxwzr9eOY00gMt3yJBvTVRNZjcJHISz76ppfn9S_1kUDEyuiK4rHM6eBPU3ybyBqzS1pQYi4rLYInyifKLElnmD2Tr_rchhnFU4j5VyRdbqnTXCMf_SzTa-xsw/4h1/ytTaRukIQmKpxzrJON8Q9g/h20/h001.MIjk9OIC0vnBqfEJGg6G0iq70xkVcM0_3UmIb6t98xA" target="_blank" rel="noopener noreferrer nofollow">22:47</a> LinkedIn culture and the need for a personal brand </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgJH_xXeerspDV0CjhuIDiF2ZY3cZlivhnBLgxiKFvjBUX0_PEiuiUZDWvHj9DZfAASkHRc50lZ74Krx881tiyGKS2guZ8h9_BS0xweihYwpPtWKLk4DS6pSSFbCzqB-TRkFWi9E2Oe1xoCh9gAPTZMIzVqvxIFA2C_7V14zixCzEaVWYr29p4HxnGpvcFlphYKcbz86MZMKFKEOKw9rdLRCa9CF_4LbdG9wKp_PhmUYeQ/4h1/ytTaRukIQmKpxzrJON8Q9g/h21/h001.LxJstuc86PitrW_olVsHvdj3W2BbCoeFE5VxMP8ZPT4" target="_blank" rel="noopener noreferrer nofollow">30:36</a> Potential future services for Laid Off </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgIW-2R33fDr2F2jL03hj6zhXgshA6VefmIgJSMQ3K4SrPYqdgZHYLNdMEt3ez7zW3L3XuabrCPbrUzfz2XSEo1moM7Ci6fBCGmtImrIUpYjGoly1ixhUEsFM57Bhn_92LRrSzDVoi0Akr4lI8bA731ckIzguy3Hr-e5Mhh8EfTTcoKVTc8JVJIQ_EDj74sboytfuU5yt6gzKPYZTd35xDQ0MbnhURLmSYqcFJE9ACMw1w/4h1/ytTaRukIQmKpxzrJON8Q9g/h22/h001.kF1WX0ilxUsi_OsgBPGeOQDUj4xZQI3eiR7_QZ4NZ4U" target="_blank" rel="noopener noreferrer nofollow">35:48</a> Permeable definitions of “creator” </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgKW4hUTDGypB1RGNVdZ3WUbti5GWeuzZoCR2m1zKPmevDqFeqRnDDKCsi3rKMPB4AvtIiTjq4aFnU0Zcwp5AvkN3DxltmaM6ToopvNBpAXiuCpa3vtSOw8aNeZRBMTnNwYjex-pmRlyBop38xE_agkFyqw65g_rGURvL2Huvz22egorg-KnbCIkcZOcLbyeIx3mhmsGTcuHzKoyl7GLZAKb6EXpGKCVKtoMk40qo4k5_w/4h1/ytTaRukIQmKpxzrJON8Q9g/h23/h001.BxiakwSK9pZgPhGLHP4tC8goOnP8zDa4UGEkVnojInU" target="_blank" rel="noopener noreferrer nofollow">39:56</a> The creativity of the newsletter format </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgKN_p3Hv9foZEngKbmUpGMupAg2ZwB7d_c871LGmY1GBeeFYgYKJviGsY5dumQ8JsEs55OYrYXsIukNzGzbqzr-bdq5BMHuRBnvMRZvID82qHZGQyhHMyzqlSlLnUqTsjGiMKXrXc8Azvh_aZ6n7aM6qgoNS3UfqJeUwQWNcjNr6df7KsL9zXWf89wT0hKG2pqyBWi5uwg3Jo6eSOYuDQo1LoKVym6MseKOov1E6j9pdQ/4h1/ytTaRukIQmKpxzrJON8Q9g/h24/h001.EplqX3tpQESeQ1JFCt6CQumn9XMpk2tZaVnRrY9i-Nw" target="_blank" rel="noopener noreferrer nofollow">42:28</a> The laid-off to creator pipeline </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgIMswZoVoeqnPHgKM48fBWNSewq_iztGdauFv9JpECsxelmHbOVlaw5eyYNDGt0lwxewvzrXAmLPozW5hOfECABgDejeEUCYZTvogYp3dxAZ85zQyay-AmTDbg4ygeWKjTu4kOC4jimNGmCVaMAv7JyvPZphKF0KXRno6KKReLBgpJ-3d7UrEfOYNL2BHF8cRZ3NRvEcSiNDPITUuype-Mn182Gz77idsNS_QJMmhC-QQ/4h1/ytTaRukIQmKpxzrJON8Q9g/h25/h001.MSIaGNR32V0NrAv5ZblXRLFndCQ6XeAkEO5z1yXYeSc" target="_blank" rel="noopener noreferrer nofollow">49:01</a> How to gain your first 10K subscribers </li><li class="listItem ultext"><a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.ol53cmXYDAM_iBrZMYxpnGjsrTx9AoRph54-I67YDgLXVZnEJa9jlq4ClcuC_QgdQUfZthwrGgWpokRtBLTFZ2-_WfK4Lu7AwRZJOSQsnPKV2NTi7DfdjwJW1AXT5nHl4NHuqfmmnx8FQCUSnNNfi5AFvIDw_BBVCMy0gqm1P0ahvLo338yYuRGCiwC8JLoCbRUye92jxxajh3F4A0pBHNnC2pbo3WtjE1f67hCM0NBMp41fnCE5pqBMen7NJJ9sPrrE2Pfxx82HSg2G5dbK7Q/4h1/ytTaRukIQmKpxzrJON8Q9g/h26/h001.Z42fBh7GnUUN1CXd3-W1NbKrebub8FXzEO4KuZI87hM" target="_blank" rel="noopener noreferrer nofollow">51:26</a> One year of Laid Off</li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">🎧 If you prefer a podcast platform other than YouTube, we’re on <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.c-o7UyRj-_WYXstUUZKbL9Kq4FWsKHCuLsBt_bLF55BwAYSnknRdWBOuoFrfM4L67q7qf1Z57hyt7MOlanjIsOeWV99KM5XqgeD5etob1IcCnMMIKoQXC5W4EZAXWdYwfoWJWvkQLuoKfsVPm0YEnWEhlzUfJyL9o8bUnbT163iumozGJ49cXUSoj-fVZ3KPZiilLoCLaz9HuycofXnyvFvL-w59zd4KFPmNp5adEiJ0VBlgf7DiPnTLkXImf_-m/4h1/ytTaRukIQmKpxzrJON8Q9g/h27/h001.RrqWooHGKtcS7Rojdgl3xFqs0qECcEDxy68qT6vpmN8" target="_blank" rel="noopener noreferrer nofollow">anywhere you tune in to your podcasts</a>.</td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/eb47a50c-ecc6-4903-9943-1c384b903960/IN_THE_SPOTLIGHT.png?t=1744661614" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:9px;" border="0"/></td></tr></table></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><a href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPxvGkj70MiiXXRPgwZHLHJQqIjt8kefniGdiu99KEbLzYBe0aSYlPZwYhYtftJsDuRllGwWsx8ItsTGkjzVTwzdWIv-r4DQDbW8sKu31llSNoHKx9O_d0t0UkDZPiifMZrVDAmcCS6FE3e3zmPmmehkOdXo7voAk60pjL4KNOoeceqqlv9Hq7iBvpiUCYIYfaTEUbJFvwA4680iA7Ph11TgDDaJB6y3XmC0NlD6eunlYsMTdnmu-7l0C69h5KBxs6VPLlNMjzTeIUpVVNVHcuqzWoa6jwfFHpLMpKOT6nuYo6moogmCSKiRmzTVyBWDFvp7NT3sfWI2o0quQmbEmgs_HBggTrAwc2l2y44jfmea6X-BBCpcQ13CbCtoS_1rrtVtAXayJJlHn1pjMC_irnq7aCQlYWbtlienz6bH_1tiNmSc965VGmcxXqWjcvQ4Je3y5Q8DovndVTE3z4gO8ptWFuGnpUgXZKPx0AXO9d5pf9LGPTVzV0cPLcPzaJJ-VzCr3FWsWAPY_HaUf8tB9MI0-p2RlkmMCRvCT_yatGTawtAE8-FSFWtMku0X8gJicv2655Mg8cT26T-wmAEttqNr6zIbq69L_zeKCkaM6UW53WUakQvp79HPfso5klMx2nzquLmv-Zvpjj_iFBjYWJLtztIHCR-nC2iak6wsc6H5cJB_xkaZvIsBb_TuGdc9rn4bXv91uifFNkvdl4qBlihtbwyYm-bY6gWI5r8NFiJJreDaK25LieWIBS6diLE3Ec/4h1/ytTaRukIQmKpxzrJON8Q9g/h28/h001.maV_oHvHg7ZPyYNEPDDwF39tSQSvmi5xiA1JgEhpFeg" rel="noopener noreferrer nofollow" style="text-decoration:none;" target="_blank"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6022b120-6952-4607-9948-86125d407cbf/image__43_.png?t=1748900478" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></a></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;">A layoff community built from necessity </h2></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">Melanie Ehrenkranz is building a <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q9aQOVc4K1LF-MHv6sAc1FcryfE0UITplJEI-bJfzDw6De8dC3AUcaxi75Pr7-org2rSyRyOYmJ9jjLoPbZb9b_PkqEfiEkzpboiGYr9l7LYuQ1fKVxE_RwR-60W_B3oWGsrSPRxl4NS9OLt46o0WsWAZQCjNdsUrGc0fJ6yjQit7cgG87RsfIxEjXF39m_3RmMSatxDU1jn6mbAA1pzXNCZRXZEBzyz1y9SdZB-cxN9/4h1/ytTaRukIQmKpxzrJON8Q9g/h29/h001.GbDZPRvOsqinrcIOV8FaX2qCTN4a0wytKVAMAPreUwM" target="_blank" rel="noopener noreferrer nofollow">newsletter</a> and community billed as “the coolest place in the world to talk about being laid off,” and it all started with a LinkedIn survey and a moment of personal reflection. </td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2">"I caught myself wondering, how are they doing? What was their experience like? I never really talked to my friends who'd been laid off about the weeks, the months, the year after."</td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">She posted the survey at 10 p.m., expecting maybe a few dozen responses about people's layoff experiences.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">Within days, she had 500 responses. People weren't just filling out demographic questions; they were also writing essays in the "anything else to add" section, using words like "cathartic," "therapeutic," and even "fun" to describe the experience of finally talking about their layoffs. Most surprising: they weren't hiding behind anonymity. They gave their names, companies, and most vulnerable details, completely comfortable with Melanie sharing their stories.</td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:535px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/595a7fa1-411a-4aec-9157-ee7f1e43dcdb/image__41_.png?t=1748900181" alt="" height="auto" width="535" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">That survey became the launchpad for <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q9aQOVc4K1LF-MHv6sAc1FcryfE0UITplJEI-bJfzDw6De8dC3AUcaxi75Pr7-org2rSyRyOYmJ9jjLoPbZb9b_PkqEfiEkzpboiGYr9l7LYuQ1fKVxE_RwR-60W_B3oWGsrSPRxl4NS9OLt46o0WsWAZQCjNdsUrGc0fJ6yjQit-YQb8ZdsInGEIta0VOYIU44i9r3q0QK4F6HvpJ3usG3m-jaKqaoIdTNKWprhVGLi/4h1/ytTaRukIQmKpxzrJON8Q9g/h30/h001.H-Jdoncky3I9Qf7U5O_HkfWROGmGO1Bc6suo3LW2-6Q" target="_blank" rel="noopener noreferrer nofollow">Laid Off</a>, and Melanie’s approach defied conventional wisdom about building a creator business. Her project has all the infrastructure of creator journalism — paid subscriptions, brand partnerships, and a Discord community. Yet, she doesn't gatekeep content, doesn’t prioritize revenue, and isn’t actively the face of the brand.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">Instead, she built something more essential: acommunal venue where the laid-off can process their disappointment and connect with others who understand their experiences. Her newsletter has grown steadily to over 10,000 subscribers, and when DOGE launched its <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPsySPJSWjuRdxDzeJOoq6Br1Q9mDI_znvU10oEWSODaJ-sGlo-dGV8my_vBapV8yCYMlgoHHjLYIIwhzuG833AArlonzh--TANXeziC1yjpSJhZi45Py5T735-raU9gRXvgGhNJn3aMY8pvNmyu1WrvSLvJC0iwuw8-wY30VvVeIZ_en5YYA-FvBVRWN-eGM4HvF3dqn2A3gspAVfBaNx5olGiFdeEiSduV5Pz9eYoETK9zU90k1Y__cOdaeZ45tQX0ZfxPbCM5jNnxtLlgUMgs8v7JPPLtgSREHFSMVt10l1dXADOFg7AXf5QsJqqECdxA/4h1/ytTaRukIQmKpxzrJON8Q9g/h31/h001.VGzipmNdSmZvop9mKCj-WYYRHUx-X97z3erWUyU0KQE" target="_blank" rel="noopener noreferrer nofollow">campaign</a> to downsize the federal workforce earlier this year, Melanie was perfectly positioned to document stories from affected federal workers.</td></tr><tr><td align="center" valign="top" style="padding:12px 19px 12px 19px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="d2" style="background-color:#FFFFFF;border-color:#e73d00;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 2px;"><tr><td align="center" valign="top" style="padding:7px 12px 7px 12px;" class="dd"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td align="left" valign="top" class="i2">“I interviewed five people and did a homepage takeover for a week where I just featured federal workers. It felt like I was running a newspaper, and I was so proud to be able to show this cultural, political, historic moment through the lens of layoffs.”</td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">Her adjoining Discord community, available to subscribers for an additional monthly fee, currently supports 850 members who share job rejections, offer career guidance, and organize meetups across channels. It's become genuine mutual aid; only about 150 people pay her $5 monthly subscription, and Melanie deliberately gives away hundreds of free Discord invites to anyone who needs community support. </td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">While Melanie works full-time as head of content and community at Business Class, she dedicates nights and weekends to Laid Off. Her growing community has garnered coverage from The <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs02uCdi2KBS-tRYZE132MUYo1I1e_DRQAnQW3ouRokQ6-0kmMOBYpuSnEoAxiR7XMfpG7-Sb3T5R7s1vU_XtXqJQiWyVWbVfqjP_6W8vyS0txCrnKgYB3x2OfI-NkJaAh_gkrad0OW_oMnbQPu7z2QjXXLxyxQka40shNilp2YwrdebWcSYxGs7h_7XtjxUuxFUuvGuIRqpdWmlBwe23w2VYwzRfXWFj3PxlBduAC9XSydkOxcLNLwtVGdZo7KLxTK9rqpTL0PbXZ1Ki5KM-htWEJog-4o1M6Fnn6SW2RIdD/4h1/ytTaRukIQmKpxzrJON8Q9g/h32/h001.0kczKnclISDxEXQDSlFjxyBF4W9BW78Kavs61ntONuQ" target="_blank" rel="noopener noreferrer nofollow">New York Times</a> and established something rare in the creator economy: a platform that prioritizes its audience first and monetizes second. </td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">"I consider myself the facilitator," Melanie says. "There are many faces of Laid Off." It's this perspective — treating community as the product, not the customer — that's made Laid Off essential reading for anyone navigating the instability of today’s workforce. </td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9fb93899-568a-4e9c-9fce-36e276cd65a4/Content_Breaks__2_.png?t=1724435922" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd"align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;">Nat’s notes ✍️</h2></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">A few things that stuck with me as I listened through this week’s conversation:</td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext">Melanie’s creator business relies on vulnerability. Most creator businesses rely on aspiration — be like me, buy what I’m selling, achieve what I’ve achieved. Melanie built the opposite: a space where professional failure is the entry point to connection. It runs counter to every growth hack or audience-building strategy you typically hear, and yet, it’s created one of the most engaged and loyal communities I’ve seen.</li><li class="listItem ultext">Her resistance to calling herself a “creator.” If you’ve tuned in to enough Creator Spotlight episodes, you know our editor, Francis, always asks our guests for their <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjPsuM0igwbTbMrZJCFdtYp3kBbY0PflUDHw7qYGCSXOJFknut6P_SLPDh6_45In_Fn1jYI6jQ7gBW_K2DBPFT0Ms9Ne4LNU5AThPg8EcjJgCyKPJraDAvq-do7fb3QO7kpBxapMof8QjYBG9-AhMXE4m4hjbuJnXFa9NTvq76iyIPVjhq9ppfwtoZ9AlcR2Bqqa27iqXuOaPUamtVNylLx5q2RJP6oevpx2SfGJTKWx4NQYk_FgDL3qR6msMY3xwUA8tdruhV3oEeniLNwrsQ4RsEBPx9MA7tkVc4jWQzSiQsA12xTHgw3h7A0CfdwlfMPqDG5LnpXLFWnu0jxuga6lkf7Kd6GhmQ4Pz-lm4_ru48P90_HAmj3FR4S2JpddUHIlip5FiTNkRwrAdzmNifZyMOW3aexQ93a8r90mZvhc1mC2ml9dG6QC4D8p9SCM2Jng-dGrJC-so0OuMqRzgWpz1OlwxpvJTSrVZwQ_rrmeqYuE0FtZ8fBuqOVqj7HEcEK85I9mhm7FZZJZM8i0uQdXNOb2kty4E_dQc1-_5ilmayu-HogjTVEcp2Gz9w0gVQbKhcKZaMBikZwx1Jql_Yz3w4I2nXuS5dRlIGlEwPJP4oggqT3zBSYm7W8tAeUmJ1OOglyIRlxuPiZsIqtcfFb0rdLSP3ZCsvfwLm1jzWJuZv5YDypvnfm1zr3om1maC3k1Z5t-9nFeFpmq-PmWPRkkx6Rn2wwLQg5j-YA8MIc4sSkMwC1lEhGtl1wZI4R4aXQ/4h1/ytTaRukIQmKpxzrJON8Q9g/h33/h001.pJcXa05GU4EmpHlzk1NVywzl2Aimh20R28VTSha4bew" target="_blank" rel="noopener noreferrer nofollow">definition of “creator”</a>. Melanie shared hers, but noted that she doesn’t feel like she qualifies as one, since she’s not the face of the brand and doesn’t create video content about it.<ul style="list-style-type:square;margin:0px 0px;padding:0px 0px 0px 0px;"><li class="listItem ultext">It got me thinking about how our definitions of “creator” are still evolving, and how often they’re tangled up with our assumptions about visibility and influence. (For the record: we definitely consider Melanie a creator.)</li></ul></li></ul></div></td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/febce6e3-a188-4d9a-9b24-8af21c486ca8/Content_Breaks__1_.png?t=1723054756" alt="" height="auto" width="630" style="display:block;width:100%;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">Connect with Melanie on <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs-q7MOR5MLyBfTNIMAqZs76pJrMmrOM1-KGs_0xQ4Y8aVifu6c9WMOIbE1baj_tg5U_MuvJRGKds7Htp6Q4Z3yypuYisfEfIj-IEMUGaIwNNeO7gYvwU9ajVJyMmdaszu41NhuT4JnKOBDx0YzXNpeiUZzqZM0qb7Bh2dvOAu82W8YsSjdtMVp1bjP8wqaCOXPDs3bffEtqMrkLVZSh_9Q6xkYtMUdbxOphtuLNqxuHASoOu2q4PTb9oZqNWwwhwyA/4h1/ytTaRukIQmKpxzrJON8Q9g/h34/h001.6jCBiy92JkNW_9FsnQXYd_B6MCzgh9xRBv6-sGiv5fU" target="_blank" rel="noopener noreferrer nofollow">LinkedIn</a>. Subscribe to <a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.69EKuFt6zpmwhhKybpF0Q9aQOVc4K1LF-MHv6sAc1FcryfE0UITplJEI-bJfzDw6De8dC3AUcaxi75Pr7-org2rSyRyOYmJ9jjLoPbZb9b_PkqEfiEkzpboiGYr9l7LYuQ1fKVxE_RwR-60W_B3oWGsrSPRxl4NS9OLt46o0WsWAZQCjNdsUrGc0fJ6yjQitYtX5G6MkrUpQdyd5bJBN9qkpH0HFTfQFJOBlpPubD3cZuCeCo8KQqgtl16TrTZ4R/4h1/ytTaRukIQmKpxzrJON8Q9g/h35/h001.sDg-H4bJ_CqaP0QghnPZO1V3vmeJF2iMZVOzddERV9A" target="_blank" rel="noopener noreferrer nofollow">Laid Off</a>. </td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/50dcb72a-04dc-4d07-89e5-5d37a6ad34d2/STEAL_THIS_TACTIC.png?t=1744661337" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:9px;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:150.0%;">How to partner with brands without selling out your community </h2></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">Most newsletter ads ask readers to spend money. Melanie's sponsors give readers money to spend.</td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">Her signature sponsorship, "Coffee on Me,” is one of the smartest brand alignment tactics we've seen in the newsletter space. A brand pays to sponsor an edition of Laid Off, and that sponsorship includes funding for ten $10 coffee gift cards that go directly to readers. Anyone who opens the email within 24 hours gets entered to win. </td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">She keeps sponsorship prices affordable so that solo creators, newsletterists, and other brands aligned with mutual aid can easily participate. </td></tr><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0d429ff6-2e47-43ad-af59-ac64e3d44ddc/image__44_.png?t=1748902891" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:9px;border-style:solid;border-width:1px;box-sizing:border-box;border-color:#e73d00;" border="0"/></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">The gift is financially small, but the benefits are threefold:</td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext">For readers: A genuine moment of delight — the digital equivalent of a friend Venmo-ing you for coffee after a rough day; the brand becomes the friend</li><li class="listItem ultext">For brands: A halo effect from supporting an engaged but vulnerable audience, with visibility in a highly engaged community</li><li class="listItem ultext">For Melanie: A sustainable, value-aligned revenue stream that doesn't compromise her mission, with added incentive for her audience to open each newsletter immediately after receiving it</li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">This tactic also strengthens the newsletter's identity. It transforms brand involvement into something readers actively anticipate, rather than tolerate, and makes way for Melanie to give back to her community without extracting from it.</td></tr><tr><td class="dd" align="left" valign="top" style="color:#e73d00;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style="color:#e73d00;font-weight:Bold;mso-line-height-alt:125.0%;">How to apply this partnership model to your business</h3></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">If you're a creator with a niche audience and a strong sense of mission, consider this your blueprint. Don't just think about CPMs or click-through rates — think about how your sponsors can show up for your audience. Design experiences that feel generous, relevant, and real:</td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext">For job seekers, it's coffee</li><li class="listItem ultext">For new parents, meal delivery might be a helpful option</li><li class="listItem ultext">For students, perhaps bookstore credits</li><li class="listItem ultext">For caregivers, grocery delivery vouchers</li></ul></div></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;">The specific offering matters less than the authentic connection between the sponsor's value and the audience's need. Ultimately, it’s about building partnerships that strengthen, support, and elevate your community. </td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr><tr><td><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" style=""><tr><td bgcolor="#FCF9F4" style="background-color:#FCF9F4;border-color:#F5ECDD;border-radius:9px;border-style:solid;border-width:1px;padding:0.0px 0.0px 0.0px 0.0px;"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td align="center" valign="top" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " class="dd"><table role="none" border="0" cellspacing="0" cellpadding="0" style="margin:0 auto 0 auto;"><tr><td align="center" valign="top" style="width:630px;"><img src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/36a082db-39dd-461e-9ade-11adc16c270a/ICYMI.png?t=1744660718" alt="" height="auto" width="630" style="display:block;width:100%;border-radius:9px;" border="0"/></td></tr></table></td></tr><tr><td style="padding-bottom:6px;padding-left:31px;padding-right:27px;padding-top:6px;" class="ee"><div style="margin-left:0px;" class="edm_outlooklist"><ul style="font-weight:normal;list-style-type:square;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class="listItem ultext">How to shorten the path between your ideas and audience (<a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs9cRcVYfgXRza7zsOfEnsjNIz8htjcuNoxGJz5Db5EAYL3CPSfHFexpSIV6KwqZDpW021hZNZCQk0yaYZc6wJ4Zsf2S59t-Uk8iUZlzJf5XEFgnwZySWPzX6Xk5gbgbYEKjm_MwKoxIA_RjGR0K2VelHyysnkWvCbZZFFZB45hhnKx6VPZf3gsQ0NOIIj5biMqIUb9soQvqn-J3-UsVdM6Q1sULZ-mtu9-LTl8OUpdWe6e4rWEQk69Wh2mu7C3gwkQUgL7DHsNi2b0Rfq_nracnB6BV_2OybCkR-I61b18cu4QZ2dTFixTZ2Lt4PCt-f8z7hiDk4uYAVnbY7ckULT-bJdV0JHcYevhshZenWpJMtSj6D35F2hVwkDi1ZZnXvmiq_0MzT5kZslwWaS5gVkzLMEP4ygKLCZFSPMV87hz0eNlfq4X5cPyD2FlWCwHg5cfMbHW-O-aHfLM1CSqZpd4L2FNeSYZeBgyX1eSmK5M65yu2VltdA5nxMeG5wKz2ZHFFYrwbG0He_i1lxRv8LWdnesoZLXwCtQYdUjilqsrDEn5S_dhYXL3F2Q8SRswAAwugRjnbFhVpzICSeikuHdU3AzCX9c9AyLSMvEDoltJSLJIe5wwA-CFhxrLmFSjWYlDSyypBh9qbYCAo0I-4gid049rdilEhP-HE6fMEgX9hVk8x4P1GLN8Uv_7RNj0Yl7H13m85e1FZhan79vfWocfyhDtwBvYHwUOwM7B9p3dhaM6PzoyGDBFVwhrELc81wYob7iwCRV0T1UOllVYdnEy0/4h1/ytTaRukIQmKpxzrJON8Q9g/h36/h001.LyVqXLyobUWMjWZlyOvb8rG0Ka3k71q-_XIwOwp_-_w" target="_blank" rel="noopener noreferrer nofollow">Creator Spotlight</a>)</li><li class="listItem ultext">This creator-founder brought in 5,000 new signups with this video (<a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.H8ioGyKsbhfyH8kTy6TPs5TU2mIW3NnVsKnuqfOYSK7gwnR3UCoipQP4dWJJQpkjkVs6dsl0ySgN-JDUOwmmYTbEC_zUXhMwoHIdQMU8qvuTuDOsimWE8R5p5folApdpIjOdinbOFF48A7OQ8fvR9SSDGpszaWjzHlSlvyD2OaEDVOm-xprn41X6HyT74PXEXy-LcLLBbQuDVcJUIFatMDpk5v2zcK67gvecdGG6UAW4jDlvTFoi8wZK2s0biBmjih-MqQG3yBMtIjgCVhS6m0vR3UBuowdA9AqBcbQ7huc/4h1/ytTaRukIQmKpxzrJON8Q9g/h37/h001.htmnrThjrRU6jH6yGOfQ6t7K4kRP3KICnA-4-GF_BS0" target="_blank" rel="noopener noreferrer nofollow">TikTok</a>)</li><li class="listItem ultext">10 myths to dispel when building a community (<a class="link" href="https://link.mail.beehiiv.com/ss/c/u001.k6MRk_yS5pyxWy16krMfSL682R5vbYi3Iqp5lzWG0E8QpzHiImTHhQ4PhWOs1NkyWmeMz5FIzeVG0hNBRhlbaSoZkCZzOkKyO5KsJZc2yTvXfqJ7FNBLIT8tjdXRJzQ3GugMAa2cRWXdLjU2V2jgJQOMlbE6sf0-lKuDHdGBSjfV9JJQBpiPVNlsxcAWvhQhZwsSePb9o4NdSvDONRJJTg/4h1/ytTaRukIQmKpxzrJON8Q9g/h38/h001.uA1jI3E5DyD23LN45ROPcfZNYyvPTkkXNwSiKI7lM4k" target="_blank" rel="noopener noreferrer nofollow">thinking out loud)</a></li></ul></div></td></tr></table></td></tr></table></td></tr><tr><td class="dd" align="left" style="padding:0px px 0px px;text-align:left;word-break:break-word;"></td></tr></table></td></tr></table></td></tr><tr><td align="center" valign="top"><table role="none" width="100%" border="0" cellspacing="0" cellpadding="0" align="center"><tr><td><tr><td class="b" align="center" valign="top" bgcolor="#FCF9F4" style="padding:0px 0px 0px 0px;border-style:solid;border-width: 0px 0px 0px 0px;border-color: #FFFFFF;border-bottom-left-radius:10px;border-bottom-right-radius:10px;"><table 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