Ahrefs email 25

This promotional email from Ahrefs advertises their Evolve 2025 marketing event, scheduled for October 14-15, 2025 in San Diego. The email is visually rich, featuring branded logos, event imagery, and speaker highlights, alongside clear calls-to-action for early bird ticket purchases and hotel bookings with a discounted rate, creating a sense of urgency with a deadline. The tone is professional yet motivating, emphasizing practical value and networking opportunities in a high-profile setting.

Subject:

Evolve Early Bird Ending – Secure Your Spot + Hotel Promo

Date sent:

July 23, 2025

from

Shermin from Ahrefs

<!DOCTYPE html> <html lang="en" style="font-family: Helvetica, Arial, sans-serif;"> <head> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <title>San Diego Is Calling — Mark Your Calendars for Ahrefs Evolve 2025</title> <style> * { font-family: Helvetica, Arial, sans-serif; } body { margin: 0; padding: 0; background-color: #ffffff; color: #000000; line-height: 1.6; } .main-container { max-width: 600px; margin: 0 auto; } .main-container>tr>td { padding: 0; } .header-logos td { padding-top: 24px; } .ahrefs-logo { height: 18px; margin-bottom: 12px; border: 0; } .evolve-logo { width: 100%; margin-bottom: 24px; } .main-headline { font-size: 42px; font-weight: bold; line-height: 44px; color: #000000; margin: 24px 0 24px 0; } h2 { font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: 700; line-height: 33px; color: rgba(0, 0, 0, 1); margin: 24px 0 24px 0; } .description { font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px 0; } .section-heading { font-size: 22px; font-weight: bold; line-height: 33px; color: #000000; } .body-text { font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px 0; } .feature-image { width: 100%; height: auto; border: 0; } .speakers-mobile { display: none; } .speakers-desktop { display: block; } .cta-container { text-align: left; margin: 24px 0 24px 0; } .footer { border-top: 1px solid rgba(0, 0, 0, 0.1); padding-top: 24px; } .footer-text { color: rgba(0, 0, 0, 0.55); font-family: Helvetica; font-size: 15px; font-style: normal; font-weight: 400; line-height: 22px; margin: 0 0 24px 0; } .footer-link { color: rgba(0, 0, 0, 0.55); font-size: 15px; text-decoration: none; margin-right: 16px; } /* Email client compatibility */ table { border-collapse: collapse; } img { -ms-interpolation-mode: bicubic; max-width: 100%; height: auto; } /* Mobile responsive styles */ @media only screen and (max-width: 600px) { .main-container { display: flex !important; width: 375px !important; max-width: 375px !important; padding: 0px 16px 32px 16px !important; flex-direction: column !important; align-items: flex-start !important; margin: 0 auto !important; } .main-container>tr>td { padding: 0 !important; } .header-logos td { padding: 24px 0 0 0 !important; } .main-headline { font-family: Helvetica !important; font-size: 32px !important; font-style: normal !important; font-weight: 700 !important; line-height: 34px !important; color: rgba(0, 0, 0, 1) !important; margin: 16px 0 16px 0 !important; } h2 { font-family: Helvetica !important; font-size: 20px !important; font-style: normal !important; font-weight: 700 !important; line-height: 30px !important; color: rgba(0, 0, 0, 1) !important; margin-bottom: 16px !important; } /* Date and San Diego table mobile styles */ table[style*="margin-bottom: 0"] { width: 100% !important; } table[style*="margin-bottom: 0"] td { display: table-cell !important; vertical-align: middle !important; } table[style*="margin-bottom: 0"] td:first-child { width: 50% !important; text-align: center !important; } table[style*="margin-bottom: 0"] td:nth-child(2) { width: 0% !important; padding: 0 !important; display: none !important; } table[style*="margin-bottom: 0"] td:last-child { width: 50% !important; text-align: right !important; } table[style*="margin-bottom: 0"] td:first-child img { width: 171px !important; height: 31px !important; } table[style*="margin-bottom: 0"] td:last-child img { width: 129px !important; height: 31px !important; } /* Force right alignment for San Diego badge */ td[style*="text-align: right"] { text-align: right !important; } /* Mobile speakers image */ .speakers-mobile { display: block !important; } .speakers-desktop { display: none !important; } .description { font-family: Helvetica !important; font-size: 18px !important; font-style: normal !important; font-weight: 400 !important; line-height: 29px !important; color: rgba(0, 0, 0, 1) !important; margin-bottom: 16px !important; } .body-text { font-family: Helvetica !important; font-size: 18px !important; 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} .speakers-desktop { display: none !important; } } /* Responsive margin-bottom utility class */ .margin-bottom-responsive { margin-bottom: 24px; } .new-section img { max-width: 100%; height: auto; } .button { background-color: #ff8800; color: #ffffff; text-decoration: none; padding: 12px 24px; font-family: 'Ahrefs', Helvetica, Arial, sans-serif; font-size: 20px; font-weight: bold; line-height: 24px; text-align: center; display: inline-block; min-width: 152px; } .image-grid { font-size: 0; line-height: 0; } .image-grid td { padding: 0; margin: 0; border: 0; } .speakers-table td { padding: 0; vertical-align: top; text-align: left; font-family: 'Ahrefs', sans-serif; color: #ffffff; font-size: 10.375px; line-height: 11.412px; } .speakers-table .session-title { font-size: 18px; line-height: 17px; color: #3a52fd; margin-bottom: 11px; } .speakers-table .speaker-name { font-size: 10.375px; line-height: 11.412px; color: #ffffff; } </style> <style>.right-to-left { direction: rtl }</style> <style>body { margin: 0; padding: 0; background-color: #ffffff; color: #000000; line-height: 1.6; } img { -ms-interpolation-mode: bicubic; max-width: 100%; height: auto; } </style> </head> <body style="font-family: Helvetica, Arial, sans-serif; background-color: #ffffff; color: #000000; line-height: 1.6; margin: 0; padding: 0;" bgcolor="#ffffff"> <div style="color:transparent;visibility:hidden;opacity:0;font-size:0px;border:0;max-height:1px;width:1px;margin:0px;padding:0px;border-width:0px!important;display:none!important;line-height:0px!important;"><img border="0" width="1" height="1" src="https://ahrefs.intercom-mail.com/q/1MUGagzAteHA7HHluCkiQQ~~/AAAAARA~/y2tAFvnF9Cvd3stXX-iPCuqr1L5y4n2t8nhyNM2jFVwhpngMY-xC3olbWAkZeYnKBQZHgsYky71LYuBHy93tIA~~" alt=""/></div>  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="main-container" style="padding-top: 24px; font-family: Helvetica, Arial, sans-serif; max-width: 600px; border-collapse: collapse; margin: 0 auto;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td style="font-family: Helvetica, Arial, sans-serif;">  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="header-logos" style="font-family: Helvetica, Arial, sans-serif; border-collapse: collapse;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td style="font-family: Helvetica, Arial, sans-serif; padding-top: 24px;"> <div style="font-family: Helvetica, Arial, sans-serif;">  <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/logo-ahrefs.png" alt="Ahrefs" class="ahrefs-logo" style="font-family: Helvetica, Arial, sans-serif; height: 18px; margin-bottom: 12px; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;"> </div> <div style="font-family: Helvetica, Arial, sans-serif;">  <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/logo-evolve.png" alt="Evolve 2025" class="evolve-logo" style="font-family: Helvetica, Arial, sans-serif; width: 100%; margin-bottom: 24px; -ms-interpolation-mode: bicubic; max-width: 100%; height: auto;"> </div> </td> </tr> </tbody> </table>  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" style="margin-bottom: 0; padding-top: 0px; font-family: Helvetica, Arial, sans-serif; border-collapse: collapse;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td width="300" style="vertical-align: top; font-family: Helvetica, Arial, sans-serif;" valign="top"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/date-badge.png?1" alt="OCT 14 - 15, 2025" style="width: 300px; height: auto; display: block; font-family: Helvetica, Arial, sans-serif; -ms-interpolation-mode: bicubic; max-width: 100%;"> </td> <td width="74" style="vertical-align: top; font-family: Helvetica, Arial, sans-serif;" valign="top">  </td> <td width="226" style="vertical-align: top; text-align: right; font-family: Helvetica, Arial, sans-serif;" align="right" valign="top"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/san-diego.png" alt="San Diego" style="font-family: Helvetica, Arial, sans-serif; -ms-interpolation-mode: bicubic; max-width: 100%; height: auto;"> </td> </tr> </tbody> </table> <div style="margin-top: 24px; font-family: Helvetica, Arial, sans-serif;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/layer.png" alt="Decorative layer" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </div>  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" style="font-family: Helvetica, Arial, sans-serif; border-collapse: collapse;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td style="font-family: Helvetica, Arial, sans-serif;"> <div style="font-family: Helvetica, Arial, sans-serif; margin: 24px 0;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/lanyard.png" alt="Evolve 2025 Lanyard" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </div> <h2 class="section-heading" style="font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: bold; line-height: 33px; color: #000000; margin: 24px 0;"> Join 600+ marketers for two days of bold ideas, sharp insights, and real connections — all at early bird pricing. </h2> <div style="margin-top: 24px; margin-bottom: 24px; font-family: Helvetica, Arial, sans-serif;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/showcase.png" alt="Event showcase" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </div> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> Evolve is where you get what actually works. No fluff, no filler, and built to thrive in the age of AI. </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> If you’re scaling brand, driving revenue, or figuring out where AI actually fits, this is the room to be in. </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> First look at this year’s sessions: </p> <div style="margin-bottom: 24px; font-family: Helvetica, Arial, sans-serif;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/speakers-3.png" alt="Speakers" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </div> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> Evolve isn’t just about great talks — it’s about who you run into over breakfast (or at the bar). </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> We wanted everyone under one roof, so we <i style="font-family: Helvetica, Arial, sans-serif;">politely wrestled</i> with the InterContinental. The win: <b style="font-family: Helvetica, Arial, sans-serif;">50% off their regular rate</b>, just for Evolve attendees. </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> More serendipity, less scrambling. Rooms are limited, so grab yours here quick: </p> <div style="margin-bottom: 24px; font-family: Helvetica, Arial, sans-serif;"> <a href="https://ahrefs.intercom-mail.com/via/e?ob=08nk7WKTD08yHkjPewof0bk4B9%2BySB4aGC6ZderZUo1CAkWuAiecP80lAzOwflg3&h=e1c4be6eb24c48f32e76cbc07608b92b761da05a-dic5omcp_215469980126698&l=8fdf27ee14f3f102c96a7acde5eac90013da7a7c-162121239" style="font-family: Helvetica, Arial, sans-serif;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/intercontinental.png" alt="InterContinental Hotel" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </a> </div> <div class="cta-container" style="font-family: Helvetica, Arial, sans-serif; text-align: left; margin: 24px 0;" align="left"> <a href="https://ahrefs.intercom-mail.com/via/e?ob=08nk7WKTD08yHkjPewof0bk4B9%2BySB4aGC6ZderZUo1CAkWuAiecP80lAzOwflg3&h=e1c4be6eb24c48f32e76cbc07608b92b761da05a-dic5omcp_215469980126698&l=8fdf27ee14f3f102c96a7acde5eac90013da7a7c-162121239" class="cta-button-link" style="display: inline-block; background-color: #ff8800; color: #ffffff; text-decoration: none; font-family: 'Ahrefs', Helvetica, Arial, sans-serif; font-size: 20px; font-weight: bold; line-height: 24px; text-align: center; min-width: 152px; padding: 12px 24px;"> Book a hotel room with 50% off </a> </div> <h2 class="section-heading" style="font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: bold; line-height: 33px; color: #000000; margin: 24px 0;"> ⟶ Don’t wait — prices jump after 31 July. </h2> <div style="margin-top: 24px; margin-bottom: 24px; font-family: Helvetica, Arial, sans-serif;"> <a href="https://ahrefs.intercom-mail.com/via/e?ob=yJA7EzSq3CNlJLHzc8jl%2FZHe6M2x3Kz0hThCkoaMWmEKnn4G6zBLJgLWzKKnG5nR1R5rxRDcujBIl%2BJogt5YAiD5RArm%2FHxMlQdeH4xjpRIhXqQwFWZ3zLcAeYVyNGn0&h=b202784bf24467a4b42ce1126aadd4cb402cc797-dic5omcp_215469980126698&l=2a0a0e02f93a4bd38c7aa498b13657e6ae1ac7e8-162121240" style="font-family: Helvetica, Arial, sans-serif;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/earlybird.png" alt="Early bird ticket pricing" class="feature-image" style="font-family: Helvetica, Arial, sans-serif; width: 100%; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;"> </a> </div>  <div class="cta-container" style="font-family: Helvetica, Arial, sans-serif; text-align: left; margin: 24px 0;" align="left"> <a href="https://ahrefs.intercom-mail.com/via/e?ob=yJA7EzSq3CNlJLHzc8jl%2FZHe6M2x3Kz0hThCkoaMWmEKnn4G6zBLJgLWzKKnG5nR1R5rxRDcujBIl%2BJogt5YAiD5RArm%2FHxMlQdeH4xjpRIhXqQwFWZ3zLcAeYVyNGn0&h=b202784bf24467a4b42ce1126aadd4cb402cc797-dic5omcp_215469980126698&l=2a0a0e02f93a4bd38c7aa498b13657e6ae1ac7e8-162121240" class="cta-button-link" style="display: inline-block; background-color: #ff8800; color: #ffffff; text-decoration: none; font-family: 'Ahrefs', Helvetica, Arial, sans-serif; font-size: 20px; font-weight: bold; line-height: 24px; text-align: center; min-width: 152px; padding: 12px 24px;"> Buy tickets now </a> </div> </td> </tr> </tbody> </table>  <table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" style="font-family: Helvetica, Arial, sans-serif; border-collapse: collapse;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td width=" 80" style="font-family: Helvetica, Arial, sans-serif; padding: 0 24px 0 0;"> <img width="80" height="80" src="https://static.ahrefs.com/images/mailing/template/userpic-shermin-lim@2x.png" alt="Shermin Lim" style="font-family: Helvetica, Arial, sans-serif; -ms-interpolation-mode: bicubic; max-width: 100%; height: auto;"> </td> <td style="padding-top: 16px; font-family: Helvetica, Arial, sans-serif;"> <strong style="font-family: Helvetica, Arial, sans-serif;">Shermin Lim</strong> <div class="footer-text" style="font-family: Helvetica; color: rgba(0, 0, 0, 0.55); font-size: 15px; font-style: normal; font-weight: 400; line-height: 22px; margin: 0 0 24px;"> Events Marketing Manager <br style="font-family: Helvetica, Arial, sans-serif;">Ahrefs Evolve Team </div> </td> </tr> </tbody> </table>  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="footer" style="font-family: Helvetica, Arial, sans-serif; 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