Ahrefs email 28

This is a promotional marketing email from Ahrefs advertising their annual event, Evolve 2025, in San Diego. The email uses a clear, structured layout to highlight key event details, including dates, location, featured speakers, learning topics, and special offers such as a $100 discount on tickets and a 50% discount on hotel stays. The tone is professional yet enthusiastic, encouraging prompt registration before the discount deadline, with multiple call-to-action links and some social proof through testimonials and a highlight of past event successes.

Subject:

Evolve 2025: $799 early tickets end Aug 31

Date sent:

August 11, 2025

from

Shermin from Ahrefs

<!DOCTYPE html> <html lang="en" style="font-family: Helvetica, Arial, sans-serif;"> <head> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <title>San Diego Is Calling — Mark Your Calendars for Ahrefs Evolve 2025</title> <style> * { font-family: Helvetica, Arial, sans-serif; } body { margin: 0; padding: 0; background-color: #ffffff; color: #000000; line-height: 1.6; } .main-container { max-width: 600px; margin: 0 auto; } .main-container>tr>td { padding: 0; } .header-logos td { padding-top: 24px; } .ahrefs-logo { height: 18px; margin-bottom: 12px; border: 0; } .evolve-logo { width: 100%; margin-bottom: 24px; } h2 { font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: 700; line-height: 33px; color: rgba(0, 0, 0, 1); margin: 24px 0 24px 0; } .section-heading { font-size: 22px; font-weight: bold; line-height: 33px; color: #000000; margin: 0 0 24px 0; } .body-text { font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px 0; } .feature-image { width: 100%; height: auto; border: 0; } .cta-container { text-align: left; margin: 24px 0 24px 0; } .footer { border-top: 1px solid rgba(0, 0, 0, 0.1); padding-top: 24px; } .footer-text { color: rgba(0, 0, 0, 0.55); font-family: Helvetica; font-size: 15px; font-style: normal; font-weight: 400; line-height: 22px; margin: 0 0 24px 0; } .footer-link { color: rgba(0, 0, 0, 0.55); font-size: 15px; text-decoration: none; margin-right: 16px; } /* Email client compatibility */ table { border-collapse: collapse; } img { -ms-interpolation-mode: bicubic; max-width: 100%; height: auto; } /* Mobile responsive styles */ @media only screen and (max-width: 600px) { .main-container { display: flex !important; width: 375px !important; max-width: 375px !important; padding: 0px 16px 32px 16px !important; flex-direction: column !important; align-items: flex-start !important; margin: 0 auto !important; } .main-container>tr>td { padding: 0 !important; } .header-logos td { padding: 24px 0 0 0 !important; } h2 { font-family: Helvetica !important; font-size: 20px !important; font-style: normal !important; font-weight: 700 !important; line-height: 30px !important; color: rgba(0, 0, 0, 1) !important; margin-bottom: 16px !important; } /* Date and San Diego table mobile styles */ table[style*="margin-bottom: 0"] { width: 100% !important; } table[style*="margin-bottom: 0"] td { display: table-cell !important; vertical-align: middle !important; } table[style*="margin-bottom: 0"] td:first-child { width: 50% !important; text-align: center !important; } table[style*="margin-bottom: 0"] td:nth-child(2) { width: 0% !important; padding: 0 !important; display: none !important; } table[style*="margin-bottom: 0"] td:last-child { width: 50% !important; text-align: right !important; } table[style*="margin-bottom: 0"] td:first-child img { width: 171px !important; height: 31px !important; } table[style*="margin-bottom: 0"] td:last-child img { width: 129px !important; height: 31px !important; } /* Force right alignment for San Diego badge */ td[style*="text-align: right"] { text-align: right !important; } .description { font-family: Helvetica !important; font-size: 18px !important; font-style: normal !important; font-weight: 400 !important; line-height: 29px !important; color: rgba(0, 0, 0, 1) !important; margin-bottom: 16px !important; } .body-text { font-family: Helvetica !important; font-size: 18px !important; font-style: normal !important; font-weight: 400 !important; line-height: 29px !important; color: rgba(0, 0, 0, 1) !important; margin-bottom: 16px !important; } .section-heading { font-size: 20px !important; line-height: 28px !important; } .cta-container { width: 100% !important; text-align: center !important; margin: 16px 0 16px 0; } .cta-button-link { width: 100% !important; min-width: auto !important; display: block !important; box-sizing: border-box !important; } .unsubscribe-cell { width: auto !important; } } @media only screen and (max-width: 480px) { .main-container { width: 100% !important; max-width: 100% !important; padding: 0px 12px 32px 12px !important; } h2 { font-family: Helvetica !important; font-size: 18px !important; font-style: normal !important; font-weight: 700 !important; line-height: 27px !important; color: rgba(0, 0, 0, 1) !important; } .description { font-family: Helvetica !important; font-size: 18px !important; font-style: normal !important; font-weight: 400 !important; line-height: 29px !important; color: rgba(0, 0, 0, 1) !important; } .body-text { font-family: Helvetica !important; font-size: 18px !important; font-style: normal !important; font-weight: 400 !important; line-height: 29px !important; color: rgba(0, 0, 0, 1) !important; } .section-heading { font-size: 18px !important; line-height: 26px !important; } .cta-button-link { width: 100% !important; min-width: auto !important; display: block !important; box-sizing: border-box !important; } .unsubscribe-cell { width: auto !important; } } </style> <style>.right-to-left { direction: rtl }</style> <style>body { margin: 0; padding: 0; background-color: #ffffff; color: #000000; line-height: 1.6; } img { -ms-interpolation-mode: bicubic; max-width: 100%; height: auto; } </style> </head> <body style="font-family: Helvetica, Arial, sans-serif; background-color: #ffffff; color: #000000; line-height: 1.6; margin: 0; padding: 0;" bgcolor="#ffffff"> <div style="color:transparent;visibility:hidden;opacity:0;font-size:0px;border:0;max-height:1px;width:1px;margin:0px;padding:0px;border-width:0px!important;display:none!important;line-height:0px!important;"><img border="0" width="1" height="1" src="https://ahrefs.intercom-mail.com/q/taykBqfhBC5L_UIJcCVJSA~~/AAAAARA~/qFZflrSVA3QUPNwIccyIxVa9F5tWe4xSxi6tdDBJf3VPJS6uy3o5i6SJeuDlOK2NfQc7hb21CcFS-OJS6c8PeA~~" alt=""/></div>  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="main-container" style="padding-top: 24px; font-family: Helvetica, Arial, sans-serif; max-width: 600px; border-collapse: collapse; margin: 0 auto;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td style="font-family: Helvetica, Arial, sans-serif;">  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="header-logos" style="font-family: Helvetica, Arial, sans-serif; border-collapse: collapse;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td style="font-family: Helvetica, Arial, sans-serif; padding-top: 24px;"> <div style="font-family: Helvetica, Arial, sans-serif;">  <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/logo-ahrefs.png" alt="Ahrefs" class="ahrefs-logo" style="font-family: Helvetica, Arial, sans-serif; height: 18px; margin-bottom: 12px; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;"> </div> <div style="font-family: Helvetica, Arial, sans-serif;">  <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/logo-evolve.png" alt="Evolve 2025" class="evolve-logo" style="font-family: Helvetica, Arial, sans-serif; width: 100%; margin-bottom: 24px; -ms-interpolation-mode: bicubic; max-width: 100%; height: auto;"> </div> </td> </tr> </tbody> </table>  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" style="margin-bottom: 24px; padding-top: 0px; font-family: Helvetica, Arial, sans-serif; border-collapse: collapse;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td width="300" style="vertical-align: top; font-family: Helvetica, Arial, sans-serif;" valign="top"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/date-badge.png?1" alt="OCT 14 - 15, 2025" style="width: 300px; height: auto; display: block; font-family: Helvetica, Arial, sans-serif; -ms-interpolation-mode: bicubic; max-width: 100%;"> </td> <td width="74" style="vertical-align: top; font-family: Helvetica, Arial, sans-serif;" valign="top">  </td> <td width="226" style="vertical-align: top; text-align: right; font-family: Helvetica, Arial, sans-serif;" align="right" valign="top"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/san-diego.png" alt="San Diego" style="font-family: Helvetica, Arial, sans-serif; -ms-interpolation-mode: bicubic; max-width: 100%; height: auto;"> </td> </tr> </tbody> </table>  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" style="font-family: Helvetica, Arial, sans-serif; border-collapse: collapse;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td style="font-family: Helvetica, Arial, sans-serif;"> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> Join us in San Diego, where the sharpest minds in SEO and marketing are unpacking what it really does mean to get more in 2025 and beyond. </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> We’re offering a limited-time $100 discount — grab yours before it’s gone. </p>  <div style="font-family: Helvetica, Arial, sans-serif; margin: 24px 0;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/discount-2x.png" alt="Get more for less - Save $100" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </div> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> Hurry, offer ends <strong style="font-family: Helvetica, Arial, sans-serif;">August 31</strong>! </p>  <div style="font-family: Helvetica, Arial, sans-serif; margin: 24px 0;"> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 16px;"> 1. Visit: <a href="https://ahrefs.intercom-mail.com/via/e?ob=0uROCT4p9GxIEoR1HcpPKCj1PcBPTcwo0vESUqCJlKawQcKzp865tggWtezFcTSzL3vxt5e7Tru1ZS40iDu6Ft%2B7IrQMBxuC0MHzsFhSflQBDN72Ia%2FrX6ls13X8ILHp&h=7b89388a81ae6bcdcc71656710f028cd60a04f3b-dic5omcp_215470269292486&l=e84037c845be244d12bdc9bff704123cedfa47f2-164934803" style="color: #000000; text-decoration: underline; font-weight: bold; font-family: Helvetica, Arial, sans-serif;">ahrefsevolve.com</a> </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 16px;"> 2. Choose <strong style="font-family: Helvetica, Arial, sans-serif;">"Standard Ticket"</strong> — $899 ⟶ <strong style="font-family: Helvetica, Arial, sans-serif;">$799</strong> <strong style="font-family: Helvetica, Arial, sans-serif;">(save $100)</strong> </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 16px;"> 3. Enter promo code: <strong style="color: #F04438; font-family: Helvetica, Arial, sans-serif;">EvolveUS799</strong> </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> 4. See you at Evolve! 🎉 </p> </div>  <h2 class="section-heading" style="font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: bold; line-height: 33px; color: #000000; margin: 0 0 24px;"> Who’s Speaking at Evolve 2025 </h2> <div style="margin-bottom: 24px; font-family: Helvetica, Arial, sans-serif;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/speakers-4-2x.png" alt="Speakers" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </div>  <h2 class="section-heading" style="font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: bold; line-height: 33px; color: #000000; margin: 0 0 24px;"> What You’ll Learn </h2> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> — AI & Search in 2025 </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> — Content That Converts </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> — Growth Strategy at Scale </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> — Modern Marketing Analytics </p> <h2 class="section-heading" style="font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: bold; line-height: 33px; color: #000000; margin: 0 0 24px;"> Why People Keep Coming Back </h2>  <div style="font-family: Helvetica, Arial, sans-serif; margin: 24px 0;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/reviews-2x.png" alt="Reviews and Testimonials" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </div>  <h2 class="section-heading" style="font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: bold; line-height: 33px; color: #000000; margin: 0 0 24px;"> Make it a 5-Star Work Trip </h2> <div style="font-family: Helvetica, Arial, sans-serif; margin: 24px 0;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/5-star-2x.png" alt="5 Star Work Trip" style="max-width: 300px; height: auto; font-family: Helvetica, Arial, sans-serif; -ms-interpolation-mode: bicubic;"> </div>  <div style="font-family: Helvetica, Arial, sans-serif; margin: 24px 0;"> <a href="https://ahrefs.intercom-mail.com/via/e?ob=xZj9h3ZZiesPFsLsr57nV76T4wp6LUfTdbfV7SpE1alYDoK2xzt8EJ23qKC5EJQx&h=d2c678b0ea2179a2ddaca80d7729f3b7fa94c8ee-dic5omcp_215470269292486&l=511afcc47be8c4ee1afdbcb28718b4d3fd58094e-164932909" style="font-family: Helvetica, Arial, sans-serif;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/offer-2x.png" alt="Special Offer" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </a> </div> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> Stay right at InterContinental San Diego — at an Evolve-exclusive rate of <strong style="font-family: Helvetica, Arial, sans-serif;">$299/night</strong> (50% off!) </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> — Rooftop bar and ocean views </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> — Daily breakfast networking </p> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> — Walk to venue and after-party </p>  <div style="font-family: Helvetica, Arial, sans-serif; margin: 24px 0;"> <a href="https://ahrefs.intercom-mail.com/via/e?ob=xZj9h3ZZiesPFsLsr57nV76T4wp6LUfTdbfV7SpE1alYDoK2xzt8EJ23qKC5EJQx&h=d2c678b0ea2179a2ddaca80d7729f3b7fa94c8ee-dic5omcp_215470269292486&l=511afcc47be8c4ee1afdbcb28718b4d3fd58094e-164932909" style="font-family: Helvetica, Arial, sans-serif;"> <img src="https://static.ahrefs.com/images/mailing/template/evolve-2025/intercontinental-2-2x.png" alt="InterContinental Hotel - Save 50%" style="width: 100%; font-family: Helvetica, Arial, sans-serif; height: auto; -ms-interpolation-mode: bicubic; max-width: 100%; border-width: 0;" class="feature-image"> </a> </div>  <h2 class="section-heading" style="font-family: Helvetica; font-size: 22px; font-style: normal; font-weight: bold; line-height: 33px; color: #000000; margin: 0 0 24px;"> Last year sold out fast. </h2> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 0 0 24px;"> This year’s already filling up. </p> <div class="cta-container" style="font-family: Helvetica, Arial, sans-serif; text-align: left; margin: 24px 0;" align="left"> <a href="https://ahrefs.intercom-mail.com/via/e?ob=xZj9h3ZZiesPFsLsr57nV76T4wp6LUfTdbfV7SpE1alYDoK2xzt8EJ23qKC5EJQx&h=d2c678b0ea2179a2ddaca80d7729f3b7fa94c8ee-dic5omcp_215470269292486&l=511afcc47be8c4ee1afdbcb28718b4d3fd58094e-164932909" class="cta-button-link" style="display: inline-block; background-color: #ff8800; color: #ffffff; text-decoration: none; font-family: ’Ahrefs’, Helvetica, Arial, sans-serif; font-size: 18px; font-weight: bold; line-height: 23px; text-align: center; width: 380px; height: 43px; box-sizing: border-box; padding: 10px 24px;"> Book a hotel room with 50% off </a> </div> <p class="body-text" style="font-family: Helvetica, Arial, sans-serif; font-size: 18px; line-height: 29px; color: #000000; margin: 24px 0;"> Get standard tickets for <strong style="font-family: Helvetica, Arial, sans-serif;">$799</strong> (instead of $899) with promo code <strong style="color: #F04438; font-family: Helvetica, Arial, sans-serif;">EvolveUS799</strong> until <strong style="font-family: Helvetica, Arial, sans-serif;">August 31</strong>. </p>  <div class="cta-container" style="font-family: Helvetica, Arial, sans-serif; text-align: left; margin: 24px 0;" align="left"> <a href="https://ahrefs.intercom-mail.com/via/e?ob=0uROCT4p9GxIEoR1HcpPKCj1PcBPTcwo0vESUqCJlKawQcKzp865tggWtezFcTSzL3vxt5e7Tru1ZS40iDu6Ft%2B7IrQMBxuC0MHzsFhSflQBDN72Ia%2FrX6ls13X8ILHp&h=7b89388a81ae6bcdcc71656710f028cd60a04f3b-dic5omcp_215470269292486&l=e84037c845be244d12bdc9bff704123cedfa47f2-164934803" class="cta-button-link" style="display: inline-block; background-color: #ff8800; color: #ffffff; text-decoration: none; font-family: ’Ahrefs’, Helvetica, Arial, sans-serif; font-size: 18px; font-weight: bold; line-height: 23px; text-align: center; width: 380px; height: 43px; box-sizing: border-box; padding: 10px 24px;"> Buy tickets now </a> </div> </td> </tr> </tbody> </table>  <table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" style="font-family: Helvetica, Arial, sans-serif; border-collapse: collapse;"> <tbody style="font-family: Helvetica, Arial, sans-serif;"> <tr style="font-family: Helvetica, Arial, sans-serif;"> <td width=" 80" style="font-family: Helvetica, Arial, sans-serif; padding: 0 24px 0 0;"> <img width="80" height="80" src="https://static.ahrefs.com/images/mailing/template/userpic-shermin-lim@2x.png" alt="Shermin Lim" style="font-family: Helvetica, Arial, sans-serif; -ms-interpolation-mode: bicubic; max-width: 100%; height: auto;"> </td> <td style="padding-top: 16px; font-family: Helvetica, Arial, sans-serif;"> <strong style="font-family: Helvetica, Arial, sans-serif;">Shermin Lim</strong> <div class="footer-text" style="font-family: Helvetica; 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