Customer.io email 08

This email serves the purpose of providing access to a specific downloadable guide on Lifecycle marketing for product-led growth. Its structure is straightforward, comprising a personalized greeting, a clear call-to-action link to confirm interest and access the guide, and relevant branding elements including logos and social media links. The tone is professional and inviting, encouraging user engagement through a simple, single-click confirmation process.

Subject:

Access: Lifecycle marketing for product-led growth

Date sent:

July 16, 2024

from

The Customer.io Team

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none} @media (max-width:620px){.desktop_hide table.icons-outer{display:inline-table!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}.row-1 .column-1 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cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:40px;padding-right:40px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><div class="spacer_block block-1" style="height:56px;line-height:56px;font-size:1px"> </div><table class="html_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"><div style="display:none"> ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div></div></td></tr></tbody></table><table class="image_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:182px"> <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dRdXRlR2RLSXFCOFFzTVZmcmxpOD0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby8iLCJpbnRlcm5hbCI6ImZhYjcwODBlZjA5NjAxOTFlODFhIiwibGlua19pZCI6MjI3fQ/c4cc9994dab8bc192a32bdff7a56141e5e6e5ea5dd1fb25fb1a79cba35957b5f" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-138234/1712186940955_logo-header_01HTK4PQP9FTVY3P17XY0MVQAF.png" style="display:block;height:auto;border:0;width:100%" width="182" alt="Customer.io logo" title="Customer.io logo" height="auto"/></a></div></div></td></tr></tbody></table><div class="spacer_block block-4" style="height:36px;line-height:36px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="divider_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:6px solid #0e464d"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table><div class="spacer_block block-2" style="height:31px;line-height:31px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;text-align:center;width:100%"><h1 style="margin:0;color:#0e464d;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:30px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:36px"> <span class="tinyMce-placeholder" style="word-break: break-word;">Here's your guide!</span></h1></td></tr></tbody></table><table class="paragraph_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0;margin-bottom:16px">Hi Jonathan,</p><p style="margin:0">Click the link below to confirm your interest and access your <strong>Lifecycle marketing for product-led growth</strong> guide.</p></div></td></tr></tbody></table><table class="button_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;text-align:left"><div class="alignment" align="left"> <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dRdXRlR2RLSXFCOFFzTVZmcmxpOD0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby93cC1jb250ZW50L3VwbG9hZHMvMjAyMy8wOS9saWZlY3ljbGUtbWFya2V0aW5nLWZvci1wcm9kdWN0LWxlZC1ncm93dGhfQ3VzdG9tZXIuaW9fLnBkZiIsImludGVybmFsIjoiZmFiNzA4MGVmMDk2MDE5MWU4MWEiLCJsaW5rX2lkIjo0Mzl9/d8eacc3b5b11101c0d4c1c47e7d6ea403f2e0dbd5f5f767312ca15f4ba63555a" target="_blank" style="background-color:#0b353b;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#e4ffce;display:inline-block;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;font-weight:700;mso-border-alt:none;padding-bottom:10px;padding-top:10px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 25px; padding-right: 25px; font-size: 15px; display: inline-block; letter-spacing: 1px;"><span style="word-break: break-word; line-height: 22.5px;">Access guide</span></span></a> </div></td></tr></tbody></table><div class="spacer_block block-4" style="height:16px;line-height:16px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;background-color:#fff;border-bottom:1px solid #f0edeb;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0;margin-bottom:16px"><em>You signed up for this <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dRdXRlR2RLSXFCOFFzTVZmcmxpOD0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby9sZWFybi9saWZlY3ljbGUtbWFya2V0aW5nLWZvci1wcm9kdWN0LWxlZC1ncm93dGgvIiwiaW50ZXJuYWwiOiJmYWI3MDgwZWYwOTYwMTkxZTgxYSIsImxpbmtfaWQiOjQ1M30/5eaab89903d0fc8a83eeab8d69530d5373e8874e590c85cfd683fb3d5cbed22c" target="_blank" style="text-decoration: underline; color: #138563;" rel="noopener">guide here</a>.</em></p><p style="margin:0">Best,<br/>The Customer.io Team</p></div></td> </tr></tbody></table><div class="spacer_block block-2" style="height:36px;line-height:36px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" 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