Customer.io email 17

This email functions as a confirmation prompt, asking the recipient to verify their interest by clicking a link to access a downloadable guide about lifecycle marketing for product-led growth. Its structure is straightforward, featuring a clear call-to-action button prominently linking to the guide, an introductory salutation, and footer links for social media and subscription preferences. The tone is professional and courteous, emphasizing ease of access and user engagement without excessive marketing language.

Subject:

Access: Lifecycle marketing for product-led growth

Date sent:

July 22, 2024

from

The Customer.io Team

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none} @media (max-width:620px){.desktop_hide table.icons-outer{display:inline-table!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}.row-1 .column-1 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cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:40px;padding-right:40px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><div class="spacer_block block-1" style="height:56px;line-height:56px;font-size:1px"> </div><table class="html_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"><div style="display:none"> ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div></div></td></tr></tbody></table><table class="image_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:182px"> <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dRMnpIZ19Kdk0yaFpSN040ZUxJYz0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby8iLCJpbnRlcm5hbCI6ImZhYjcwODBlZjA5NjAxOTFlODFhIiwibGlua19pZCI6MjI3fQ/bddbe381403c2d05f1e1fc284f1ffa149ca83b0719dc17aa85d83c7a448e69ad" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-138234/1712186940955_logo-header_01HTK4PQP9FTVY3P17XY0MVQAF.png" style="display:block;height:auto;border:0;width:100%" width="182" alt="Customer.io logo" title="Customer.io logo" height="auto"/></a></div></div></td></tr></tbody></table><div class="spacer_block block-4" style="height:36px;line-height:36px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="divider_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:6px solid #0e464d"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table><div class="spacer_block block-2" style="height:31px;line-height:31px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;text-align:center;width:100%"><h1 style="margin:0;color:#0e464d;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:30px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:36px"> <span class="tinyMce-placeholder" style="word-break: break-word;">Here's your guide!</span></h1></td></tr></tbody></table><table class="paragraph_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0;margin-bottom:16px">Hi Jonathan,</p><p style="margin:0">Click the link below to confirm your interest and access your <strong>Lifecycle marketing for product-led growth</strong> guide.</p></div></td></tr></tbody></table><table class="button_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;text-align:left"><div class="alignment" align="left"> <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dRMnpIZ19Kdk0yaFpSN040ZUxJYz0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby93cC1jb250ZW50L3VwbG9hZHMvMjAyMy8wOS9saWZlY3ljbGUtbWFya2V0aW5nLWZvci1wcm9kdWN0LWxlZC1ncm93dGhfQ3VzdG9tZXIuaW9fLnBkZiIsImludGVybmFsIjoiZmFiNzA4MGVmMDk2MDE5MWU4MWEiLCJsaW5rX2lkIjo0Mzl9/948e4fe22c646882778c647280fb60b6e188919ec31d4d719f16d00bc5ee6fd0" target="_blank" style="background-color:#0b353b;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#e4ffce;display:inline-block;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;font-weight:700;mso-border-alt:none;padding-bottom:10px;padding-top:10px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 25px; padding-right: 25px; font-size: 15px; display: inline-block; letter-spacing: 1px;"><span style="word-break: break-word; line-height: 22.5px;">Access guide</span></span></a> </div></td></tr></tbody></table><div class="spacer_block block-4" style="height:16px;line-height:16px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;background-color:#fff;border-bottom:1px solid #f0edeb;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0;margin-bottom:16px"><em>You signed up for this <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dRMnpIZ19Kdk0yaFpSN040ZUxJYz0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby9sZWFybi9saWZlY3ljbGUtbWFya2V0aW5nLWZvci1wcm9kdWN0LWxlZC1ncm93dGgvIiwiaW50ZXJuYWwiOiJmYWI3MDgwZWYwOTYwMTkxZTgxYSIsImxpbmtfaWQiOjQ1M30/93cba603dcc809f783d8bc194693b66e629e618113d1a9c1158ae2959b773399" target="_blank" style="text-decoration: underline; color: #138563;" rel="noopener">guide here</a>.</em></p><p style="margin:0">Best,<br/>The Customer.io Team</p></div></td> </tr></tbody></table><div class="spacer_block block-2" style="height:36px;line-height:36px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" 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