Semrush email 27

This email communicates a pricing change for Semrush Pro-level subscriptions, emphasizing that loyal existing customers will retain their current rates despite the upcoming increase. Structured with warm, appreciative language and clear explanation, it reassures recipients about their benefits and potential implications of account changes. The tone is friendly and grateful, aiming to maintain customer loyalty while informing about policy updates.

Subject:

Thank you for being a loyal customer!

Date sent:

July 2, 2024

from

Semrush Team

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line-height: 40px">   </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="header122f858b-4214-4494-9127-9df96aa8e1b7"> <td bgcolor="#FFFFFF" align="center" class="mob-paddings" style="padding: 0 32px;">  <table valign="middle" class="mob-wrapper" role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px; background-color: #FFFFFF;"> <tbody> <tr>  <td align="left" class="logo-image"> <div class="mktoImg" id="header-logo2718fb10-5006-4b83-bd7e-3b6d508d0645" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSALTZ2Khzq7Q3iQkqkDwvw3xZ82qymYmgN3YRna_OPi3RdWtVBdPGRsp_A6z4A_NwwPc5WeAnbrRqc_3PXEbiKr1P1iQYU7nSNjgp4q3zYJY2ytDa8Fa7fCp-Ew_d23wpN_A0U3AeraVjmhknXk4KBZWOcvrxU3zdkeshRg4Nt7RTbRiYkQsOYlWccpGDlNO-ax8eKoYLt7aTBBRpu6kSAGCeNPqWmspRSEl5tBGn1jCa/NTE5LUlJWS04NjkAAAGUEvLNe3GgL8uZBq_SGklcg26NsrpYVKfZa5BlRIWbUu_N9lEreIPFRmg7zDXRxt9gd-lyR2Y=" target="_blank" ><img src="https://lp.semrush.com/rs/519-IIY-869/images/Logo_Semrush_White_Background.png" class="logo-image" width="170" height="auto" border="0" style="" /></a> </div> </td>   <td align="right" valign="middle" style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important; color: #0082E5 !important;"> <a valign="middle" class="mktoText mob-text-regular" target="_blank" href="#?utm_source=marketo&utm_medium=email&utm_campaign=engage_core_ProLevelSubscriptionPricingChange_mass_en_020724_paid_operational&utm_content=product" style="color: #0082E5 !important; font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 24px; mso-line-height-rule: exactly" id="header-link-textefac8a7a-c6cf-4bbc-a818-17483a50e76d"></a> </td>  </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="spacere90fad9a-039e-48a4-8dfa-980dd83c0abe"> <td bgcolor="#FFFFFF" align="center" class="mob-paddings" style="padding: 0 32px;">  <table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px;" class="mob-wrapper"> <tbody> <tr> <td class="mob-spacer-24" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-height:32px;" height="32" bgcolor="#FFFFFF">   </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text9bfd5d6d-8bce-4a70-b56f-a1c0247850bc"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:0px;" height="0">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text46a574f7-2a8c-4969-8c02-b19a8525a218" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> You’ve been an amazing customer, and we want to show our appreciation for your unwavering support. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text4fc35672-7bf7-484c-9bb2-ba31c21ce0e8"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-textef35d219-f468-415a-981b-9b2be5b27651" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> We're glad to help you win the online visibility race with our industry-leading databases, new AI features, and ongoing integrations with other top marketing tools you love. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="textf13698f0-1b9f-4fbb-81a9-307d1902140a"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-textcc5a2e7a-189b-474d-af61-05c3c6fb6e9d" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> From July 1, 2024, the base price of <strong>new</strong> Semrush Pro-level subscriptions increased to $139.95 per month. As a valued member of our Semrush community, your current rate will not be affected by this pricing change  <span style="color: #000000; font-family: 'Apple Color Emoji', 'Segoe UI Emoji', NotoColorEmoji, 'Segoe UI Symbol', 'Android Emoji', EmojiSymbols, 'EmojiOne Mozilla'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">❤️.</span> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="textd5c4a5dc-c8b4-4726-867f-6254c38457f9"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text11b3aeae-514d-4f4e-861f-1abd9e961f9a" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> No matter what subscription level, we’ll always do our best to take care of our most loyal customers. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text601d2230-0ff7-4823-ab45-495f43ea24c0"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text7040d072-b031-4bbf-ab50-baa772832c07" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> Please know that <strong>if you ever decide to unsubscribe and resubscribe later, or downgrade, the new higher pricing will apply</strong>, so always make sure your billing info is up-to-date to lock in your special price. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="textc75cd5f2-4941-44b5-8e22-817bfc2929f1"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text1ef8d785-e1aa-49ca-ad84-a94fd7d6e452" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> We truly thank you for being an important member of our community. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="author-module13fc7540-abfc-4366-86fb-6d83cc765b6a"> <td align="left" class="mob-paddings" style="padding: 0 40px;" bgcolor="#FFFFFF">  <table width="100%" align="left" bgcolor="#FFFFFF"> <tbody> <tr> <td class="mob-spacer-36" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-height:48px;" height="48" bgcolor="#FFFFFF">   </td> </tr> <tr valign="top"> <td class="image-d80-m72" width="100" height="auto" style="padding: 0px !important;max-width: 100px !important;"> <div class="mktoImg image-d80-m72" height="auto" width="100" style="max-width: 100px !important;" id="author-module-image71ba0ef8-6e6b-4ecb-8fce-2907e121a5f7" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSALTZ2Khzq7Q3iQkqkDwvw3xZ82qymYmgN3YRna_OPi3RdWtVBdPGRsp_A6z4A_NwwPc5WeAnbrRqc_3PXEbiKr1P1iQYU7nSNjgp4q3zYJY2ytDa8Fa7fCp-Ew_d23wpN_A0U3AeraVjmhknXk4KBZWOcvrxU3zdkeshRg4Nt7RTbRiYkQsOYlWccpGDlNO-ax8eKoYLt7aTBBRpu6kSAGCeNPqWmspRSEl5tBGn1jCa/NTE5LUlJWS04NjkAAAGUEvLNe3GgL8uZBq_SGklcg26NsrpYVKfZa5BlRIWbUu_N9lEreIPFRmg7zDXRxt9gd-lyR2Y=" target="_blank" ><img class="image-d80-m72" width="100" src="https://lp.semrush.com/rs/519-IIY-869/images/semrush-icon-smaller.png" height="auto" border="0" style="margin:0; 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