Apollo email 09

This email from Apollo.io is a product update and onboarding message focusing on new features that improve email deliverability in light of updated Google and Yahoo sender guidelines. The structure includes a welcoming introduction, a bullet-point list of new key features such as a guided mailbox setup, deliverability scoring, and unsubscribe links, followed by actionable links to set up mailboxes, create sequences, and access support. The tone is professional, informative, and encouraging, aiming to prompt users to engage with the platform's new tools even before their first email is sent.

Subject:

[Needs Attention] Your email deliverability score

Date sent:

February 15, 2024

from

Apollo

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head> <title></title> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <style> * { box-sizing: border-box; } body { margin: 0; padding: 0; } a[x-apple-data-detectors] { color: inherit !important; text-decoration: inherit !important; } #MessageViewBody a { color: inherit; text-decoration: none; } p { line-height: inherit } .desktop_hide, .desktop_hide table { mso-hide: all; display: none; max-height: 0px; overflow: hidden; } .image_block img+div { display: none; } @media (max-width:620px) { .social_block.desktop_hide .social-table { display: inline-block !important; } .image_block div.fullWidth { max-width: 100% !important; } .mobile_hide { display: none; } .row-content { width: 100% !important; } .stack .column { width: 100%; display: block; } .mobile_hide { min-height: 0; max-height: 0; max-width: 0; overflow: hidden; font-size: 0px; } .desktop_hide, .desktop_hide table { display: table !important; max-height: none !important; } } </style> </head> <body style="margin: 0; background-color: #f0f0f2; padding: 0; -webkit-text-size-adjust: none; text-size-adjust: none;"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Following recent updates by Google & Yahoo to email sender guidelines, we've enhanced our platform to optimize your email deliverability.</div><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;"> ‌ ‌ ‌ </div> <table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f0f0f2;"> <tbody> <tr> <td> <table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f0f0f2; border-radius: 0; color: #000000; width: 600px; margin: 0 auto;" width="600"> <tbody> <tr> <td class="column column-1" width="100%" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"> <div class="spacer_block block-1" style="height:21px;line-height:21px;font-size:1px;"> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #000000; border-radius: 10px 10px 0 0; width: 600px; margin: 0 auto;" width="600"> <tbody> <tr> <td class="column column-1" width="100%" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"> <table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody><tr> <td class="pad" style="padding-bottom:5px;padding-top:20px;width:100%;padding-right:0px;padding-left:0px;"> <div class="alignment" align="center" style="line-height:10px"> <div style="max-width: 120px;"><a href="https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHJ4Z1VEQUpLMHpnS1J0TTRDQVkydDA0NVhXMUdvdUU3d1NncjBaQT09IiwiaHJlZiI6Imh0dHBzOi8vYXBwLmFwb2xsby5pby8_dXRtX2NhbXBhaWduPUFMRVJULVNMXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvIiwiaW50ZXJuYWwiOiJlYmM2MDViNjAxZjE5MzAxOTJiNGNlMDIiLCJsaW5rX2lkIjo0MDE4fQ/2410dc071059ecae7f65e0d590f1a1ac359ac43b5af8975ec2c32e3966a2f740" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-90987/1704317946075_all%20black%20logo_01HK8M82C6FPE2X9W8DQYZPVF0.png" style="display: block; height: auto; border: 0; width: 100%;" width="120" alt="Apollo" title="Apollo"/></a></div> </div> </td> </tr> </tbody></table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #000000; width: 600px; margin: 0 auto;" width="600"> <tbody> <tr> <td class="column column-1" width="100%" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"> <table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody><tr> <td class="pad" style="width:100%;padding-right:0px;padding-left:0px;"> <div class="alignment" align="center" style="line-height:10px"> <div class="fullWidth" style="max-width: 540px;"><a href="https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHJ4Z1VEQUpLMHpnS1J0TTRDQVkydDA0NVhXMUdvdUU3d1NncjBaQT09IiwiaHJlZiI6Imh0dHBzOi8vYXBwLmFwb2xsby5pby8_dXRtX2NhbXBhaWduPUFMRVJULVNMXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvIy9zZXR0aW5ncy9hY2NvdW50L21haWxib3hlcyIsImludGVybmFsIjoiZWJjNjA1YjYwMWYxOTMwMTkyYjRjZTAyIiwibGlua19pZCI6MzM3Mn0/29b286cb224d347bc5ebf691743f6f4f55f976fb0de2430161697a5985d1355b" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-90987/1707946714115_Connect,%20Engage,%20Convert%20with%20Apollo%20(2)_01HPMRX94TW545GRYB5RP2QHWC.png" style="display: block; height: auto; border: 0; width: 100%;" width="540" alt="Maximize your outreach with Calls" title="Maximize your outreach with Calls"/></a></div> </div> </td> </tr> </tbody></table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-radius: 0; color: #000000; width: 600px; margin: 0 auto;" width="600"> <tbody> <tr> <td class="column column-1" width="100%" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"> <table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody><tr> <td class="pad" style="padding-left:35px;padding-top:15px;text-align:center;width:100%;"> <h1 style="margin: 0; color: #1a1a1a; direction: ltr; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; font-weight: 400; letter-spacing: normal; line-height: 120%; text-align: left; margin-top: 0; margin-bottom: 0; mso-line-height-alt: 28.799999999999997px;">Here’s how you improve your email deliverability.</h1> </td> </tr> </tbody></table> <table class="paragraph_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;"> <tbody><tr> <td class="pad" style="padding-bottom:10px;padding-left:35px;padding-right:35px;padding-top:15px;"> <div style="color:#474747;direction:ltr;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;letter-spacing:0px;line-height:120%;text-align:left;mso-line-height-alt:19.2px;"> <p style="margin: 0; margin-bottom: 16px;">Following recent updates by <a href="https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHJ4Z1VEQUpLMHpnS1J0TTRDQVkydDA0NVhXMUdvdUU3d1NncjBaQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LmFwb2xsby5pby9tYWdhemluZS93aGF0LW1haWxib3gtcHJvdmlkZXJzLW5ldy1zcGFtLXJ1bGVzLW1lYW4tZm9yLXlvdXItc2FsZXMtb3JnYW5pemF0aW9uP3V0bV9jYW1wYWlnbj1BTEVSVC1TTFx1MDAyNnV0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWNpbyIsImludGVybmFsIjoiZWJjNjA1YjYwMWYxOTMwMTkyYjRjZTAyIiwibGlua19pZCI6NDY5N30/1e60441ffd103d3ce432f880c14b9afb186087131a7ef03911660d986601111c" target="_blank" class="" style="text-decoration: underline; color: #0068a5;" rel="noopener">Google & Yahoo to email sender guidelines</a>, our team sprung into action building new features to optimize your email deliverability.</p> <p style="margin: 0;">While you haven’t sent an email with Apollo yet, we wanted to share how we’ve made mailbox setup simple and reveal our email best practices:</p> </div> </td> </tr> </tbody></table> <table class="list_block block-3" id="list-r3c0m2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;"> <tbody><tr> <td class="pad" style="padding-bottom:10px;padding-left:50px;padding-right:50px;padding-top:10px;"> <div class="levelOne" style="margin-left: 0;"> <ul class="leftList" start="1" style="margin-top: 0; margin-bottom: 0; padding: 0; padding-left: 20px; color: #474747; direction: ltr; font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; font-size: 16px; font-weight: 400; letter-spacing: 0; line-height: 150%; text-align: left; mso-line-height-alt: 24px; list-style-type: disc;"> <li style="margin-bottom: 0; text-align: left;"><strong>New Guided Mailbox Setup.</strong> Covering SPF, DMARC, DKIM, sending limits, and more, let's ensure your setup is flawless. <em>Plus, you can manage up to 15 mailboxes with Apollo.</em></li> <li style="margin-bottom: 0; text-align: left;"><strong>New Email Deliverability Scoring.</strong> Access your score, understand its drivers, and receive tips for improvement. <strong>Start by sending an email to see your score.</strong></li> <li style="margin-bottom: 0; text-align: left;"><strong>One-Click Unsubscribe Requirement.</strong> Enhance user trust by adding an easy unsubscribe link. While mandatory by June 1st for non-business communications, adopting this now reduces spam reports.</li> </ul> </div> </td> </tr> </tbody></table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-radius: 0; color: #000000; width: 600px; margin: 0 auto;" width="600"> <tbody> <tr> <td class="column column-1" width="33.333333333333336%" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"> <table class="button_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody><tr> <td class="pad" style="padding-bottom:10px;padding-left:45px;padding-top:10px;text-align:left;"> <div class="alignment" align="left"><a href="https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHJ4Z1VEQUpLMHpnS1J0TTRDQVkydDA0NVhXMUdvdUU3d1NncjBaQT09IiwiaHJlZiI6Imh0dHBzOi8vYXBwLmFwb2xsby5pby8_dXRtX2NhbXBhaWduPUFMRVJULVNMXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvIy9zZXR0aW5ncy9hY2NvdW50L21haWxib3hlcyIsImludGVybmFsIjoiZWJjNjA1YjYwMWYxOTMwMTkyYjRjZTAyIiwibGlua19pZCI6MzM3Mn0/29b286cb224d347bc5ebf691743f6f4f55f976fb0de2430161697a5985d1355b" target="_blank" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#146ef6;border-radius:4px;width:auto;border-top:1px solid #146EF6;font-weight:400;border-right:1px solid #146EF6;border-bottom:1px solid #146EF6;border-left:1px solid #146EF6;padding-top:5px;padding-bottom:5px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all;"><span style="padding-left:20px;padding-right:20px;font-size:14px;display:inline-block;letter-spacing:normal;"><span style="word-break: break-word; line-height: 28px;">Link Your Mailbox</span></span></a></div> </td> </tr> </tbody></table> </td> <td class="column column-2" width="66.66666666666667%" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"> <table class="button_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody><tr> <td class="pad" style="padding-bottom:10px;padding-left:5px;padding-top:10px;text-align:left;"> <div class="alignment" align="left"><a href="https://e.customeriomail.com/e/c/eyJlbWFpbF9pZCI6ImRnVHJ4Z1VEQUpLMHpnS1J0TTRDQVkydDA0NVhXMUdvdUU3d1NncjBaQT09IiwiaHJlZiI6Imh0dHBzOi8vYXBwLmFwb2xsby5pby8_dXRtX2NhbXBhaWduPUFMRVJULVNMXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9zb3VyY2U9Y2lvIy9zZXF1ZW5jZXMiLCJpbnRlcm5hbCI6ImViYzYwNWI2MDFmMTkzMDE5MmI0Y2UwMiIsImxpbmtfaWQiOjM0MDN9/62eb1383fd7717019cb3c55bccf1592d4b5f9fa4d6b9c30a283eb65c9666344c" target="_blank" style="text-decoration:none;display:inline-block;color:#474747;background-color:transparent;border-radius:4px;width:auto;border-top:1px solid #474747;font-weight:400;border-right:1px solid #474747;border-bottom:1px solid #474747;border-left:1px solid #474747;padding-top:5px;padding-bottom:5px;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all;"><span style="padding-left:20px;padding-right:20px;font-size:14px;display:inline-block;letter-spacing:normal;"><span style="word-break: break-word; line-height: 28px;">Create a Sequence</span></span></a></div> </td> </tr> </tbody></table> <div class="spacer_block block-2" style="height:20px;line-height:20px;font-size:1px;"> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table class="row row-6" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-radius: 0; color: #000000; width: 600px; margin: 0 auto;" width="600"> <tbody> <tr> <td class="column column-1" width="100%" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; padding-bottom: 5px; padding-top: 5px; vertical-align: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"> <table class="divider_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody><tr> <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px;padding-top:10px;"> <div class="alignment" align="center"> <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="90%" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody><tr> <td class="divider_inner" style="font-size: 1px; line-height: 1px; border-top: 1px solid #E3E3E5;"><span> </span></td> </tr> </tbody></table> </div> </td> </tr> </tbody></table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table class="row row-7" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;"> <tbody> <tr> <td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; border-radius: 0; color: #000000; width: 600px; margin: 0 auto;" width="600"> <tbody> <tr> <td class="column column-1" width="100%" style="mso-table-lspace: 0pt; 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