Customer.io email 23

This email from Customer.io functions as a promotional and educational message aimed at encouraging the recipient to audit and improve their data-tracking plans to enhance messaging effectiveness. Its structure includes a friendly greeting, a clear call-to-action linking to a dedicated data-tracking resources page, an offer for a 30-day free trial of their messaging platform, and social media links for further engagement. The tone is professional yet approachable, focusing on practical value and support for successful messaging strategies.

Subject:

Creating impact via your data-tracking plan

Date sent:

August 26, 2024

from

The Customer.io Team

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{line-height:0;font-size:75%} @media (max-width:620px){.desktop_hide table.icons-outer{display:inline-table!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}.row-1 .column-1 .block-3.image_block .alignment div,.row-5 .column-1 .block-1.image_block .alignment div{margin:0 auto 0 0!important}.row-4 .column-1 .block-1.paragraph_block td.pad,.row-5 .column-2 .block-1.paragraph_block td.pad{padding:0 0 15px!important}.row-5 .column-1 .block-1.image_block td.pad{padding:0 0 25px!important}.row-1 .column-1,.row-3 .column-1,.row-5 .column-2,.row-7 .column-1,.row-8 .column-1{padding:0 20px!important}.row-4 .column-1{padding:5px 20px!important}.row-5 .column-1{padding:40px 20px 0!important}} </style></head><body class="body" style="background-color:#fbf9f8;margin:0;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">the key to messages that excel growth ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fbf9f8;background-size:auto;background-image:none;background-position:top left;background-repeat:no-repeat"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:40px;padding-right:40px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><div class="spacer_block block-1" style="height:56px;line-height:56px;font-size:1px"> </div><table class="html_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"><div style="display:none"> ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div></div></td></tr></tbody></table><table class="image_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:182px"><a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dSamJNR3FITUJWUjRCZ2xsUXBCUT0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby8iLCJpbnRlcm5hbCI6ImZhYjcwODBlZjA5NjAxOTFlODFhIiwibGlua19pZCI6MjI3fQ/2509fef9d94be93f0aa272e1f1d4705dec2f1ceb93f694b8c593ceb954809413" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-138234/1712186940955_logo-header_01HTK4PQP9FTVY3P17XY0MVQAF.png" style="display:block;height:auto;border:0;width:100%" width="182" alt="Customer.io logo" title="Customer.io logo" height="auto"/></a></div></div></td></tr></tbody></table><div class="spacer_block block-4" style="height:36px;line-height:36px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-radius:0;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="divider_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:6px solid #0e464d"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table><div class="spacer_block block-2" style="height:31px;line-height:31px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;text-align:center;width:100%"><h1 style="margin:0;color:#0e464d;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:30px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:36px"> <span class="tinyMce-placeholder" style="word-break: break-word;">Data-tracking plans 🤝 messages</span></h1></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0;margin-bottom:16px">Hi Jonathan,</p><p style="margin:0;margin-bottom:16px"> Data-tracking is an essential part of making sure your messages not only land, but resonate. </p><p style="margin:0">That's why we put together our data-tracking resources page; a one-stop shop to audit and revamp your data-tracking plan so you're set up to message successfully. Take a look!</p></div></td></tr></tbody></table><table class="button_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;text-align:left"><div class="alignment" align="left"> <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dSamJNR3FITUJWUjRCZ2xsUXBCUT0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lcmlvLnNsYWNrLmNvbS9hcmNoaXZlcy9DMDZSWkE4U1JRQy9wMTcyNDI2ODE4MDY4OTkyOSIsImludGVybmFsIjoiZmFiNzA4MGVmMDk2MDE5MWU4MWEiLCJsaW5rX2lkIjoxMjgxfQ/a0a7985f56da44d159bbdf18f95133b08c12fe4dc9b6829ea013eec3fe83231b" target="_blank" style="background-color:#0b353b;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#e4ffce;display:inline-block;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;font-weight:700;mso-border-alt:none;padding-bottom:10px;padding-top:10px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 25px; padding-right: 25px; font-size: 15px; display: inline-block; letter-spacing: 1px;"><span style="word-break: break-word; line-height: 22.5px;">Data-tracking resources for you</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-size:auto"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-size:auto;border-radius:0;color:#000;background-color:#e5ffcf;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;border-top:4px solid #0e464d;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-top:20px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-right:30px;padding-top:30px;width:100%;padding-left:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:99.5px"><a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dSamJNR3FITUJWUjRCZ2xsUXBCUT0iLCJocmVmIjoiaHR0cHM6Ly9mbHkuY3VzdG9tZXIuaW8vc2lnbnVwP3V0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvXHUwMDI2dXRtX2NhbXBhaWduPWZpcnN0X251cnR1cmVfd2ViaW5hclx1MDAyNnV0bV9jb250ZW50PXEzMjAyNF9ldmVudHNfZW1haWxfaWRlYV90b19pbXBhY3Rfd2ViaW5hclx1MDAyNnV0bV90ZXJtPWRlbWFuZCUyMGdlbiIsImludGVybmFsIjoiZmFiNzA4MGVmMDk2MDE5MWU4MWEiLCJsaW5rX2lkIjoxMjcwfQ/5682e0e75076582d73c6d5a94a6c047f6349f945e8e572ffc58406ef0faa90cf" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-138234/1710959373942_green_gift_01HSEJ0BVCCW68H2725R1M94GQ.png" style="display:block;height:auto;border:0;width:100%" width="99.5" height="auto"/></a></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:10px;padding-right:50px;padding-top:20px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"> <table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0"><strong>30 days free of messaging<br/> </strong>Put your data-tracking plan to the test with your messaging strategy. Get data-driven, multi-channel messaging free for 30 days. </p></div></td></tr></tbody></table><table class="button_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;text-align:left"><div class="alignment" align="left"> <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dCQUpIb0dwRG9HZ0dSamJNR3FITUJWUjRCZ2xsUXBCUT0iLCJocmVmIjoiaHR0cHM6Ly9mbHkuY3VzdG9tZXIuaW8vc2lnbnVwP3V0bV9tZWRpdW09ZW1haWxcdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvXHUwMDI2dXRtX2NhbXBhaWduPWZpcnN0X251cnR1cmVfd2ViaW5hclx1MDAyNnV0bV9jb250ZW50PXEzMjAyNF9ldmVudHNfZW1haWxfaWRlYV90b19pbXBhY3Rfd2ViaW5hclx1MDAyNnV0bV90ZXJtPWRlbWFuZCUyMGdlbiIsImludGVybmFsIjoiZmFiNzA4MGVmMDk2MDE5MWU4MWEiLCJsaW5rX2lkIjoxMjcwfQ/5682e0e75076582d73c6d5a94a6c047f6349f945e8e572ffc58406ef0faa90cf" target="_blank" style="background-color:transparent;border-bottom:2px solid #0e464d;border-left:0px solid transparent;border-radius:0px;border-right:0px solid transparent;border-top:0px solid transparent;color:#0e464d;display:inline-block;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;font-weight:400;mso-border-alt:none;padding-bottom:0px;padding-top:0px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 0px; padding-right: 0px; font-size: 15px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 22.5px;">Start your free trial here ➔</span></span></a> </div></td></tr></tbody></table><div class="spacer_block block-3" style="height:31px;line-height:31px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-6" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-radius:0;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><div class="spacer_block block-1" style="height:16px;line-height:16px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-7" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;background-color:#fff;border-bottom:1px solid #f0edeb;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0">Hope this helps! <br/>The Customer.io Team</p> 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