Buffer email 22

This email announces a new feature called "streak" from Buffer, designed to encourage users to post weekly and maintain consistent engagement with their audience. The email explains the benefits of the feature, how it works with visuals for easy understanding, and includes multiple call-to-action links directing users to build their streak and schedule posts. The tone is motivating, friendly, and supportive, enhancing user engagement through clear instructions, reminders, and a personal sign-off from a team member.

Subject:

Introducing: Streaks 🌱

Date sent:

January 29, 2025

from

Mike from Buffer

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css2?family=Roboto:wght@100;400;700;900&display=swap" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0} @media (max-width:600px){.social_block.desktop_hide .social-table{display:inline-block!important}.image_block div.fullWidth{max-width:100%!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="margin:0;background-color:#fff;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Post each week to grow your streak! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:145px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpTeTBZMmxKakg1MWtYV19oYVFQdz09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyLmNvbS8_dXRtX2NhbXBhaWduPTI1MDEyOV9TdHJlYWtzX0xhdW5jaF9Ob1N0cmVha1x1MDAyNnV0bV9jb250ZW50PUphbjI1X1N0cmVha3NfTGF1bmNoX05vU3RyZWFrXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6NDAyfQ/eb409fb51cc79dac5dc55aa8df2dfd9ea0ebcccea6c9586dfb34e7f787b01367" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1732026535587_buffer-logo_01JD2D73V7EQK8X9BRC410P3EQ.png" style="display:block;height:auto;border:0;width:100%" width="145" alt="Buffer logo" title="Buffer logo" height="auto"/></a></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:25px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px;padding-top:10px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:39.6px"><span style="word-break: break-word; font-size: 22px;">New: Post weekly to grow your streak</span></p></div></div></td></tr></tbody></table><table class="image_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center" style="line-height:10px"><div class="fullWidth" style="max-width:493px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpTeTBZMmxKakg1MWtYV19oYVFQdz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2FsbC1jaGFubmVscz91dG1fY2FtcGFpZ249MjUwMTI5X1N0cmVha3NfTGF1bmNoX05vU3RyZWFrXHUwMDI2dXRtX2NvbnRlbnQ9SmFuMjVfU3RyZWFrc19MYXVuY2hfTm9TdHJlYWtcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNDcyMX0/60b88f850efe1643b4b0472a33bcdcfa33c65bd5f066267593b4ead8bf98305d" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1738087270168_Jan25_Streak_Launch_Header_01JJQ161ZMW3V5PMWZVPSYS5TP.png" style="display:block;height:auto;border:0;width:100%" width="493" alt="streak" title="streak" height="auto"/></a></div></div></td></tr></tbody></table><table class="text_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px;padding-top:10px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;text-align:center;mso-line-height-alt:27px"> Our data shows that Buffer users who post consistently get <strong>up to 5x more likes, comments, and shares</strong> compared to those who post sporadically.</p><p style="margin:0;font-size:15px;text-align:center;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:15px;text-align:center;mso-line-height-alt:27px"> <span style="word-break: break-word; font-size: 15px;">That’s why we created the <strong>streak</strong> — a new feature designed to help you build (and keep!) a consistent posting habit.</span></p></div></div></td></tr></tbody></table><table class="button_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:15px;text-align:center"><div class="alignment" align="center"> <a class="button" href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpTeTBZMmxKakg1MWtYV19oYVFQdz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2FsbC1jaGFubmVscz91dG1fY2FtcGFpZ249MjUwMTI5X1N0cmVha3NfTGF1bmNoX05vU3RyZWFrXHUwMDI2dXRtX2NvbnRlbnQ9SmFuMjVfU3RyZWFrc19MYXVuY2hfTm9TdHJlYWtcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNDcyMX0/60b88f850efe1643b4b0472a33bcdcfa33c65bd5f066267593b4ead8bf98305d" target="_blank" style="background-color:#333333;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:inline-block;font-family:Roboto, Tahoma, Verdana, Segoe, sans-serif;font-size:15px;font-weight:400;mso-border-alt:none;padding-bottom:7px;padding-top:7px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 20px; padding-right: 20px; font-size: 15px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 30px;">Build your streak</span></span></a> </div></td></tr></tbody></table><table class="text_block block-5" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px;padding-top:10px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;text-align:left;mso-line-height-alt:27px"><span style="word-break: break-word; font-size: 15px;">Here's how it works:</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:30px;padding-right:10px;width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:70px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1738090096470_streak_type=count+hit_01JJQ3W9XV18W9A9A0CJT7XWZY.png" style="display:block;height:auto;border:0;width:100%" width="70" alt="" title="" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:30px;padding-top:5px"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8"><p style="margin:0;text-align:left;mso-line-height-alt:27px"><span style="word-break: break-word; font-size: 15px;">Post at least once every week to grow your streak.</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:30px;padding-right:10px;width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:73px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1738159539490_streak_atrisk-2_illustration_01JJS63HDMZFX04F6DMTPXP1E6.png" style="display:block;height:auto;border:0;width:100%" width="73" alt="" title="" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:5px;padding-left:10px;padding-top:5px"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8"><p style="margin:0;text-align:left;mso-line-height-alt:27px"><span style="word-break: break-word; font-size: 15px;">Get a gentle reminder when you're at risk of losing your streak.</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:30px;padding-right:14px;width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:65px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1738090095216_streak_reset_illustration_01JJQ3W8VJKM0525HC0EZ8R13Z.png" style="display:block;height:auto;border:0;width:100%" width="65" alt="" title="" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:30px;padding-top:5px"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8"><p style="margin:0;text-align:left;mso-line-height-alt:27px"><span style="word-break: break-word; font-size: 15px;">Miss a week, and your streak resets.</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-6" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:20px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:30px;padding-left:30px;padding-right:30px;padding-top:20px"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:25.2px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;text-align:center;mso-line-height-alt:27px">Streaks give you a fun, motivating way to meet your goals, jumpstart your growth, and keep your audience engaged. Ready to get started?</p></div></div></td></tr></tbody></table><table class="button_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:50px;padding-left:15px;padding-right:15px;padding-top:15px;text-align:center"><div class="alignment" align="center"> <a class="button" href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpTeTBZMmxKakg1MWtYV19oYVFQdz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2FsbC1jaGFubmVscz91dG1fY2FtcGFpZ249MjUwMTI5X1N0cmVha3NfTGF1bmNoX05vU3RyZWFrXHUwMDI2dXRtX2NvbnRlbnQ9SmFuMjVfU3RyZWFrc19MYXVuY2hfTm9TdHJlYWtcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNDcyMX0/60b88f850efe1643b4b0472a33bcdcfa33c65bd5f066267593b4ead8bf98305d" target="_blank" style="background-color:#333333;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:inline-block;font-family:Roboto, Tahoma, Verdana, Segoe, sans-serif;font-size:15px;font-weight:400;mso-border-alt:none;padding-bottom:7px;padding-top:7px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 20px; padding-right: 20px; font-size: 15px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 30px;">Schedule a post</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-7" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" 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