Typeform email 05

This email from Typeform informs the user that they attempted to use paid features without upgrading their plan. It clearly outlines the benefits of upgrading, including access to premium themes, customization, and advanced analytics, and provides direct links to explore Core and Growth plans. The structure is informative with a professional tone, emphasizing value and encouraging conversion through multiple calls to action and visual cues.

Subject:

Need to use Premium themes? Try this paid plan ✨

Date sent:

May 21, 2025

from

Typeform

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format('truetype')}@font-face{font-family:'ApercuPro Light';src:url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Light.woff2') format('woff2'),url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Light.woff') format('woff'),url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Light.ttf') format('truetype')}@font-face{font-family:'ApercuPro Bold';src:url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Bold.woff2') format('woff2'),url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Bold.woff') format('woff'),url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Bold.ttf') format('truetype')}@font-face{font-family:'ApercuPro Medium';src:url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Medium.woff2') format('woff2'),url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Medium.woff') format('woff'),url('https://font.typeform.com/dist/fonts/apercu/ApercuPro-Medium.ttf') format('truetype')}</style> <style type="text/css">body{margin:0;padding:0;-webkit-text-size-adjust:100%!important;-ms-text-size-adjust:100%!important;-webkit-font-smoothing:antialiased!important}img{border:0!important;outline:none!important;-ms-interpolation-mode:bicubic}table{border-collapse:collapse;mso-table-lspace:0;mso-table-rspace:0}p{Margin:0!important;Padding:0!important}table,tr,td,a,span,p{font-family:Arial,sans-serif,'ApercuPro'}[style*="ApercuPro"]{font-family:'ApercuPro',Arial,sans-serif,!important}.ExternalClass *{line-height:100%}.em_defaultlink a{color:inherit;text-decoration:none}.em_defaultlink1 a{color:inherit;text-decoration:underline}.em_g_img+div{display:none}a[x-apple-data-detectors],u+.em_body a,#MessageViewBody a{color:inherit;text-decoration:none;font-size:inherit;font-family:inherit;font-weight:inherit;line-height:inherit}.mobile_yes{display:none!important}.em_hide_desktop{display:none!important}</style>   <style type="text/css">@media only screen and (max-width:639px){.em_main_table{width:100%!important;max-width:481px!important}.em_wrapper{width:100%!important}.em_hide{display:none!important}.em_full_img img{width:100%!important;height:auto!important}.em_full_img1 img{width:100%!important;height:auto!important;max-width:none!important}.em_side40{width:25px!important}.em_side54{width:54px!important}.em_aside20{padding:0 20px!important}.em_aside22{padding:16px 20px 0 20px!important}.em_pt0{padding-top:0!important}.em_ptop16{padding-top:16px!important}.em_ptop40{padding-top:40px!important}.em_ptb32{padding-top:32px!important;padding-bottom:32px!important}.em_pbottom4{padding-bottom:4px!important}.em_pbottom24{padding-bottom:24px!important}.em_pbottom32{padding-bottom:32px!important}.em_ptr020{padding-top:0!important;padding-right:0!important}.em_side32{width:5px!important}.em_asidecta{width:296px!important}.em_hd_size2{font-size:36px!important;line-height:39.6px!important;letter-spacing:-0.72px!important}u+.em_body 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a{color:#131313!important}.keep-white-outlook{color:#fff!important}.em_dark1{background-color:#131313!important}.em_bggrey{background-color:#1a1a19!important}.em_hide_desktop1{display:table!important;float:none!important;width:100%!important;overflow:visible!important;height:auto!important}.em_hide1{display:none!important}.em_display_dark{display:block!important;width:100%!important;overflow:visible!important;height:auto!important}.em_bgcta{background-color:#adebca!important}.em_txt_darkcta{color:#1a1a19!important}.em_bgcta a{background-color:#adebca!important}.em_txt_darkcta a{color:#1a1a19!important}.keep-white-outlook2{color:#eeeeec!important}}[data-ogsc] .keep-white-outlook{color:#fff!important}[data-ogsc] .keep-white-outlook2{color:#eeeeec!important}[data-ogsb] .em_bggrey{background-color:#1a1a19!important}[data-ogsb] .em_dark1{background-color:#131313!important}[data-ogsc] .em_txt_darkcta{color:#1a1a19!important}[data-ogsc] .em_txt_darkcta a{color:#1a1a19!important}[data-ogsb] .em_bgcta{background-color:#adebca!important}[data-ogsb] .em_bgcta a{background-color:#adebca!important}</style>  </head> <body class="em_body" style="margin:0px auto; padding:0px;" bgcolor="#E5E5E1"> <div style="color:transparent;visibility:hidden;opacity:0;font-size:0px;border:0;max-height:1px;width:1px;margin:0px;padding:0px;border-width:0px!important;display:none!important;line-height:0px!important;"><img border="0" width="1" height="1" src="http://track.typeform.com/q/X0mRk_1QcT6UVaOAITGwbQ~~/AAQfeRA~/CfOvsLCx4yxB81U-9X0q5qim0EDsTrskEXBUvBx5C39ZvHVl_uZnoyCJmlzmGloYIDA2QH4ynM1qpuE4_Oxxqw~~" alt=""/></div> <span style="color:transparent;visibility:hidden;display:none;opacity:0;height:0;width:0;font-size:0;">You tried to use a typeform with paid features. Here’s how to find the plan you need.</span><img src="https://links2.typeform.com/s/eo/XlTzCdZ06CoExCljakLANayJ425bbiL0luN68B6Li0AXIOreaI1XLKqD4v_sT1JmbY04gF3Cxh97GoRiOqjjkvFr_nbvurfz14hNXqKHX0M0yRMSAE3Mfal-bIg863IV-WU0CWDvVbN4XgGnp-6CYbG1rqnqcwp_wB1AjzcEElzmYAuxoQS5IvNfeDA4BBi6mvTxNZKWg6e-1buE/hfthBQ7j9XexpbT9AMgDru3HDmKh3ubm/9" style="border:0;width:1px;height:1px;border-width:0px!important;display:none!important;line-height:0!important;" width="1" height="1"/>  <table width="100%" border="0" cellspacing="0" cellpadding="0" class="em_full_wrap em_body" bgcolor="#E5E5E5" style="table-layout:fixed;"> <tr> <td align="center" valign="top"> <table align="center" width="640" border="0" cellspacing="0" cellpadding="0" class="em_main_table" style="width:640px;">  <tr> <td align="center" valign="top" class="em_aside20 em_pbottom4 em_ptop40 em_dark1" style="padding-bottom:4px; padding-top:40px" bgcolor="#E5E5E5"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="top" style="font-family: Arial, sans-serif; font-size:10px;color:#737373;text-align: center; padding-top: 10px; padding-bottom: 20px">  <a style="color:#737373;text-decoration:underline!important;" href="https://links2.typeform.com/s/vb/3204kdNf9pYVbzMj97Uzy1TDctIn_rbqd8jqEzvLqWIvHTX1ti6dIWoj4Wv5eWL05WyHu9yHz4ElLFKwNFfsVy-DY-Vo-a7YqJfO1cdQVPfESa3R6R9o6i5sczYDgqH5QaPjb7HJf974q_B2WA/cwjsEihvL3DhhxYro6RgiuEOrXCuextr/9" rilt="mirror" target="_blank"> View in browser </a> </td> </tr> </table> </td> </tr>   <tr> <td align="center" valign="top" class="em_aside22 em_pbottom4 em_dark1" style="padding-bottom:16px;" bgcolor="#E5E5E5"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" bgcolor="#ffffff" class="em_bggrey" style="border-radius:32px;">  <tr> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="top" style="padding-top:80px; padding-bottom:48px;"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="top"> <a href="https://links2.typeform.com/s/c/0RFrpEnzv04AwijBdrETd8gGB6-8_CPULPFDV0cWM3Y8ZKcB5P3n7fa1KLBELExELqbovtJisDkaY8tmorWwiFshN4OSFFJcejY6ndh41SkvjZsgJrga8JAXV5-wTjOJl5NLmGdrdLdLYpkBeECxUORsYTm-19e1F7MqrZsqzi-VFYzkxnt6XRkNLveg-trhlUmutRzdA99eD3pZ1J1dMwyfRutJjv3s9vMkJzBm_wHUPJJoOwJF8kVjFA8COHXEkHLI4TiNeZ6ArJ80C-Xr4E3w8GOJiLhMoGQsI3iZEChe-u5-8N7dlLscCWFxu7vCdS2NVV0476lghQ-bMBhKbg/7QfccXrBOjgwBq_whIvy7XLrjd-00ks8/9" target="_blank" style="text-decoration: none;"> <img src="https://typeform-marketing-images.s3.amazonaws.com/typeform-new-logo.png" width="206" height="56" alt="Typeform" border="0" style="max-width: 206px; width: 206px; display: block; font-size: 15px; line-height: 17px; font-family: Arial, sans-serif; color: #ffffff;"/> </a> </td> </tr> </table> </td> </tr> </table> </td> </tr>   <tr> <td align="center" valign="top" style="padding-bottom: 48px;"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="40" style="width:40px;">   </td> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center">  <tr> <td align="center" valign="middle" class="em_hd_size2 em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 48px; line-height: 52.8px; letter-spacing: -0.96px; color: #1A1A19; font-weight:400;"> Do more with your form </td> </tr>  </table> </td> <td width="40" style="width:40px;">   </td> </tr> </table> </td> </tr>   <tr> <td align="center" valign="top" style="padding-bottom: 40px;"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="32" style="width:32px;">   </td> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center">  <tr> <td align="center" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 24px; line-height: 28.8px; letter-spacing: -0.24px; color: #1A1A19; font-weight:400;"> We noticed you tried to access paid features, but didn’t upgrade yet.<br><br> Ask more questions, get better responses, and benefit from game-changing features with a paid plan. </td> </tr>  </table> </td> <td width="32" style="width:32px;">   </td> </tr> </table> </td> </tr>   <tr> <td align="center" valign="top" style="padding-bottom: 80px;"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="32" style="width:32px;">   </td> <td align="center" valign="top"> <div>  <a target="_blank" href="https://links2.typeform.com/s/c/94LNavJOjMqS3jMJG06hBtfD044DVFw-ikX0ORvZzlJDEAF5M5D-oREytht8TKinN5f0a9zipjQtt7XKxRScZkgdTFLbtz7h53xLVg3iYIqwc3uBPz4GIiY_72rTx1Tr7hcz5naNIXTE50WQDPHacdogyOilVdyKDO5_wdzwXDxl6ogiUlIEkjlP6MvyiUCX5UuVfIoCWqhVGLxssuUdSy8oJlUFXzJi-T2nfYgDczGjwggO-nsl4CsNB0dYqFaL6dsrsNYQaMNkwP1CfqpxghWv8Y15Hpq05qpwKvzpWUhzIsgXUNxB8izZGEwKqXxoiHBibRVwZKjHNshuQp4fyHTeiKZNE3j_2W1VPg/y_0mO8dWG--SFc6lB8kOBxiw9n0ZPYpa/9" style="background-color:#1A1A19;border:1px solid #FFFFFF;border-radius:16px;color:#ffffff;display:inline-block;font-family:Arial, sans-serif, 'ApercuPro';font-size:20px;font-weight:700;line-height:56px;text-align:center;text-decoration:none;width:258px;-webkit-text-size-adjust:none;mso-hide:all;"> Upgrade your plan </a> </div> </td> <td width="32" style="width:32px;">   </td> </tr> </table> </td> </tr>  </table> </td> </tr> </table> </td> </tr>   <tr> <td align="center" valign="top" class="em_aside22 em_pbottom4 em_dark1" style="padding-bottom:16px;" bgcolor="#E5E5E5"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" bgcolor="#ffffff" class="em_bggrey" style="border-radius:32px;">    <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 20px; line-height: 24px; letter-spacing: -0.2px; color: #1A1A19; font-weight:400;padding:40px 32px 40px 32px;"> We saw you tried to publish a typeform that includes the following paid features: </td> </tr>   <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 20px; line-height: 28.8px; letter-spacing: -0.24px; color: #1A1A19; font-weight:700; padding:0 32px 0 32px;"> 💅 Premium Themes </td> </tr>   <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 20px; line-height: 24px; letter-spacing: -0.2px; color: #1A1A19; font-weight:400;padding:10px 32px 40px 32px;"> Give your forms a polished, professional look with customizable themes that match your brand. </td> </tr>  </table> </td> </tr> </table> </td> </tr>   <tr> <td align="center" valign="top" class="em_aside22 em_pbottom4 em_dark1" style="padding-bottom:16px;" bgcolor="#E5E5E5"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" bgcolor="#ffffff" class="em_bggrey" style="border-radius:32px;">  <tr> <td align="center" valign="top" style="padding-top: 32px;padding-bottom:40px;"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="32" style="width:32px;">   </td> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="middle" class="em_full_img1"> <a href="https://links2.typeform.com/s/c/AEPSXLSR2qNfj_gXU0MjVg1DKY6waeP_LGEQu_0wK3u3LvcVoBffwNv_rVvaOR2lIHGWXxWAv7hRErAL8iCOJ-sH1IdIWvsLjNFu688GpEswpwXckf8y2367SHkZ0qAbddu9EErLL7-8TrkaCUJS8dqubDqVqgKpV619t_AFJCH-s2HXDMScB4SmmodGIV0l9KXDOj4XRQDRHd-jNc_tMazsNx3EaaHbq7ltMzYyt9rpAww9JQ0n2VttTwTlqqBU1FFSSPVLwJ2LQZJ5aMVufAgjpKUKfq4aUGDJmVcWvyRCnxLZgfxETxZo0lOpsgU7g4OmRz6AxQdiWsSPRQC7VvhxC9X4QWDBW84/Klzu-jbDFSBj-DosWCgGOn016hiD5V9V/9"><img src="https://typeform-marketing-images.s3.us-east-1.amazonaws.com/BasicPlusBusinessPlans.png" width="576" alt="image example" border="0" style="max-width: 576px; width: 576px; display: block; font-size: 15px; line-height: 17px; font-family: Arial, sans-serif; color: #131313; "/></a> </td> </tr> </table> </td> <td width="32" style="width:32px;">   </td> </tr> </table> </td> </tr>   <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 24px; line-height: 28.8px; letter-spacing: -0.24px; color: #1A1A19; font-weight:700; padding:0px 32px 0 32px;"> Stay on-brand with a Core plan </td> </tr>   <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 20px; line-height: 24px; letter-spacing: -0.2px; color: #1A1A19; font-weight:400;padding:10px 32px 0 32px;"> Our Core plans help you customize forms, collect files, and share them with a branded experience, all without touching code. </td> </tr>   <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 20px; line-height: 24px; color: #1A1A19; font-weight:700; padding:16px 32px 48px 32px;"> <a target="_blank" href="https://links2.typeform.com/s/c/hTNO-xD_gOIK5CkLGeeBxea-pm0uGqaHmO9TA0tTh9DLDIv_au2l3UQ9QSiClaF29bBHMI5jaw0uL0oN7K2_P1MMP0hVzx-ywYbS47GgRrq1wzB-IqgCv2BB7LoNy2GoqNRaJh1T67aWcHI6PxGaJJoYp04xUm-zLGLUdpZCKok6Kwel-Dl1o4-qUAHvty8NyntIEMTvs22_Qg8LA5pw6WqnP5GahFB-GfP7myA1j_syyhYr_Df-tE3rQzEFntp58ri6mOed5w4GGqljetn-BE77TsCrr3Qpx2JxjbmGUr8t500n18oh8pCNNhKQarEFC1yrAMMOMcEaN6VQfJZbGkQQcdRi3ZoycQ/Qiw6rlVtEZdpUexyGcCIBhtZkC4jmNVh/9" style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#1A1A19;font-size:20px"> Check plans </a> </td> </tr>  </table> </td> </tr> </table> </td> </tr>   <tr> <td align="center" valign="top" class="em_aside22 em_pbottom4 em_dark1" style="padding-bottom:16px;" bgcolor="#E5E5E5"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" bgcolor="#ffffff" class="em_bggrey" style="border-radius:32px;">  <tr> <td align="center" valign="top" style="padding-top: 32px;padding-bottom:40px;"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="32" style="width:32px;">   </td> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td align="center" valign="middle" class="em_full_img1"> <a href="https://links2.typeform.com/s/c/98lsjOjBfKDINk_CdhN_sQAYXMPIOAHTWrLEz2lnCnFhVW0n6yVlssD94g_aerb_SoCBg2_5xPrFiGNljiFJmNozE-021mDi-D7nshA-cHmMmkadb6zVfxwt0pmIkgne6Bfc4hCxiIY1pLGK3ulBMEW-H9O4--USwKTKz1DKe5zoOkNF65WSAQ_uQxRxc9EPhcVro5YPnwNp31cF7BgepErj61ExZJ_0RE4WYzGZedKRN8TU5680asPUFrbro4kzFEN8pl6dWMMDYwAhXaMcSjpK3JzzhNWm5rAIvajZGy1ZrqdUYUEAX_FvFs17NGA42A2IgW4snfzX_v2Q7-R-k7esp07Db-WIejldL-aJX6E/-iXuR_2wObYNMAyGVL3Ktj80iKwp74G1/9"><img src="https://typeform-marketing-images.s3.us-east-1.amazonaws.com/GrowthPlans.png" width="576" alt="image example" border="0" style="max-width: 576px; width: 576px; display: block; font-size: 15px; line-height: 17px; font-family: Arial, sans-serif; color: #131313; "/></a> </td> </tr> </table> </td> <td width="32" style="width:32px;">   </td> </tr> </table> </td> </tr>   <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 24px; line-height: 28.8px; letter-spacing: -0.24px; color: #1A1A19; font-weight:700; padding:0px 32px 0 32px;"> Get deeper insights with a Growth plan </td> </tr>   <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 20px; line-height: 24px; letter-spacing: -0.2px; color: #1A1A19; font-weight:400;padding:10px 32px 0 32px;"> A Growth plan is perfect for teams that need deeper insights, automation, and higher response limits. </td> </tr>   <tr> <td align="left" valign="middle" class="em_txt_white" style="font-family: Arial, sans-serif, 'ApercuPro'; font-size: 20px; line-height: 24px; 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