Semrush email 12

This marketing email invites recipients to join Semrush's Beta Tester Club, encouraging participation in product research studies. The structure includes a friendly greeting, a list of benefits for joining (feedback opportunities, research project invites, rewards), and clear call-to-action buttons linking to a survey and additional information. The tone is casual, approachable, and motivating, reinforced by personalized elements and visual branding to build trust and engagement.

Subject:

🔥 Join Semrush Beta Tester Club!

Date sent:

April 3, 2024

from

Sveta from Semrush

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visibility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !important;">Take part in our Research Studies!</div>  <div style="font-size: 0px; line-height: 0px; color: transparent;"> </div> <div style="font-size: 0px; line-height: 0px; color: transparent;">  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div> <table id="bodyTable" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td class="mob-bg-color" align="center" style="background-color: #F6F7F8;" bgcolor="#F6F7F8">  <table id="container" class="mktoContainer" align="center" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width:680px;"> <tr class="mktoModule" id="container-start-end"> <td bgcolor="#FFFFFF" align="center" class="mob-paddings start-border-radius" style="padding: 0 32px;">  <table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px;" class="mob-wrapper"> <tbody> <tr> <td height="40" class="mob-spacer-0" style="font-size: 0px; 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color: #0082E5 !important;"> <a valign="middle" class="mktoText mob-text-regular" target="_blank" href="#?utm_source=marketo&utm_medium=email&utm_campaign=convert_core_BetaTestClub_mass_en_030424_both_newsletter&utm_content=research" style="color: #0082E5 !important; font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 24px; mso-line-height-rule: exactly" id="header-link-text7eeef566-796f-44e1-ac97-9988eff77787"></a> </td>  </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="spacercd6c44d9-e63e-4964-b063-f7216adc15d2"> <td bgcolor="#FFFFFF" align="center" class="mob-paddings" style="padding: 0 32px;">  <table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px;" class="mob-wrapper"> <tbody> <tr> <td class="mob-spacer-24" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-height:32px;" height="32" bgcolor="#FFFFFF">   </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text4f787da4-1ba6-4603-9992-78fb3b1564bc"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:0px;" height="0">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-texta9389e36-dd22-4a78-ae2a-85a56b9e004d" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> Hi there 👋 </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text7e109600-6d8a-47cc-9db1-e232b323e733"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text4abd0028-ce66-45e9-9d2f-d43301e233f3" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> I'm Sveta from the Product Research team. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text9239a4cd-d6eb-475a-a71a-eff04676b3bc"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text891fa6dc-e463-4b52-aaf6-14fe9c2ed449" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> Join our Beta Tester Club and shape Semrush with your valuable insights! <br /> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text931fb044-adc8-4dac-8c55-cd6db3cc7dc0"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="h3 mktoText" id="text-text4e8a3725-a3f9-428a-9e34-52417a066b07" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> As a member, you'll get: <br /> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text2024d6a2-a899-4619-8ce3-5ad451954f2e"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="rl-paddings"> <div class="body-text mktoText" id="text-textf3784930-ee76-4046-9aea-65bf7ee01ec7" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> 💬 <span style="font-size: 12pt; font-family: Roboto,sans-serif; color: #0d0d0d; background-color: #ffffff; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have the opportunity to share your feedback to help us better meet your needs.</span> <br /> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text3b821116-3661-4ad8-ae30-67639993de8d"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="rl-paddings"> <div class="body-text mktoText" id="text-text69522a40-2dc7-4970-a9ef-44671da2ac83" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> 🚀 <span style="font-size: 12pt; font-family: Roboto,sans-serif; color: #0d0d0d; background-color: #ffffff; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Receive invites to exciting research projects.</span> <br /> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text626f72b5-7881-4315-8196-8c9cd8750c68"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="rl-paddings"> <div class="body-text mktoText" id="text-text6fd45f24-b25e-49f5-8e2b-875e3acd419f" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> 🌟 <span style="font-size: 12pt; font-family: Roboto,sans-serif; color: #0d0d0d; background-color: #ffffff; font-weight: 400; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Enjoy fantastic rewards for your participation.</span> <br /> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text79a919e7-44b6-45d0-b946-8a5b8e9457bf"> <td class="mob-paddings" style="background-color:#FFFFFF; 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padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody style="background: #FFFFFF;"> <tr> <td align="center" class="False"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody style="background: #FFFFFF;">  <tr> <td class="mob-spacer-24" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:32px;" height="32" bgcolor="#FFFFFF">   </td> </tr>  <tr> <td align="center" style="-webkit-border-radius: 6px; -moz-border-radius: 6px; border-radius: 6px;"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; border-radius: 6px;"> <tbody style="background: #FFFFFF;"> <tr align="left"> <td> <div class="mob-wrapper" style="margin: 0; text-align: left;">  <a href= "https://engage.semrush.com/dc/SReP355KaMWVedgfYHY1qNXEUBTvtq1_WNRq-gGlmYyY-e8bksWaAhmhzDuqvvmo4n2lOMjOvVDP8n7AxEH720Xkf3sTInAaRi_dabv8cv_Bf6Nt6uaPBOigtmiq4FKPqaeX2fLKqgdxu2Skz1hmIe5fnEQ_vBZgno6enpeqLD5eqtaOCM89YmNsnz_3N13OgYeToUtZ7Qi2Yg4x7-9SXXR-R2QCJqQuZUKQXH_xCejmEKoJYtxaqeLNFqgyvbIYugnx5XUZtVjLR-wYaSUK3PitOSW3zWWw1ag_1e26b-E=/NTE5LUlJWS04NjkAAAGSQhtx6ENSTY6_xMgU4ARy4a6CpGSOs3ejW2f76waEOrwjTgJRkrt6NLqn7BXTfV9hs1i2Kh0=" background="https://lp.semrush.com/rs/519-IIY-869/images/filler-orange.png" class="mob-wrapper" target="_blank" style="background-color:#FF642D;;border-radius:6px;color:#ffffff;display:inline-block;font-family:helvetica,arial,sans-serif;font-size:16px;font-weight:normal;line-height:50px;text-align:center;text-decoration:none;width:278px;-webkit-text-size-adjust:none;mso-hide:all;" >Take the Survey</a> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text0131783e-2e04-44fc-8560-5183f5f246d7"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-24" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:32px;" height="32">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text5ba1c1b8-7bd9-4f47-a956-58ac556aa367" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> Curious to learn more? Check out our  <span style="color: #0082e5;"><a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSANgTzPJXeLm0SUfaCs_KFANK9OBKQSvQsnkiOKoHXu_1GILewH-UN_si_eJbzHIXsEPsr_uKAJnSH2rWSRqdhOq26Pj5nFJYWwuGQoP1s-yMbCZ1T2XZoO4TTjK1bukCyRpTlW9gxf5843Do05BDUas3v-Og1hqYDNhJNOvMVxJJGErwOI05f-MlF4G4ZbNF7k1OD4gLtpRzq1DspWPKCKpBsVWj7_rmw9_YnARrw49q/NTE5LUlJWS04NjkAAAGSQhtx6ENSTY6_xMgU4ARy4a6CpGSOs3ejW2f76waEOrwjTgJRkrt6NLqn7BXTfV9hs1i2Kh0=" target="_blank" id="" style="color: #0082e5;" >website</a></span>! <br /> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="textd577a0fc-b7cb-4fab-bd99-2b76c05b816d"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text01c43791-fefa-45a9-addb-a21c33e1e850" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> By joining, you're agreeing to our  <span style="color: #0082e5;"><a href= "https://engage.semrush.com/dc/1Ezvl8gDKWE8wSeHVuLhTpa_9x2BzDMtvREf2cTf9CrUGabRzGit0Atchs2ZG_DiPbY0GTg9Lk4l5Xz2Sm4MUjBrJW_lRUWbJ2uS8qqyzfswDgbtzS2vYFUGV1DUd7EluZw6m-OwTRA9hKSzI5tuKttBa1fqIRBInrKuBvBi4-OtxX-Dxy62zQoMXOxSeuWDaqkiqAqM9xaOHd3VMmJLkX56G9kAqzswSh1OyjAGAcxrVwdi-vuEwUrAkVEQqnpjX0dOl5f3vojzeKYVRkvx6w==/NTE5LUlJWS04NjkAAAGSQhtx6ENSTY6_xMgU4ARy4a6CpGSOs3ejW2f76waEOrwjTgJRkrt6NLqn7BXTfV9hs1i2Kh0=" target="_blank" id="" style="color: #0082e5;" >Beta Tester Terms and Conditions</a></span>. <br /> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="textef68a8d7-7d1f-4996-a013-f364c598055b"> <td class="mob-paddings" style="background-color:#FFFFFF; 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