Customer.io email 28

This email functions as a call-to-action message encouraging the recipient to participate in a survey for the 2024 State of Messaging report. It is structured with a friendly and conversational tone, prominently featuring a direct invitation, an incentive ($10 gift card), and links to both the survey and last year's report to build engagement. The layout includes branding elements, social media icons, and subscription management options, maintaining a professional yet approachable style.

Subject:

Last call — coffee for your thoughts? ☕️

Date sent:

October 4, 2024

from

Cody at Customer.io

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{line-height:0;font-size:75%} @media (max-width:620px){.desktop_hide table.icons-outer{display:inline-table!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}.row-1 .column-1 .block-3.image_block .alignment div{margin:0 auto 0 0!important}.row-3 .column-1 .block-2.paragraph_block td.pad,.row-4 .column-1 .block-1.paragraph_block td.pad{padding:0 0 15px!important}.row-1 .column-1,.row-4 .column-1,.row-5 .column-1,.row-7 .column-1{padding:0 20px!important}.row-3 .column-1{padding:5px 20px!important}} </style></head><body class="body" style="background-color:#fbf9f8;margin:0;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Take the State of Messaging survey before it closes ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fbf9f8;background-image:none;background-position:top left;background-size:auto;background-repeat:no-repeat"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:40px;padding-right:40px;vertical-align:middle;border-top:0;border-right:0;border-bottom:0;border-left:0"><div class="spacer_block block-1" style="height:56px;line-height:56px;font-size:1px"> </div><table class="html_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"><div style="display:none"> ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div></div></td></tr></tbody></table><table class="image_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:182px"><a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dBQUpIb0dwRG9HZ0dTVnNIXzNxWHlrM2ViYVFQTkFOcz0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby8iLCJpbnRlcm5hbCI6ImZhYjcwODBlZjA5NjAxOTFlODFhIiwibGlua19pZCI6MjI3fQ/6851f41bdbe4c07126d443f7068e682d8d71234110de1f836fa26e1bb92f33da" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-138234/1712186940955_logo-header_01HTK4PQP9FTVY3P17XY0MVQAF.png" style="display:block;height:auto;border:0;width:100%" width="182" alt="Customer.io logo" title="Customer.io logo" height="auto"/></a></div></div></td></tr></tbody></table><div class="spacer_block block-4" style="height:36px;line-height:36px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-radius:0;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="divider_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:6px solid #0e464d"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table><div class="spacer_block block-2" style="height:31px;line-height:31px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;text-align:center;width:100%"><h1 style="margin:0;color:#0e464d;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:31px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:37.199999999999996px"> <span class="tinyMce-placeholder" style="word-break: break-word;">Take our survey, get coffee on us ☕️</span></h1></td></tr></tbody></table><table class="paragraph_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0;margin-bottom:16px"></p><p style="margin:0;margin-bottom:16px">Hi Jonathan,</p><p style="margin:0">We're wrapping up research for our 2024 State of Messaging report and we'd love to have your input on the tech, trends, and tactics affecting the marketing and growth industry.</p></div></td></tr></tbody></table> <table class="button_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;text-align:left"><div class="alignment" align="left"> <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dBQUpIb0dwRG9HZ0dTVnNIXzNxWHlrM2ViYVFQTkFOcz0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lcmlvLnR5cGVmb3JtLmNvbS90by9Ld3hFektPOCNlbWFpbD1qb25hdGhhbiU0MGRpZ2lzdG9ybXMuY29tIiwiaW50ZXJuYWwiOiJmYWI3MDgwZWYwOTYwMTkxZTgxYSIsImxpbmtfaWQiOjE4ODJ9/32dc7911ff8b05fa3bf658294fa30924742474aa5860f3e80c49a3a176c85a3e" target="_blank" style="background-color:#0b353b;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#e4ffce;display:inline-block;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;font-weight:700;mso-border-alt:none;padding-bottom:10px;padding-top:10px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 25px; padding-right: 25px; font-size: 15px; display: inline-block; letter-spacing: 1px;"><span style="word-break: break-word; line-height: 22.5px;">Take the survey</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#151515;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0;margin-bottom:16px"> It takes less than 7 minutes to complete, and I'll send you a $10 gift card tomorrow (or next business day) for your time.</p><p style="margin:0;margin-bottom:16px">Thanks for contributing!</p><p style="margin:0;margin-bottom:16px">Cody<br/>Marketing & Insights team</p><p style="margin:0"> P.S. Interested in reading last year's report? Spoiler: multi-channel messaging reigned supreme. <a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dBQUpIb0dwRG9HZ0dTVnNIXzNxWHlrM2ViYVFQTkFOcz0iLCJocmVmIjoiaHR0cHM6Ly9jdXN0b21lci5pby93cC1jb250ZW50L3VwbG9hZHMvMjAyMy8xMS9DdXN0b21lci5pb19UaGVfU3RhdGVfTWVzc2FnaW5nX1JlcG9ydF8yMDIzLnBkZj91dG1fc291cmNlPWN1c3RvbWVyLmlvXHUwMDI2dXRtX21lZGl1bT1lbWFpbFx1MDAyNnV0bV9jYW1wYWlnbj1zdGF0ZV9vZl9tZXNzYWdpbmdcdTAwMjZ1dG1fY2FtcGFpZ249U3RhdGUrb2YrTWVzc2FnaW5nK3JlcG9ydCtwcm9tb1x1MDAyNnV0bV9jb250ZW50PVNPTStyZXBvcnRcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiZmFiNzA4MGVmMDk2MDE5MWU4MWEiLCJsaW5rX2lkIjoxODgzfQ/bd8f54d6ad2d9c330806a69949e435646444d615fca8c90cde8d6afadd0da125" target="_blank" rel="noopener" style="text-decoration: underline; color: #138563;">Check it out.</a> </p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><div class="spacer_block block-1" style="height:16px;line-height:16px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-6" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #f0edeb;border-radius:0;border-right:1px solid #f0edeb;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><div class="spacer_block block-1" style="height:16px;line-height:16px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-7" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;color:#000;width:600px;margin:0 auto" width="600.00"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-left:50px;padding-right:50px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><div class="spacer_block block-1" style="height:26px;line-height:26px;font-size:1px"> </div><table class="html_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"><img src="https://userimg-assets.customeriomail.com/images/client-env-138234/1712267461013_logo-footer_01HTNHG0HTRAZ1T02C5VGMNJ14.png" alt="Customer IO logomark" width="48" height="48" align="left"/></div></td></tr></tbody></table><div class="spacer_block block-3" style="height:21px;line-height:21px;font-size:1px"> </div><table class="icons_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;text-align:left;line-height:0"><tbody><tr><td class="pad" style="vertical-align:middle;color:#0e464d;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;text-align:left"><table class="icons-outer" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;display:inline-table"><tbody><tr><td style="vertical-align:middle;text-align:center;padding-top:0;padding-bottom:0;padding-left:0;padding-right:8px"><a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dBQUpIb0dwRG9HZ0dTVnNIXzNxWHlrM2ViYVFQTkFOcz0iLCJocmVmIjoiaHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvY3VzdG9tZXItaW8vIiwiaW50ZXJuYWwiOiJmYWI3MDgwZWYwOTYwMTkxZTgxYSIsImxpbmtfaWQiOjIyOX0/326df2156169ae8d1839d3313abafe7fd1d1065498d549ca49cedcbe8a6c4d4f" target="_self" style="text-decoration: none;"><img class="icon" src="https://userimg-assets.customeriomail.com/images/client-env-138234/1712335783446_social_linkedin_01HTQJN1RD2VPEYTZHMSVY673A.png" alt="LinkedIn Icon" height="auto" width="32" align="center" style="display:block;height:auto;margin:0 auto;border:0"/></a></td><td style="vertical-align:middle;text-align:center;padding-top:0;padding-bottom:0;padding-left:8px;padding-right:8px"><a href="https://links.customer.io/e/c/eyJlbWFpbF9pZCI6ImRnVDZ0d2dBQUpIb0dwRG9HZ0dTVnNIXzNxWHlrM2ViYVFQTkFOcz0iLCJocmVmIjoiaHR0cHM6Ly90d2l0dGVyLmNvbS9jdXN0b21lcmlvIiwiaW50ZXJuYWwiOiJmYWI3MDgwZWYwOTYwMTkxZTgxYSIsImxpbmtfaWQiOjIzMH0/274297db5d833c5a770efdb55bb24de5d380b0ad39bd3add4a35f4e17c2a4156" target="_self" style="text-decoration: none;"><img class="icon" src="https://userimg-assets.customeriomail.com/images/client-env-138234/1712335783904_social_twitter_01HTQJN26TS5CS1D8B2WQ6CWKP.png" alt="X Icon" height="auto" width="32" align="center" style="display:block;height:auto;margin:0 auto;border:0"/></a></td><td 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