Apollo email 05

This is a SaaS lifecycle email aimed at users who have not yet engaged with Apollo's email service. It uses a conversational and reassuring tone to address common concerns about email deliverability and provides actionable resources such as a "Spam-Proof Strategies" guide and a "Cold Email Deliverability Checklist." The email is structured with clear, clickable links and a call to action encouraging users to reconnect their inbox or schedule a live demo with the sales team. The tone is friendly, supportive, and motivational with a slight informal touch.

Subject:

How to avoid the spam folder.

Date sent:

January 12, 2024

from

Josh from Apollo

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml" lang="en"><head> <title>How to avoid the spam folder.</title> <meta property="og:title" content="How to avoid the spam folder."> <meta name="twitter:title" content="How to avoid the spam folder."> <meta name="x-apple-disable-message-reformatting"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0">   <meta name="generator" content="HubSpot"><meta property="og:url" content="http://21165194.hs-sites.com/-temporary-slug-7a4f8cf3-4b8d-4040-9bc8-eade7dfaa707"><meta name="robots" content="noindex,follow"><style type="text/css">@media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_email_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;width:100% !important} .display_block_on_small_screens{display:block}.hs_padded{padding-left:20px !important;padding-right:20px !important} ul,blockquote{margin:0;padding:1em 40px} }</style><style type="text/css">#hs_body #hs_cos_wrapper_main a[x-apple-data-detectors]{color:inherit !important;text-decoration:none !important;font-size:inherit !important;font-family:inherit !important;font-weight:inherit !important;line-height:inherit !important} a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-smoothing:grayscale}</style></head> <body id="hs_body" bgcolor="#ffffff" style="margin:0 !important; padding:0 !important; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word"> <div id="preview_text" style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Noticed you're on the sidelines with Apollo's email. Nervous about landing in spam instead of the spotlight? We get it.</div>  <div class="hse-body-background" style="background-color:#ffffff" bgcolor="#ffffff"> <table role="presentation" class="hse-body-wrapper-table hse-full-width-template" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; margin:0; padding:0; width:100% !important; min-width:320px !important; height:100% !important" width="100%" height="100%"> <tbody><tr> <td class="hse-body-wrapper-td" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding-top:0px"> <div id="hs_cos_wrapper_main" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_email_flex_area" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="email_flex_area"> <div id="builtin_section-0" class="hse-section hse-section-full-width" style="padding-left:0px; padding-right:0px; background-color:#ffffff" bgcolor="#ffffff">   <div class="hse-column-container" style="min-width:280px; border-collapse:collapse; border-spacing:0; max-width:100%; Margin-left:0; Margin-right:0">     <div id="builtin_column_0-0" class="hse-column"> <div id="hs_cos_wrapper_primary_rich_text_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_primary_rich_text_module_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Hey Jonathan,</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Noticed you're on the sidelines with Apollo's email. Nervous about landing in spam instead of the spotlight? We get it. But, trust us, with Apollo, you're setting up for success.</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Here's your ammo to conquer the inbox:</span></p> <ul style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> <li aria-level="1" style="mso-line-height-rule:exactly"><span style="text-decoration: none;"><span style="color: #1c1c1c;"><span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VVzrx23fG7LxW90thJr2-hVRsW1vWpFD589K9-N2K0T4g3qn9gW95jsWP6lZ3mmW4NtZDq4DqfdmW1d6msk3MBy1zW4VscH-1gFx_NVCxp5T1Jf2R5W8Zs0F98T8w-4W1X6w8c8ckKFyVQmRvj781qZWW8_D0Q13G-syXVbq4VS4ZPTCgW7y7qhy7bWK1cW4vRFhN51WjHmW7HPDlD4Xhv-GW33w2Xj4X786CW40NKcN43mhp2W3q59vs2ND-83W1xwhmT1vkd14W6P4Zyf1yT4ypW5Wxrb45CF_WwTT5rF6hn3TqW3VkcdD4Ly8qWW4TfWcG99p2xmW2dqk3l6wzgs-W9jxWGs41mvLWN4FSPrxg8cGpVRwbjg1G48bDV5p6x568BgbtN4HBhT-S1JGYW7YHBBG1GZKDRW2TGB-c1-rLJbW7_g3ZQ4fTl9Nf6xSR7z04" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0" target="_blank"><strong><span style="text-decoration: none;">Spam-Proof Strategies</span></strong></a></span>: The do's and don'ts for crafting emails that invite reads, not red flags.</span></span></li> <li aria-level="1" style="mso-line-height-rule:exactly"><span style="color: #1c1c1c;"><span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VVzrx23fG7LxW90thJr2-hVRsW1vWpFD589K9-N2K0T345nXHsW6N1X8z6lZ3lsW3JWRhV1_-TLyW5sF0Wt8hSbn4W1C2K9H3jlHphW21c16G2MkfF-W46PGN761N7fYW8MVpzh45r-2gW1dJ4x66s4wCYW369mkN8WqfBlW4kqYDQ4FsxMZW4YKh2p4kfD6JW22tNdG16grbMW1w9pjj4BtB2xN3p6MrrgG_7nW1L0BTZ40yyCSW3TVJnS1jHwXyW35Tcf043JJ-qW5c8rq88qQdHQW2LkBgX20MbMzN5kTrgLstdqlW3LLwZL6zphnDW10D2ys3sxxgtW2mkpTz1lC87YW2nZkVH7fkDgYW4l4G7w83-Vm3N6FG32jr8MQvW3KhH466Qqv53W46WRlS1x603ZW4RzdLl8zj52dW6cJtsg1vJqy9W4CtKXB8Pr2z9W3zN9jC8V31RRVcGdxJ8rfkNlW59bl7z2GPcfkW1SzPB33s2rhhN7jT-xCTkR2-W6mFlWw1hVRTLW7yJVLG34FWF9N60pTTSz-tm6f46Y0M004" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0" target="_blank"><strong>Cold Email Deliverability Checklist</strong></a></span>: A roadmap to tweak settings and content. Destination? Inbox.</span></li> </ul> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Bottom line? With a bit of Apollo and a dash of strategy, your emails won't just launch; they'll land. Right where they should.</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;"><span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VVzrx23fG7LxW90thJr2-hVRsW1vWpFD589K9-N2K0T3H3qn9gW7Y8-PT6lZ3kTV4pqnP2_XjnTN8-k3v-V8ZQGW3k-3mM5KkD-QVPybMT1Jk7mHVw60mB7ZklSRN2qvMxv4BRlKW6VyxJ04jlQgWW4fQ-Ph8CfQtvN5c3pX2Nlt7JW1-h2bj5WHNbPW4DtpFw6rQf9GW63MRrB68tl38W2nGjQb8qznqbN4SQYBsJ1PFfW3gMnv41JcRr7W9dRhtF3HSzC-W4J5bH-673PD5W3P2jPt7grWWwW4fznZW2M3Q59W2-2X-m59HpLtW1zYTBb1hfQ0qW1dQk3c2GCN2xW7Bzgsn3L1QB7W5kH3884l6zgQN8LV6K68-nfMW4hz0X12mn6F6f3rDLVY04" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0" target="_blank">Jump back in to connect your inbox here</a></span>.</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">This is also a perfect email to forward to IT if you're unsure of how to complete these steps 😀</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">We got your back,</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Josh</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">P.S. If you'd like to get started with someone live, <span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VVzrx23fG7LxW90thJr2-hVRsW1vWpFD589K9-N2K0T343qn9gW6N1vHY6lZ3q5W8jrl7m8ZRZBKW2v-rN96fFX_WW3tKw9Z82vSf_W5-VpBM2hlR-kN6L8FM6C-ny8W3MV1zW7tf11RW6f4Z3v4ZDN9mW8ww1cV8fJ0_NW74VcNz5nLrDkW8fGn0c4ght09W8VZNng4p051sW6kDs843GJXqPW1mZ5nf69Q2XCW7lg96V4B7Q8FN8PCWbDm6KlNN37Hv3qQ-Z6qW1-ThvM3-McyvW4chG3M3-1cZgW1wm1Bg2LcZvQW5vhd4M3yXZQXW8FjRDS1pQsb8W15HbjX95HhR4f84xPHC04" style="mso-line-height-rule:exactly; color:#0600ff; text-decoration:underline" rel="noopener" data-hs-link-id="0" target="_blank">book time with our sales team here</a></span>.</span></p></div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px 10px 0px"><div id="hs_cos_wrapper_footer_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="presentation" class="hse-footer hse-secondary" width="100%" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; font-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d; margin-bottom:0; padding:0"> <tbody> <tr> <td align="left" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; text-align:left; margin-bottom:0; line-height:135%; padding:10px 0px"> <p style="mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:10px; font-weight:normal; text-decoration:none; font-style:normal; color:#999999"> Apollo.io, 415 Mission St, Floor 37, San Francisco, CA 94105, USA </p> <p style="mso-line-height-rule:exactly"> <a data-unsubscribe="true" href="https://hs-21165194.s.hubspotemail.net/hs/manage-preferences/unsubscribe-all?languagePreference=en&d=VnfmBx8xQ98qVTbTHg3zhs2SW41xWzJ3P28RxW43WgCc1JxwY5VX1LtY1pdZWTVNw4gR7P6hJWN5QcF5mDtmZwW6snqRN5F3qx2W7NKPkk1PRjpYW7jDJDW23ftSpV_4Kbp7RLXXkW8JfkJf7kZKDt0&v=3&utm_campaign=PES-FT&utm_source=hs_automation&utm_medium=email&utm_content=271360493&_hsenc=p2ANqtz-_P7k-dOkALftlM89Qr2nkqIVsrTeyht_RdsesXzJ0gNdjYrqfjv0__pseGTwlGLOkUIAJLSFMFgBvLARzFFlQzjhV0Sw&_hsmi=274340346" style="mso-line-height-rule:exactly; font-family:Helvetica,Arial,sans-serif; font-size:10px; color:#CCCCCC; font-weight:normal; text-decoration:underline; font-style:normal" data-hs-link-id="0" target="_blank">Unsubscribe</a> <a data-unsubscribe="true" href="https://hs-21165194.s.hubspotemail.net/hs/manage-preferences/unsubscribe?languagePreference=en&d=VnfmBx8xQ98qVTbTHg3zhs2SW41xWzJ3P28RxW43WgCc1JxwY5VX1LtY1pdZWTVNw4gR7P6hJWN5QcF5mDtmZwW6snqRN5F3qx2W7NKPkk1PRjpYW7jDJDW23ftSpV_4Kbp7RLXXkW8JfkJf7kZKDt0&v=3&utm_campaign=PES-FT&utm_source=hs_automation&utm_medium=email&utm_content=271360493&_hsenc=p2ANqtz-_P7k-dOkALftlM89Qr2nkqIVsrTeyht_RdsesXzJ0gNdjYrqfjv0__pseGTwlGLOkUIAJLSFMFgBvLARzFFlQzjhV0Sw&_hsmi=274340346" style="mso-line-height-rule:exactly; font-family:Helvetica,Arial,sans-serif; font-size:10px; color:#CCCCCC; font-weight:normal; text-decoration:underline; font-style:normal" data-hs-link-id="0" target="_blank">Manage preferences</a> </p> </td> </tr> </tbody> </table></div></td></tr></tbody></table> </div>    </div>  </div></div> </td> </tr> </tbody></table> </div> <img src="https://d2vqj204.na1.hubspotlinks.com/Cto/5F+113/d2vqj204/VVzrx23fG7LxW90thJr2-hVRsW1vWpFD589K9-W2K0SRb8fYxXG2X_1" alt="" width="1" height="1" border="0" style="display:none!important;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important"></body></html>