Apollo email 02

This email serves as an onboarding or educational touchpoint from a SaaS sales platform, using a friendly and motivational tone. It uses a conversational style with informal language and metaphors (sales GPS) to engage the user. The structure includes a clear call to action linking to a tutorial video, an invitation to explore the product, and an offer to book a support session, all supported by branded visuals and unsubscribes links for compliance.

Subject:

Navigate directly to your next deal 🧭

Date sent:

January 5, 2024

from

Josh from Apollo

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml" lang="en"><head> <title>Navigate directly to your next deal 🧭</title> <meta property="og:title" content="Navigate directly to your next deal 🧭"> <meta name="twitter:title" content="Navigate directly to your next deal 🧭"> <meta name="x-apple-disable-message-reformatting"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0">   <meta name="generator" content="HubSpot"><meta property="og:url" content="http://21165194.hs-sites.com/-temporary-slug-1b546e13-3e74-44ef-b0f1-dca7966ea295"><meta name="robots" content="noindex,follow"><style type="text/css">@media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_email_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;width:100% !important} .display_block_on_small_screens{display:block}.hs_padded{padding-left:20px !important;padding-right:20px !important} }</style><style type="text/css">#hs_body #hs_cos_wrapper_main a[x-apple-data-detectors]{color:inherit !important;text-decoration:none !important;font-size:inherit !important;font-family:inherit !important;font-weight:inherit !important;line-height:inherit !important} a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-smoothing:grayscale}</style></head> <body id="hs_body" bgcolor="#ffffff" style="margin:0 !important; padding:0 !important; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word"> <div id="preview_text" style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Josh here again! Apollo isn't just another tool for your tool shed. Think of us as your sales GPS, guiding you to your next success story.</div>  <div class="hse-body-background" style="background-color:#ffffff" bgcolor="#ffffff"> <table role="presentation" class="hse-body-wrapper-table hse-full-width-template" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; margin:0; padding:0; width:100% !important; min-width:320px !important; height:100% !important" width="100%" height="100%"> <tbody><tr> <td class="hse-body-wrapper-td" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding-top:0px"> <div id="hs_cos_wrapper_main" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_email_flex_area" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="email_flex_area"> <div id="builtin_section-0" class="hse-section hse-section-full-width" style="padding-left:0px; padding-right:0px; background-color:#ffffff" bgcolor="#ffffff">   <div class="hse-column-container" style="min-width:280px; border-collapse:collapse; border-spacing:0; max-width:100%; Margin-left:0; Margin-right:0">     <div id="builtin_column_0-0" class="hse-column"> <div id="hs_cos_wrapper_primary_rich_text_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_primary_rich_text_module_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Hey Jonathan,</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;"> </span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Josh here again! Apollo isn't just another tool for your tool shed. Think of us as your sales GPS, guiding you to your next success story. But to reach the destination, you've got to set the course.</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;"> </span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">🎥 Learn to find companies and contacts seamlessly in Apollo with <span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VWlpQy4S-gH4W6CpLrn4MCrfCW178YCN57WKsbN4xH9fx3qn9gW95jsWP6lZ3lYW8vR4Tk4L4FNwW1lWjBz5cKlBxW53nb114HKMYMW77rTMp5KfgwYW82wPBz1ktRbSN46WwYZfG5L1W5QjsX713Y4LRW70D0z54NlRW0W7dZK6J66KSCdW7sKNnk2V26dFW556dpc8bVG84N8fCZBm3gnzQW1CcFfg9867KZW3BdmQN6V8T7GW4sWvqJ32Cvf0W27w6Xq6R3fdbW6331-n2Cp3JBW4NhH-B6Nl5BVW5VSY_D6dpzGRW5lTP9V6XGgNRW591wfF6nRRrNW5-4W086K7VSCW5xKxC21stt6vW97bf_T2JXqQkW5KgsW52Q6j2PW8ybVgC7Tv4xhW2nnHKl2BCd4yW2bRCDZ72Z8-RW1qPrD760RFTqN4W1JCtmbG8pf93hkXg04" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0" target="_blank">this short video tutorial</a></span>:</span></p></div></div> <div id="hs_cos_wrapper_module_16922105783071" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table class="hse-image-wrapper" role="presentation" width="100%" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"> <tbody> <tr> <td align="left" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:#23496d; word-break:break-word; text-align:left; padding:20px 0px; font-size:0px"> <a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VWlpQy4S-gH4W6CpLrn4MCrfCW178YCN57WKsbN4xH9fx3qn9gW95jsWP6lZ3mdW1GdbzD403qWyW7ZD9_C6bNKrgW8qYlP_80HBRCW3znls_81_HW2W8p4Dbn4crMQsN4FzjQlQs_qlW8L17NV1b2pqtW606JMm5J5d8MW5F6XX36_Xq2NW3YwrcQ5_CbgtW5cg_9x9c8vr7VMJ-gZ6mYpQXW5G04w67FZCNHW875bj45kWVDNW7pD8y52cFkKzW9gpGz35TvMPTW899P1_1TV0LhW8tWy7w4tqkBfW7KPDmj8pZ48jW22yVlK4f7rP6W5TZGb-9km3c7W4JDPFB7GJcb9W2VLWnm194C7FW9lw3ly8vJRVWW7T7Fht3g3BQ8W4xvD4W51y45wW387hBr5x8dv7W7h1cM25m-CCwW89RyQW7xWY3_W5J38mD6hLznBf3YNxD204" target="_blank" style="color:#00a4bd; mso-line-height-rule:exactly" data-hs-link-id="1"> <img alt="" src="https://hs-21165194.f.hubspotemail.net/hub/21165194/hubfs/Screen%20Shot%202023-08-16%20at%2011.28.40%20AM.png?width=900&upscale=true&name=Screen%20Shot%202023-08-16%20at%2011.28.40%20AM.png" style="outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" width="450" align="middle" srcset="https://hs-21165194.f.hubspotemail.net/hub/21165194/hubfs/Screen%20Shot%202023-08-16%20at%2011.28.40%20AM.png?upscale=true&width=900&upscale=true&name=Screen%20Shot%202023-08-16%20at%2011.28.40%20AM.png 450w, https://hs-21165194.f.hubspotemail.net/hub/21165194/hubfs/Screen%20Shot%202023-08-16%20at%2011.28.40%20AM.png?upscale=true&width=1800&upscale=true&name=Screen%20Shot%202023-08-16%20at%2011.28.40%20AM.png 900w" sizes="(max-width: 450px) 100vw, 450px"> </a> </td> </tr> </tbody> </table></div> <div id="hs_cos_wrapper_module_16922092493565" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module_16922092493565_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Once you're prepped, <span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VWlpQy4S-gH4W6CpLrn4MCrfCW178YCN57WKsbN4xH9dF3qn9gW7lCdLW6lZ3nFW7jXsZQ1NwYCqW5ByMFp4-B-z-N97ZTpZyqk7qW6G77t42vrcXGW4WvBBt2j-r09W1bvbnQ494S_CW8w-x9g15RfLmW41v83j5vZ3KgW1LVfWb1npG-gW8x2wv85ZkL3yVm2hBk5fZVHhW8KBhbr8Fn6bbN9gRNfx7NZdmW3t3t8M2_N-WMW4bGhfV2lNgyyVGcKRZ4QW0HMW1f4Kq53bXYqNN7cP7Bh5yWQrW8CCYk26cDrcVW4Wls0l3K8lQbW9j04Tt8hxGj-W3d4sT040zQdFW7rmb_l6g4XgHW2psJF66xh_njf7M7yfK04" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0" target="_blank">dive into your Apollo account to start exploring</a></span>.</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Need a co-pilot or have questions? <span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VWlpQy4S-gH4W6CpLrn4MCrfCW178YCN57WKsbN4xH9dl3qn9gW6N1vHY6lZ3lpN8b6JrKMP1H-W1t3Q5q243m6bW8glvtx6LSWB7W8W6x6Q8W95cFW1RhkfH7q9-zxW2tzjW62FSdBJW7yhtR8827cfLW5KxqmL2jpJ2hW4lG2jq4ysbcBW7WHJtW6XDty4W6wZ3P43DrZhYW27yDqP3SSSJVW8fSRPb3c3tpTVM9WxS25b__dW2d0_X44vRRKGW7W9KmH6pN5bdW96D1dm6WnMdPVghb1-3PCCKSW53vQ0R1zLqBpW7KKrC36YV0mrW2sW1RF4LvwRpVNGrc82LrhVhf52dt5g04" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0" target="_blank">Book some time with our crew</a></span>.</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Onward and upward,</span><br><span style="color: #1c1c1c;">Josh</span></p></div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px 10px 0px"><div id="hs_cos_wrapper_footer_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="presentation" class="hse-footer hse-secondary" width="100%" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; font-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d; margin-bottom:0; padding:0"> <tbody> <tr> <td align="left" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; text-align:left; margin-bottom:0; line-height:135%; padding:10px 0px"> <p style="mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:10px; font-weight:normal; text-decoration:none; font-style:normal; color:#999999"> Apollo.io, 415 Mission St, Floor 37, San Francisco, CA 94105, USA </p> <p style="mso-line-height-rule:exactly"> <a data-unsubscribe="true" href="https://hs-21165194.s.hubspotemail.net/hs/manage-preferences/unsubscribe-all?languagePreference=en&d=VnfP388xQ98qVTbTHg3zhs2SW41xWzJ3P28RxW43WgCc1JxwY5VX1LtY1pdZ_CVQtCWd8Nl_44N5BPTt3CZVzpW6g-L2x4VpYQqW9ddVbg7vTr2DV1yf0N30lPjQW1bpgKb1tQ8GRW2kJtLs8m_6tv21h3&v=3&utm_campaign=PES-FT&utm_source=hs_automation&utm_medium=email&utm_content=271357556&_hsenc=p2ANqtz-84jkjjmoKaJCYabN3b2QiRWX0PUCqorFZzPG6_LOUIUl2nOsKz_LUMDm3d44_vy-2TJW7af0cV2aw18x6nFpFndUHltQ&_hsmi=274339924" style="mso-line-height-rule:exactly; font-family:Helvetica,Arial,sans-serif; font-size:10px; color:#CCCCCC; font-weight:normal; text-decoration:underline; font-style:normal" data-hs-link-id="0" target="_blank">Unsubscribe</a> <a data-unsubscribe="true" href="https://hs-21165194.s.hubspotemail.net/hs/manage-preferences/unsubscribe?languagePreference=en&d=VnfP388xQ98qVTbTHg3zhs2SW41xWzJ3P28RxW43WgCc1JxwY5VX1LtY1pdZ_CVQtCWd8Nl_44N5BPTt3CZVzpW6g-L2x4VpYQqW9ddVbg7vTr2DV1yf0N30lPjQW1bpgKb1tQ8GRW2kJtLs8m_6tv21h3&v=3&utm_campaign=PES-FT&utm_source=hs_automation&utm_medium=email&utm_content=271357556&_hsenc=p2ANqtz-84jkjjmoKaJCYabN3b2QiRWX0PUCqorFZzPG6_LOUIUl2nOsKz_LUMDm3d44_vy-2TJW7af0cV2aw18x6nFpFndUHltQ&_hsmi=274339924" style="mso-line-height-rule:exactly; font-family:Helvetica,Arial,sans-serif; font-size:10px; color:#CCCCCC; font-weight:normal; text-decoration:underline; font-style:normal" data-hs-link-id="0" target="_blank">Manage preferences</a> </p> </td> </tr> </tbody> </table></div></td></tr></tbody></table> </div>    </div>  </div></div> </td> </tr> </tbody></table> </div> <img src="https://d2vqj204.na1.hubspotlinks.com/Cto/5F+113/d2vqj204/VWlpQy4S-gH4W6CpLrn4MCrfCW178YCN57WKsbW4xH8_s8fYxXG2X_1" alt="" width="1" height="1" border="0" style="display:none!important;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important"></body></html>