Ahrefs email 11

This onboarding email from Ahrefs provides new users with actionable tips to maximize the software’s SEO tracking features. It is structured into three distinct sections, each introducing a key tool or functionality (Portfolios for grouped URL tracking, Site Structure reports, and the Keywords Explorer filter). The tone is practical and supportive, using clear examples and visuals to help users understand complex features while encouraging continued engagement through webinars and follow-ups.

Subject:

Group a list of URLs and track them as a single project, and more

Date sent:

February 1, 2025

from

Updates from Ahrefs

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width: 100%;"> <tbody> <tr> <td style="border-collapse: collapse;"> <table border="0" width="100%" height="100%" cellpadding="0" cellspacing="0" style="border-spacing: 0;"> <tbody> <tr> <td align="center" valign="top" id="templateHeader" style="border-collapse: collapse;"> <table cellpadding="0" cellspacing="0" border="0" class="container" bgcolor="#054ADA" style="border-spacing: 0; width: 100%; max-width: 600px; font-family: Helvetica, Verdana, sans-serif; color: #000;"> <tbody> <tr> <td bgcolor="#054ADA" style="vertical-align: bottom; border-collapse: collapse;" valign="bottom"> <img src="https://ahrefs.com/images/mailing/template/ahrefs-onboarding-illustration@2x.png" style="width: 100%;"> </td> <td class="td-illustration" bgcolor="#054ADA" align="right" style="line-height: 1px; border-collapse: collapse; height: 96px;"> </td> </tr> </tbody> </table> </td> </tr> <tr> <td align="center" valign="top" style="padding-top: 40px; border-collapse: collapse;"> <table cellpadding="0" cellspacing="0" border="0" class="container" style="border-spacing: 0; width: 100%; max-width: 600px; font-family: Helvetica, Verdana, sans-serif; color: #000;"> <tbody> <tr> <td style="border-collapse: collapse;"> </td> </tr> </tbody> </table> </td> </tr>   <tr> <td align="center" valign="top" id="templateBody" style="border-collapse: collapse; border-top-width: 0; background: none no-repeat center / cover;"> <table cellpadding="0" cellspacing="0" border="0" class="container content" style="border-spacing: 0; width: 100%; max-width: 600px; font-family: Helvetica, Verdana, sans-serif; color: #000;"> <tbody>  <tr> <td style="border-collapse: collapse;"> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">Hi Digi,</p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">Today we’re sending across three more quick ways you can get the most out Ahrefs right now:</p> <ol style="margin: 0; padding: 0 0 16px 30px;"> <li style="font-size: 18px; line-height: 29px; margin-bottom: 8px;">Group a list of URLs and track them as a single project</li> <li style="font-size: 18px; line-height: 29px; margin-bottom: 8px;">See the structure and performance of any website </li> <li style="font-size: 18px; line-height: 29px; margin-bottom: 0;">Find opportunities for a “weaker” website to rank</li> </ol> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">Let’s get into it.</p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left"><b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">1. Group a list of URLs and track them as a single project</b></p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">With Portfolios, you can group a list of up to 1000 URLs from up to 10 unique domains and track them as a single project to see their aggregated metrics in Site Explorer.</p> <div class="intercom-container"><img src="https://ahrefs.intercom-mail.com/i/o/1042362109/9ca58a6a752d629803ac030c/12.png?expires=1751410836&signature=5a32cfd6e0dff8661d14e0d76accf13d23aed05708e33d02b4513dcbe5d51a79&req=dSAjFMp4n4BfUPMW2XS%2Fib77CxR%2F%2BaS49PqlZos4mYomph%2BEezw%3D%0A" width="580" style="width: 100% !important; height: auto; margin: 5px 0 10px;"></div> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">Just go to your Dashboard and create a new Portfolio to:</p> <ul style="margin: 0; padding: 0 0 16px 30px;"> <li style="font-size: 18px; line-height: 29px; margin-bottom: 0;"> <b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">Track your top competitors as a single entity</b> to gain insight into how your industry is doing as a whole in terms of search traffic, how it’s coping with major Google algorithm updates, how it compares to other industries, and so on.</li> </ul> <ul style="margin: 0; padding: 0 0 16px 30px;"> <li style="font-size: 18px; line-height: 29px; margin-bottom: 0;"> <b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">Combine multiple “regional” domains</b> to track their performance as a single entity.</li> </ul> <ul style="margin: 0; padding: 0 0 16px 30px;"> <li style="font-size: 18px; line-height: 29px; margin-bottom: 0;"> <b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">Create author-specific portfolios</b> if you have multiple authors publishing content on your website. This lets you see which authors are bringing the most search traffic and backlinks, which ones have a higher publishing pace, and so on.</li> </ul> <ul style="margin: 0; padding: 0 0 16px 30px;"> <li style="font-size: 18px; line-height: 29px; margin-bottom: 0;"> <b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">Set up client portfolios</b> to create focused reports showing how your portfolio of content on their website has been performing.</li> </ul> <ul style="margin: 0; padding: 0 0 16px 30px;"> <li style="font-size: 18px; line-height: 29px; margin-bottom: 0;"> <b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">Create sets of pages for testing on-page SEO tactics</b>. Just set up a portfolio of the pages you’re implementing these tactics on, and track it against a second portfolio of pages in your control group.</li> </ul> <ul style="margin: 0; padding: 0 0 16px 30px;"> <li style="font-size: 18px; line-height: 29px; margin-bottom: 0;"> <b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">Do rank tracking on steroids</b> – no need to manually track hundreds of keywords per page when you can create a portfolio of pages, and be shown the thousands of keywords that they rank for.</li> </ul> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left"></p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left"><b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">2. See the structure and performance of any website </b></p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">Want a super visual and intuitive way to understand how a website’s pages are organized, and see which sections of their website bring the most amount of organic search traffic?</p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">Just enter a website in Site Explorer and go to the Site structure report.</p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">This report also has Comparison mode, which lets you dig into and uncover incredible insights into any website’s SEO and paid strategies.</p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">Here’s an example where we compare Zapier’s site structure over 6 months. We can see that within that time, they added <100 new blog articles which brought them 3M+ in search traffic – while adding 2k+ new "apps" pages actually resulted in a loss in traffic.</p> <div class="intercom-container"><img src="https://ahrefs.intercom-mail.com/i/o/1042362236/cc2ec325656cd8e9fa47cb95/13.png?expires=1751410836&signature=470f506719aefb0e97dbfefed3fdf05d12d0b26adc3d8717c580dd3d96834b2c&req=dSAjFMp4n4NcX%2FMW2XS%2FiWZ%2FS7GubUsjGghaTtduO17qdiH9iWU%3D%0A" width="580" style="width: 100% !important; height: auto; margin: 5px 0 10px;"></div> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left"></p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left"><b style="font-weight: bold; color: #000; font-size: 18px; line-height: 29px; background-image: none; display: inline;">3. Find opportunities for a “weaker” website to rank</b></p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">The “Lowest DR” filter in Keywords Explorer lets you find high-difficulty keywords which a “weaker” website ranks for. </p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">This indicates that even though websites with high Domain Ratings are currently ranking in the SERPs, there’s still a window of opportunity for a “smaller” website to rank.</p> <div class="intercom-container"><img src="https://ahrefs.intercom-mail.com/i/o/1042362457/70c0a130f4a610a16023374e/14.png?expires=1751410836&signature=1d42cf55353c505e6167f4867bb97239b9186630cffc04806f56570eccfae632&req=dSAjFMp4n4VaXvMW2XS%2Fieuj1aViJpEZthXh9QlQSVRRDQ1oSvQ%3D%0A" width="580" style="width: 100% !important; height: auto; margin: 5px 0 10px;"></div> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">-</p> <p style="font-size: 18px; line-height: 29px; color: #000000; font-family: Helvetica; text-align: left; margin: 0 0 16px;" align="left">Enjoyed these tips? We’ll send another email with more of the same next week. 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