Buffer email 14

This email announces a new feature in Buffer that allows users to track LinkedIn profile engagement including likes and comments on posts. The email is structured with a clear headline, a brief explanation of the feature, a call-to-action button to add the LinkedIn profile to the user's social stack, and a personal sign-off from a team member. It uses a friendly, upbeat tone and includes visual elements such as product screenshots and a photo of the sender to enhance engagement.

Subject:

NEW: Post engagement data for LinkedIn Profiles is here!

Date sent:

July 9, 2024

from

Mike from Buffer

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none} @media (max-width:570px){.social_block.desktop_hide .social-table{display:inline-block!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="margin:0;background-color:#fff;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">You can now track both your LinkedIn page and profile engagement directly in Buffer.</div><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;"> ‌ ‌ ‌ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:25px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:550px"><a href="https://email-links.buffermail.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" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1720122457146_Linkedin-email_01J1ZMKF9NW3QJGE20K9G27VXY.png" style="display:block;height:auto;border:0;width:100%" width="550" height="auto"/></a></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:25px;padding-left:30px;padding-right:30px;padding-top:5px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:12px;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">Hi there,</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">We have an exciting update! 🎉</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"> <span style="word-break: break-word; font-size: 16px;">Starting today, <strong>post engagement data for LinkedIn Profiles is available in Buffer.</strong> This new feature provides insights into the number of likes and comments your profile posts receive, helping you craft</span><span style="word-break: break-word; font-size: 16px;"> a more well-rounded content strategy for both your personal and business brands on LinkedIn.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"><a href="https://email-links.buffermail.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" target="_blank" class="" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">Add your LinkedIn Profile to your social stack</a> to take full advantage of this new feature – and make tracking your entire LinkedIn presence much easier!</p></div></div></td></tr></tbody></table></td></tr></tbody></table> </td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:10px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="button_block block-1" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"> <a href="https://email-links.buffermail.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" target="_blank" style="background-color:#333333;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:inline-block;font-family:Roboto, Tahoma, Verdana, Segoe, sans-serif;font-size:16px;font-weight:400;mso-border-alt:none;padding-bottom:7px;padding-top:7px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 20px; padding-right: 20px; font-size: 16px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 32px;">Connect your LinkedIn Profile →</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:15px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:40px;width:100%;padding-right:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:68.75px"><img src="https://userimg-bee.customeriomail.com/images/client-env-87208/mike_e-01EQC68DTAG1N72TJ9E49PBGSK.png" style="display:block;height:auto;border:0;width:100%" width="68.75" alt="Photo of Mike" title="Photo of Mike" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:30px;padding-top:5px"><div style="font-family:sans-serif"><div class="" style="font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:12px;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:12px;text-align:left;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">Cheers,</span></p><p style="margin:0;font-size:12px;text-align:left;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">Mike and the Buffer team</span></p></div> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#000;width:550px;margin:0 auto" width="550"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;background-color:#fff;padding-bottom:15px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:25px;padding-left:30px;padding-right:30px;padding-top:5px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:12px;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px">P.S. We’re working to add even more in-depth analytics for LinkedIn personal profiles — stay tuned for updates!</p></div></div></td></tr></tbody></table><table class="divider_block block-2" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr> </tbody></table></div></td></tr></tbody></table><table class="text_block block-3" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" 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href="https://email-links.buffermail.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" target="_blank"><img src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-color/youtube@2x.png" width="32" height="auto" alt="YouTube" title="YouTube" style="display:block;height:auto;border:0"/></a></td><td style="padding:0 5px 0 5px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpDWVprNzZOWmpWNEdxVURHUW94UT09IiwiaHJlZiI6Imh0dHBzOi8veC5jb20vYnVmZmVyP3V0bV9jYW1wYWlnbj1BbmFseXRpY3MrZm9yK0xpbmtlZEluK1Byb2ZpbGUrTGF1bmNoKyUyOFBhZ2VzJTI5XHUwMDI2dXRtX2NvbnRlbnQ9TGlua2VkSW4rUHJvZmlsZStBbmFseXRpY3MrLStQYWdlK1VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6MjEyNjF9/e883ff9d72c8d1d9d0c004304dda460c6a3d81cce6bb5497e02a0424c91a45fc" target="_blank"><img src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-color/twitter@2x.png" width="32" height="auto" alt="Twitter" title="Twitter" style="display:block;height:auto;border:0"/></a></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" 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