Buffer email 23

This email promotes Buffer's new Instagram Grid Preview feature, enabling users to preview their scheduled posts in a grid format for better aesthetic planning. It is structured with an engaging introduction, visual examples, a clear call-to-action button, and practical tips, ending with helpful links and subscription management options. The tone is friendly, encouraging, and informative, designed to excite users about the new functionality and ease of use.

Subject:

New in Buffer: Instagram Grid Preview

Date sent:

March 6, 2025

from

Mike from Buffer

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css2?family=Roboto:wght@100;400;700;900&display=swap" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0} @media (max-width:600px){.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="margin:0;background-color:#fff;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Nail your Instagram aesthetic with the new Grid Preview ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class="image_block block-1" width="100%" border="0" cellpadding="25" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:116px"> <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpWckgwb0dJYXd6YWFuX1JtU0x4dz09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyLmNvbS8_dXRtX2NhbXBhaWduPTI1MDMwNV9HcmlkX1ByZXZpZXdcdTAwMjZ1dG1fY29udGVudD1HcmlkK1ByZXZpZXdcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjo0MDJ9/231b7ed5d16f7430b2cb3eb811d5a08e42f9b824068d4391aef4c5197ab7700f" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1683818309832_buffer-logo@2x_01H05P8T8SY38K541PHJFKHQY6.png" style="display:block;height:auto;border:0;width:100%" width="116" alt="" title="" height="auto"/></a></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:10px;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:27px">Hi there,</p><p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:27px">Planning your Instagram grid just got smoother! 📸</p><p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:27px"><br/>The new Grid view tab In Buffer lets you preview exactly how your scheduled posts will look before they go live—so you can curate that perfect aesthetic with zero guesswork.</p></div></div></td></tr></tbody></table><table class="image_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:580px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1741132344007_grid%20preview_01JNHS6AZ837RZN8SK55H5G44Y.gif" style="display:block;height:auto;border:0;width:100%" width="580" alt="" title="" height="auto"/></div></div></td></tr></tbody></table><table class="text_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:30px;padding-right:30px;padding-top:20px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;mso-line-height-alt:27px"> No more posting and hoping. Now you can nail your Instagram look, right inBuffer.</p><p style="margin:0;font-size:15px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:27px">It's available now on web and coming soon to our mobile apps.</p></div></div></td></tr></tbody></table><table class="button_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:15px;text-align:center"><div class="alignment" align="center"> <a class="button" href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpWckgwb0dJYXd6YWFuX1JtU0x4dz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2FsbC1jaGFubmVscz91dG1fY2FtcGFpZ249MjUwMzA1X0dyaWRfUHJldmlld1x1MDAyNnV0bV9jb250ZW50PUdyaWQrUHJldmlld1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjI0NzIxfQ/2ba9b1aec640c152d750768811b17a41b4cc623b39c6d8330bd43b594e8daa10" target="_blank" style="background-color:#8000cc;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:20px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:inline-block;font-family:Roboto, Tahoma, Verdana, Segoe, sans-serif;font-size:15px;font-weight:400;mso-border-alt:none;padding-bottom:5px;padding-top:5px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 20px; padding-right: 20px; font-size: 15px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 30px;">Post to Instagram →</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:15px;padding-top:5px;vertical-align:top"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:40px;width:100%;padding-right:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:72.5px"><img src="https://userimg-bee.customeriomail.com/images/client-env-87208/mike_e-01EQC68DTAG1N72TJ9E49PBGSK.png" style="display:block;height:auto;border:0;width:100%" width="72.5" alt="Photo of Mike" title="Photo of Mike" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:30px;padding-top:5px"><div style="font-family:sans-serif"><div class="" style="font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:12px;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:27px"><span style="word-break: break-word; font-size: 15px;">Cheers,</span></p><p style="margin:0;font-size:15px;text-align:left;mso-line-height-alt:27px"><span style="word-break: break-word; font-size: 15px;">Mike and the Buffer team</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table> </td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;background-color:#fff;padding-bottom:15px;padding-top:5px;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px;padding-top:10px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:15px;mso-line-height-alt:27px">P.S. If you're curious about how to optimize your grid after the latest Instagram update, <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpWckgwb0dJYXd6YWFuX1JtU0x4dz09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyLmNvbS9yZXNvdXJjZXMvaW5zdGFncmFtLWdyaWQvP3V0bV9jYW1wYWlnbj0yNTAzMDVfR3JpZF9QcmV2aWV3XHUwMDI2dXRtX2NvbnRlbnQ9R3JpZCtQcmV2aWV3XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6MjQ4Nzd9/710108f8d7835a1ffb36f8da1af341bcbb512ccea304b186548fd6f785cfe665" target="_blank" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">here are our top tips</a>.</p></div></div></td></tr></tbody></table><table class="divider_block block-2" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr> </tbody></table></div></td></tr></tbody></table><table class="text_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:30px;padding-right:30px;padding-top:10px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:14.399999999999999px;color:#555;line-height:1.2"><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:15.6px"><span style="word-break: break-word; font-size: 13px;">Need help with your Buffer account?</span></p><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:15.6px"> <span style="word-break: break-word; font-size: 13px;"><strong><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpWckgwb0dJYXd6YWFuX1JtU0x4dz09IiwiaHJlZiI6Imh0dHBzOi8vc3VwcG9ydC5idWZmZXIuY29tLz91dG1fY2FtcGFpZ249MjUwMzA1X0dyaWRfUHJldmlld1x1MDAyNnV0bV9jb250ZW50PUdyaWQrUHJldmlld1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjE2MjE1fQ/a1077766fc6ffe5bea9309e3f3e0f1cdb6b00e65f7c14c1218537909a0195ba9" target="_blank" style="text-decoration: underline; color: #555555;" rel="noopener">Visit our Help Center</a></strong></span></p><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:14.399999999999999px"> </p><p style="margin:0;text-align:center;mso-line-height-alt:15.6px"> <span style="word-break: break-word; font-size: 13px;">You’re receiving this email because you’re opted in to new feature and product announcements from Buffer.</span></p><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:15.6px"><span style="word-break: break-word; font-size: 13px;"><a href="https://email-links.buffermail.com/manage_subscription_preferences/dgSoqQUDAKDF_gmexf4JAZVrH0oGIawzaan_RmSLxw==" target="_blank" rel="noopener" style="text-decoration: underline; color: #555555;">Manage Subscription Preferences</a> </span></p><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:14.399999999999999px"> </p><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:15.6px"><span style="word-break: break-word; font-size: 13px;"><a href="https://email-links.buffermail.com/unsubscribe/dgSoqQUDAKDF_gmexf4JAZVrH0oGIawzaan_RmSLxw==" target="_blank" rel="noopener" style="text-decoration: underline; color: #555555;">Unsubscribe from all emails</a> </span></p><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:14.399999999999999px"> </p><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:15.6px">Sent by Buffer</p><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:15.6px"> 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA</p><p style="margin:0;font-size:13px;mso-line-height-alt:14.399999999999999px"> </p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><img src="https://email-links.buffermail.com/e/o/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpWckgwb0dJYXd6YWFuX1JtU0x4dz09In0=" style="height: 1px !important; max-height: 1px !important; max-width: 1px !important; width: 1px !important; display: none !important;" alt=""/></body></html>