Buffer email 27

This email from Buffer announces the launch of a new feature allowing users to tag or mention LinkedIn personal profiles directly in their scheduled posts via Buffer's platform. The message is structured with a clear introduction of the feature, a how-to explanation, a personal sign-off by the Senior Product Marketing Manager, and includes links to further resources and social media channels. The tone is informative, friendly, and encouraging, aiming to enhance the user's social media workflow and storytelling.

Subject:

🎉 LinkedIn mentions are here!

Date sent:

June 10, 2025

from

Mike from Buffer

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css2?family=Roboto:wght@100;400;700;900&display=swap" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0} @media (max-width:600px){.social_block.desktop_hide .social-table{display:inline-block!important}.image_block div.fullWidth{max-width:100%!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="background-color:#fff;margin:0;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Tag or mention profiles in your LinkedIn posts via Buffer. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9;border-radius:10px 10px 0 0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-top:20px;width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center"><div style="max-width:87.527px"> <a href="https://email-links.buffermail.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" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1743687911185_buffer-logo-2x-white-fill_01JQXYC1WK4ZRCQ3HGH7VCCRSS.png" style="display:block;height:auto;border:0;width:100%" width="87.527" alt="Buffer" title="Buffer" height="auto"/></a></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fffff9;border-radius:15px 15px 0 0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:30px;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:40px;padding-right:40px;padding-top:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#2e861b;line-height:1.8"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:30.6px"><span style="word-break: break-word; font-size: 17px;">NEW</span></p></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px;padding-left:40px;padding-right:40px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#231f20;line-height:1.5"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:39px"><span style="word-break: break-word; font-size: 26px;"><strong><span style="word-break: break-word;">Linkedin @mentions are here!</span></strong></span></p> </div></div></td></tr></tbody></table><table class="image_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:40px;padding-right:40px;width:100%"><div class="alignment" align="center"><div class="fullWidth" style="max-width:500px"><a href="https://email-links.buffermail.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" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1747924321599_May25_LI_Mentions_01JVW6H1HJGVX8B0P93RZAZ76X.png" style="display:block;height:auto;border:0;width:100%" width="500" alt="" title="" height="auto"/></a></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"> <tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;color:#333;background-color:#fffff9;border-radius:0;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px;padding-left:40px;padding-right:40px;padding-top:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#231f20;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"> <span style="word-break: break-word; font-size: 16px;">Our most upvoted feature request is now available! You can now tag personal profiles when scheduling a LinkedIn post via Buffer. </span></p></div></div></td></tr></tbody></table><table class="button_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:5px;padding-left:15px;padding-right:15px;text-align:center"><div class="alignment" align="center"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpkWi05bzVOS3BOalBSM1dYOTZpQT09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL3Bvc3QvbmV3P3V0bV9jYW1wYWlnbj1NYXkyNV9MaW5rZWRJbl9NZW50aW9uc19SZXBvcnRfQ2FyZF9SZWNpcGllbnRzX3YyXHUwMDI2dXRtX2NvbnRlbnQ9TWF5MjVfTGlua2VkSW5fTWVudGlvbnNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNjE3M30/f6f11c123a3bdc4a1808fa2647430c8ae56a19ca262f3dc924bebc09d955806a" target="_blank" style="color:#213130;text-decoration:none;"> <span class="button" style="background-color: #b0ec9c; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 60px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #213130; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; font-weight: 400; mso-border-alt: none; padding-bottom: 15px; padding-top: 15px; padding-left: 30px; padding-right: 30px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;"><span style="word-break: break-word; line-height: 32px;">Schedule a post</span></span> </a></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;color:#333;background-color:#fffff9;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:35px;padding-left:40px;padding-right:40px;padding-top:25px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#231f20;line-height:1.8"><p style="margin:0;mso-line-height-alt:28.8px"> <span style="word-break: break-word; font-size: 16px;">Just type “@” and search for a profile like you would on LinkedIn directly. Mentions work best with personal profiles—company pages can be mentioned too, but search is currently limited to personal profiles.</span></p><p style="margin:0;mso-line-height-alt:21.6px"> </p><p style="margin:0;mso-line-height-alt:28.8px"> <span style="word-break: break-word; font-size: 16px;">We hope this makes your workflow a little smoother, and your storytelling a lot more human!</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fffff9;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="8.333333333333334%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:25px;padding-top:5px;vertical-align:middle"><table class="empty_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div></div></td></tr></tbody></table></td><td class="column column-2" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:25px;padding-top:5px;vertical-align:middle"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center"><div style="max-width:102px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1746644858254_signature_mike_2025_01JTP2AXMGZYK6GH4BG5T40QK2.png" style="display:block;height:auto;border:0;width:100%" width="102" alt="Photo of Mike" title="Photo of Mike" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-3" width="50%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:25px;padding-top:5px;vertical-align:middle"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:10px;padding-right:10px;padding-top:10px"><div style="color:#231f20;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:20px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:24px"><p style="margin:0">Mike</p></div></td></tr></tbody></table><table class="paragraph_block block-2" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#596564;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:17px"><p style="margin:0"><em>Senior Product Marketing Manager</em></p></div></td></tr></tbody></table></td><td class="column column-4" width="16.666666666666668%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:25px;padding-top:5px;vertical-align:middle"><table class="empty_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-6" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;color:#333;background-color:#fffff9;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:30px;padding-left:40px;padding-right:40px;padding-top:15px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#231f20;line-height:1.8"><p style="margin:0;mso-line-height-alt:28.8px"> <span style="word-break: break-word; font-size: 16px;">P.S. You can learn more about the ins-and-outs of LinkedIn mentions in <a href="https://email-links.buffermail.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" target="_blank" class="" style="text-decoration: underline; color: #146314;" rel="noopener">this help centre article</a>.</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-7" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fffff9;border-radius:0 0 10px 10px;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;background-color:#283f3e;border-bottom:13px solid #b0ec9c;padding-bottom:15px;padding-top:5px;vertical-align:top"><table class="social_block block-1" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table class="social-table" width="260.43835616438355px" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;display:inline-block"><tbody><tr><td style="padding:0 10px 0 10px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpkWi05bzVOS3BOalBSM1dYOTZpQT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRocmVhZHMubmV0L0BidWZmZXI_dXRtX2NhbXBhaWduPU1heTI1X0xpbmtlZEluX01lbnRpb25zX1JlcG9ydF9DYXJkX1JlY2lwaWVudHNfdjJcdTAwMjZ1dG1fY29udGVudD1NYXkyNV9MaW5rZWRJbl9NZW50aW9uc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjE3MDE5fQ/0cf401193a60c21fadb16a91c3f08ecc995d55d1ac06f2cbae52cec99eb858ce" target="_blank"><img src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/t-only-logo-white/threads@2x.png" width="32" height="auto" alt="Threads" title="Threads" style="display:block;height:auto;border:0"/></a></td><td style="padding:0 10px 0 10px"> <a 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