Buffer email 17

This email announces a new feature allowing users to connect personal Instagram profiles to Buffer for scheduling posts via mobile reminders. The email is visually structured with the Buffer logo, an introductory banner image, clear step-by-step instructions, and multiple call-to-action buttons linking to the Buffer platform and mobile app downloads. The tone is friendly and encouraging, employing direct language and including helpful links to support resources and social media channels, enhancing user engagement and ease of onboarding to this new feature.

Subject:

Instagram personal profiles are here ✨

Date sent:

November 21, 2024

from

Mike from Buffer

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css2?family=Roboto:wght@100;400;700;900&display=swap" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0} @media (max-width:600px){.social_block.desktop_hide .social-table{display:inline-block!important}.image_block div.fullWidth{max-width:100%!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="margin:0;background-color:#fff;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Connect your personal Instagram profile to Buffer. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:145px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpOUGVTYVY4UWJnYzJZWG1Ga0NLZz09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyLmNvbS8_dXRtX2NhbXBhaWduPTI0MTEyMV9JbnN0YWdyYW1fUGVyc29uYWxfUHJvZmlsZXNcdTAwMjZ1dG1fY29udGVudD1JRytwZXJzb25hbCtwcm9maWxlc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjQwMn0/f4a85d570b97db66373924325c8c8ea4acd89d40450a7b007376d15ef27e1652" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1732026535587_buffer-logo_01JD2D73V7EQK8X9BRC410P3EQ.png" style="display:block;height:auto;border:0;width:100%" width="145" alt="Buffer logo" title="Buffer logo" height="auto"/></a></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:25px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center" style="line-height:10px"><div class="fullWidth" style="max-width:493px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpOUGVTYVY4UWJnYzJZWG1Ga0NLZz09IiwiaHJlZiI6Imh0dHBzOi8vYWNjb3VudC5idWZmZXIuY29tL2NoYW5uZWxzL2Nvbm5lY3Q_dXRtX2NhbXBhaWduPTI0MTEyMV9JbnN0YWdyYW1fUGVyc29uYWxfUHJvZmlsZXNcdTAwMjZ1dG1fY29udGVudD1JRytwZXJzb25hbCtwcm9maWxlc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjg4MzN9/59ec30af8eaff7d150d6d0b1a55359f5f56bf3ad2cc3e46f95cc7e814663615e" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1732026464542_Nov24_Instagram_Personal_Profiles_2x_01JD2D4YDJ6ABJP5H7MWTCEN28.png" style="display:block;height:auto;border:0;width:100%" width="493" alt="(Re)Introducing: Instagram Personal Profiles!" title="(Re)Introducing: Instagram Personal Profiles!" height="auto"/></a></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px;padding-top:10px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:28.8px">You can now add your personal Instagram profile to Buffer and schedule posts via reminder notifications!</p></div></div></td></tr></tbody></table><table class="button_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;padding-left:15px;padding-right:15px;padding-top:15px;text-align:center"><div class="alignment" align="center"> <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpOUGVTYVY4UWJnYzJZWG1Ga0NLZz09IiwiaHJlZiI6Imh0dHBzOi8vYWNjb3VudC5idWZmZXIuY29tL2NoYW5uZWxzL2Nvbm5lY3Q_dXRtX2NhbXBhaWduPTI0MTEyMV9JbnN0YWdyYW1fUGVyc29uYWxfUHJvZmlsZXNcdTAwMjZ1dG1fY29udGVudD1JRytwZXJzb25hbCtwcm9maWxlc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjg4MzN9/59ec30af8eaff7d150d6d0b1a55359f5f56bf3ad2cc3e46f95cc7e814663615e" target="_blank" style="background-color:#333333;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:inline-block;font-family:Roboto, Tahoma, Verdana, Segoe, sans-serif;font-size:16px;font-weight:400;mso-border-alt:none;padding-bottom:7px;padding-top:7px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 20px; padding-right: 20px; font-size: 16px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 32px;">Connect a personal account</span></span></a> </div></td></tr></tbody></table><table class="text_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:35px;padding-left:30px;padding-right:30px;padding-top:10px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px">To get started:</p><ol style="font-size:16px"><li> <strong><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpOUGVTYVY4UWJnYzJZWG1Ga0NLZz09IiwiaHJlZiI6Imh0dHBzOi8vYWNjb3VudC5idWZmZXIuY29tL2NoYW5uZWxzL2Nvbm5lY3Q_dXRtX2NhbXBhaWduPTI0MTEyMV9JbnN0YWdyYW1fUGVyc29uYWxfUHJvZmlsZXNcdTAwMjZ1dG1fY29udGVudD1JRytwZXJzb25hbCtwcm9maWxlc1x1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjg4MzN9/59ec30af8eaff7d150d6d0b1a55359f5f56bf3ad2cc3e46f95cc7e814663615e" rel="noopener noreferrer" style="text-decoration: underline; color: #2C4BFF;" tabindex="0">Add Instagram</a> to your Buffer channels. </strong>Select “Connect a Personal Account” when prompted. </li><li><strong>Download the Buffer mobile app. </strong>When it’s time to post, you’ll get a mobile notification with everything you need to finish the post yourself on Instagram.<br/> <a href="https://email-links.buffermail.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" target="_blank" class="" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">Get it on iOS</a> | <a href="https://email-links.buffermail.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" target="_blank" class="" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">Get it on Android</a></li></ol><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"> <a href="https://email-links.buffermail.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" rel="noopener noreferrer" style="text-decoration: underline; color: #2C4BFF;" tabindex="0">Visit the Help Center</a> for more details on connecting a personal Instagram profile.</p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr> <td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:15px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:40px;width:100%;padding-right:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:72.5px"><img src="https://userimg-bee.customeriomail.com/images/client-env-87208/mike_e-01EQC68DTAG1N72TJ9E49PBGSK.png" style="display:block;height:auto;border:0;width:100%" width="72.5" alt="Photo of Mike" title="Photo of Mike" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"> <tbody><tr><td class="pad" style="padding-left:30px;padding-top:5px"><div style="font-family:sans-serif"><div class="" style="font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:12px;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:12px;text-align:left;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">Cheers,</span></p><p style="margin:0;font-size:12px;text-align:left;mso-line-height-alt:28.8px"> <span style="word-break: break-word; font-size: 16px;">Mike and the Buffer team</span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;background-color:#fff;padding-bottom:15px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="divider_block block-1" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:14.399999999999999px;color:#555;line-height:1.2"><p style="margin:0;text-align:center;font-size:13px;mso-line-height-alt:15.6px"> <span 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