Buffer email 26

This email is a product update from Buffer introducing their new Template Library feature designed to help users overcome writer's block and maintain consistent content creation. The structure is straightforward, opening with a relatable pain point followed by a description of the feature benefits and a clear call-to-action link to try the library. The tone is encouraging and supportive, with an informal and friendly style aimed at engaging users and soliciting feedback for ongoing development.

Subject:

Feeling stuck on what to post? This might help

Date sent:

May 29, 2025

from

Mike from Buffer

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css2?family=Roboto:wght@100;400;700;900&display=swap" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0} @media (max-width:600px){.social_block.desktop_hide .social-table{display:inline-block!important}.image_block div.fullWidth{max-width:100%!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="background-color:#fff;margin:0;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">A spark of inspiration, right when you need it ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9;border-radius:10px 10px 0 0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-top:20px;width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center"><div style="max-width:87.527px"> <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpjZEdIcDF3eV95UVdiWWVCdWxxZz09IiwiaHJlZiI6Imh0dHBzOi8vYnVmZmVyLmNvbT91dG1fY2FtcGFpZ249TWF5MjVfVGVtcGxhdGVfTGlicmFyeV9MYXVuY2hcdTAwMjZ1dG1fY29udGVudD1NYXkyNV9UZW1wbGF0ZV9MaWJyYXJ5X0xhdW5jaFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjEwMX0/0ec585d1ac9fde8d79d2e2ebdd61a7cf469546206f638b54f9f32308ebd5b1bd" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1743687911185_buffer-logo-2x-white-fill_01JQXYC1WK4ZRCQ3HGH7VCCRSS.png" style="display:block;height:auto;border:0;width:100%" width="87.527" alt="Buffer" title="Buffer" height="auto"/></a></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fffffa;color:#333;border-radius:15px 15px 0 0;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:10px;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:30px;padding-right:30px;padding-top:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#2e861b;line-height:1.8"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:30.6px"><span style="word-break: break-word; font-size: 17px;">NEW</span></p></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#231f20;line-height:1.5"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><strong><span style="word-break: break-word; font-size: 26px;">Get unstuck with the Template Library</span></strong></p></div></div></td></tr></tbody></table><table class="image_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:30px;padding-right:30px;width:100%"><div class="alignment" align="center"><div class="fullWidth" style="max-width:520px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpjZEdIcDF3eV95UVdiWWVCdWxxZz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NyZWF0ZS90ZW1wbGF0ZXM_dXRtX2NhbXBhaWduPU1heTI1X1RlbXBsYXRlX0xpYnJhcnlfTGF1bmNoXHUwMDI2dXRtX2NvbnRlbnQ9TWF5MjVfVGVtcGxhdGVfTGlicmFyeV9MYXVuY2hcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNjExMn0/ec4dd3a56df362043509fd26ade89288ead41584a9de38d0bfb2e721d91abb61" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1748526751703_Template_Library_Launch_Header_2x-new_01JWE51R5NXHXNZKD7J0AX0EZ4.png" style="display:block;height:auto;border:0;width:100%" width="520" alt="" title="" height="auto"/></a></div></div></td></tr></tbody></table><table class="text_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px;padding-top:15px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;text-align:left;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">Hi there,</span></p></div></div></td></tr></tbody></table><table class="text_block block-5" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:30px;padding-right:30px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"> You know that feeling when you want to post… but your brain has other plans?</p><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"> We built the <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpjZEdIcDF3eV95UVdiWWVCdWxxZz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NyZWF0ZS90ZW1wbGF0ZXM_dXRtX2NhbXBhaWduPU1heTI1X1RlbXBsYXRlX0xpYnJhcnlfTGF1bmNoXHUwMDI2dXRtX2NvbnRlbnQ9TWF5MjVfVGVtcGxhdGVfTGlicmFyeV9MYXVuY2hcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNjExMn0/ec4dd3a56df362043509fd26ade89288ead41584a9de38d0bfb2e721d91abb61" target="_blank" class="" style="text-decoration: underline; color: #146314;" rel="noopener">Template Library</a> to help. It’s a new feature with easy prompts and ready-to-go ideas so you’re never stuck on what to say. </p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fffffa;color:#333;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:10px;padding-top:10px;vertical-align:top"><table class="button_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:15px;padding-right:15px;text-align:center"><div class="alignment" align="center"> <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpjZEdIcDF3eV95UVdiWWVCdWxxZz09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NyZWF0ZS90ZW1wbGF0ZXM_dXRtX2NhbXBhaWduPU1heTI1X1RlbXBsYXRlX0xpYnJhcnlfTGF1bmNoXHUwMDI2dXRtX2NvbnRlbnQ9TWF5MjVfVGVtcGxhdGVfTGlicmFyeV9MYXVuY2hcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyNjExMn0/ec4dd3a56df362043509fd26ade89288ead41584a9de38d0bfb2e721d91abb61" target="_blank" style="color:#213130;text-decoration:none;"> <span class="button" style="background-color: #b0ec9c; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 60px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #213130; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; font-weight: 400; mso-border-alt: none; padding-bottom: 15px; padding-top: 15px; padding-left: 30px; padding-right: 30px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;"><span style="word-break: break-word; line-height: 32px;">Try the Template Library →</span></span> </a></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:30px;padding-right:30px;padding-top:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">Inside, you’ll find a growing set of templates and writing prompts to help you:</span></p><ul style="line-height:1.8;mso-line-height-alt:28.8px"><li><span style="word-break: break-word; font-size: 16px;">Break through the blank page</span></li><li> <span style="word-break: break-word; font-size: 16px;">Keep your content fresh</span></li><li><span style="word-break: break-word; font-size: 16px;">Build a consistent posting habit</span></li></ul></div></div></td></tr></tbody></table><table class="text_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:30px;padding-left:30px;padding-right:30px;padding-top:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"> <span style="word-break: break-word; font-size: 16px;">This is an early version, so it’s simple by design. But we’re building toward something much bigger, with community-inspired templates and guided content paths in the future.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">We’d love your feedback as we shape what comes next!</span></p></div> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fffff9;border-radius:0;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="8.333333333333334%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:45px;padding-top:5px;vertical-align:middle"><table class="empty_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr> <td class="pad"><div></div></td></tr></tbody></table></td><td class="column column-2" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:45px;padding-top:5px;vertical-align:middle"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center"><div style="max-width:101.236px"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1746644858254_signature_mike_2025_01JTP2AXMGZYK6GH4BG5T40QK2.png" style="display:block;height:auto;border:0;width:100%" width="101.236" alt="" title="" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-3" width="50%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:45px;padding-top:5px;vertical-align:middle"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:10px;padding-right:10px;padding-top:10px"><div style="color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:20px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:24px"><p style="margin:0">Mike</p></div></td> </tr></tbody></table><table class="paragraph_block block-2" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#596564;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:17px"><p style="margin:0"><em>Product Marketing Manager</em></p></div></td></tr> </tbody></table></td><td class="column column-4" width="16.666666666666668%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:45px;padding-top:5px;vertical-align:middle"><table class="empty_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f3f3e9"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fffff9;border-radius:0 0 10px 10px;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;background-color:#283f3e;border-bottom:13px solid #b0ec9c;padding-bottom:15px;padding-top:5px;vertical-align:top"><table class="social_block block-1" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table class="social-table" width="260.43835616438355px" border="0" cellpadding="0" cellspacing="0" role="presentation" 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