Buffer email 15

This marketing email from Buffer announces the new functionality of scheduling posts for Bluesky, highlighting its recent growth and integration with their platform. It includes clear calls-to-action to connect a Bluesky account and links to educational content, presented in a friendly and encouraging tone with personal sign-off from a team member. The email uses a straightforward structure with a mix of informative text, social proof, and multiple links for engagement and support.

Subject:

Bluesky has landed in Buffer 🦋

Date sent:

July 30, 2024

from

Mike from Buffer

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link href="https://fonts.googleapis.com/css2?family=Roboto:wght@100;400;700;900&display=swap" rel="stylesheet" type="text/css"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none} @media (max-width:600px){.social_block.desktop_hide .social-table{display:inline-block!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="margin:0;background-color:#fff;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Plan, post, schedule, cross-post, thread, and more with Buffer's newest channel</div><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;"> ‌ ‌ ‌ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td> <table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:25px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:25px;width:100%"><div class="alignment" align="center" style="line-height:10px"><div style="max-width:580px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpFRU5nb1ZFSVZFaDdibndfWEVMUT09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NhbGVuZGFyL3dlZWs_Y29ubmVjdENoYW5uZWw9Ymx1ZXNreVx1MDAyNnV0bV9jYW1wYWlnbj1CbHVlc2t5K1Byb2R1Y3QrTGF1bmNoKyUyOFgrdXNlcnMlMjlcdTAwMjZ1dG1fY29udGVudD1CbHVlc2t5K1Byb2R1Y3QrTGF1bmNoKyUyOFgrdXNlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyMjcwM30/84d82ab8e1e061899780bcdca05d9f9932e1c4f438b1cf77f2133eecd1ae7d62" target="_blank" style="outline:none" tabindex="-1"><img src="https://userimg-assets.customeriomail.com/images/client-env-87208/1721307526624_Bluesky-email_01J32YRXS5ZJJDHVZR2FE5S5N5.png" style="display:block;height:auto;border:0;width:100%" width="580" height="auto"/></a></div></div></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:25px;padding-left:30px;padding-right:30px;padding-top:5px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"><strong><span style="word-break: break-word; font-size: 16px;">Bluesky scheduling is finally here! 🦋 </span></strong></p><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"><strong><span style="word-break: break-word; font-size: 16px;"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpFRU5nb1ZFSVZFaDdibndfWEVMUT09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NhbGVuZGFyL3dlZWs_Y29ubmVjdENoYW5uZWw9Ymx1ZXNreVx1MDAyNnV0bV9jYW1wYWlnbj1CbHVlc2t5K1Byb2R1Y3QrTGF1bmNoKyUyOFgrdXNlcnMlMjlcdTAwMjZ1dG1fY29udGVudD1CbHVlc2t5K1Byb2R1Y3QrTGF1bmNoKyUyOFgrdXNlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyMjcwM30/84d82ab8e1e061899780bcdca05d9f9932e1c4f438b1cf77f2133eecd1ae7d62" target="_blank" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">Connect your Bluesky account to get started→</a></span></strong></p><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px">Bluesky is quickly becoming a favorite amongst X users and has rapidly gained traction in just three years since its launch in 2021, reaching 6 million users just last month. Many have found that their X content resonates just as well with Bluesky communities.</p><p style="margin:0;font-size:16px;mso-line-height-alt:21.6px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"> Whether you're already on Bluesky or just getting started, Buffer's flexible planning, publishing, and cross-posting tools can make engaging with your current community (and discovering new ones) a breeze on Bluesky and beyond.</p></div></div></td></tr></tbody></table><table class="button_block block-3" width="100%" border="0" cellpadding="15" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"> <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpFRU5nb1ZFSVZFaDdibndfWEVMUT09IiwiaHJlZiI6Imh0dHBzOi8vcHVibGlzaC5idWZmZXIuY29tL2NhbGVuZGFyL3dlZWs_Y29ubmVjdENoYW5uZWw9Ymx1ZXNreVx1MDAyNnV0bV9jYW1wYWlnbj1CbHVlc2t5K1Byb2R1Y3QrTGF1bmNoKyUyOFgrdXNlcnMlMjlcdTAwMjZ1dG1fY29udGVudD1CbHVlc2t5K1Byb2R1Y3QrTGF1bmNoKyUyOFgrdXNlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyMjcwM30/84d82ab8e1e061899780bcdca05d9f9932e1c4f438b1cf77f2133eecd1ae7d62" target="_blank" style="background-color:#333333;border-bottom:0px solid transparent;border-left:0px solid transparent;border-radius:28px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:inline-block;font-family:Roboto, Tahoma, Verdana, Segoe, sans-serif;font-size:16px;font-weight:400;mso-border-alt:none;padding-bottom:7px;padding-top:7px;text-align:center;text-decoration:none;width:auto;word-break:keep-all;"><span style="word-break: break-word; padding-left: 20px; padding-right: 20px; font-size: 16px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 32px;">Connect your Bluesky account →</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#333;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="25%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:15px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="image_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-left:40px;width:100%;padding-right:0"><div class="alignment" align="left" style="line-height:10px"><div style="max-width:72.5px"><img src="https://userimg-bee.customeriomail.com/images/client-env-87208/mike_e-01EQC68DTAG1N72TJ9E49PBGSK.png" style="display:block;height:auto;border:0;width:100%" width="72.5" alt="Photo of Mike" title="Photo of Mike" height="auto"/></div></div></td></tr></tbody></table></td><td class="column column-2" width="75%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-left:30px;padding-top:5px"><div style="font-family:sans-serif"><div class="" style="font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;font-size:12px;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:12px;text-align:left;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">Cheers,</span></p><p style="margin:0;font-size:12px;text-align:left;mso-line-height-alt:28.8px"><span style="word-break: break-word; font-size: 16px;">Mike and the Buffer team</span></p></div> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#000;width:580px;margin:0 auto" width="580"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;background-color:#fff;padding-bottom:15px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:25px;padding-left:30px;padding-right:30px;padding-top:5px"><div style="font-family:Tahoma,Verdana,sans-serif"><div class="" style="font-size:12px;font-family:Roboto,Tahoma,Verdana,Segoe,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8"><p style="margin:0;font-size:16px;mso-line-height-alt:28.8px"> <span style="word-break: break-word; font-size: 16px;">P.S. </span>Want to learn more about Bluesky and why it's taking off? <a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpFRU5nb1ZFSVZFaDdibndfWEVMUT09IiwiaHJlZiI6Imh0dHA6Ly9idWZmZXIuY29tL3Jlc291cmNlcy9ob3ctdG8tdXNlLWJsdWVza3k_dXRtX2NhbXBhaWduPUJsdWVza3krUHJvZHVjdCtMYXVuY2grJTI4WCt1c2VycyUyOVx1MDAyNnV0bV9jb250ZW50PUJsdWVza3krUHJvZHVjdCtMYXVuY2grJTI4WCt1c2VycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYThhOTA1YmEwNWJlM2JhMGM1ZmUwOSIsImxpbmtfaWQiOjIyNzE1fQ/13fb8b4da7c3d34058b21ea1728b988bfb235e8953fb15390b912aaed0fc6827" target="_blank" class="" style="text-decoration: underline; color: #2C4BFF;" rel="noopener">Read our beginner’s guide to get started.</a></p></div></div></td></tr></tbody></table><table class="divider_block block-2" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" 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href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpFRU5nb1ZFSVZFaDdibndfWEVMUT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnRpa3Rvay5jb20vQGJ1ZmZlcmFwcD91dG1fY2FtcGFpZ249Qmx1ZXNreStQcm9kdWN0K0xhdW5jaCslMjhYK3VzZXJzJTI5XHUwMDI2dXRtX2NvbnRlbnQ9Qmx1ZXNreStQcm9kdWN0K0xhdW5jaCslMjhYK3VzZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6Nzc5OH0/081020bfe1498a19bbbd044cd3149c314a01531087733dc61b2a3d2e97bda1b5" target="_blank"><img src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-color/tiktok@2x.png" width="32" height="auto" alt="TikTok" title="TikTok" style="display:block;height:auto;border:0"/></a></td><td style="padding:0 5px 0 5px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpFRU5nb1ZFSVZFaDdibndfWEVMUT09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2J1ZmZlcmFwcD91dG1fY2FtcGFpZ249Qmx1ZXNreStQcm9kdWN0K0xhdW5jaCslMjhYK3VzZXJzJTI5XHUwMDI2dXRtX2NvbnRlbnQ9Qmx1ZXNreStQcm9kdWN0K0xhdW5jaCslMjhYK3VzZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJhOGE5MDViYTA1YmUzYmEwYzVmZTA5IiwibGlua19pZCI6MTI0Mjl9/46d616b1e0e89d15d377d7ca6de52f5210bfcf397a349b4ec0982a452871f805" target="_blank"><img src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-color/youtube@2x.png" width="32" height="auto" alt="YouTube" title="YouTube" style="display:block;height:auto;border:0"/></a></td><td style="padding:0 5px 0 5px"><a href="https://email-links.buffermail.com/e/c/eyJlbWFpbF9pZCI6ImRnU29xUVVEQUtERl9nbWV4ZjRKQVpFRU5nb1ZFSVZFaDdibndfWEVMUT09IiwiaHJlZiI6Imh0dHBzOi8veC5jb20vYnVmZmVyP3V0bV9jYW1wYWlnbj1CbHVlc2t5K1Byb2R1Y3QrTGF1bmNoKyUyOFgrdXNlcnMlMjlcdTAwMjZ1dG1fY29udGVudD1CbHVlc2t5K1Byb2R1Y3QrTGF1bmNoKyUyOFgrdXNlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImE4YTkwNWJhMDViZTNiYTBjNWZlMDkiLCJsaW5rX2lkIjoyMTI2MX0/eeaea279b249dad3b4caa4d3a04fc6ce11ac74bb311830d62611e41068aa478f" target="_blank"><img src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-color/twitter@2x.png" width="32" height="auto" alt="Twitter" title="Twitter" style="display:block;height:auto;border:0"/></a></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" 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