Semrush email 04

This email from Semrush serves to guide users on how to leverage competitor analysis to improve their marketing ROI. It is structured with a friendly greeting, step-by-step instructions on identifying competitors, analyzing their traffic, and choosing strategies to outperform them, supplemented by call-to-action buttons and images. The tone is informative, motivational, and supportive, encouraging proactive engagement with Semrush's tools and resources.

Subject:

Understand your competitors’ strategies

Date sent:

January 21, 2024

from

Semrush Team

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visibility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !important;">Tip #2: Find what’s working for your competitors and get more ROI from your marketing</div>  <div style="font-size: 0px; line-height: 0px; color: transparent;"> </div> <div style="font-size: 0px; line-height: 0px; color: transparent;">  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div> <table id="bodyTable" border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td class="mob-bg-color" align="center" style="background-color: #F6F7F8;" bgcolor="#F6F7F8">  <table id="container" class="mktoContainer" align="center" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width:680px;"> <tr class="mktoModule" id="container-start-end"> <td bgcolor="#FFFFFF" align="center" class="mob-paddings start-border-radius" style="padding: 0 32px;">  <table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px;" class="mob-wrapper"> <tbody> <tr> <td height="40" class="mob-spacer-0" style="font-size: 0px; line-height: 40px">   </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="header06163241-43ed-42d1-bd1b-44555c9fa712"> <td bgcolor="#FFFFFF" align="center" class="mob-paddings" style="padding: 0 32px;">  <table valign="middle" class="mob-wrapper" role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px; background-color: #FFFFFF;"> <tbody> <tr>  <td align="left" class="logo-image"> <div class="mktoImg" id="header-logo842dfa93-9f16-475a-92dd-9e1744bcd6d1" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAP36hy_MuZEPdmqpl-aoKpKAkSkGIKMIrpWzAISFaI4wObG9BBU1YE6z2CllxJdbd5ltoLnHxNo959zb5BJp_7O28wJnDdKvnVvUVsKxnn4eC0yr1A6o770xLbXPppooYLU-QbKpYf_osqiZb_0ZLdXTZbenFqok5LNPWH7tyjFAIFrMzO0DWmwTOWGQrEQhwg==/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" target="_blank" ><img src="https://lp.semrush.com/rs/519-IIY-869/images/Logo_Semrush_White_Background.png" class="logo-image" width="170" height="auto" border="0" style="" /></a> </div> </td>   <td align="right" valign="middle" style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important; color: #00A9FF !important;"> <a valign="middle" class="mktoText mob-text-regular" target="_blank" href= "https://engage.semrush.com/dc/17L6SgptC7EsO9ipphmI0s12wiQ5ImZFvTtepWJop_jXaDTsNi5MGFYXD0HGfkps3pr-n5T88plE2yPgi9lJJ9tQOMFkw6ahOD1C8biE9mySsBdDq25LDuxTZ3C4gWCdi4IE1PPZKUSqg8Gw_YtlPqDHwh87eoVoB95kohdK451f5hmfXuJZltRWaTHppS-J/NTE5LUlJWS04NjkAAAGQyvFuo8gLlTyP5-yC5ZFhT5KalJaEDHefwwmNzO9EQIkpdPYZ3870-pK9VR12jtWNZUP5GVU=" style="color: #00A9FF !important; font-family: Helvetica, Arial, sans-serif; font-size: 16px; line-height: 24px; mso-line-height-rule: exactly" id="header-link-texta906a6e0-c656-4d54-b7b9-143348c8f3af" >Take a trial</a> </td>  </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="spacer6d8aa132-dcee-4bc1-bfa5-08b9fb21d1f6"> <td bgcolor="#FFFFFF" align="center" class="mob-paddings" style="padding: 0 32px;">  <table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px;" class="mob-wrapper"> <tbody> <tr> <td class="mob-spacer-24" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-height:32px;" height="32" bgcolor="#FFFFFF">   </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="hero-left-text-right-image24ccd7eb-eb58-4397-b045-164756fb0ea7"> <td align="center" class="mob-paddings" bgcolor="#FFFFFF" style="padding: 0 40px; Margin:0"> <table class="mob-wrapper" cellspacing="0" cellpadding="0" bgcolor="#FFFFFF" align="center" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%;background-color:#FFFFFF;"> <tbody> <tr> <td align="left" bgcolor="#421983" style="padding:0;Margin:0;background-color:#421983; border-radius: 10px; vertical-align: bottom;">  <table cellpadding="0" cellspacing="0" class="mob-wrapper" align="left" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:left"> <tbody> <tr> <td class="mob-paddings" align="left" style="padding:0;Margin:0;width:248px; padding-left: 32px;"> <table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"> <tbody> <tr> <td height="32" class="mob-spacer-24" style="font-size: 0px; line-height: 32px">   </td> </tr> <tr align="left" class="mobile-center" style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important;"> <td align="left" class="mobile-center" style="Margin:0; padding:0px; font-size:0px"> <div class="mktoImg" id="hero-left-text-right-image-logo10761a28-4655-4352-970c-297fe0db0ba4" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/17L6SgptC7EsO9ipphmI0s12wiQ5ImZFvTtepWJop_jXaDTsNi5MGFYXD0HGfkps3pr-n5T88plE2yPgi9lJJ9tQOMFkw6ahOD1C8biE9mySsBdDq25LDuxTZ3C4gWCdi4IE1PPZKUSqg8Gw_YtlPqDHwh87eoVoB95kohdK451f5hmfXuJZltRWaTHppS-J/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" ><img alt="Semrush" class="mob-height-18 mobile-center mob-height-18 mobile-center" src="https://reicpj.stripocdn.email/content/guids/CABINET_1ed3073f8679b5a9fa4734562a1d5114ae70f653d636c5ba0b22a4d6fed765d8/images/logo_8.png" width="158" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" border="0" /></a> </div> </td> </tr> <tr style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important;"> <td height="32" class="mob-spacer-24" style="font-size: 0px; line-height: 32px">   </td> </tr> <tr style="display: block;"> <td align="left" class="mobile-center" style="padding:0; Margin:0;"> <p class="h1 mktoText mobile-center" id="hero-left-text-right-image-text-1892c9a65-b16f-436c-92b4-b65f7d1ce046" style="color: #FFFFFF; font-family: Helvetica, Arial, sans-serif; Margin: 0; text-align: left; mso-line-height-rule:exactly;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;font-weight: bold;">Spy on your <br />competitors</p> </td> </tr> <tr style="display: block;"> <td height="12" class="mob-spacer-12" style="font-size: 0px; line-height: 12px">   </td> </tr> <tr style="display: block;"> <td align="left" class="mobile-center" style="padding:0; Margin:0;"> <p class="body-text mktoText mobile-center" id="hero-left-text-right-image-text-2494ed7be-3440-47cb-b18e-d6fb5a6dc26f" style="color: #FFFFFF; font-family: Helvetica, Arial, sans-serif; Margin: 0; text-align: left; mso-line-height-rule:exactly;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;">Discover new ways to get more ROI from your marketing</p> </td> </tr> <tr style="display: block;"> <td height="24" class="mob-spacer-20" style="font-size: 0px; line-height: 24px">   </td> </tr> <tr style="display: True;"> <td align="left" style="-webkit-border-radius: 6px; -moz-border-radius: 6px; border-radius: 6px;padding:0;Margin:0;width:236px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; border-radius: 6px;"> <tbody> <tr align="left" style="display: True;"> <td> <div class="mob-wrapper" style="margin: 0; text-align: left;">  <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvDXe1VqlbU0hnRt258bHsCAZl-9YR2f9m54ct-Ry3dzx072FRw9Yr8E_YK00mcllhgqbHYj2Wz6W99afiruHx63WKTDuhfFFq_g1IiBXq-2coFH6X6h3583yi-dQKth9OEhEe6ml60ayjnzf8nwpfynIMQsOw0swnvaABN3q51wPHgwXCpR5f9HmRHE_6xfmW7NUKXPYQkSzFe4EMARf-IA/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" class="mob-wrapper" background="https://lp.semrush.com/rs/519-IIY-869/images/filler-orange.png" target="_blank" style="background-color:#FF642D;border-radius:6px;color:#ffffff;display:inline-block;font-family:helvetica,arial,sans-serif;font-size:16px;font-weight:normal;line-height:50px;text-align:center;text-decoration:none;width:236px;-webkit-text-size-adjust:none;mso-hide:all;" >Beat your competition</a> </div> </td> </tr> </tbody> </table>  </td> </tr> <tr> <td height="32" class="mob-spacer-24" style="font-size: 0px; line-height: 32px">   </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  <table cellpadding="0" cellspacing="0" class="mob-wrapper" align="right" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:right"> <tbody> <tr> <td height="0" class="mob-spacer-0" style="font-size: 0px; line-height: 0px">   </td> </tr> <tr> <td class="False" align="left" style="padding:0;Margin:0;width:320px; padding-right: Falsepx;"> <table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"> <tbody> <tr> <td align="center" style="padding:0; Margin:0; font-size:0px"> <div class="mktoImg" id="hero-left-text-right-image-img150cd249-d997-4e79-afb3-438d490460f0" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvDXe1VqlbU0hnRt258bHsCAZl-9YR2f9m54ct-Ry3dzx072FRw9Yr8E_YK00mcllhgqbHYj2Wz6W99afiruHx63WKTDuhfFFq_g1IiBXq-2coFH6X6h3583yi-dQKth9OEhEe6ml60ayjnzf8nwpfynIMQsOw0swnvaABN3q51wPHgwXCpR5f9HmRHE_6xfmW7NUKXPYQkSzFe4EMARf-IA/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" target="_blank" ><img class="mob-wrapper" src="https://lp.semrush.com/rs/519-IIY-869/images/OnPageSeoChecker.png" width="320" height="auto" border="0" style="display: inline-block; display:block; border:0; outline:none; text-decoration:none;-ms-interpolation-mode:bicubic; border-radius: 10px;" /></a> </div> </td> </tr> </tbody> </table> </td> </tr> <tr> <td height="0" class="mob-spacer-0" style="font-size: 0px; line-height: 0px">   </td> </tr> </tbody> </table>  </td> </tr> </tbody> </table> </td> </tr> <tr class="mktoModule" id="textbed6c1b7-6cc5-4eb5-a714-8d5b47ca4d6d"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-24" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:32px;" height="32">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-text9d505e0b-faa8-4698-8e75-fb48b2380053" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> Hi there, <br /> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="textc7d2064a-ae95-45d0-905f-03f8ad8b6938"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-textc999f205-28c0-43c8-8cbb-bd7de4c26a87" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> Now that you know how your website is performing, let’s take a look at what kind of audiences your competitors attract and how they do it. </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="icon-text2b5ca567-1bde-44e3-bd85-797aed5242c5"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody> <tr> <td align="center" class="False"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody>  <tr> <td class="mob-spacer-16" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:20px;" height="20" bgcolor="#FFFFFF">   </td> </tr>  <tr> <td style="font-size: 0pt; line-height: 0pt; text-align: left;" class="arrow" width="32" height="auto" valign="top">  <div class="mktoImg" id="icon-text-icon12c85ecd-0d27-44b4-bc29-33bb469cc308" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvDXe1VqlbU0hnRt258bHsCAZl-9YR2f9m54ct-Ry3dzx072FRw9Yr8E_YK00mcllhgqbHYj2Wz6W99afiruHx63WKTDuhfFFq_g1IiBXq-2coFH6X6h3583yi-dQKth9OEhEe6ml60ayjnzf8nwpfynIMQsOw0swnvaABN3q51wPHgwXCpR5f9HmRHE_6xfmW7NUKXPYQkSzFe4EMARf-IA/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" target="_blank" ><img class="arrow" src="https://lp.semrush.com/rs/519-IIY-869/images/Icon_Arrow_Light Purple.png" width="32" height="auto" border="0" style="margin: 0; display: block; padding: 0;" /></a> </div>  </td> <td valign="center" class="mob-padding-left-12" style="padding-left: 16px;"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody> <tr> <td style="text-align: left"> <div class="mktoText mob-text-regular" id="icon-text-text22711478-aefa-439e-b793-3c2871ebbf86" style="text-align: left; color: #171A22; font-family: Helvetica, Arial, sans-serif; font-size: 16px; font-weight: normal; line-height: 24px;"> <strong>Step 1:</strong> Identify your strongest search competitors and see how you compare from the Organic Research - Competitors report </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr>  </tbody> </table>  </td> </tr> <tr class="mktoModule" id="icon-text07497991-2285-4014-bd5c-703e75c9805a"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody> <tr> <td align="center" class="False"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:4px;" height="4" bgcolor="#FFFFFF">   </td> </tr>  <tr> <td style="font-size: 0pt; line-height: 0pt; text-align: left;" class="arrow" width="32" height="auto" valign="top">  <div class="mktoImg" id="icon-text-iconfab6cc45-895d-458b-bfa9-6df201d89ffd" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvDXe1VqlbU0hnRt258bHsCAZl-9YR2f9m54ct-Ry3dzx072FRw9Yr8E_YK00mcllhgqbHYj2Wz6W99afiruHx63WKTDuhfFFq_g1IiBXq-2coFH6X6h3583yi-dQKth9OEhEe6ml60ayjnzf8nwpfynIMQsOw0swnvaABN3q51wPHgwXCpR5f9HmRHE_6xfmW7NUKXPYQkSzFe4EMARf-IA/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" target="_blank" ><img class="arrow" src="https://lp.semrush.com/rs/519-IIY-869/images/Icon_Arrow_Light Purple.png" width="32" height="auto" border="0" style="margin: 0; display: block; padding: 0;" /></a> </div>  </td> <td valign="center" class="mob-padding-left-12" style="padding-left: 16px;"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody> <tr> <td style="text-align: left"> <div class="mktoText mob-text-regular" id="icon-text-text0b88f1b6-180e-401c-9a47-b5aa43f87aad" style="text-align: left; color: #171A22; font-family: Helvetica, Arial, sans-serif; font-size: 16px; font-weight: normal; line-height: 24px;"> <strong>Step 2:</strong> Uncover their traffic volumes, sources, audiences and more from <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvBpI71zfiHG4H0k05Rte8osfoAGl74QZH23yjHr36_AcTnKZzMz4rAA0hz4pzJyqSfeDWhRhC6Ws4AtE3SX9Oprn73DHgcSkKzHHz6FYf2NUINsbhAkntnq35XmsBogbpQCxD9Kh-K1oPUQH4SA9khOEMXAu553vaPiOdhEVWROP5OH6mMoMcL2P-zWmNsTRDMFe5_Hi3kYQd7vz4TzFLJS/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" target="_blank" style="color: #0082e5;" >Traffic Analytics</a> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr>  </tbody> </table>  </td> </tr> <tr class="mktoModule" id="icon-textee649ecf-7c53-4232-9dec-b4ac63915423"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody> <tr> <td align="center" class="False"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:4px;" height="4" bgcolor="#FFFFFF">   </td> </tr>  <tr> <td style="font-size: 0pt; line-height: 0pt; text-align: left;" class="arrow" width="32" height="auto" valign="top">  <div class="mktoImg" id="icon-text-icon7f8ddfb0-5139-4aa9-9dff-e0434a6eac1a" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvDXe1VqlbU0hnRt258bHsCAZl-9YR2f9m54ct-Ry3dzx072FRw9Yr8E_YK00mcllhgqbHYj2Wz6W99afiruHx63WKTDuhfFFq_g1IiBXq-2coFH6X6h3583yi-dQKth9OEhEe6ml60ayjnzf8nwpfynIMQsOw0swnvaABN3q51wPHgwXCpR5f9HmRHE_6xfmW7NUKXPYQkSzFe4EMARf-IA/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" target="_blank" ><img class="arrow" src="https://lp.semrush.com/rs/519-IIY-869/images/Icon_Arrow_Light Purple.png" width="32" height="auto" border="0" style="margin: 0; display: block; padding: 0;" /></a> </div>  </td> <td valign="center" class="mob-padding-left-12" style="padding-left: 16px;"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody> <tr> <td style="text-align: left"> <div class="mktoText mob-text-regular" id="icon-text-text6b17ae02-c500-4250-956f-90993f44e844" style="text-align: left; color: #171A22; font-family: Helvetica, Arial, sans-serif; font-size: 16px; font-weight: normal; line-height: 24px;"> <strong>Step 3:</strong> Decide what audiences and acquisition strategies to focus on to get more ROI from your marketing efforts </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr>  </tbody> </table>  </td> </tr> <tr class="mktoModule" id="text232f519c-e7ca-4173-91dd-8ced707e4136"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody>  <tr> <td class="mob-spacer-20" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:24px;" height="24">   </td> </tr>  <tr> <td align="left" class="False"> <div class="body-text mktoText" id="text-textd7d1ddf8-a9ae-4506-bf6b-07d550ee1334" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> Ready to beat your competitors at their own game? </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="button8bf023e1-3ae6-4944-8e40-df494c14af9e"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; background: #FFFFFF;"> <tbody style="background: #FFFFFF;"> <tr> <td align="center" class="False"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody style="background: #FFFFFF;">  <tr> <td class="mob-spacer-24" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:32px;" height="32" bgcolor="#FFFFFF">   </td> </tr>  <tr> <td align="center" style="-webkit-border-radius: 6px; -moz-border-radius: 6px; border-radius: 6px;"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; border-radius: 6px;"> <tbody style="background: #FFFFFF;"> <tr align="left"> <td> <div class="mob-wrapper" style="margin: 0; text-align: left;">  <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvDXe1VqlbU0hnRt258bHsCAZl-9YR2f9m54ct-Ry3dzx072FRw9Yr8E_YK00mcllhgqbHYj2Wz6W99afiruHx63WKTDuhfFFq_g1IiBXq-2coFH6X6h3583yi-dQKth9OEhEe6ml60ayjnzf8nwpfynIMQsOw0swnvaABN3q51wPHgwXCpR5f9HmRHE_6xfmW7NUKXPYQkSzFe4EMARf-IA/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" background="https://lp.semrush.com/rs/519-IIY-869/images/filler-orange.png" class="mob-wrapper" target="_blank" style="background-color:#FF642D;;border-radius:6px;color:#ffffff;display:inline-block;font-family:helvetica,arial,sans-serif;font-size:16px;font-weight:normal;line-height:50px;text-align:center;text-decoration:none;width:278px;-webkit-text-size-adjust:none;mso-hide:all;" >Beat your competition</a> </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="author-module2f04fa72-ee5c-4254-903c-38110250ea5e"> <td align="left" class="mob-paddings" style="padding: 0 40px;" bgcolor="#FFFFFF">  <table width="100%" align="left" bgcolor="#FFFFFF"> <tbody> <tr> <td class="mob-spacer-48" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-height:60px;" height="60" bgcolor="#FFFFFF">   </td> </tr> <tr valign="middle"> <td class="image-d80-m72" width="80" height="auto" style="padding: 0px !important;max-width: 100px !important;"> <div class="mktoImg image-d80-m72" height="auto" width="80" style="max-width: 100px !important;" id="author-module-image26bb7c01-76ca-4da5-be50-9fa645983cdd" mktolockimgsize="true" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvDXe1VqlbU0hnRt258bHsCAZl-9YR2f9m54ct-Ry3dzx072FRw9Yr8E_YK00mcllhgqbHYj2Wz6W99afiruHx63WKTDuhfFFq_g1IiBXq-2coFH6X6h3583yi-dQKth9OEhEe6ml60ayjnzf8nwpfynIMQsOw0swnvaABN3q51wPHgwXCpR5f9HmRHE_6xfmW7NUKXPYQkSzFe4EMARf-IA/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" target="_blank" ><img class="image-d80-m72" width="80" src="https://lp.semrush.com/rs/519-IIY-869/images/semrush-icon-smaller.png" height="auto" border="0" style="margin:0; padding:0; border:none; display:block; max-width:100px !important;" /> </a> </div> </td> <td valign="middle" class="mob-width-16" width="20" style="padding: 0px !important;"> </td> <td> <table cellpadding="0" cellspacing="0" border="0" align="left"> <tbody> <tr style="display: block;"> <td align="left" valign="top"> <div class="body-text mktoText" id="author-module-text-1c35d7b25-ad82-4090-9974-04b6d4c39080" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;" align="left"> Your research sidekick, </div> </td> </tr> <tr style="display: block;"> <td height="8" style="font-size: 0px; line-height: 8px;">   </td> </tr> <tr style="display: block;"> <td align="left" valign="top"> <div class="body-text mktoText" id="author-module-text-2497d9c38-ab43-45a2-87a6-fe5f4e2b8285" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;" align="left"> <strong>The Semrush Team</strong> </div> </td> </tr> <tr style="display: block;"> <td height="0" style="font-size: 0px; line-height: 0px;">   </td> </tr> <tr style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important;"> <td align="left" valign="top" style="padding: 0px"> <p class="mktoText mob-text-regular" id="author-module-email545be164-ebcf-4c26-850b-6b9b49dee68b" style="font-family: Helvetica, Arial, sans-serif; font-size:16px; line-height:24px; color:#171A22; margin: 0; padding:0; text-align: left;"></p> </td> </tr> <tr style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important;"> <td align="left" valign="top" style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important; mso-padding-alt: 16px 0 0 0; padding: 16px 0 0 0;"> <div class="mktoImg" id="author-module-image-logo1154683f-8891-42ac-8443-442fe389418e" mktolockimgstyle="false"> <a href= "https://engage.semrush.com/dc/17L6SgptC7EsO9ipphmI0s12wiQ5ImZFvTtepWJop_jXaDTsNi5MGFYXD0HGfkps3pr-n5T88plE2yPgi9lJJ9tQOMFkw6ahOD1C8biE9mySsBdDq25LDuxTZ3C4gWCdi4IE1PPZKUSqg8Gw_YtlPqDHwh87eoVoB95kohdK451f5hmfXuJZltRWaTHppS-J/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" ><img class="mob-height-18" src="https://lp.semrush.com/rs/519-IIY-869/images/footer-logo.png" width="160" height="auto" border="0" style="display: block; 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background: #CBEDFF;"> <tbody>  <tr> <td class="mob-spacer-12" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyphens: none;-moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:12px;" height="12">   </td> </tr>  <tr> <td align="left" class="rl-paddings"> <div class="body-text mktoText" id="text-texta0940d98-4975-435e-b5be-81c47d9fabce" style="color: #171A22; font-family: Helvetica, Arial, sans-serif; text-align: left;"> Find valuable keywords your competitors rank for that you don’t with <a href= "https://engage.semrush.com/dc/9eWUrg0hSgkzWKM9cDUSAJlVMmkCzVHpn597mGEFEvCm81Tvow59bA7wpycT8x0CdBvAaRsW2m5oEORGssV_h81ouUE2YYELoJGcJaUkiuNlAiyPIhQurM0A24LT5yjRzztClq-owd3a2SjQ9DSKu8DtKbEhQt0phnnXuV7TXndeamZfovlpfxgsX5OUdE1LbotLXSVdU3e2pJ6kmRfpAvvO6gf0-9KMzlj3B0zixrCmAfYaAts5rWXAElcIgtXj/NTE5LUlJWS04NjkAAAGQyvFupDMTaSFCNlJBy8NUMGjUugRFP_PhJ32-hqTr2YHaiMKWHaZzrQB4y39WEHm9Y8wNW30=" target="_blank" style="color: #0082e5;" >Keyword Gap</a>. Just enter their website domain and select ‘Missing’ keywords. Focus on those with high volume and low keyword difficulty (KD%)! </div> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="hero-end3da13f9a-ffb4-419b-80da-7fa6957d471e"> <td bgcolor="#FFFFFF" align="center" class="mob-paddings" style="padding: 0 32px;">  <table role="presentation" border="0" cellpadding="0" cellspacing="0" width="100%" style="max-width: 600px;" class="mob-wrapper"> <tbody style="background:#CBEDFF;"> <tr style="background:#CBEDFF;"> <td height="24" bgcolor="#CBEDFF" class="mob-spacer-24" style="font-size: 0px; line-height: 24px; border-radius: 0 0 10px 10px; background-color: #CBEDFF;">   </td> </tr> </tbody> </table>  </td> </tr> <tr class="mktoModule" id="textd8fb5ce2-608c-4d7d-9983-69dcb0b2d420"> <td class="mob-paddings" style="background-color:#FFFFFF; padding: 0 40px;">  <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto;"> <tbody> <tr> <td align="center"> <table border="0" width="100%" cellpadding="0" cellspacing="0" align="center" style="margin: auto; 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line-height: 0px">   </td> </tr> <tr style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important;"> <td align="left" class="mktoText mob-text-regular" id="highlighted-point-h3a9ea3d31-4248-4277-ad4b-f90cade8a537" valign="top" style="font-size:18px;line-height:24px; font-family: Helvetica, Arial, sans-serif;font-weight: bold; color: #171A22 !important; text-decoration: none">Organic Research Overview</td> </tr> <tr style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important;"> <td height="4" style="font-size: 0px; line-height: 0px;"> </td> </tr> <tr> <td align="left" class="mktoText mob-text-regular" id="highlighted-point-text56121834-cdbc-4d7b-9e6b-07a40ffee569" valign="top" style="font-size:16px;line-height:24px; font-family: Helvetica, Arial, sans-serif;font-weight: normal; text-decoration: none !important; color: #171A22 !important"><strong>How to Run Competitive Analysis</strong></td> </tr> <tr> <td height="16" class="" style="font-size: 0px; 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line-height: 0px">   </td> </tr> <tr style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important;"> <td align="left" class="mktoText mob-text-regular" id="highlighted-point-h3da7a5b9b-f083-4257-9022-99370598f8ac" valign="top" style="font-size:18px;line-height:24px; font-family: Helvetica, Arial, sans-serif;font-weight: bold; color: #171A22 !important; text-decoration: none">Organic Research Overview</td> </tr> <tr style="display: none !important;mso-hide:all;overflow:hidden;height:0px !important;"> <td height="4" style="font-size: 0px; line-height: 0px;"> </td> </tr> <tr> <td align="left" class="mktoText mob-text-regular" id="highlighted-point-text104f0912-40ba-44a8-9044-4f1b6f630f3c" valign="top" style="font-size:16px;line-height:24px; font-family: Helvetica, Arial, sans-serif;font-weight: normal; text-decoration: none !important; color: #171A22 !important"><strong>Competitor Analysis Course</strong></td> </tr> <tr> <td height="16" class="" style="font-size: 0px; 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