Apollo email 06

This email is a promotional message aimed at helping the recipient overcome writer's block in crafting marketing messages. It includes a friendly and casual tone, features a personalized greeting, and offers a link to an article about messaging foundations authored by Karli Stone. The email also promotes the use of Apollo's AI Assistant to automate message creation and closes with an encouraging quote and a call to action to engage further with the content or tools provided.

Subject:

How to write outbound emails with AI

Date sent:

January 15, 2024

from

Josh from Apollo

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml" lang="en"><head> <title>How to write outbound emails with AI</title> <meta property="og:title" content="How to write outbound emails with AI"> <meta name="twitter:title" content="How to write outbound emails with AI"> <meta name="x-apple-disable-message-reformatting"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0">   <meta name="generator" content="HubSpot"><meta property="og:url" content="http://21165194.hs-sites.com/-temporary-slug-8b3d7157-b0ed-4ec8-8eb8-14e507f7238c"><meta name="robots" content="noindex,follow"><style type="text/css">@media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_email_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;width:100% !important} .display_block_on_small_screens{display:block}.hs_padded{padding-left:20px !important;padding-right:20px !important} ul,blockquote{margin:0;padding:1em 40px} }</style><style type="text/css">#hs_body #hs_cos_wrapper_main a[x-apple-data-detectors]{color:inherit !important;text-decoration:none !important;font-size:inherit !important;font-family:inherit !important;font-weight:inherit !important;line-height:inherit !important} a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-smoothing:grayscale}</style></head> <body id="hs_body" bgcolor="#ffffff" style="margin:0 !important; padding:0 !important; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word"> <div id="preview_text" style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;" lang="en">Do your words feel like they’re MIA? It happens to the best of us. But fret not; crafting magnetic messages is easier than it seems.</div>  <div class="hse-body-background" lang="en" style="background-color:#ffffff" bgcolor="#ffffff"> <table role="presentation" class="hse-body-wrapper-table hse-full-width-template" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; margin:0; padding:0; width:100% !important; min-width:320px !important; height:100% !important" width="100%" height="100%"> <tbody><tr> <td class="hse-body-wrapper-td" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding-top:0px"> <div id="hs_cos_wrapper_main" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_email_flex_area" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="email_flex_area"> <div id="builtin_section-0" class="hse-section hse-section-full-width" style="padding-left:0px; padding-right:0px; background-color:#ffffff" bgcolor="#ffffff">   <div class="hse-column-container" style="min-width:280px; border-collapse:collapse; border-spacing:0; max-width:100%; Margin-left:0; Margin-right:0">     <div id="builtin_column_0-0" class="hse-column"> <div id="hs_cos_wrapper_primary_rich_text_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_primary_rich_text_module_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Hey Jonathan,</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Do your words feel like they’re MIA? It happens to the best of us. But fret not; crafting magnetic messages is easier than it seems.</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">📌 Dive into our latest piece: <span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VXcprn3TnF5jVc3xHT77Hd5TVZjc4S58j7r2N4qMxLH3qn9gW8wLKSR6lZ3kRW6k9Gr46jxSD8Vwd4K27P1v23VHdv2P1FF_DrVZm1CF8s-lpGW2JgL7Y56_G9xW9j88xd2ZRyzqW5RMvgM6NwNB6W1dxzhb4nZYd7W74h-CQ7pF1KgW3J3SyC6h9hvpW3RlvHl4F27BtN7BgLxZFsctpW3H3-6B45-c-pN1mThC8hyk8yVhLzwj567rTCW28c4mG6616dfN7X86f1pMRP4W6RFN1C3hxyB-W62B1PV2YbVj9W3zZvhH1h2CwVW6bJPTT4HDjTpW7R4BQb32-Wb_W8fNMVJ119qQxN2L-yx4jXl9DW2szxDD7Tk7bdW6xSppP2hPYWKW1tqGbg2nst4wW8YP8G_5Hyvvyf6qthyg04" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0" target="_blank"><span style="text-decoration: none;">Messaging Foundations: How to Beat Writer's Block</span></a>.</span> Props to our maestro, Karli Stone, for breaking it down. Here's a Sneak Peek:</span></p> <ul style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> <li style="mso-line-height-rule:exactly"><span style="color: #1c1c1c;">The secret sauce: value statement formula.</span></li> <li style="mso-line-height-rule:exactly"><span style="color: #1c1c1c;">Tailoring messages for varied personas.</span></li> <li style="mso-line-height-rule:exactly"><span style="color: #1c1c1c;">Fine-tuning to perfection.</span></li> </ul> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Or hand the whole thing over to <span style="color: #0600ff;"><a href="https://d2vqj204.na1.hubspotlinks.com/Ctc/5F+113/d2vqj204/VXcprn3TnF5jVc3xHT77Hd5TVZjc4S58j7r2N4qMxJW5nXHsW50kH_H6lZ3mBW6ySw0t3NbrWGW7BNC3s3D4134N8j9C1jTPn0MW1rPyr86rtttVN7HnC9L4DDgtW5PWlND1QhrsFW1PZX045MhWT4W34fryF8JB2vtW1Tlv9J7Wp0C1W1VvR4x1BYWWXW4zW1_Q5xFqwdW6K-nvn5GfZrhN4FxH0X-SfX6W7bDlv75cNNsSW65z9wz7Cc-LpW87L0W_1CtVbMW1_-h261l6c7rW6nD1wK8g7r_lW3DcdCP7WT2PhVCp9Yt1RMTy-W5WS-M_7vLb_5W7Y5XLn31H2W-W8WQFgX7SY5p_W4HyQ5J3TcSmDVY5NBs3v8VmKW61HFzf81V8XhW613wwG2mffxCW1w-YBn5kb63cF62CqP2HtjQW2lTBzT8r5Cw8W4xqtfl2s6MBCV8DMhS8P4M4sf2Sx54404" style="mso-line-height-rule:exactly; color:#0600ff" rel="noopener" data-hs-link-id="0" target="_blank">Apollo’s AI Assistant</a></span> to write the sequence for you.</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Remember: "You miss 100% of the shots you don't take."</span></p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"> </p> <p style="mso-line-height-rule:exactly; line-height:125%; font-size:14px"><span style="color: #1c1c1c;">Write on,</span><br><span style="color: #1c1c1c;">Josh</span></p></div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class="hs_padded" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; padding:10px 20px 10px 0px"><div id="hs_cos_wrapper_footer_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="presentation" class="hse-footer hse-secondary" width="100%" cellpadding="0" cellspacing="0" style="border-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; font-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d; margin-bottom:0; padding:0"> <tbody> <tr> <td align="left" valign="top" style="border-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-word; text-align:left; margin-bottom:0; line-height:135%; padding:10px 0px"> <p style="mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:10px; font-weight:normal; text-decoration:none; font-style:normal; color:#999999"> Apollo.io, 415 Mission St, Floor 37, San Francisco, CA 94105, USA </p> <p style="mso-line-height-rule:exactly"> <a data-unsubscribe="true" href="https://hs-21165194.s.hubspotemail.net/hs/manage-preferences/unsubscribe-all?d=VnfP388xQ98qVTbTHg3zhs2SW41xWzJ3P28RxW43WgCc1JxwY5VX1LtY1pdZ_CVQtCsC4L-CSbN8DlyrmCCkxXW8q_Hsq996tTCW97880Y7CP3z9V1yf0N31bzBJW6sf3y77zx8vtN3TbCVc6VrtC1T3&v=3&utm_campaign=PES-FT&utm_source=hs_automation&utm_medium=email&utm_content=271517243&_hsenc=p2ANqtz--dqAO3o3nIhEFbuf3SJ_uwHhw9YwQNCYm5tNpmyNkqTp56wzXOYOE4NfEOSe0x18Jd5QFx2FIUVnEgbFVL0JMpyaG9pA&_hsmi=274340348" style="mso-line-height-rule:exactly; 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